• 경영과정보연구
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• 제23권
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• pp.1-23
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• 2007

Small and Medium Business Associate has supporting small and medium business and private business for establishment business and sales increasing with various policy since 2005. Arousing the interesting on customer relationship management, small and medium business and private business have recognized the necessity of the concept and introduction the CRM. This study suggested the effectiveness of the CRM throughout real cases of the CRM for small and medium business managers in order to rising sales in such an environment. The case of this study tried to figure it out to accomplish manager's ends of small and medium business to get successful business results based on innovative volition and mind trying to change. The owner who has experience 12 years in meat sales was analyzed the results of aptitude test that the business is highly appropriate to him in personality and aptitude. As also saw the strength and opportunity of SWOT analysis, he has an excellent talent for friendship, knowledge of searching Internet and organizing information, and learning ability. This study provided a marketing policy, ideas of customer services and system remodeling to improve relationship with customer, and a division diagnosis of business activities. The owner has an excellent friendship, so that this study suggest to remodel interior inside store clearly and sanitary displaying on products, to introduce aggressive and concentrated marketing strategies, and to recognize the important of public relation.

• 산업경영시스템학회지
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• 제35권4호
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• pp.41-47
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• 2012

To adapt to a rapidly changing business environment, introduction of new management techniques and innovative activities are crucial. In the case of small and medium companies, the compensation for scarce management resources and sustainable development can be obtained from advantage of management consulting. In this study, we propose the enterprise process evaluation model for small and medium business consulting, which can deploy the process improvement activities with considering the process maturity level within an organization. The process evaluation area of proposed Small and Medium Business, Staged Maturity Model (SMB-SMM) consists of four following parts: supply management, demand management, business management, and research and development (R&D) management. For each area, we set goals and also define the practices to achieve their goals respectively. By applying the SMB-SMM model to the small and medium sized companies, the process maturity level can be defined. And then to overcome the gap between the goals and evaluation results, the customized management consulting activities can be drawn from the predefined consulting approaches from the SMB-SMM.

• 산업공학
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• 제20권3호
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• pp.418-426
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• 2007

This study is to suggest the government's support direction for the small and medium sized enterprises (SMEs) by examining the relations among technology level, innovation factors, entrepreneur's characteristics, and start-up reasons. The management bottlenecks and the necessary fields of government's support are also investigated across the company's growth stages. Empirical analysis was conducted based on the 318 Korean SMEs' data receiving the Venture and/or Inno-biz certification. Results show that managing difficulties of the company have typical pattern according to the stage of growth. The characteristics of an entrepreneur such as age, education background and past experience affect the early stage of starting business. We also found that the technology level is closely connected with operational innovation activities and circumstances, entrepreneur's characteristics, start-up motives, and technological innovation activities.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• 유통과학연구
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• 제12권6호
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• pp.81-88
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• 2014

Purpose - Entrepreneurship promotion is emerging as an important economic growth agenda. However, in Korea, entrepreneurship has weakened because of the collapse of the venture bubbles of the 2000s and the global economic recession in 2008, which have induced the business community to choose stability over risk. The Korean government has been implementing several support projects to inspire and promote youth entrepreneurship through various means including financial assistance; however, the perpetuation rate of young entrepreneurship is still low as compared to advanced economies such as the US and EU. This case study focuses on the Youth Start-Up Business Support Program of the Small & Medium Business Corporation, and explores practical alternatives. Further, it aims to suggest managerial factors and a conceptual model for change management factors affecting the business performance creation of a startup company, based on the Small and medium Business Corporation's young venture startup fund. Research design, data, and methodology - Many studies examine the current progress and issues of startup firms, for example, a lack of systematic cultivation of entrepreneurship and startup business training, lack of commercialization funding for youth startup businesses, lack of mentoring, and inadequate infrastructure. From prior research, we address four factors, namely, personal managerial capabilities, innovative business model, sufficient cash flow, and social network, affecting startup companies' business performance. This study involved a sample survey of 200 young entrepreneurs to investigate casual relations between the four factors and business performance. A regression analysis was used to verify the hypotheses. Results - First, in relation to differences in the founder's personal characteristics, age, sales amount, and number of employees significantly impact business performance. Second, regarding the causal relation between the four factors for creating business performance, an innovative business model and social networking have supported the hypotheses, revealing that the more that a start-up founder has an innovative business model and social networking, the more the start-up firms are likely to have better performance (e.g., sales volume, employment, ROE, ROI, etc.). Although the founder's competency and sufficient cash flow have no significant relationship with business performance, the mean value was higher performance for high founder's competency and sufficient cash flow. Conclusions - This study provides basic data on policy support strategies of the Small and Medium Business Corporation, to help young entrepreneurs achieve their start-up business goals. It shows that young entrepreneurship startup firms should strive to explore ideas to satisfy customers' needs, and that changes in customer value and the continuous innovation of business model differentiation are required to actively respond to change management. Moreover, at the infant startup stage, they should activate social network programs to share information, thereby offsetting resource scarcity and managing business risk. Further, the establishment of a long-term vision and the implementation of training programs in related specific fields should be supported to strengthen founders' personal capabilities.

• 중소기업연구
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• 제31권2호
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• pp.19-37
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• 2009

본 연구의 목적은 인적자원의 혁신성과 학습지향성이 혁신효과 및 사업성과에 미치는 영향관계를 연구함에 있어 중소기업과 대기업의 차이를 알아보는 것이었다. 다양한 업종의 실무자 479명으로부터 수집한 설문자료를 t-검정, 회귀분석 등을 이용하여 분석하였다. 연구결과에서 대기업은 중소기업에 비해 인적자원의 혁신성, 학습지향성, 혁신효과, 사업성과 면에서 더 높은 수준을 보였다. 혁신효과를 종속변인으로 한 회귀분석 결과에서 인적자원의 혁신성, 학습지향성, 인적자원의 혁신성-학습지향성의 상호 작용 변인이 혁신효과에 영향을 미치는 것으로 나타났고, 기업규모의 조절효과도 확인되어 중소기업의 경우 대기업에 비해 인적자원의 혁신성이 혁신효과에 미치는 영향이 더 크고, 대기업의 경우 중소기업에 비해 학습지향성이 혁신효과에 미치는 영향이 더 크다는 사실을 알 수 있었다. 사업성과를 종속변인으로 한 회귀 분석 결과에서는 학습지향성, 혁신효과, 인적자원의 혁신성-학습지향성의 상호작용 변인이 유의한 영향을 미치는 것으로 나타났으며, 기업규모의 조절효과가 확인되었다. 연구결과를 토대로 기업을 위한 시사점이 제시되었는데, 중소기업과 대기업 모두 혁신효과와 사업성과를 끌어올리기 위해 인적자원의 혁신성과 학습 지향적 문화의 확산에 고루 투자함으로서 성공적인 혁신 상품과 서비스 개발을 이루고, 궁극적으로 사업성과의 향상에 기여할 수 있을 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.411-422
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• 2021

Technological adaption and innovative activities foster small and medium enterprises (SMEs) growth, especially women-owned SMEs in Pakistan, However, the impact of technological adaption and innovative activities on SMEs growth in the context of Pakistan has been examined by very researchers. This study aims to identify the effect of technology and open innovation policies on the growth of women-owned SMEs and the present trends and management challenges for successful full implementation of open innovation. The study considered a sample of 693 women enterprises located in different cities in Pakistan. Open innovation is measured through eight innovative practices, reflecting the exploration and exploitation of technology in SMEs. Study findings revealed that women enterprises were involved in several open innovation policies during the last five years. Moreover, the study indicated no significant differences between manufacturing and service SMEs regarding open innovation practices; however, women enterprises are more impressively engaged in open innovation practices. Findings also reveal that women-owned SMEs follow open innovation, mainly for market-related intentions, to compete with competitors and meet customers' demands. Thus, it is suggested that government policy relating to thriving SMEs owned by women should be innovation-oriented. The study contributes to the theoretical and practical implications. Further, the study is helpful for SMEs, researchers, practitioners, and decision-makers.

• 유통과학연구
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• 제13권7호
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• pp.25-31
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• 2015

Purpose - This study aims to measure the influence of the positive psychological capital (PPC) of business workers by using innovative work behavior (IWB) and the influence of Leader-member exchange (LMX) and Member-member exchange (MMX) in this relation and investigating the directional efforts of small and medium company leaders and members. Research Design, Data, and Methodology - This study selects PPC as an integrated superior concept to establish research models and hypotheses of the influence of PPC on IWB, and the influence of LMX and MMX in these relations. Of the questionnaires distributed, 373 valid questionnaires were collected in total. Results - It was confirmed that the PPC of workers has a statistically significant influence on LMX, MMX, and IWB. Moreover, LMX and MMX have similar influence on worker life satisfaction with life satisfaction and innovative work behavior having different dimensions. Conclusion - To enhance IWB, worker PPC is very important as it has significant influence on the relations with leaders. However, it is also notable that positive relations with colleagues did not influence IWB.

• 중소기업연구
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• 제41권2호
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• pp.79-97
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• 2019

본 연구는 사내기업가정신을 위한 조직의 준비태세(Organizational Preparedness for Corporate Entrepreneurship, OPCE)와 혁신행동 간의 관계를 실증적으로 분석한다. 특히, 그 관계에서 심리적 자본의 하나인 회복탄력성의 매개효과를 검증한다. 관련 선행연구를 바탕으로 가설을 설정하고 국내 중소기업의 중간관리자들을 대상으로 수집된 217개의 자료를 바탕으로 실증분석을 실시한다. 그 결과, OPCE는 회복탄력성에 유의한 정(+)의 영향을, 그리고 회복탄력성은 혁신행동에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 OPCE는 혁신행동에 유의한 정(+)의 영향을 미치며, 회복탄력성은 OPCE와 혁신행동 간의 관계에서 매개역할을 하는 것으로 확인되었다. 이러한 결과는 사내기업가정신 친화적인 환경의 구축이 조직구성원의 회복탄력성을 높이는데 기여할 뿐만 아니라, 궁극적으로 혁신행동을 촉진할 수 있음을 시사한다. 마지막으로 연구의 시사점 및 한계점, 그리고 향후 연구를 위한 제언이 논의된다.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.345-352
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• 2021

Guided by a resource-based theory, this study is the first one that takes a quantitative approach to identify determinants of competitiveness of women-owned small and medium enterprises (SMEs) in Vietnam. The study employs time series data of Vietnamese SMEs extracted from the Vietnam Small and Medium Enterprises Survey conducted biennially from 2005 to 2015 in ten Vietnamese provinces. Firm competitiveness hereby is indicated by revenue, market share, profitability, and export volume. The research reveals a number of determining factors, of all, research and development, labor skills, business environment, technology investment are the most important factors, followed by capital and headcount. It is indicated that the determining factors have different influences on competitiveness obtained by different measurements. Therefore, it is based on specific targets and situations to make wise business decisions. The authors also make comparisons among groups of women-owned enterprises divided by their firm age, location, ownership, export, age, and educational background of business owners. The findings serve as critical empirical evidence and provide policy recommendations for improving the competitiveness of women-owned SMEs in Vietnam. The recommendations range from technology support, education and professional support for female entrepreneurs, access to capital and human resources to business environment improvement.