• Title/Summary/Keyword: Innovation Strategy

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An Integrative Framework of the Determinants for the Emergence of a Next-Generation Dominant Display

  • Yoon, Inhwan
    • Journal of Information Technology Applications and Management
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    • v.24 no.3
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    • pp.107-123
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    • 2017
  • This study uses the concept of dominant design to identify the determinants for the emergence of a next-generation dominant electronic display. It employs multiple research methods with the participation of display experts, which combine case studies, an unstructured interview, and the Delphi method. The results show that based on technological innovation and market dominance, a next-generation dominant display is more likely to emerge as a result of technological competition between liquid crystal displays (LCDs) and organic light-emitting diodes (OLEDs). The findings emphasize that the importance of rapid technological innovation, including component and process innovations, and a competitive edge in manufacturing costs are important. The study sheds light on our understanding of dominance in an industry and market, and also provides strategic guidance for practitioners to establish a competitive strategy.

On the Development Strategy of the Container Port coping with the Innovation Process of Logistics (로지스틱의 진화에 대응한 항만의 발전 전략에 관하여(2))

  • 이철영;김현;여기태
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 1999.10a
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    • pp.59-69
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    • 1999
  • Recently, the role of container ports is radically changing. These changes are largely driven by the innovation process of Logistics such as Supply Chain Logistics and Global Logistics due to the international expansion of industry. Under this environment, It is required that the container port should act as a integral part of a Supply Logistics Chain especially to provide the customer-oriented logistics service. This paper deals with the development strategy of container ports coping with these changes in the view point of container ports as a Logistics infrastructure to provide customer-response services and necessary to the economic promotion of hinterlands. Strategy is suggested in the phases of the customers desire, the pattern of container cargo, the economic promotion of hinterlands, and interrelation of container ports in north-east Asia and also domestics through the analysis of competiveness of container ports.

Platform Strategy and Market Response Impact on the Success of Crowdfunding: A Chinese Case

  • Guo, Li;Zhou, Dongmei;Chen, Yang;Huy, Ratanak
    • Asian Journal of Innovation and Policy
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    • v.4 no.3
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    • pp.397-409
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    • 2015
  • Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

신생모험기업의 전략유형에 관한 연구

  • 백경래;박상문;배종채
    • Journal of Technology Innovation
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    • v.4 no.1
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    • pp.1-26
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    • 1996
  • Traditional studies of new venture performance have focused on the characteristics of entrepreneurs and have shown conflicting results on the relationship between the characteristics and performance of new ventures. Recently, some researchers have broadened their search to include aspects of the industry and the strategy of new ventures. The purposes of this study are to identify wtrategic archetypes of new ventures based on the taxonomic approach and to explain the differences in new venture characteristics and performance among strategic archetypes. To find the strategic archetypes, 114 new venture CEOs from various industries were asked to describe their ventures' competitive strategy through 19 questionnaire items on competitive methods. Using factor analysis and subsequent cluster analysis, four archetypes were identified such as : versatile type, technology-driven type, market-oriented type, and cost reduction type. The results imply that there exist different types of venture strategy even among new technology-based venture firms in Korea, and show the differences in performance among strategic archetypes: market-oriented type and versatile type are better than cost reduction type in terms of growth rate and profitability. Because the venture strategy in identified as a major determinant of the venture performance in this study, the choice of venture strategy suitable for firm's industrial characteristics and internal resource bases becomes a very strategic decision for firm's sustained growth. Further studies are needed to strengthen some methodological limitations of the study.

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The Development Progress of Korean Aviation Industry and its Investment Strategy Based on the Evidence and the 4th Industrial Revolution

  • Kim, Jongbum
    • International Journal of Aerospace System Engineering
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    • v.5 no.2
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    • pp.1-7
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    • 2018
  • This study examines the history of Korean aviation industry and presents the investment strategy based on the evidence and the 4th industrial revolution. Looking at the evolution of the Korean aviation industry and its technological development will be a great help to support industrial and technological innovation in the future. The modern aviation industry is divided into stages of development, focusing on maintenance of equipment introduced in advanced countries, localization through license assembly, production of products based on technology, and international joint development. The development of aeronautics technology has been progressing towards a general improvement of economic efficiency, aircraft safety efficiency through environmental-friendliness, unmanned operation, and downsizing. The Korea Aerospace Research Institute has secured key technologies through development of several aircrafts such as Experimental Aircraft Kachi, EXPO Unmanned Airship, Twin-engine Composite Aircraft, Canard Aircraft, Multi-Purpose Stratosphere unmanned-airship, Medium Aerostats, Smart UAV, Surion, EAV-2H, KC-100, and OPV. The development strategy is discussed at the level of the evidence-based investment strategy that is currently being discussed, and so the investment priorities in aircraft is high. Current drone usage and development direction are not only producing parts using 3D printer, but also autonomous flight, communication (IoT, 5G), information processing (big data, machine learning). Therefore, the aviation industry is expected to lead the fourth industrial revolution.

A Study on the Application of Open Innovation Concept for the Defense Science and Technology Innovation (국방과학기술혁신을 위한 개방형 기술혁신 개념 적용방안 연구)

  • Jang, Won-Joon;Lee, Choon-Joo
    • Journal of Korea Technology Innovation Society
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    • v.12 no.2
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    • pp.312-334
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    • 2009
  • Advanced countries including OECD member countries focus on the Open Innovation strategy to strengthen their national science and technology innovation capability and to promote the utilization of its outcome. Numerous relevant researches are proceeded in these days, however, just few researches exist in the defense science and technology innovation fields. Therefore, the paper tries to apply Open Innovation concept to the national defense science and technology fields based on the change of defense environments and its problems. For this reason, the paper also presents the theoretical framework of defense Open Innovation and future directions for the purpose of strengthening the national defense science and technology innovation capability and expanding its outcomes.

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A Study on Domestic Development Plan by Comparing Korea and China's Cultural Contents from the Perspective of the National Innovation System after 1990's (1990년대 이후 국가혁신체제의 한·중 비교를 통한 관점의 국내 문화콘텐츠 발전 방안 연구)

  • Kim, Mikyung
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.594-601
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    • 2020
  • This study focuses on the changes in the national innovation system between Korea and China since the 1990s, and studies how to benchmark the limitations of the current national innovation system in Korea from successful national innovation systems in China and apply it to Korean cultural contents. As a result of the review, the current cultural content of Korea is a time when it is necessary to drive sustainable growth in a rapidly changing era, and as a result of applying it from the successful cases of China's national innovation system, it is necessary to change the production of Korean cultural content of the Push strategy into a Pull strategy. In other words, it is necessary to produce cultural contents that fit the paradigm of market change. In addition, the existing technology should lead to the creation of new added value from each element composed of Korean cultural contents, K-pop, K-beauty, Korean food, and above all, it is necessary to institutional innovation of the country in distribution abroad.

The Performance of Grant-type Government R&D Project: Focusing on SME's R&D (자유공모형 국가연구개발 과제의 특성 및 효과성 분석 : 중소기업 R&D를 중심으로)

  • Seulki Hong;Sung Joo Bae
    • Journal of Technology Innovation
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    • v.30 no.4
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    • pp.57-82
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    • 2022
  • As the strategy to support SMEs' innovation has shifted to induce market-oriented innovation, the Korean government increasingly invests in grant-type R&D projects proposed by SME firms. This study reveals the characteristics of grant-type R&D projects proposed by SME firms through a transition of national R&D strategy and demand-pull innovation perspectives. This study also examines the differences between grant-type R&D projects proposed by firms and R&D projects led by the government through logit-analysis and propensity score matching methods. As a result, we found that a national R&D project for SMEs yields better innovation performance when the project is proposed by a company than led by the government.

An Empirical Study on the Fitness between Manufacturing Technology Strategy and product Structure - Based on Korean Electric and Electronic Industry - (제품구조와 생산기술간의 적합성에 관한 실증적 연구 - 우리나라 전기 . 전자산업을 중심으로 -)

  • 이경환;임재화
    • Proceedings of the Technology Innovation Conference
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    • 1992.12a
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    • pp.119-155
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    • 1992
  • Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

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A Study on Platform Strategies of Korean First Mobile Instant Messenger KakaoTalk (주식회사 카카오의 플랫폼 전략에 대한 연구)

  • Jang, Kyoung Young;Oh, Jung Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.49-56
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    • 2013
  • KakaoTalk, a Korean mobile instant messenger service launched by KAKAO Inc., has grown remarkably popular in a short period of time, with its number of subscribers exceeding 100 million as of July 2013. Today, KakaoTalk is an everyday communication tool among most Korean mobile users. Although KAKAO has been the subject of many business and consumer studies, the KakaoTalk platform strategy has not been studied thoroughly. In this study, we analyze its platform strategy through the lens of several widely utilized frameworks such as Platform Leadership (Gawer & Cusumano 2002, 2008), Winner-take-all dynamics (Eisenmann et al. 2006), and Open Service Innovation (Chesbrough 2011). Our results show that Eisenmann et al (2006)'s "Winner-Take-All" platform best explains how KakaoTalk dominated its rivals, Mypeople by Daum Communications and Line by Naver Corporation. In surpassing its rivals, KAKAO delivered a solution to the 'essential problem' that mobile social communication should be upgraded from mobile companies' paid "Short Message Service" (SMS). By doing so, KakaoTalk fulfilled the first requirement of Gawer & Cusumano (2008)'s "Coring" strategy, which explains how a new platform is created. KakaoTalk also satisfied the second requirement of "Coring" by providing economic incentives for KakaoTalk members to interact through its Games and Items store. Actively accepting its customers' ideas and upgrading its services, KAKAO reinforced its platform leadership to its customers and put Chesbrough (2011)'s "Outside In - Open Service" innovation strategy into practice.

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