• 제목/요약/키워드: Intangible

검색결과 747건 처리시간 0.022초

뷰티샵 유형별 고객의 성격유형에 따른 서비스 품질 평가에 관한 연구 (A Study on the Service Quality Assessment according to Character Type of Customers by Beauty Shop Type)

  • 박은정;박옥련
    • 한국의류산업학회지
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    • 제12권5호
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    • pp.657-666
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    • 2010
  • As the beauty industry has strong intangible attributes unlike the other service industry, the provision of service quality capable of fulfilling customer's desire and customer's satisfaction activity due to this are important. The purpose of this research is to provide marketing materials capable of maximizing consumer's satisfaction as a study on assessment of service quality according to a character type of customers by beauty shop type with the target of customers using a beauty shop. The sub-dimension of a personality type of beauty shop's customers is five factors, which were named neurose, sincerity, extroversion, openness and affinity, and the sub-dimension of service quality is five factors, which were named specialty, responsiveness, empathy, tangibility and reliability. It could be known that the service quality according to the character type of customers by beauty shop has influence on all of tangibility, reliability, expertise, responsiveness and empathy factors. Accordingly, this research would be utilized as good material for service improvement that can divide service quality by beauty shop and maximize satisfaction of consumers. Based on the above research results, marketing implications are that the customized promotional management according to the character type of customers by beauty shop is necessary and the granular management manual according to customer's differentiation by beauty shop is necessary. The effect that a personality type of customers by beauty shop has on the empathy factor among service quality factors shows a significant difference in neurose and openness factors in case of beauty salons, and shows a significant difference in sincerity and openness factors in case of skin care salons.

중소기업의 혁신역량이 기업성과에 미치는 영향 : 경쟁우위의 매개효과를 중심으로 (The Impact of Innovation Capability of SMEs Companies on Corporate Performance : Focusing on the Mediating Effect of Competitive Advantage)

  • 김종헌;구일섭
    • 대한안전경영과학회지
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    • 제22권1호
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    • pp.51-59
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    • 2020
  • The importance of innovative capability, the driving force behind innovation as a company's intangible resources, is increasing. In general, companies with high innovation capability are more likely to be successful in innovation, which can be expected to have a positive impact on corporate performance. The innovation capacity of SMEs considered in this study is R&D capability and manufacturing capability. The reason for this is that not only the continuous efforts to strengthen the competitiveness of SMEs are focused on stabilizing manufacturing capability, but also considering the situation in which governmental support for SMEs' R&D capability has been actively developed. This study examines whether R&D capability and manufacturing capability have a significant influence on corporate performance and securing competitive advantage, and analyzes whether competitive advantage acts as a mediator between innovation capability and corporate performance through regression analysis. SPSS 23.0 software was used for the empirical analysis of the data obtained through the survey. The research results are as follows. First, both R&D and manufacturing capabilities of SMEs were found to have a significant positive effect on corporate performance. Second, manufacturing capability had a significant effect on securing competitive advantage of SMEs, but R&D capability was not significant. Third, the competitive advantage of SMEs was found to play a mediating role between manufacturing capability and corporate performance.

미래 지식정보시대의 새로운 디자인 패러다임 구조파악과 교육프로그램 전략 및 커리큘럼 개발에 관한 연구 (The Development of Strategy for Educational Program and Curriculum Based on Understanding New Design Paradigm of Future Knowledge-Information Age)

  • 민경우;이순종;이건표
    • 디자인학연구
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    • 제15권1호
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    • pp.399-406
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    • 2002
  • 21세기에 들어서면서 디자인이 변해가고 있다는 많은 담론적 이야기는 행해지고 있지만 아직 체계적으로 그 새로운 디자인 패러다임의 실체규명을 이루고 이를 근간으로 한 디자인 교육 프로그램의 전략 제시는 연구가 부족한 실정이다. 이에 본 연구는 문화적 관점에서 디자인 패러다임의 구조 변화를 규명하고 이에 맞는 새로운 지식 정보사회의 디자인 교육프로그램의 기본 전략을 개발하고 제시하는 것을 그 연구 목적으로 한다. 우선 문화적 관점에서 디자인을 이해하여 이의 기본 구조를 밝혔다. 문화는 가장 구체적인 '인공물', 그리고 '가치'와 가장 추상적이고 관념적인 '잠재의식' 등의 구조로 형성되어 있으며 이는 상호 순환적인 관계에 있음이 밝혀졌다. 이는 곧 디자인 속성의 기본 구조인 '기능', '심미성', '상징성' 등의 구조와도 부합되는 것으로 이는 곧 디자인 패러다임의 변천에 따른 디자인 방법의 변천을 살펴 볼 수 있는 기본 프레임웍의 기능을 수행하게 된다. 이를 통하여 디자인 패러다임의 변천을 살펴보고 정보지식사회의 디자인 교육 요건의 특성이 파악되었다 이들 특성으로는 '인간중심', '상황의존적', '사용자 참여적', '비촉각적', 등으로 파악되었으며 이를 중심으로 한 새로운 디자인 프로그램의 전략 모형이 제시되었다.

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군 병사의 따돌림 피해와 욕구좌절의 관계: 사회적지지의 중재효과 (Victims of Bullying in the Military and its Relationship with Frustration: Mediation Effects of Social Support)

  • 신소홍
    • 한국산학기술학회논문지
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    • 제17권4호
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    • pp.622-631
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    • 2016
  • 본 연구는 군 병사의 따돌림 피해와 욕구좌절의 관계에서 사회적지지의 중재효과를 파악하고자 실시한 서술적 조사 연구로 육군 병사 316명을 대상으로 하였다. 연구결과 따돌림의 평균점수는 2.23점, 사회적지지의 평균점수는 3.60점, 욕구좌절의 평균점수는 2.75점이었다. 따돌림과 사회적지지, 욕구좌절 간에는 정적 상관관계가 나타났다. 따돌림의 하위변인 모두에서 욕구좌절에 p<.05에서 유의미한 영향을 미치는 것으로 나타났으며, 영향력은 심리적괴롭힘(${\beta}=.340$), 인간관계따돌림(${\beta}=.149$), 직무따돌림(${\beta}=.130$) 순이었다. 사회적지지의 중재효과 검정에서 따돌림${\times}$사회적지지 하위변인 상호작용 항 모두에서 욕구좌절에 p<.01에서 유의미한 영향 요인으로 나타났으며, 따돌림${\times}$구성원지지(${\beta}=.456$) 상호작용 항에서 가장 높은 영향력을 보였다. 이와 같은 결과는 따돌림 피해를 인식하는 병사들을 위해 상사나 동료들의 적극적 지지가 이루어질 때 무형적 전력 확보와 구성원 간 단결이 담보될 수 있다는 것을 시사하고 있다.

신 패러다임 맵 구현을 위한 프레임워크 설계 (Design of Framework for Implementation of the New Paradigm Map)

  • 김선우;양광호;박기식;박주영;나인호
    • 한국콘텐츠학회논문지
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    • 제15권3호
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    • pp.32-39
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    • 2015
  • 본 논문에서는 첨단 ICT기반의 다양한 기술들을 이용하여 미래형 지도에 대해 제안한다. 미래형 지도는 현실세계에 존재하는 유무형의 사실과 현상에 대한 이해와 해석을 통하여 다양한 형식으로 결과를 표현하고 사용자 참여형의 새로운 모습으로 발전될 것으로 전망되고 있다. 향후 지도는 경제, 산업, 일상생활에 필요한 정보의 수집, 처리, 활용, 분석, 배포 및 공유가 실시간으로 이루어지는 새로운 패러다임을 지향하는 지도 형태로 발전할 것으로 예상된다. 이러한 관점으로 본 논문에서는 지도, 데이터베이스, 공간분석의 개념을 기반으로 현실공간의 정보를 디지털화하여 실시간 개인 맞춤형 콘텐츠를 제공하고, 시계열 데이터의 표현을 특징으로 하여 사회, 경제, 문화 등 모든 분야의 거시 현상을 분석 및 예측하여, 미래창조경제를 선도할 수 있는 '신 패러다임 맵'에 대한 개념을 정립하고 그에 따른 핵심 기술들을 기술한다.

리더십 교육훈련 프로그램 학습의 현장 전이 비교 연구 : 병원 의사와 기업 관리자를 중심으로 (Comparison Study for Learning Transfer Factors of the Leadership Training Program in Different Types of Job : Focused on Physicians in Hospitals and Managers in Firms)

  • 황재일;박병태;구자원
    • 한국병원경영학회지
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    • 제18권4호
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    • pp.54-77
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    • 2013
  • This paper is a comparison study about leadership training transfer factors between physicians working in large scale hospitals and managers working in firms. To fulfill this purpose, this study conducted a regression analysis on 101 managers and 59 physicians who had attended similar leadership training programs more than 16 hours recently in order to identify the differences on the learning transfer factors. 6 factors such as Learner readiness, Performance self-efficacy, (so far as Trainee Characteristics group), Organization Culture, Supervisor's tangible incentives and Supervisor's intangible support, (so far as Work environment group), Content Validity & Transfer Design (so far Training Design group) were used as independent variables while the personal Managerial Capability Increase and Leadership Capability Increase were used as dependent variables. And also we used 5 factors as control variables ; Job style (Manager or Physician), Age, Gender, Working years and Organization size. Here are the summary of major findings ; first, there were statistically significant differences between the learning transfer factors in leadership training programs for managers and those of physicians. Second, there were also statistically significant differences among trainees' working years and their organization size factors while age and gender do not affect the learning transfer factors. Third, for the physician's leadership training the practitioners should focus on two factors ; Organization Culture and Learner readiness.

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군(軍) 내 민간인력 적정 규모 및 임금 분석을 위한 정량적 방법론 - 육군 교리업무조직을 중심으로 - (Quantitative Methodology for Analyzing Propriety of Complement and Salary on Military Organization - Concentrating on Army Doctrine Research Institution -)

  • 백병호;김익현;이용복;민승희;지용훈
    • 산업경영시스템학회지
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    • 제43권1호
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    • pp.34-41
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    • 2020
  • There has not been any scientific analysis on appropriate size of workforce and salary for civilian workers in military so far. Thus, this paper conducted analysis on propriety in employment size of military doctrine researchers using system dynamic methodology based on annual military doctrine workload. Vensim software was mainly used to measure complement of the research group based on data from job analysis. Secondly, a multiple regression analysis was performed to study an appropriate wage for researchers based on their expertise and working condition. The data from twenty public research institutions and twenty eight job positions that are performing similar duty with military doctrine researchers was obtained and utilized to create a salary-estimation regression equation in the analysis. Finally, with cost-benefit analysis method this paper studied financial effectiveness of hiring military doctrine researchers. Contingent valuation method, which has been recognized as one of the most effective methodologies in cost-benefit analysis on intangible value, was utilized to measure benefit of hiring the researchers. The methodology presented in this paper can be applied to measure and improve the efficiency of military organization not only in military doctrine research area but also in several military functional area (military training, logistics, administration, combat development, and combat support).

시스템 공학 기법에 의한 전기안전시스템 체계 개선에 관한 연구 (On Improving the Electrical Safety Systems based on the Systems Engineering Method)

  • 신흥식;이재천;이병길
    • 대한안전경영과학회지
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    • 제9권6호
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    • pp.39-46
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    • 2007
  • In this paper we discuss the problems related with the existing electrical safety system that is influenced by all the socio-technical factors including the electrical safety law, government organizations, and their practicing rules and regulations. Sometimes intangible practices also affect the safety issues. It is our intention to incorporate all those factors effectively and systematically in improving the electrical safety system. Since, the problem in nature is so complex, an approach based on the systems engineering (SE) method could be a good candidate. Specifically, as a first step of the SE process we performed the requirements analysis of all the factors mentioned above and some recommendations from the experts in the field. In the work environment utilizing a computer-aided SE tool, the requirements are verified and managed efficiently although the data base is complicated in general in tracking the changes. Next, by analyzing the verified requirements, a functional architecture is developed to achieve an improved electrical safety system. We also did the reverse engineering of the existing electrical safety system to explore potential problems there. The result can also help improve the existing one. Overall, a systematic approach to constructing electrical safety system based on SE is proposed for the first time in this paper. Note that the method described here can be adopted in the study of other safety systems.

미야자키 하야오의 애니메이션 스토리텔링: 신화적 공간에 나타나는 대립과 공존 의 미학 (Hayao Miyazaki's Animation Storytelling: Aesthetics of Confrontation and Coexistence Represented in the Mythical Space)

  • 오동일
    • 디지털콘텐츠학회 논문지
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    • 제18권4호
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    • pp.649-657
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    • 2017
  • 미야자키 하야오는 고유의 미학적 표현 형식을 통해 관객과 소통할 수 있는 범문화적인 신화적 공간을 구현함으로써 문화와 언어의 장벽을 뛰어넘는 즐거움을 제공한다. 그의 애니메이션 스토리텔링에는 일본 고유의 전통문화를 기반으로 하는 유무형의 다양한 기호적 요소들이 적극적으로 활용되고 있다. 그리고 그러한 기호들을 통해 함축적 의미작용의 체계를 구성함으로써 관객에게 자의적 해석과 고찰의 미학적 즐거움을 제공하고 있다. 그와 같은 과정 속에서 대립과 공존이라는 보편적 경험 기반의 미학적 형식을 통해 작품 속 함축적 의미의 신화적 메시지를 분명하게 전달시키는 의미체계의 가치를 창출하고 있다. 그것은 바로 하야오가 추구하는 애니메이션 스토리텔링의 소통적 가치라고 할 수 있다.

저수지 경관자원을 활용한 야외수영장 개발사업의 투자효과 분석 (Analysis of Investment Effect on the Outdoor Swimming Pool Utilizing Reservoir's Amenity Resources)

  • 권용대;황준우
    • 농업과학연구
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    • 제34권1호
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    • pp.85-97
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    • 2007
  • This study aimed at analyzing the economic effect of outdoor swimming pool investment using the reservoir's amenity resources. We focused on the identification of the amenity value of reservoir in the rural area and the economic evaluation for establishing This study aimed at analyzing the economic effect of outdoor swimming pool investment using the reservoir's amenity resources. We focused on the identification of the amenity value of reservoir in the rural area and the economic evaluation for establishing infrastructure such as swimming pool based on the reservoir's landscape value. To this end, we have conducted the case study on the outdoor swimming pool in connection with Go-Bok reservoir in Yeon-Gi county, Chungnam Province and estimated its income effect on the rural community by cost-benefit analysis method. The research results are as follows; 1) Outdoor swimming pool participants, with 11,581 visitors totaled to Yeon-gi county every year, was estimated to spend the worth of 58,446 thousand won paid for the agricultural product purchase and etc. 2) Internal rate return of the outdoor swimming pool project was estimated to 16.19%, which considered to be economically feasible comparing with 10% of current capital opportunity cost. Based on the results of this study, we suggest the following strategies for development of amenity value of swimming pool in connected with the reservoir; 1) Reservoir amenities should be well preserved even after construction of swimming pool lest losing amenity values while managing the facilities. 2) Measures to increase the marketing value of intangible reservoir's amenities through promotion should be established. 3) Effective program for more visitors with longer staying and more agricultural products sales should be designed.

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