• 제목/요약/키워드: Innovative changes

검색결과 405건 처리시간 0.037초

상표자산이 구매의도에 미치는 영향: 중국패션시장에서 (Brand Equity and Purchase Intention: The Fashion Market in China)

  • 이동해;최영로
    • 유통과학연구
    • /
    • 제13권7호
    • /
    • pp.85-90
    • /
    • 2015
  • Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

A Novel Approach for Controlling Process Uniformity with a Large Area VHF Source for Solar Applications

  • Tanaka, T.
    • 한국진공학회:학술대회논문집
    • /
    • 한국진공학회 2011년도 제41회 하계 정기 학술대회 초록집
    • /
    • pp.146-147
    • /
    • 2011
  • Processing a large area substrate for liquid crystal display (LCD) or solar panel applications in a capacitively coupled plasma (CCP) reactor is becoming increasingly challenging because of the size of the substrate size is no longer negligible compared to the wavelength of the applied radio frequency (RF) power. The situation is even worse when the driving frequency is increased to the Very High Frequency (VHF) range. When the substrate size is still smaller than 1/8 of the wavelength, one can obtain reasonably uniform process results by utilizing with methods such as tailoring the precursor gas distribution by adjustingthrough shower head hole distribution or hole size modification, locally adjusting the distance between the substrate and the electrode, and shaping shower head holes to modulate the hollow cathode effect modifying theand plasma density distribution by shaping shower head holes to adjust the follow cathode effect. At higher frequencies, such as 40 MHz for Gen 8.5 (2.2 m${\times}$2.6 m substrate), these methods are not effective, because the substrate is large enough that first node of the standing wave appears within the substrate. In such a case, the plasma discharge cannot be sustained at the node and results in an extremely non-uniform process. At Applied Materials, we have studied several methods of modifying the standing wave pattern to adjusting improve process non-uniformity for a Gen 8.5 size CCP reactor operating in the VHF range. First, we used magnetic materials (ferrite) to modify wave propagation. We placed ferrite blocks along two opposing edges of the powered electrode. This changes the boundary condition for electro-magnetic waves, and as a result, the standing wave pattern is significantly stretched towards the ferrite lined edges. In conjunction with a phase modulation technique, we have seen improvement in process uniformity. Another method involves feeding 40 MHz from four feed points near the four corners of the electrode. The phase between each feed points are dynamically adjusted to modify the resulting interference pattern, which in turn modulate the plasma distribution in time and affect the process uniformity. We achieved process uniformity of <20% with this method. A third method involves using two frequencies. In this case 40 MHz is used in a supplementary manner to improve the performance of 13 MHz process. Even at 13 MHz, the RF electric field falls off around the corners and edges on a Gen 8.5 substrate. Although, the conventional methods mentioned above improve the uniformity, they have limitations, and they cannot compensate especially as the applied power is increased, which causes the wavelength becomes shorter. 40 MHz is used to overcome such limitations. 13 MHz is applied at the center, and 40 MHz at the four corners. By modulating the interference between the signals from the four feed points, we found that 40 MHz power is preferentially channeled towards the edges and corners. We will discuss an innovative method of controlling 40 MHz to achieve this effect.

  • PDF

ICT+디자인 융합 교육과정 개발연구 (Research on the Curriculum for Integration of ICT+Design)

  • 정상훈
    • 감성과학
    • /
    • 제20권1호
    • /
    • pp.105-114
    • /
    • 2017
  • 지금은 그 어느 때보다도 급변하는 시대로 3D 프린팅, 사물 인터넷, 웨어러블 등 새로운 기술이 정신을 차릴 수 없을 만큼 빠른 속도로 쏟아져 나오고 있다. 새로운 개념에 익숙해지기도 전에 또 다른 개념을 익혀야 하는 요즘 융합, 다학제, 디자인 혁신과 같은 단어는 시대를 규정짓는 중요한 키워드임에 틀림없다. 이처럼 이종 기술간, 산업간, 학문간 융합 트렌드의 확산으로 융합 신제품 및 창의적 서비스 개발에서 디자인의 역할이 더욱 중요해지고 있다. 정부에서도 'ICT 중심의 융합'을 통하여 새로운 산업을 일으키고 고급 일자리를 창출함으로써 '창조경제를 실현'한다는 정책을 일관성 있게 추진해오고 있다. 이러한 글로벌 트렌드 변화에 능동적으로 대처할 수 있는 'ICT+디자인 융합형 인재'를 양성하기 위한 체계적인 교육과정을 개발할 필요성이 대두되고 있다. 본 연구에서는 다양한 문헌연구와 세계 우수대학 및 국내 대학에 대한 벤치마킹, 산업체, 연구소, 관련기관 등에 속한 ICT분야 전문가 혹은 디자인 분야에 종사하는 디자이너를 대상으로 하는 설문조사 등을 통하여 글로벌 산업 환경의 변화와 산업체의 구체적인 수요 분석을 통하여 ICT+디자인 융합 교육과정을 제안하였다. ICT+디자인 융합 교육과정에서는 ICT+디자인 융합분야에 대한 전문적인 지식을 함양하고 연구하기 위하여 디자인적 사고와 방법론을 학습하고 ICT+디자인 통합프로젝트 수행 및 실제적인 ICT+디자인 융합 과제를 창의적으로 해결할 수 있는 교과목으로 구성하였다. 디자인과 ICT 전공자들이 어울려 '디자인적 사고(Design Thinking)'를 기반으로 각자의 전문성을 가지고 서로를 이해하고 소통 협력할 수 있도록 극단적 협력(Radical Collaboration)을 통한 창의적인 협업이 가능한 교과목으로 구성하였다. 또한 산업체 전문가를 멘토로 선임하여 다양한 형태의 통합프로젝트를 수행함으로써 현장 중심형 실무 프로젝트를 경험할 수 있는 교과목으로 구성하였다. 전체적으로 단순히 연구만 하는 것이 아니라 창의융합 공작소에서 직접 만들어 볼 수 있는 환경을 구축하여 어떠한 아이디어라도 실제 구현해 볼 수 있는 교과목으로 구성하였다.

냉동 조건에 따른 양파의 이화학적 특성 및 영양성분 변화 (Physicochemical Characterization and Changes in Nutritional Composition of Onions Depending on Type of Freezing Process)

  • 장민영;조연지;황인국;유선미;최미정;민상기
    • 한국식품영양과학회지
    • /
    • 제43권7호
    • /
    • pp.1055-1061
    • /
    • 2014
  • 본 연구는 양파의 최적 냉동 분석 조건을 확립하기 위해 다양한 냉동속도가 양파의 이화학적 및 영양학적 특성 변화에 미치는 정도를 관찰함으로써 진행되었다. 본 실험에서는 강제송풍방식을 이용하였으며, 자연대류식($0.1^{\circ}C/min$), 저속 ($0.5^{\circ}C/min$) 및 고속($0.7^{\circ}C/min$)으로 냉동속도를 조절하여 $-12^{\circ}C$까지 냉동하였다. 냉동양파의 해동은 전자레인지를 이용하여 중심부의 온도가 $4^{\circ}C$가 될 때까지 400 W의 세기로 해동하였다. 분석 결과 양파의 강도는 데치기 처리된 양파(대조구)에 비해 냉 해동 후 현저히 감소하는 경향을 보였고, 냉동속도가 빠를수록 대조구와 유사하게 나타났다. 양파의 해동 감량은 냉동속도가 빠를수록 증가하였다. 양파의 색도는 냉동속도가 느릴수록 대조구와 현저한 차이를 보였다. 또한 전자현미경(SEM) 관찰 결과 냉동속도가 빠를수록 기공의 크기가 작았으며, 이는 빠른 냉동속도가 식품 조직의 손상을 방지하는 것으로 사료된다. 영양성분의 분석 결과 비타민 C의 경우 생 시료(대조구)에 비해 데치기 및 냉 해동처리 후 값은 감소하였지만 냉동속도에 따른 큰 차이는 나타나지 않았다. 유리당의 함량은 데치기 및 냉 해동 처리 후 감소하였으며, fructose, glucose 및 sucrose의 함량은 고속으로 냉동 시 가장 높았다. Citric acid, succinic acid 및 fumaric acid 함량은 냉동속도에 따른 차이는 없었고, malic acid 함량은 고속냉동 시에 가장 높은 값을 보였다. 본 연구결과 고속으로 양파를 냉동할 때 물리적 및 영양적 손실을 막아 품질을 유지하는데 효과적인 것으로 사료된다.

Resin infiltration을 시행한 법랑질 초기 우식 병소의 특성 (THE CHARACTERISTICS OF RESIN INFILTRATED INCIPIENT CARIOUS LESIONS)

  • 김은영;권민석;김신;정태성
    • 대한소아치과학회지
    • /
    • 제39권1호
    • /
    • pp.1-10
    • /
    • 2012
  • 본 연구는 infiltrant resin을 침투시킨 초기 우식 병소의 특성을 평가하기 위해 법랑질의 깊이에 따른 경도를 측정하고, 병소 내로의 레진 침투양상을 분석하며, 미세누출 정도를 관찰하여 다음의 결과를 얻었다. 건전 법랑질에 대한 초기 우식 법랑질의 경도 백분율은 표층(5~40 ${\mu}m$) 64.6%, 병소본체(60~350 ${\mu}m$) 24.6%였으며, infiltrant resin을 침투시킨 병소의 경도 백분율은 72.1%로 나타났다. 5~350 ${\mu}m$의 전 깊이에서, infiltrant resin을 침투시킨 병소는 비처치 우식 병소보다 경도가 유의하게 높았지만 정상 법랑질에 비해서는 경도가 유의하게 낮았다(p<0.05). FESEM 관찰 결과 탈회된 법랑질 내부로 비교적 균일하게 침투한 레진 테그가 관찰되었으며, 침투깊이는 433 ${\mu}m$(282-501)로 측정되었다. 열순환 처리 후 13개의 치아에서 미세누출이 관찰되지 않았고, 5개에서 병소 외측 절반, 2개에서 병소 내측 절반까지 미세누출이 관찰되었다.

일개 대학원 간호학과 교과과정개편을 위한 기초연구 (The Preliminary Study for Revision of Graduate Nursing Curriculum of one College of Nursing in Korea)

  • 서문자;홍여신;이은옥;박정호;이소우;홍경자;박영숙;박성애;최명애;윤순녕;유수정
    • 한국간호교육학회지
    • /
    • 제7권2호
    • /
    • pp.285-297
    • /
    • 2001
  • The rapid changes in graduate nursing curriculum have resulted in many challenges to the contents in masters and doctoral program of nursing. In order to meet the changing consumer demand, to respond the specialization in clinical practice and to reflect the evolving trend in the discipline and science of nursing, this study focussed on analyzing the present graduate nursing curriculum of one college of nursing in Seoul, Korea. In order to analyze the present curriculum, data were collected by survey from the enrolled graduate students, And curriculum contents of 10 graduate nursing curricula in Korea and 6 in United States were analyzed through internet information. Based on the data from the enrolled students' responses on educational goal and objectives and divisions of nursing and the data from the graduate curriculums of other universities both in Korea and United States suggested the future direction of graduate nursing curriculum of S university as follows; It is required that theoretical development, as well as education of enhancing clinical competences and preparation of specialization, innovative work for the change and global nursing should be included in the curriculum. Majority of respondents were agreed with 6 division of nursing(Adult nursing ,Maternity nursing ,Pediatric nursing, Community nursing, Nursing administration) and the integration of nurse clinical specialist course(such as oncology nursing specialist) into the regular courses in Master and Doctorate program was required.

  • PDF

Malcolm Baldridge National Quality Award의 평가모델에 근거한 핵심성공요인분석 (A Study on the Key Sucess factors Analysis Based on the Malcolm Baldridge National Quality Award)

  • 정경희;조인희;김성제;조재립
    • 대한안전경영과학회지
    • /
    • 제10권4호
    • /
    • pp.297-307
    • /
    • 2008
  • At the spots of enterprises experiencing rapid environmental changes, necessity for ceaseless managemental innovation is raised. We can't deny that management quality is also a part of such managemental innovation. Introduction of management quality by an organization is different from introduction of other individual innovative techniques. Management quality is not one time project but complete historical change program to be pursued continuously. Furthermore, it must be understood as a strategic 'Quality Journey' looking for far future of an organization. Malcolm Baldrige Model has been increasingly used in Korea as a global standard for management quality. The model, however, has shown a number of limitations in application due to nonsystematic elements in the implementation process. The deployment process of the model should be detailed through a real world case study. In this research, we proposed a quality evaluation standard model which is suitable for the Korean public enterprise based on the Malcolm Baldrige Non-profit Criteria, and examined the model. A 7-Point Likert Scale was used based on the seven categories within the 2007 Malcolm Baldrige Non-profit Criteria: Leadership, Strategic Planning, Customer and Market Focus, Management Analysis and Knowledge Management, Workforce Focus, Process Management, and Results. Furthermore, we analysed the validity and causal relationship among the factors within the model. Through the above case study, following common factors for successful Malcolm Baldrige Model have been derived. The following is a summary of the results of this study. First, for Malcolm Baldrige Model management, needs powerful support Leadership. Second, for Malcolm Baldrige Model management, needs systematic Strategic Planning. Third, for Malcolm Baldrige Model management, needs the continuous Customer and Market Focus. Fourth, for Malcolm Baldrige Model management, needs systematic Measurement Analysis and Knowledge Management. Five, for Malcolm Baldrige Model management, needs systematic Workforce Focus. Six, for Malcolm Baldrige Model management, needs systematic Process Management. The finding are surely necessary factors to arrange the human resource management for upgraded management quality, those factors help to explain why all enterprises consider human resource as the strategic view.

목회자의 목회간호에 대한 역할기대 (Pastor's Expectations from Parish Nurses)

  • 김정남;권영숙
    • 지역사회간호학회지
    • /
    • 제7권1호
    • /
    • pp.154-169
    • /
    • 1996
  • Parish nursing is a community health nursing role developed in 1983 by Lutheran chaplain Granger Westberg. An increasing emphasis on holistic care, personal reseponsibility for a healthy lifestyle, and changes in healthcare delivery systems have undoubtedly facilitated the establishment and nurturance of an innovative nursing role in the community. Parish nurses are functioning in a variety of church congregations of various denominations. The parish nurse is a educator, a personal health counselor, a coordinator of volunteers. The parish nurses helps people relate to the complexed medical care system and assists people to integrate faith and health. The autors conducted a study on pastor's expectations from parish nurses. Results of this study will be useful to those instrumental in planning, initiating, supporting, and evaluating a parish nurses program The research was done on 130 pastors in Taegue and Kyong Sang Buck Do, of various ages ranging from their 20's to 60's: and pastoring churches of various sizes, ranging from under 100 to over 300 members. 94.6% agreed that they needed a parish nurse on their staff; and 86.2% said they wanted to start a parish nurse program in their churches if certain basic conditions were met. The pastors responded that some would hire the nurses on a full-time basis(22.3%), a part -time basis (37.7%) or use volunteer nurses (40%). The pastors said they would expect the following from a parish nurse: health counselling (80.0%) regular health check-ups (78.5%) health care for the elderly (78.5%) health information and education (72.3%) hospice care (72.3%) visiting sick church members at home (69.2%) arranging and training volunteers to help the seek (59.2%) health care for expectant mothers (50.0%) introducing and taking people to health care facilities (46.2%) The pastors were surveyed about specific areas of health education they would want the parish nurse to teach(for example, high blood pressure and heart disease prevention and management(76.2%) ; stress management(74.6%); and diabetes prevention and management(73.8%). The pastors were surveyed about specific areas of health counselling they would expect the parish nurse to do (for example, drug abuse, (73.1), alcohol abuse(64.6%), marriage conflict(60.0%), recovery after the loss of a loved one(56.9%), and women's conflict with parents-in-law(53.8%). The pastors were surveyed about types of things they would want included in regular health check-ups, what they would want a parish nurse to do on home visits, and what they would want included in home care for the elderly. They were also surveyed on what kind of spiritual care they would like parish nurses to give. Most (90.7%) wanted their parish, parishioners to be involved in the parish nurses program as volunteers, and in a variety of ways(such as visiting sick in their homes(68.5%) and helping with housework(63.1%) and taking sick people to health facilities(60%). Parish nurses role, activities, and boundaries of practice should be continuously monitored and refined and a 'case manager' should be conceptualized as an additional or all-encompassing role. An initial parish / community needs and readiness assessment should be done prior to establishing a program to detemine if the congregation is ready, willing, and able to support such a position for at least a 2 to 3 year period.

  • PDF

농촌지역 노년인구를 위한 방문 의료서비스 구역 설정 모델 및 알고리즘 (A Location Model and Algorithm for Visiting Health-care Districting for the Rural Elderly)

  • 김감영;신정엽;이건학;조대헌
    • 대한지리학회지
    • /
    • 제44권6호
    • /
    • pp.813-832
    • /
    • 2009
  • 농촌지역의 과소화에 따라 의료서비스에 대한 공간적 접근성이 제한되고, 노령화에 따른 의료서비스의 수요가 급격히 증가함에 따라, 최근 방문보건서비스와 같은 서비스 제공자가 수요자에게 직접 이동하는 새로운 형태의 의료서비스가 많은 주목을 받고 있다. 이러한 의료환경의 변화는 공공 의료기관의 한정된 의료자원을 효율적으로 배분하고 운영하기 위한 혁신적이고 과학적인 접근법개발에 대한 요구를 증대시키고 있다. 이러한 배경하에서 본 연구의 목적은 방문 의료서비스 제공을 위한 구역 설정 모델을 수립하고, GIS 환경에서 구역 설정 모델을 구현하는 자동구획절차(AZP) 알고리즘을 개발하는 것이다. 구역 설정 모델은 구역 내 이동성, 구역간 업무량 균형, 연속성 등의 조건을 고려한다. 이동성에 대한 세 개의 서로 다른 목적함수를 평가한다; 1) 구역 내 단위 지역간 네트워크 거리의 합 최소화, 2) 구역 내 단위 지역간 공간상호작용 최대화, 3) 구역 내 단위 지역을 순회하는 경로의 길이 최소화. 모델을 위한 AZP는 GIS 환경에서 개발되었고, 농촌의 방문보건 사례에 적용되었다. 결과는 개발된 AZP를 업무량 균형과 연속성 제약조건하에서 각 목적함수에 대하여 상이한 구획체계를 산출할 수 있음을 보여준다.

6시그마 건설실무 적용사례 분석을 통한 DMAIC 적용 프로세스의 효율성 제고 (Improving the Efficiency of DMAIC Application Process through the Case Studies of Practical Six Sigma Construction Projects)

  • 권오빈;이승현
    • 한국건설관리학회논문집
    • /
    • 제11권1호
    • /
    • pp.88-100
    • /
    • 2010
  • 국내외적으로 기업 간 경쟁은 점점 심화되고 있으며, 경쟁에서 살아남기 위하여 경영혁신전략 방법 중 하나인 6시그마를 도입하는 기업들이 늘어나고 있다. 이런 추세에 맞추어 6시그마는 전략적인 측면과 방법론적인 측면 모두에서 끊임없는 변화를 거듭하고 있다. 그러나 6시그마의 초기 방법론의 선정부터 프로젝트 수행 과정에서 적용된 프로세스의 효과 검증 및 사후관리 체계가 미흡하며, 그 수행 절차가 복잡하고 번거로움이 있어 개선 대상 선정과 수행과정에 있어 다수 기업 내에서 부서 간 협조가 아직까지도 매우 미흡하다고 할 수 있다. 이런 문제점들을 해결하기 위해서는 6시그마가 기업 내 경영혁신의 중심에 있는 상황에서 전사 확산과 전 직원의 참여를 위하여 보다 쉽게 배우고 활용할 수 있는 방법론에 대한 연구의 가속화가 절실한 것으로 판단된다. 이에 본 연구에서는 건설실무 중 6시그마 DMAIC 방법론이 적용된 사례분석을 통해 Measure 단계에서는 잠재인자에 대한 낭비요인 규명방법의 적용을 실시하였으며, Improve단계에서는 기존의 불필요한 단계를 축소함으로써 보다 효율적인 6시그마 적용 프로세스를 개발하여 제시하고자 하였다. 이를 적용한 사례 분석 결과 Measure 단계에서는 낭비요인을 통한 잠재인자 도출이 가능했으며, Improve 단계에서는 같은 결과 값을 유지하면서 기존 프로세스보다 단축된 단계로 개선프로세스의 수행이 가능하였다. 이때 Improve 단계의 축소는 6시그마 프로젝트의 개선효과에는 별다른 영향을 주지 않기 때문에 실제로 6시그마 프로젝트 수행 속도가 매우 향상 될 수 있을 것으로 기대된다.