• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.233-247
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• 2012

There are so many studies on perceived risk and purchasing intention. But the results of those studies were inconsistent; some studies showed the positive effect of perceived risk on purchasing intention; others showed the negative effect. This research supposed that the inconsistence of studies resulted from the difference of group innovativeness and set up research hypotheses : among users from the lower innovativeness group, perceived risk has a negative effect on purchasing intention, but from the higher group, perceived risk has a positive effect on purchasing intention. We compared Internet shopping mall users of South Korea representing low innovativeness with those of China representing high innovativeness. The results provided that among South Korean users, perceived risk had the statistically insignificant negative effect on purchasing intention, but among Chinese users, it had the statistically significant positive effect on purchasing intention. Additionally, this study found that perceived risk influenced users' fun which in turn influenced purchasing intention.

• International Journal of Costume and Fashion
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• v.10 no.1
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• pp.47-66
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• 2010

New elderly consumer market composed of consumers 50 years or older has both resemblance and difference with younger fashion market. This study aimed to examine the effect of socio-demographic and psychological factors on fashion innovativeness and monthly spending on clothing of new aged elderly consumers with the moderating role of materialism. The study found that socio-demographic factors tended to have direct effects on clothing spending, while psychographic factors have both direct effect and indirect effect through fashion innovativeness. The mediating role of fashion innovativeness in predicting clothing spending was found to be moderated by materialism of new elderly consumers. Marketing implications and limitations were discussed.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.40-49
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• 2008

The purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected from 167 textile firms through survey were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In results, the higher innovativeness, the stronger effect of market orientation on business performance. Also, the lower innovativeness, the stronger effect of learning orientation on business performance. Study results may suggest the needs of different focus of organization culture according to company characteristics in order to improve business performance.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.209-224
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• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.12
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• pp.5841-5859
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• 2018

The widespread adoption of the social computing paradigm has ushered in the development of online social innovation community (OSIC) as a promising method for solving social problems. Previous studies have not explicitly considered the conceptual factors that facilitate these communities' users' innovative activities, so it is vital to conduct empirical studies to verify the effectiveness of these factors. In this paper, the primary goals are to construct a theoretical model of the social innovation and empirically verify the casual relationship between theoretical factors and societal innovativeness. A survey of 398 OSIC users was conducted to empirically validate the theoretical model. The causal relationships between network characteristics and social innovativeness were experimentally tested. The results of this study indicated that ambiguity, switching, and multiplexity are important factors that facilitate social innovativeness, which contradicts the prior assumptions about innovation performance.

• Journal of the Korean housing association
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• v.16 no.6
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• pp.139-147
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• 2005

The purpose of this study was to determine the factors which affect older people's innovativeness toward technologies and factors which affect their demand of home automation system. The study collected data from 289 persons who are 50 years and older with experience living in an apartment currently or past. Innovativeness toward technologies of respondents were low level and the significant factors which affected their innovativeness were age, education, employment, marital status, current housing types, health status of self and spouse, consideration of home automation system for a newly-moved house. Education, employment types, consideration of home automation system for a newly-moved house, and plan for moving were the major factors which affect demand of home automation system. Also, older people's innovativeness toward technologies was the most important factor which affected demand of home automation system. Th results of this study explained that high technologies which are adopted in residential environment should be considered target consumers' abilities and attitudes for acceptance toward new ideas. Especially, for older consumers, various ideas to expand their understanding of new technologies should be developed and the positive effect of technologies to increase the quality of their later life should be educated.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.769-781
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• 2020

This study attempts to examine the relationships between transformational leadership, learning orientation, firm innovativeness, and financial performance. Specifically, the moderating effect of learning orientation and firm innovativeness. The data collected from 606 SMEs in Thailand were evaluated using the structural equation modeling, typifying that quantitative research. The results revealed that transformational leadership had a positive effect on learning orientation. Similarly, transformational leadership had a positive effect on firm innovativeness. Further, the study found that transformational leadership had a positive indirect effect on financial performance through the mediation of learning orientation. The results of the study found that transformational leadership had a positive indirect effect on financial performance through the mediation of firm innovativeness. Transformational leadership and learning orientation to improve innovation within the organization, including organizations and leaders among themselves. Especially, innovative firms inculcate ideals of promise to learning, open-mindedness, and shared vision. Furthermore, practitioners can use the findings of this study when they perform their role of leaders to challenge creativity and innovation among followers. Finally, those developments would influence a procedure of evidence procurement, evidence distribution and shared explanation that escalations equally individual and administrative effectiveness owing to its influence going on products.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.67-72
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• 2005

The purpose of this study was to determine the factors which affect older people's innovativeness toward technologies and factors which affect their demand of home automation system. The study collected data from 289 persons who are 50 years and older with experience living in an apartment currently or past. Innovativeness toward technologies of respondents were low level and the significant factors which affect their innovativeness were age, education, employment, marital status, current housing types, health status of self and spouse, consideration of home automation system for a newly-moved house. Education, employment types, consideration of home automation system for a newly-moved house, and plan for moving were the major factors which affect demand of home automation system. Also, older people's innovativeness toward technologies was the most important factors which affect demand of home automation system. Th results of this study explained that high technologies which are adopted in residential environment should be considered target consumers' abilities and attitudes for acceptance toward new ideas. Especially, for older consumers, various ideas to expand their understanding of new technologies should be developed and the positive effect of technologies to increase the qualify of their later life should be educated.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.669-678
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• 2018

With increasing concerns about environmental issues that can result from apparel and textile disposal, the recycling methods for discarded fashion products have gained significant attention. As the influential drivers of consumer purchasing and consuming behaviors, fashion innovativeness and fashion involvement can play important roles in forming consumer attitudes toward apparel recycling. The purpose of this study was to (1) investigate consumer attitudes toward three different methods of apparel recycling including resale, reform, and donation, (2) examine the effects of fashion innovativeness and fashion involvement on consumers' apparel recycling attitudes, and (3) identify gender difference in the relationships among fashion innovativeness, fashion involvement, and recycling attitudes. Using a web-based survey, data were collected from 281 Korean consumers who were in their 20s and 30s. Overall, both male and female consumers revealed the most favorable attitudes toward apparel recycling through donation, followed by reform, and resale. The findings suggest that consumer traits, such as fashion innovativeness and fashion involvement, are important factors predicting male consumers' apparel recycling behaviors. Those male consumers who perceive fashion as important were more interested in apparel recycling than those males who put low importance on fashion. Male fashion innovators were less likely to recycle their unused and old apparel items. Further studies identifying antecedents of female consumers' attitudes toward apparel recycling are warranted.

• Journal of Information Technology Applications and Management
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• v.25 no.4
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• pp.1-21
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• 2018

Due to the increase in the use of the Internet, it is becoming more common to provide or use a social login for registering for services. Herein, the purpose of this study is to analyze the influence of security, individual innovativeness, ubiquity and brand awareness on the use of social log-in service through the individuals' attitude who have memorized various IDs and passwords by using Technology Acceptance Model (TAM). In addition, the effect of individual innovativeness on the relationship between social login characteristic factors and attitudes toward social login services are examined. Based on the statistical results, it is found that the significant factors affecting the attitude toward the social login service are the security, ubiquity, brand awareness and perceived usefulness. Moreover, the individual innovativeness is found to have the moderating effects in the relationship between the three factors (the perceived usefulness, and perceived ease of use, and security) and attitude toward the social login service. Positive attitudes increase with the usefulness, ease of using social login serive when individual innovativeness is high. On the other hand, when individual innovativeness is low, the stronger the effect of security on attitude toward the social login services. In accordance with these results, the implications and limitations of this study are discussed.