• 한국의류학회지
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• 제35권6호
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• pp.646-658
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• 2011

Wide-spread practitioner literature exists for the one-to-one marketing effect from a firm's perspective; however, limited research discusses the psychological effect of one-to-one marketing from a consumer's perspective. The authors test a model that integrates the level of consumer-perceived one-to-one marketing effort (OTO-E), instrumental (i.e., perceived usefulness) and affective benefits (Le., pleasure and arousal), and attitude toward the e-store (ATE). The analysis of an online survey (conducted with 195 U.S. undergraduates) confirms the positive effect of level of OTO-E on the benefits that influence ATE. In addition, it reveals the positive effect of the affective benefits on the instrumental benefit. The results expand the current research on the value of one-to-one marketing by presenting a consumer-oriented approach. As the study was conducted in the U.S. market with intense consumer demands for individuation of service, the results should provide useful managerial/ theoretical implications to Korean apparel e-tailers, concerning their future implementation of one-to-one marketing.

• 경영정보학연구
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• 제23권4호
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• pp.103-125
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• 2021

정보통신기술(ICT) 혁신과 함께 모빌리티(Mobility) 서비스가 빠르게 발전하고 있다. 최근 사용자의 수요에 맞는 온디맨드(On-demand)형 모빌리티 플랫폼 시장이 성장세에 있으며, 스마트폰을 활용하여 사용자들이 보다 편리하게 서비스를 호출하고 실시간으로 연결 상황을 확인하며 이용할 수 있는 환경이 제공되고 있다. 본 연구에서는 카카오 택시, UT 택시 등과 같은 차량호출 모빌리티 서비스를 중심으로 이에 대한 사용자의 인식과 경험 현황을 조사하고, 차량호출서비스의 지속사용의도에 대한 영향요인을 환경적/도구적 혜택과 드라이버/플랫폼에 대한 신뢰에 초점을 두고 분석하였다. 특히, 본 연구는 혁신성과 ICT 활용정도에 따라서 이들 영향력 관계가 달라질 수 있는지 분석하였다. 연구 결과, 인지된 혜택(환경적 혜택, 편리성 및 경제성의 도구적 혜택)과 드라이버에 대한 신뢰가 플랫폼에 대한 신뢰를 높이는데 유의한 영향을 미쳤고, 플랫폼에 대한 신뢰가 높으면 차량호출서비스의 지속사용의도가 증가하는 것으로 분석되었다. 또한 개인의 혁신성 정도에 따라 인지된 환경적 혜택과 경제성 혜택이 플랫폼 신뢰도에 미치는 영향력이 다르게 나타났고, ICT 활용정도에 따라서 편리성 및 경제성 혜택의 플랫폼 신뢰도에 대한 영향력이 다르게 나타났다. 본 연구 결과를 참조하여, 모빌리티 서비스 제공자들은 차량호출서비스에 대한 사용자들의 인식과 신뢰도의 현주소를 파악하고 개인의 특성에 맞는 서비스 홍보 전략을 구사할 수 있을 것이다.

• 가족자원경영과 정책
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• 제22권1호
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• pp.79-98
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• 2018

The purpose of this study was to analyze the influence of a married adult on child-toparent and on parent-to-child financial supports. The data, derived from Korean General Social Survey(KGSS) was obtained from the Survey Research Center at Sung Kyun Kwan University. The samples included 367 married adult children who had more than one living parent. Multiple regression analysis was used to analyze the research model. The findings from the analysis showed that monthly household income had no significant impact on the financial supports that adult children provided to their parents or that the parents provided to their child. The expectation of financial supports from their parents in the future was a important factor that affected the level of female and male children's financial supports that they received from their parents. The level of instrumental supports from their parents and their parents-in-law did influence the level of financial transfers between them. These results showed that financial transfers between married adult children and their parents differed based on the children's attitude towards the supporting parents, and whether or not the children or parents had alternative resources available to them for financial supports. Moreover, the variation in financial supports and benefits showed complex differences based on the gender of the children, and based on whether the financial support was coming from the respondent's parents or their partner's parents.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.19-38
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• 2015

This study explores the types of relationships between 410 adult children and their elderly parents based of exchange theory and the Konstanz model. In terms of the exchange of emotional, instrumental, and economic support based on exchange theory, the types of relationships identified included "support offers," "reciprocity," and "support benefits." In terms of conflict, intimacy, support offers, support benefits, and support obligations for adult children based on the Konstanz model, the type of relationships with the father included "an intimate exchange," "conflictual distance," "a conflictual sense of duty," and "a flexible exchange." The type of relationships with the mother included "an intimate exchange," "conflictual distance," "separate distance," and "a conflictual offer." There were no distinct characteristics of relationship types based on exchange theory. However, there were differences in characteristics of relation types based on the Konstanz model by gender. These results have important implications with respect to the Western model.

• Asian Journal for Public Opinion Research
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• 제5권2호
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• pp.127-142
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• 2018

The study describes the manner in which participation in SPU Manila's Glee Club is instrumental in the lives of its members. Through a focus group discussion (FGD) involving eight members, the results revealed that the experiences of the students affect the physical, financial, political, and social dimensions of their lives, enabling them to achieve personal goals related to exposure, receive assistance, and develop self-confidence. These benefits result in the satisfaction of most of the members and a desire to continue with the group, provided participation does not get in the way of academic priorities. The study also revealed a desire among students to assert instrumentality in the chorale group as they sought more regular evaluations and frustrations over not being heard by their moderator/s.

• 가정과삶의질연구
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• 제27권2호
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• pp.293-303
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• 2009

This study reported phenomenological analysis of the interviews with 26 adult grandchildren who had(or have) a cohabitation with grandparents. The research question was what adult grandchildren experienced in living with grandparents. Results indicated that "the aged" was described as generous and wise person, so they had positive attitude toward the elderly. Participants perceived level of benefits of the coresidence with grandparents were higher than the costs in instrumental, material, and emotional supports. The relationship between grandparents and parents was generally intimate. It makes adult grandchildren advocate parents living together in the future. But adult grandchildren plan to get along independently when they grow old.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.85-102
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• 2013

This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

• Journal of Korean Biological Nursing Science
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• 제18권4호
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• pp.296-304
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• 2016

Objective: The purpose of this study was to explore the effects of a senior functional game (Rejuvenescent village) on cognitive function, instrumental activities of daily living (IADL), depression, and life satisfaction in Korea. Methods: An one-group pretest-posttest design was used in this study. Data were collected twice (at the beginning and the end) from 100 elderly adults in S city who played "Rejuvenescent village" 8 times (twice per week, one hour per session) for a month. Also they completed questionnaires on their cognitive function, IADL, depression, life satisfaction, and general characteristics. The data were analyzed using SPSS 20.0 programs. Results: The mean age was 70.06(${\pm}3.77$) years, with a range of 65-80 years old. Among 100 subjects, 21% were male and 85% were young old. There were statistically significant differences in cognitive function (t=-3.32, p=.001), IADL (t=1.98, p=.049), and life satisfaction (t=-2.15, p=.034). Although there was no statistically significant difference in mean depression score (t=1.06, p=.292), categorized depression was statistically significant (${\chi}^2=62.97$, p<.001). Conclusion: The findings in this study show that the serious game (Rejuvenescent village) was effective for older Koreans' cognitive function, IADL, depression, and life satisfaction. Thus, we need to consider senior functional games to get health benefits by making elderly adults active with enjoyment.

• 한국식생활문화학회지
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• 제31권5호
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• pp.430-441
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• 2016

The purpose of this study was to determine the association between school administrator support as perceived by nutrition teachers (dietitians) and job satisfaction in order to provide data concerning efficient job performance of nutrition teachers, to determine effects of school administrator support on job satisfaction in nutrition teachers, and to provide basic data that could help improve school meals. Major supporters of nutrition teachers (dietitians) were chief administrators (55.3%), principals (27.2%), assistant principals (15.0%), and managers in charge (2.4%). Nutrition teachers (dietitians) scored 3.38 for perception of school administrator support, 3.66 for emotional support, 3.27 for informational support, 3.22 for instrumental support, and 3.11 for evaluation support. Support of nutrition teachers (dietitians) by school managers included emotional support (3.66)>informational support (3.27)>instrumental support (3.22)>evaluative support (3.11). Nutrition teachers (dietitians) scored 3.37 for job satisfaction, as follows: work performance (4.19)>interpersonal relationships (3.39)>job satisfaction in general (3.37)>job itself (3.29)>job environment (3.07)>performance rating and benefits system (2.70). Statistically significant correlation was observed between perception of school administrator support and job satisfaction (r= .771, p< .01). Therefore, school administrators are necessary to provide evaluative supports to nutrition teachers (dietitians), performance assessment, employee benefit packages, and improvement of school meal plans and quality.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2023년도 학술발표회
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• pp.245-245
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• 2023

This paper examines the extent to which the Mekong River Basin countries have achieved socioeconomic benefits based on regional cooperation through the Greater Mekong Subregion (GMS) Program, focusing on hydropower development and the Mekong Power Grid. This study pays attention to the time period from 2012 to 2022. The benefit sharing approach is employed to evaluate the extent to which hydropower development and the Mekong Power Grid have contributed to the regional energy trade in the GMS program. The GMS program was launched by the Asian Development Bank (ADB) in 1992, and the Chinese provinces of Yunnan and Guangxi, Myanmar, Lao PDR, Thailand, Cambodia, and Vietnam have taken an active part in the program. The goals of the GMS program are to achieve poverty alleviation, economic development, and regional cooperation in various sectors, including energy, tourism, and transportation. The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030), in 2021, provides a new framework for prosperous and sustainable development in the river basin. In the energy sector, the GMS program has been instrumental in facilitating hydropower development and creating the Mekong Power Grid with the Regional Grid Code (RGC), contributing to economic benefits and promoting regional trade of hydroelectricity. It is argued that the GMS program has enhanced regional cooperation between the riparian countries. Despite such achievements, the GMS program has faced challenges, including the gap of economic development between the riparian countries, socioeconomic and environmental concerns regarding hydropower development between the Upper and Lower Mekong countries, and geopolitical tensions from the US-China rivalry. These challenges should adequately be addressed within the program, which can guarantee the sustainability of the program for the river basin.