• Title/Summary/Keyword: Innovative tool

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Social Networks As A Tool Of Marketing Communications

  • Nataliia Liashuk
    • International Journal of Computer Science & Network Security
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    • v.23 no.12
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    • pp.137-144
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    • 2023
  • The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

Design Optimization of an Automotive Injection Molded Part for Minimizing Injection Pressure and Preventing Weldlines (사출압력 최소화와 웰드라인 방지를 위한 자동차용 사출성형 부품의 최적설계)

  • Park, Chang-Hyun;Pyo, Byung-Gi;Choi, Dong-Hoon;Koo, Man-Seo
    • Transactions of the Korean Society of Automotive Engineers
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    • v.19 no.1
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    • pp.66-72
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    • 2011
  • Injection pressure is an important factor in filling procedure for injection molded parts. In addition, weldlines should be avoided to successfully produce injection molded parts. In this study, we optimally obtained injection molding process parameters that minimize injection pressure. Then, we determined the thickness of the part to avoid weldlines. To solve the optimization problem proposed, we employed MAPS-3D (Mold Analysis and Plastics Solution-3 Dimension), a commercial CAE tool for injection molding analysis, and PIAnO (Process Integration, Automation, and Optimization) as a commercial PIDO (Process Integration and Design Optimization) tool. We integrated MAPS-3D into PIAnO, automated the analysis and design procedure, and performed optimization by employing PQRSM (Progressive Quadratic Response Surface Method) equipped in PIAnO. We successfully obtained optimization results, which demonstrates the effectiveness of our design method.

OccIDEAS: An Innovative Tool to Assess Past Asbestos Exposure in the Australian Mesothelioma Registry

  • MacFarlane, Ewan;Benke, Geza;Sim, Malcolm R.;Fritschi, Lin
    • Safety and Health at Work
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    • v.3 no.1
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    • pp.71-76
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    • 2012
  • Malignant mesothelioma is an uncommon but rapidly fatal disease for which the principal aetiological agent is exposure to asbestos. Mesothelioma is of particular significance in Australia where asbestos use was very widespread from the 1950s until the 1980s. Exposure to asbestos includes occupational exposure associated with working with asbestos or in workplaces where asbestos is used and also 'take-home' exposure of family members of asbestos exposed workers. Asbestos exposure may also be nonoccupational, occurring as a consequence of using asbestos products in non-occupational contexts and passive exposure is also possible, such as exposure to asbestos products in the built environment or proximity to an environmental source of exposure, for example an asbestos production plant. The extremely long latency period for this disease makes exposure assessment problematic in the context of a mesothelioma registry. OccIDEAS, a recently developed online tool for retrospective exposure assessment, has been adapted for use in the Australian Mesothelioma Registry (AMR) to enable systematic retrospective exposure assessment of consenting cases. Twelve occupational questionnaire modules and one non-occupational module have been developed for the AMR, which form the basis of structured interviews using OccIDEAS, which also stores collected data and provides a framework for generating metrics of exposure.

A Study on the Design of Low-Code and No Code Platform for Mobile Application Development

  • Chang, Young-Hyun;Ko, Chang-Bae
    • International journal of advanced smart convergence
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    • v.6 no.4
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    • pp.50-55
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    • 2017
  • Workers' demands for new applications, especially mobile applications, are increasing. Many industry analysts, researchers and corporate executives say the demand for mobile applications is becoming increasingly difficult to follow in the IT department. Gartner predicts that by 2021, the demand for mobile application development within the enterprise will increase about five times faster than IT can deliver applications. The purpose of this paper is to provide an environment where non-developers who are in charge of business development can develop apps and webs for their work. The basic concept of a new innovative App development tool, Smart Maker Authoring Tool is to develop Apps on the level using easy-to-learn Word or Excel in a computer. The main feature is that the app is developed by a non-developer worker. The coding technology is perfectly optimized to the structure and operation mechanism of the IT Infra such as hardware devices and operating system, which are the targets for implementing a desired function. Rather, it shows excellent software productivity. The most important feature of future business development is that it is developed by a non-developer worker. In this paper, we propose a no-code and low-code platform for non - developers to develop their business. In the future, we will link the IoT based Arduino system and artificial intelligent interpretation system.

Multi-objective Optimization of an Injection Mold Cooling Circuit for Uniform Cooling (사출금형의 균일 냉각을 위한 냉각회로의 다중목적함수 최적설계)

  • Park, Chang-Hyun;Park, Jung-Min;Choi, Jae-Hyuk;Rhee, Byung-Ohk;Choi, Dong-Hoon
    • Transactions of the Korean Society of Automotive Engineers
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    • v.20 no.1
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    • pp.124-130
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    • 2012
  • An injection mold cooling circuit for an automotive front bumper was optimally designed in order to simultaneously minimize the average of the standard deviations of the temperature and the difference in mean temperatures of the upper and lower molds for uniform cooling. The temperature distribution for a specified design was evaluated by Moldflow Insight 2010, a commercial injection molding analysis tool. For efficient design, PIAnO (Process Integration, Automation and Optimization), a commercial PIDO tool, was used to integrate and automate injection molding analysis procedure. The weighted-sum method was used to handle the multi-objective optimization problem and PQRSM, a function-based sequential approximate optimizer equipped in PIAnO, to handle numerically noisy responses with respect to the variation of design variables. The optimal average of the standard deviations and difference in mean temperatures were found to be reduced by 9.2% and 56.52%, respectively, compared to the initial ones.

Simulation-based Intake Manifold Runner Length Optimization for Improving Performance, Fuel Consumption and Emission of a Gasoline Engine (가솔린 엔진의 성능, 연비, 배출 가스를 동시에 고려한 시뮬레이션 기반 흡기 다기관 길이 최적화)

  • Kang, Yong-Hun;Choi, Dong-Hoon
    • Transactions of the Korean Society of Automotive Engineers
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    • v.18 no.5
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    • pp.62-67
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    • 2010
  • Exhausting fossil fuel and increasing concern of air pollution have brought on the change of the focus of developing new vehicles from performance to fuel economy and emission. The gasoline engines adopting the naturally aspirated way use the throttle-body for engine load control. Therefore, its pumping loss increases more than that of the diesel engine, and also mostly operating in a partial load condition has bad influence on fuel economy and emission. In these days, the continuous variable valve timing system and variable induction system are adopted in order to improve fuel consumption and emission. In this study, we optimize the runner length and operate region of variable induction system to simulataneously improve the performance, fuel economy, and emission of gasoline engine with employing GT-Power as a CAE tool for engine analysis and PIAnO as PIDO tool for process integration and design optimization.

Development of Customer-Oriented Quality Design Elements of Shoes based on QFD (QFD 기반에 의한 제화류의 감성지향적 품질설계 요소도출에 관한 실증적 연구)

  • 김진호;황인극
    • Journal of Korean Society for Quality Management
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    • v.32 no.1
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    • pp.130-143
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    • 2004
  • Although consumer needs for better products force manufactures to put emphasis on design, often development of a product has been done without the formal process to consider consumer needs. In order to identify the implicit needs of customers and the areas of potential demand on a product, several analysis scheme such as QFD (Quality Function Deployment) has been developed. QFD, also known as the House of Quality, is the efficient tool ever created to tie product and service design decisions directly to customer wants and needs, i.e. VoC (Voice of Customer) To utilize this tool on a product design, first of all, the consumers attributes and the engineering characteristics must be exactly investigated. However there were only few studies about them on shoe design. Hence in this paper we developed an innovative framework for shoes design based on QFD. As a result, we uncovered 29 dominant human satisfaction dimensions as the consumers attributes for customer-oriented quality evaluation of a comfortable shoes. Here, 29 human satisfaction dimensions for a shoe design were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable shoes. Also, we proposed 60 human interface elements as the engineering characteristics. The relationships between human satisfaction dimensions and human interface elements were investigated. This study will help the designers and manufacturers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

The method research and the development of teaching-learning materials by using GSP (function and geometry in middle school math) (GSP를 이용한 수학과 교수-학습을 위한 자료 개발 및 방법 연구 - 중학교 함수, 기하분야를 중심으로)

  • 노영순;육상국
    • Journal of the Korean School Mathematics Society
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    • v.2 no.1
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    • pp.121-131
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    • 1999
  • Recently our educational methodologies have been changed to an open, student-centered structure. Mathematics is now learned through experiential interaction and less emphasis is placed on abstract theories. For example, the axioms of the geometry in the middle school curriculum have been expressed by using symbolic letters. Students find these abstractions very difficult and it hinders their ability to grasp the significance of geometrical concepts. In an effort to simplify these abstract concepts and enhance the students interest and ability to learn, the GSP (Geometry Sketchpad) is proving to be a useful and effective tool. First, Second and third grade students have found the GSP to be extremely useful. While the pad has no sound function it still enables the students to freely change diagrams without disrupting the integrity of the program. There is also a running order of instructions at the bottom of the screen to facilitate the step by step understanding of mathematical procedures. This function makes the program ideal for use by teachers, students and even beginners. Anyone experiencing difficulty can get immediate assistance from the guidebook which is located at the back of each program. Allowing individuals to manipulate and actually see the changing deductions and axiom proofs on the computer screen provides them with immediate feedback and reinforcement. It also enhances their overall interest in learning geometry. The use of the GSP is proving to be an innovative and effective tool in facilitating the transition of mathematics into an open, student-centered educational forum.

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Study on the Frictional Torque in the Angular Contact Ball Bearing for Machine Tool Spindle by Empirical Formula (실험식을 이용한 공작기계 주축용 앵귤러 콘택트 볼 베어링의 마찰토크에 관한 연구)

  • Kim, Kang Seok;Hwang, Jooho;Lee, Deug Woo;Lee, Sang Min;Lee, Seung Jun
    • Journal of the Korean Society for Precision Engineering
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    • v.32 no.2
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    • pp.149-157
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    • 2015
  • Ball and roller bearings are commonly used machine elements for supporting rotating motion about shafts in simple devices including bicycles, in-line skates, and electric motors, as well as in complex machines. Heat is generated by the friction in the bearings, which causes the temperature inside the bearing to increase. If the heat is not appropriately removed from the bearing, elevated temperatures may give rise to premature failure. It is, therefore, important to be able to calculate the temperature in the bearings due to friction.Here, we describe a method to estimate the frictional torque in bearings using an empirical formula developed using a method based on bearing analysis tool and the measured frictional torque in a spindle system. Thermal analysis of the spindle system including the bearings was achieved using the finite element method (FEM), and the bearing temperature was compared with measured data to verify the empirical formula.

The New Generation of Hydraulic Presses-Progress in the Forming Process

  • Prommer, Eric
    • Proceedings of the Korean Powder Metallurgy Institute Conference
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    • 2006.09b
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    • pp.1276-1277
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    • 2006
  • The ever increasing requirements on today's compacts with regard to their geometry and precision call for flexible high-precision and most capable production systems. DORST Technologies has coped with these requirements by developing the new HP series for pressing forces between 1600 kN and 16000 kN and the new HS series for pressing forces between 150 kN and 1200 kN. These fully hydraulic presses featuring upper ram, lower ram, core rod, filler, up to 4 lower tool levels and up to 4 upper tool levels with closed-loop controlled movements. Thanks to latest servo technology and an electronic bus system it is possible to have all movements closed-loop controlled in the desired relation to each other. Thus, today's hydraulic presses provide high stroke rates, low energy consumption and a user-friendly interface. The input of data is carried out via clearly arranged screen masks on a touch-screen. The innovative DORST $IPG^{(R)}$ (Intelligent Program Generator) has been designed to support the set-up staff in preparing and optimizing the toolprogram. The combination of the machine type with the hydraulic unit determines the productivity in consideration of the specific application and the part to be pressed. Thanks to the closed-loop control circuits, DORST hydraulic automatic presses of the latest generation ensure unmatched precision and repeatability - and consequently process reliability - often without necessitating subsequent machining steps.

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