• Title/Summary/Keyword: Integrated Model

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Effect of Retailer Credibility on Attitude to Private Brand and Product Purchase Intention (유통업체 신뢰성이 유통업체 브랜드(PB)에 대한 태도 및 PB상품의 구매의도에 미치는 영향)

  • Lou, Liguo;Park, Man Seok;Koh, Joon
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.467-485
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    • 2015
  • The market share of private brand(PB) is growing at a rapid pace. Based on the previous studies, consumers pay more attention to the extrinsic cues when they buy the PB products. This paper proposes an integrated model to examine how the retailer credibility which is one of the important extrinsic cues affects perceived quality variation, value consciousness, attitude to PB, and PB product purchase intention. Also, familiarity with PB is regarded as a moderating variable that can interact with retailer credibility. An analysis of 199 useable questionnaires found that retailer credibility has a significant impact on the attitude to PB, directly and indirectly. Further, the moderating effect of familiarity with PB was significant. For this, we interpret that when consumers are more familiar with the private brand, they tend to have few bias toward the quality of PB. These findings provide several effective strategies for the development of PB, such that retailers must improve consumer's familiarity with PB via various promotions like free samples or testing events. Academic and practical implications of the study findings and future research directions are also discussed.

The Effects of Emotional Intelligence upon Job Satisfaction and Organizational Commitment - A Case of Five Star Deluxe Hotel Employees - (정서적 지능이 직무만족과 조직 몰입에 미치는 영향 - 특 1급 호텔 근무자의 사례를 중심으로 -)

  • Kim, Ji-Eun
    • Culinary science and hospitality research
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    • v.18 no.4
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    • pp.27-46
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    • 2012
  • Organizational factors and personal traits are two elements of widely acknowledged relevance in employees' organizational outcomes in hotel industry. Personal traits especially need to be further examined as a consideration for employment. As one of the personal traits that provide capability to manage emotions, emotional intelligence is selected. The empirical objective of this study is to investigate the effects of emotional intelligence on job satisfaction and organizational commitment in a structural model. To conduct research questions, five star deluxe hotel employees in Korea are targeted to be surveyed. Descriptive statistics and multivariate analysis of variance, and structural equation modeling(SEM) are utilized employing SPSS and AMOS 4.0 to analyze the survey results. It was found that the components of perceiving emotions and understanding emotions predicted job satisfaction. Relatively perceiving emotions presented a higher impact on each dimension of job satisfaction. Satisfaction with co-workers and communication can also explain the level of hotel employees' organizational commitment. Broadly speaking, the results suggest that effective psychotherapeutic or reciprocative programs should be integrated into hotel training contents for emotional intelligence development.

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Performance Analysis of Noncoherent OOK UWB Transceiver for LR-WPAN (저속 WPAN용 비동기 OOK 방식 UWB 송수신기 성능 분석)

  • Ki Myoungoh;Choi Sungsoo;Oh Hui-Myoung;Kim Kwan-Ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.11A
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    • pp.1027-1034
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    • 2005
  • IEEE802.15.4a, which is started to realize the PHY layer including high precision ranging/positioning and low data rate communication functions, requires a simple and low power consumable transceiver architecture. To satisfy this requirements, the simple noncoherent on-off keying (OOK) UWB transceiver with the parallel energy window banks (PEWB) giving high precision signal processing interface is proposed. The flexibility of the proposed system in multipath fading channel environments is acquired with the pulse and bit repetition method. To analyze the bit error rate (BER) performance of this proposed system, a noise model in receiver is derived with commonly used random variable distribution, chi-square. BER of $10^{-5}$ under the line-of-sight (LOS) residential channel is achieved with the integration time of 32 ns and signal to noise ratio (SNR) of 15.3 dB. For the non-line-of-sight (NLOS) outdoor channel, the integration time of 72 ns and SNR of 16.2 dB are needed. The integrated energy to total received energy (IRR) for the best BER performance is about $86\%$.

Effect on Brand Loyalty in Omni-Channel: Focus on Category Knowledge (옴니채널 상황에서 브랜드 충성도에 관한 연구: 카테고리 지식 조절변수)

  • Han, Sang-Seol
    • Journal of Distribution Science
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    • v.15 no.3
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    • pp.61-72
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    • 2017
  • Purpose - The ICT development is affecting the consumer behaviors in selecting channel or distribution system. This study aims to advance the theory on the influence and interaction with omni-channel behaviors. Specifically, analyzing moderating variable is category knowledge that effect between propensity of brand loyalty and its precedence factor which is perceived difference, perceived value, authenticity and consumer-brand relationship. Research design, data, and methodology - The subject of this research is consumers who purchase goods in omni-channel situation. The hypothesis of this research is derived from the literature of the preceding research analysis on brand loyalty, omni-channel and consumer behaviors. This study have constructs that were defined operationally with reference to previous studies, and the research model was designed to figure out the structural relationship among perceived difference, perceived value, authenticity, consumer-brand relationship and brand loyalty. From 2016 Sept. 1 to Dec. 31, a questionnaire survey was performed targeting customers using omni-channel. 327 questionnaire survey had conducted. 316 survey data were used for empirical analysis except data that had missing and wrong value. AMOS(structural equation) was used to confirm the hypothesis which developed by researcher. Results - The results of this study are as follows. First, an authenticity has significant effect on brand loyalty. Second, in the omni-channel situation, but perceived differentiation, perceived value, consumer-brand relationship does not affect brand loyalty. According to this result, it is judged that it is easy to search for information in the situation of omni-channel and integrated decision making is done without distinction between channels. Third, category knowledge has moderating effect between brand loyalty and precedence factors. When the category knowledge level is low, preceding factors have a significant effect on brand loyalty. when the category knowledge level is high, the preceding factors did not have a significant effect on brand loyalty except the authenticity. Conclusions - This study finds out omni-channel's phenomenon is different from other distribution channel phenomenon. In the situation of omni-channel, it is suggested that brand loyalty may be relatively low for a certain brand because it raises the knowledge level of the category. Then this study provides a managerial implications based on the role of the moderate effect on category knowledge, brand loyalty and omni-channel.

Estimation of methane emissions from local and crossbreed beef cattle in Daklak province of Vietnam

  • Ramirez-Restrepo, Carlos Alberto;Van Tien, Dung;Le Duc, Ngoan;Herrero, Mario;Le Dinh, Phung;Van, Dung Dinh;Le Thi Hoa, Sen;Chi, Cuong Vu;Solano-Patino, Cesar;Lerner, Amy M.;Searchinger, Timothy D.
    • Asian-Australasian Journal of Animal Sciences
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    • v.30 no.7
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    • pp.1054-1060
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    • 2017
  • Objective: This study was aimed at evaluating effects of cattle breed resources and alternative mixed-feeding practices on meat productivity and emission intensities from household farming systems (HFS) in Daklak Province, Vietnam. Methods: Records from Local $Yellow{\time}Red$ Sindhi (Bos indicus; Lai Sind) and 1/2 Limousin, 1/2 Drought Master, and 1/2 Red Angus cattle during the growth (0 to 21 months) and fattening (22 to 25 months) periods were used to better understand variations on meat productivity and enteric methane emissions. Parameters were determined by the ruminant model. Four scenarios were developed: (HFS1) grazing from birth to slaughter on native grasses for approximately 10 h plus 1.5 kg dry matter/d (0.8% live weight [LW]) of a mixture of guinea grass (19%), cassava (43%) powder, cotton (23%) seed, and rice (15%) straw; (HFS2) growth period fed with elephant grass (1% of LW) plus supplementation (1.5% of LW) of rice bran (36%), maize (33%), and cassava (31%) meals; and HFS3 and HFS4 computed elephant grass, but concentrate supplementation reaching 2% and 1% of LW, respectively. Results: Results show that compared to HFS1, emissions ($72.3{\pm}0.96kg\;CH_4/animal/life$; least squares $means{\pm}standard$ error of the mean) were 15%, 6%, and 23% lower (p<0.01) for the HFS2, HFS3, and HFS4, respectively. The predicted methane efficiencies ($CO_2eq$) per kg of LW at slaughter ($4.3{\pm}0.15$), carcass weight ($8.8{\pm}0.25kg$) and kg of edible protein ($44.1{\pm}1.29$) were also lower (p<0.05) in the HFS4. In particular, irrespective of the HSF, feed supply and ratio changes had a more positive impact on emission intensities when crossbred 1/2 Red Angus cattle were fed than in their crossbred counterparts. Conclusion: Modest improvements on feeding practices and integrated modelling frameworks may offer potential trade-offs to respond to climate change in Vietnam.

Effects of Job Satisfaction on the Characteristics of Organization and Information Systems - Moderating Effects of Vision Sharing - (조직특성과 정보시스템특성이 직무만족에 미치는 영향 -비전공유의 조절효과 분석-)

  • Park, Kwang-O;Lee, Eun-Roung;Jung, Dae-Hyun
    • Management & Information Systems Review
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    • v.37 no.3
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    • pp.115-130
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    • 2018
  • The purpose of this study is to clarify the relationship between organizational characteristics and information systems characteristics or job satisfaction, attempts to examine the regulatory effects brought about by the adjustment of social capital theory. So far, The results of this study are based on the analysis of individual models from the perspectives of each functional organization such as HR, organization, finance, operation, and MIS. Therefore, this paper attempted a comprehensive analysis of factors affecting job satisfaction and firm performance by presenting an integrated research model of organizational perspectives in addition to the approach of MIS perspective. The characteristics of information system were promptness, CEO support, and compensation. And the organizational characteristics were multiple regression analysis using innovation, trust, and preferential factors. The analysis data is based on sixth data from the HCCP of Korea Productivity Center. According to the analysis results, all the variables had a significant influence on satisfaction, especially CEO support and trust. The analysis of the moderating effect between innovation and job satisfaction was moderated by vision sharing. Only the logistic regression analysis of the satisfaction with the average salary of the members among the demographic variables was statistically significant. Therefore, this study can be concluded that the overall satisfaction level will be improved by recognizing appropriate compensation as sufficient compensation.

Implementation of an Efficient Microbial Medical Image Retrieval System Applying Knowledge Databases (지식 데이타베이스를 적용한 효율적인 세균 의료영상 검색 시스템의 구현)

  • Shin Yong Won;Koo Bong Oh
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.1 s.33
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    • pp.93-100
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    • 2005
  • This study is to desist and implement an efficient microbial medical image retrieval system based on knowledge and content of them which can make use of more accurate decision on colony as doll as efficient education for new techicians. For this. re first address overall inference to set up flexible search path using rule-base in order U redure time required original microbial identification by searching the fastest path of microbial identification phase based on heuristics knowledge. Next, we propose a color ffature gfraction mtU, which is able to extract color feature vectors of visual contents from a inn microbial image based on especially bacteria image using HSV color model. In addition, for better retrieval performance based on large microbial databases, we present an integrated indexing technique that combines with B+-tree for indexing simple attributes, inverted file structure for text medical keywords list, and scan-based filtering method for high dimensional color feature vectors. Finally. the implemented system shows the possibility to manage and retrieve the complex microbial images using knowledge and visual contents itself effectively. We expect to decrease rapidly Loaming time for elementary technicians by tell organizing knowledge of clinical fields through proposed system.

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A Framework for Preliminary Ship Design Process Management System (선박 초기 설계 프로세스 관리 시스템을 위한 프레임워크 제안)

  • Jang, Beom-Seon;Yang, Young-Soon;Lee, Chang-Hyun
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.21 no.6
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    • pp.535-541
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    • 2008
  • As the concurrent engineering concept has emerged along with the support of optimization techniques, lots of endeavors have been made to apply optimization techniques to actual design problems for a holistic decision. Even if the range of design problems which the optimization is applicable to has been extended, most of ship designs still remain in an iterative approach due to the difficulties of seamless integration of all related design activities. In this approach, an entire design problem is divided into many sub-problems and carried out by many different disciplines through complicated internal interactions. This paper focuses on preliminary ship design process. This paper proposes a process centric integrated framework as the first step to establish a workflow based design process management system. The framework consists of two parts; a schedule management part to support a manager to monitor current progress status and adjust current schedule, and a process management part to assist a design to effectively perform a series of design activities by following a predefined procedure. Overall system are decomposed into modules according to the target to be managed in each module. Appropriate interactions between the decomposed modules are designed to achieve a consistency of the entire system. Design process model is also designed on a thorough analysis of actual ship design practice. The proposed framework will be embodied using a commercial workflow package.

Nonlinear Analysis of PSC Girders with External Tendons (외부강선으로 긴장된 PSC 거더의 비선형 해석)

  • Choi, Kyu-Chon;Lee, Jae-Seok
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.23 no.3
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    • pp.303-314
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    • 2010
  • A study for the nonlinear analysis method of prestressed concrete(PSC) girders with external tendons is presented. The PSC girders with external tendons show the complex nonlinear behavior due to the slip of external tendons at deviator and the change of eccentricity between the girders and external tendons. The external tendon between anchorage-deviator or deviator-deviator is modeled as an assemblage of the curved elements. The slip effect of the external tendon at deviator is taken into account using the force equilibrium relationship between the friction force and the driving force at each deviator. The finite element model and analysis method of the external tendon suggested herein are integrated in the nonlinear analysis program of segmentally erected PSC frames developed by the authors. The proposed analysis method is verified through the comparison of the analysis and experimental results obtained from other investigators. From the ultimate analysis results of PSC beams with external tendons having different number of deviators, the yielding and ultimate loads of PSC beams found to be increased as the number of deviators are increased. In addition, the ultimate capacity of the PSC beam increases according to the increase of friction coefficient between deviator and external tendon, whereas found to decease over the certain value of friction due to the effect of the moment transmitted to the member by the friction force exerted from the external tendon.

On the Study of Developement for Urban Meteorological Service Technology (도시기상서비스 기술 개발에 관한 연구)

  • Choi, Young-Jean;Kim, Chang-Mo;Ryu, Chan-Su
    • Journal of Integrative Natural Science
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    • v.4 no.2
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    • pp.149-157
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    • 2011
  • Urbanization of the world's population has given rise to more than 450 cities around the world with populations in excess of 1 million (megacity) and more than 25 so-called metacities with populations over 10 million (Brinkhoff, 2010). The United States today has a total resident population of more than 308,500,000 people, with 81 percent residing in cities and suburbs as of mid - 2005 (UN, 2008). Urban meteorology is the study of the physics, dynamics, and chemistry of the interactions of Earth's atmosphere and the urban built environment, and the provision of meteorological services to the populations and institutions of metropolitan areas. While the details of such services are dependent on the location and the synoptic climatology of each city, there are common themes, such as enhancing quality of life and responding to emergencies. Experience elsewhere (e.g., Shanghai, Helsinki, Tokyo, Seoul, etc.) shows urban meteorological support is a key part of an integrated or multi-hazard warning system that considers the full range of environmental challenges and provides a unified response from municipal leaders. Urban meteorology has come to require much more than observing and forecasting the weather of our cities and metropolitan areas. Forecast improvement as a function of more and better observations of various kinds and as a function of model resolution, larger ensembles, predicted probability distributions; Responses of emergency managers, government officials, and users to improved and probabilistic forecasts; Benefits of improved forecasts in reduction of loss of life, property damage, and other adverse effects. A national initiative to enhance urban meteorological services is a high-priority need for a wide variety of stakeholders, including the general, commerce and industry, and all levels of government. Some of the activities of such an initiative include: conducting basic research and development; prototyping and other activities to enable very--short and short range predictions; supporting and improving productivity and efficiency in commercial and industrial sectors; and urban planning for long term sustainability. In addition urban test-beds are an effective means for developing, testing, and fostering the necessary basic and applied meteorological and socioeconomic research, and transitioning research findings to operations. An extended, multi-year period of continuous effort, punctuated with intensive observing and forecasting periods, is envisioned.