• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.587-596
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• 2012

본 연구는 디자인 3대 요소인 '심미성', '재료', '기능성/구조성'의 요소에 '제거', '감소', '증가', '창조'라는 4가지 디자인 사고 틀 적용을 통하여, 새로운 제품디자인 컨셉 및 아이디어개발을 위한 사고방법을 제안하였다. 본 연구에서 제안 된 혁신제품 아이디어 창출 방법의 검증을 위해서 성공적인 혁신 제품 디자인 사례로 소개된 232개의 제품들을 분석하였다. 그 연구결과의 대표적 결론은 다음과 같다. 첫째, 본 연구에서 개발한 '대표적인 디자인 가치요소인인 '심미성', '재료', '기능성/구조성'의 요소를 기준으로 한 4가지 디자인사고 프레임?'은 혁신제품 디자인 개발을 위한 시스템적인 창의력 사고 방법에 도움을 줄 수 있을 것이다. 둘째, 혁신제품 디자인 사례 분석 결과 41%의 혁신제품디자인은 디자인 요소 중 '기능성/구조성'의 혁신을 통하여 이루어졌다. 셋째, 기존의 혁신제품디자인(74%)은 디자인요소에 대한 가치의 '제거와 감소' 보다는 디자인요소에 대한 가치의 '증가와 창조'를 통하여 이루었다. 본 연구에서 제안한 연구 결과는 디자이너들이 가장 힘들어 하는 아이디어 창출에 있어서, 또 다른 시스템적인 아이디어 창출 방법을 제안한 것이다.

• 경영과학
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• 제25권1호
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• pp.169-191
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• 2008

In this paper, we examined the difference of the effects of buying factors in two consumer segments divided by the innovative behavior for digital convergence products, and developed relevant managerial implications. As the digital convergence product could be understood as a innovative bundling product, the buying factors of the digital convergence products were clustered in 3 groups : common innovation-bundling factors, innovation factors and bundling factors. Tests for the difference of regression coefficients of the purchasing factors in the two markets show that (1) the early market is affected by both of the common innovation-bundling factors and the innovation factors, while the mainstream market is affected by all of the common innovation-bundling factors. the innovation factors and the bundling factors, (2) the early market is more affected by the technical benefit, while the mainstream market is more affected by the pragmatic benefit, and (3) both of the two markets are affected by the compatibility and the message communicability. The relevant managerial implications for the successive diffusion of the digital convergence products can include (1) in the entire period of the diffusion. enhancing the compatibility between consumer and product concept, performing constant and differentiated marketing communication activities, (2) in the early market of the diffusion, introducing unique innovative product which provides obvious and differential synergy through the convergence, appealing to the technical benefit, and (3) in the mainstream market of the diffusion, improving the qualities and features of individual products for the digital convergence product, appealing to the pragmatic benefit, reducing the complexity of product.

• 경영과정보연구
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• 제31권1호
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• pp.183-203
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• 2012

본 연구에서는 기술혁신 관련 기존 연구에서 실증연구가 부족한 조직문화와 중소기업의 기술혁신 과정에서 고려되어야 할 고용안정성과 환경불확실성을 도입하여 실증분석하였다. 구체적으로 조직문화와 기술혁신(제품혁신, 공정혁신) 간 관계, 그리고 이들 간 관계에 대한 고용안정성과 환경불확실성의 조절효과를 분석하였다. 258개 대구지역 중소기업을 대상으로 분석한 결과, 조직문화는 제품혁신에는 긍정적으로 유의한 영향을 미쳤으나, 공정혁신에는 유의한 영향을 미치지 못하였다. 고용안정성의 긍정적인 조절역할은 조직문화와 제품혁신 간에만 존재하였으나, 환경불확실성은 조직문화와 제품혁신, 조직문화와 공정혁신 간 모두를 긍정적으로 조절하였다. 본 연구에서는 실증분석 결과가 가지는 이론적 및 실무적 시사점, 한계점 및 향후 연구방향 등도 함께 논의하고 있다.

• 디지털융복합연구
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• 제10권11호
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• pp.673-680
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• 2012

본 연구의 목적은 제품/서비스 개발 과정에 있어서 공급자와 고객이 언제 어떻게 참여해야 하는가는 실증적으로 규명하는 것이다. 이를 통해 이들을 어떻게 그리고 언제 참여시키는 것이 효과적인지에 대한 함의를 제시할 수 있다. 분석결과 높은 고객 참여는 전략설계와 제품/서비스 혁신간의 관계를 조절하는 것으로 나타났다. 이는 제품 개발 초기에 고객이 참여할 경우 혁신성과를 높일 수 있다는 것을 의미한다. 반대로 평가개선 단계에서 고객의 높은 참여는 제품/서비스 혁신에 유의한 영향을 미치지 않는 것으로 나타났다. 이는 평가개선 단계에서는 고객의 아이디어보다는 제품/서비스를 실현할 수 있는 전문지식이 더 요구됨을 나타낸다.

• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.157-167
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• 2022

The global laundry detergents market in 2021 was valued at nearly $121 billion, with consumers being reported as heightening their search for hygienic products capable of fighting viruses. Therefore, the researchers undertook a study to determine how product innovation (PI), product quality (PQ), and product attitude (PA) effects Thai consumers' satisfaction (CS) with their purchase of laundry detergent and fabric softener. After the questionnaire's validity and reliability confirmation, the authors used multi-stage random sampling by region and province in January and February 2022 to collect 520 questionnaires. LISREL 9.10 was used in the CFA and SEM analysis of the six hypotheses, which were determined to be supported. The results showed that all three causal variables positively influenced CS, with a total effect (TE) R² value = 87%. Also, latent variable total effect (TE) values showed that PI was strongest (0.93), then PQ (0.56), and finally, PA (0.54). Therefore, consumer satisfaction is essential in a firm's ongoing development and sustainability in a highly competitive, globalized world. Organizations must develop competitive strategies that adjust to consumer needs. Management must monitor online and social media sources where product reviews are given and adjust their strategies accordingly.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.870-883
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• 2011

본 연구의 목적은 제조기업에서 시장지향성과 신제품성과간의 관계에서 어떤 변수들이 매개적 영향관계를 미치는지 규명해 보는 것이다. 이러한 연구목적을 달성하기 위해 선행문헌에 관한 종합적인 고찰 결과를 토대로 국내제조기업의 시장지향성과 신제품성과를 매개하는 제품품질, 직원만족, 혁신속도 등의 세 가지 요인을 도출하였고, 이들 간의 순환적인 관계에 대한 구조분석을 위해 연구모형과 가설을 수립하였다. 국내 100개 식품 및 제약기업(사업부)으로부터 수집된 자료 159부를 바탕으로 Amos12.0K에 의해 구조모델을 분석하였다. 분석결과는 다음과 같이 요약된다. 첫째, 시장지향성 강화를 통하여 제품품질, 직원만족, 혁신속도가 높아지는 것으로 나타났다. 둘째, 직원만족, 혁신속도가 높아질수록 신제품성과가 높아지는 것으로 나타났다. 셋째, 직원만족이 높으면 제품품질과 혁신속도가 높아지는 것으로 나타났다. 이러한 연구결과를 통해 향후 제조기업들은 시장지향성을 더욱 강조하고 이와 관련된 제품품질, 직원만족, 혁신속도의 매개변수들의 작용을 이해함으로써 더 높은 신제품성과를 얻을 수 있을 것으로 기대된다.

• Asia Marketing Journal
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• 제15권3호
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• pp.79-95
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• 2013

New product innovation is a process of embodying new knowledge in a product and technology licensing is getting popular as a means to innovations and introduction of new product to the market in today's competitive global market environment. Incumbents often rely on technology licensing to access new product opportunities created by other firms. Prior research has examined various aspects of technology licensing agreements such as specific contract terms of licensing agreements, e.g., distribution of control rights, exclusivity of licensing agreements, cross-licensing, and the scope of licensing agreements. This study aims to provide answers to an important, but under-researched question: why do some incumbents initiate more licensing agreement for exploratory learning while others do it for exploitative learning along the innovation process? We attempt to extend our knowledge of licensing agreements from an organizational learning perspective. Technology licensing as a specific form of interfirm linkages can be initiated with different learning objectives along the process of new product innovation. The exploratory stages of the innovation process such as discovery or research stages involve extensive searches to create new knowledge or capabilities, whereas the exploitative stages of the innovation process such as application or test stages near the commercialization are more focused on developing specific applications or improving their efficiency or reliability. Thus, different stages of the innovation process generate different types of learning and the resulting technological resources. We examine when incumbents as licensees initiate more licensing agreements for exploratory learning objectives and when more for exploitative learning objectives, focusing on two factors that may influence a firm's formation of exploratory and exploitative licensing agreements: 1) its past radical and incremental innovation experience and 2) its internal investments in R&D and marketing. We develop and test our hypotheses regarding the relationship between a firm's radical and incremental new product experience, R&D investment intensity and marketing investment intensity, and the likelihood of engaging in exploratory and exploitive licensing agreements. Using data collected from various secondary sources (Recap database, Compustat database, and FDA website), we analyzed technology licensing agreements initiated in the biotechnology and pharmaceutical industries from 1988 to 2011. The results of this study show that incumbents initiate exploratory rather than exploitative licensing agreements when they have more radical innovation experience and when they invest in R&D activities more intensively; in contrast, they initiate exploitative rather than exploratory licensing agreements when they have more incremental innovation experience and when they invest in marketing activities more intensively. The findings of this study contribute to the licensing and interfirm cooperation studies. First, this study lays a foundation to understand the organizational learning aspect of technology licensing agreements. Second, this study sheds lights on how a firm's internal investments in R&D and marketing are linked to its tendency to initiate licensing agreements along the innovation process. Finally, the findings of this study provide important insight to managers regarding which technologies to gain via licensing agreements. This study suggests that firms need to consider their internal investments in R&D and marketing as well as their past innovation experiences when they initiate licensing agreements along the process of new product innovation.

• Journal of Korea Trade
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• 제25권4호
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• pp.37-59
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• 2021

Purpose - Although models of innovation and exporting dominate recent studies of relations between innovation and access to foreign markets, relations between innovation and foreign direct investment (FDI) are less explored. This is especially true of relations between types of innovation and FDI. We fill that gap in the literature with empirical evidence that clarifies whether firms enter foreign markets through exports or FDI. Design/methodology - In order to assess the role of innovation in firms' international engagement strategies, we develop research hypotheses and present new empirical evidence on firms' choice of entry - exports and FDI - based on firm-level data. Findings - Our empirical results suggest that the impact of product innovation is more significant in transition from being a purely domestic firm to an exporter, while process innovation more significantly affect transition from being an exporter to a multinational enterprise. Our results also support 'self-selection into FDI' rather than 'learning-by-performing FDI' in the relationship between innovation and firms' overseas expansion. Originality/value - Recent literature on the relationship between innovation and firms' participation in foreign markets is dominated by models of innovation and export behavior. However, foreign direct investment by multinational enterprises may also be associated with firms' innovative activities. We first analyze how product and process innovations influence firms' choices to initiate exports or FDI.

• 기술혁신연구
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• 제25권4호
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• pp.239-261
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• 2017

본 연구는 제품혁신에 초점을 맞추어 기술혁신이 기업의 수익과 재무안정성에 미치는 영향을 분석하고 기업의 지속성장을 위한 전략적 시사점을 도출하는 데 목적이 있다. 제품혁신은 신제품개발 및 도입으로 정의한다. 기업의 수익은 종업원 1인당 매출액과 매출액 증가율로 측정하고, 재무안정성은 자기자본대비 부채비율과 유동비율로 측정한다. 실증분석은 제품혁신의 내생성을 고려하여 2단계 추정법을 사용하였고, 분석자료는 "인적자본기업패널(HCCP)"의 1차(2005년)~6차(2015년) 자료와 한국신용평가(주)의 기업재무자료를 병합한 자료이다. 분석결과에 의하면, 제품혁신은 기업의 지식자본스톡과 인적자원투자, 시장선도전략 등에 영향을 받으며, 제품혁신이 활발히 이루어지는 기업일수록 1인당 매출액과 매출액 증가율이 높고 부채비율은 낮으며 유동비율이 높다. 이러한 분석결과는 기술혁신투자와 이를 통한 제품혁신이 기업의 단기수익 창출 및 장기적인 재무안정성을 촉진하는 중요한 전략이라는 것을 의미한다.

• 지식경영연구
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• 제14권3호
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• pp.87-100
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• 2013

As the external knowledge networks of firms have become more and more important to their product and service innovations, many global leading companies such as P & G, IBM, and Samsung Electronics have formulated and implemented their open innovation strategy. This study attempts to empirically analyze the effects of CEOs' supports for external knowledge networks, external knowledge network-oriented cultures and inter-organizational knowledge management systems as the major antecedents to external knowledge networks by using the data based on organizational members' perceptions about them. Based on 847 samples collected from employees in three companies in the medical, the construction and the IT service industries, this study performed a structural equation modeling (SEM) analysis about the effects of the antecedents to the external knowledge networks on product and service innovations through Partial Least Squares (PLS). The empirical findings of this study show that CEOs' supports for external knowledge network positively influence product and service innovations, partially mediated by external knowledge network-oriented cultures and inter-organizational knowledge management systems. And they also show that external knowledge network-oriented cultures and inter-organizational knowledge management systems have a positive effect on product and service innovations, respectively, partially mediated by external knowledge networks. With these new findings, academic and practical implications are discussed.