• 농촌지도와개발
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• 제16권1호
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• pp.201-235
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• 2009

This study analyzed the demographic characteristics, strengths and weaknesses related to information acquisition of local innovation diffusion types. This study use ordered probit model to find strengths and weaknesses of innovation diffusion type in rural area. The individual characteristics of 'formal extension type', 'situational reaction diffusion type', 'agriculturist connection type', and 'systematic approach type', all differentiated according to innovation diffusion type, were analyzed. Following Choi & Choe(2008), immediacy, accessibility, referability, applicability, and satisfaction were the highest in the situational reaction diffusion type, systematic approach type, formal extension type, and farmers connection type, in the order. And there existed organic contexts among individual characteristics. So this study tried to analyze strengths and weaknesses of innovation diffusion type with a focus on immediacy, which emerged as the most important variable in the process of interpreting innovation diffusion. And the strengths and weaknesses of each innovation diffusion type were presented.

• 한국경영과학회지
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• 제40권4호
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• pp.107-121
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• 2015

Diffusion of innovation is the process in which an innovation is communicated through certain channels over time among the members of a social system. The literatures have emphasized the importance of interpersonal network influences on individuals in convincing them to adopt innovations and thereby promoting its diffusion. In particular, the behavior of opinion leaders who lead in influencing others' opinion is important in determining the rate of adoption of innovation in a system. Centrality has been recognized as a good indicator that quantifies a node's influences on others in a given network. However, recent studies have questioned its relevance on various different types of diffusion processes. In this regard, this study aims at examining the effect of a node exhibiting high centrality on expediting diffusion of innovations. In particular, we considered the situation where two innovations compete with each other to be adopted by potential adopters who are personally connected with each other. In order to analyze this competitive diffusion process, we developed a simulation model and conducted regression analyses on the outcomes of the simulations performed. The results suggest that the effect of a node with high centrality can be substantially reduced depending upon the type of a network structure or the adoption thresholds of potential adopters in a network.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.97-126
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• 2001

Object-orientation has been proposed as a promising software process innovation to improve software productivity and quality. It has not been understood clearly, however, what factors influences the diffusion of object-oriented technology in organizations. A research model was formulated and hypotheses were generated based on the literature of information technology implementation and software process innovation. To test the research hypotheses, a questionnaire survey was conducted. The results based on 121 responses from Korean companies revealed that project characteristics, use of external experts, and number of development projects are significantly related to the diffusion of object-oriented analysis and design and object-oriented programming. Innovation champion is positively related to the diffusion of object-oriented analysis and design, whereas it is not related to the diffusion of object-oriented programming language. Only project complexity was significantly related to the diffusion of visual programming language. On the other hand, organizational size was not significantly related to any object-oriented technology in this study.

• 한국유통학회지:유통연구
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• 제15권4호
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• pp.61-85
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• 2010

본 연구에서는 국내 대형할인점의 확산을 효과적으로 설명하기 위해 기업의 정보와 구매자의 구전으로 확산을 설명하는 Bass모형에 제3의 요소로 공간적 영향력을 고려하였다. 국내 대형할인점의 확산은 확산중심지인 서울경인지역에서 저차중심지인 4개 지역권역으로 확산되는 형태를 보임에 따라 공간적 영향이 중요하게 작용할 것으로 기대된다. 본 연구에서 공간적으로 구분된 시장 A(확산중심지)가 시장 B(저차중심지)에 미치는 영향이 완전히 통제되지 못하는 상황에서 시장 A가 시장 B에 미치는 공간적 영향을 다국가확산모형(multinational diffusion model)을 확장한 공간확산모형(spatial diffusion model)을 이용하여 정의하였다. Bass모형과 공간확산모형의 모수추정을 통해 두 가지 정보전달경로와 관련된 혁신계수와 모방계수로 확산을 설명하는 Bass모형보다 공간확산모형이 국내 대형할인점 확산을 더욱 효과적으로 설명하는 것으로 나타났다. 또한 혁신중심지인 서울경인과 4개 지역권역의 소매환경을 나타내는 개념적 거리에 따라 공간확산모형에서 공간적요인의 영향력이 달라질 것이 기대되어 공간확산계수와 소매환경변수간의 상관관계를 살펴보았고, 연구결과 확산중심지에서 저차중심지에 대한 공간적 영향력은 저차중심지의 소매환경이 확산중심지의 소매환경과 유사할수록 크다는 것을 밝혀내었다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.144-147
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• 2003

It is important to understand the process of technology diffusion among end users for effectively implementing adoption and coping with frequent changes in the environment. Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, however, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specifically, interactive innovation having critical mass in technology acceptance research. Thus, this study investigates imitation influence in individual adoption of mobile communication technology, more specifically, mobile phones, using Mahaian's diffusion model in individual ICT adoption.

• 농촌지도와개발
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• 제15권2호
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• pp.367-398
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• 2008

This study analyzed the disparity between the supply and demand of information demand and information provision generated among information providers(agricultural researchers) and information adopters(farmers), the two subjects of the local innovation diffusion process, with a focus on the contents and methods of sharing information and according to individual innovation diffusion pattern. In information provision, the characteristics of the contents of information in terms of their temporal necessity and effective period were more important than the field to which the contents of information belonged. In addition, the selection and strategic provision of an information provision method appropriate to each pattern according to the contents of information were proposed as a way of resolving farmers'information demand and strengthening their links to experiment stations. According to the analysis, information provision methods such as the limited use of some patterns in methods of providing documents, provision of production information using experiment field, and eco-friendly agricultural information to all types through regular study group sessions, search for plans for using ICT, and supplementary and interconnected composition of individual information provision methods were applicable in a complex manner according to the situation and management format, and the standard here was the contents of information.

• 기술혁신연구
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• 제10권1호
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• pp.148-173
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• 2002

This study examines the impact of the Internet on the organizational innovation. With the introduction of digital technology, the entire organizational process and structure is now being restructured. The purpose of this study is to develop a framework to help classify the organizational innovations and understand organizational innovation processes. This study suggests that the wide diffusion of digital technology has affected the modularization of the organizational routines and processes. The modularization of knowledge and organization give rise to a new organizational architecture, a modular architecture. In the Fordist regime, the characteristics of organizations were depicted as vertically integrated and tightly coupled system. The organizational processes and routines were tightly linked and integrated. However, the diffusion of Internet, which has a tendency to disassemble this tightly coupled system, has resulted in the emergence of loosely coupled and vertically disintegrated system. Eventually the modular architectures are emerging as a new organizational paradigm in the post-Fordist regime. In this study, the modes of organizational innovation is classified as follows. If the organizational innovation enhances both existing organizational components and tile tightly coupled architecture, it is incremental innovation (Mode 1): if it destroys both existing components and the tightly coupled architecture, it is radical innovation (Mode 4): however if only the tightly coupled architecture is transformed into the modular architecture and the codification of organizational component is enhanced, the innovation is architectural (Mode 3). The last one is component innovation (Mode 2), in which existing organizational components are destroyed but tightly coupled architecture is enhanced. It is argued that the organizational innovation process follows Mode I$\longrightarrow$ Mode II $\longrightarrow$ Mode III $\longrightarrow$ Mode IV in order.

• Asia pacific journal of information systems
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• 제10권4호
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• pp.1-20
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• 2000

Electronic Data Interchange(EDI) has the potential to improve business operations by expediting the exchange of business documents. It will also provide substantive operational and strategic benefits to the trading firms. However, the successful implementation of EDI systems requires the mutual trust and cooperation between the trading firms. The extent of EDI diffusion and performance depends on inter-organizational, intra-organizational, as well as innovation factors. Researches based on the sociopolitical process framework in the use of IT, organizational theory, resource dependence theory, and innovation diffusion theory have identified 3 inter-organizational variables(transaction climate, dependence, external IS expert support) and 4 intra-organizational variables(strategic IS planning, infrastructure, top management support, education/training,), and 3 innovation variables(compatibility, relative advantage, cost) that affect EDI diffusion. In this study, a multi-dimensional measure on EDI diffusion has been developed to capture the external and internal integration. Then, the influence of these 10 variables on the extent to which the EDI adopting firms pursue diffusion has been examined. Whether more diffusion leads to superior performance has also been studied. International trade managers from 107 firms in the trade industry participated in a field survey. The results based on a structural equation model(SEM), developed using AMOS, provide quite a strong support for the hypothesized relations. Both education/training and IT infrastructure influenced external and internal diffusion of EDI systems. Internal diffusion of EDI enables the adopting firms to improve operational and strategic performance, whereas external diffusion contributes only to operational performance.

• 기술혁신연구
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• 제13권1호
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• pp.113-139
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• 2005

The purpose of this study is to analyse the diffusion process of personal computer (PC) in Korea during the 1990's. To achieve the goal, five research steps have been done such as the literature survey of diffusion theory, set-up of theoretic equilibrium model of supply and demand, derivation of an equilibrium path using Hamiltonian, and empirical analysis. The empirical analysis has been performed based on that equilibrium path. The results can be summarized as follows : First, technological attribute of diffusing product influences the diffusion speed of Product. It has been proven that the size of the network has a significant effect on the diffusion of PC in empirical study Second, supply factors have an important role in the diffusion process. According to the empirical analysis, decreasing cost of production as a result of technological advance promotes the speed of diffusion. This point seems to be manifest theoretically, but existing empirical models have not included supply factors explicitly, Third, it has been found out that expectation of decreasing cost would influence the speed of diffusion negatively as expected ex ante. Theoretically this result is supported by arbitrage condition of purchasing timing.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.263-271
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• 2021

The study examined the XBRL adoption process of Malaysian Business Reporting System (MBRS) by utilizing Everett Rogers' Diffusion of Innovation (DOI) theory. The study focused on the three phases, namely, knowledge gathering and persuasion phase, decision-making phase, and implementation phase of XBRL adoption process gathered from a government agency in Malaysia. This study employs a qualitative case study that incorporates semi-structured interviews with four members of the regulator. The results reveal that the regulator has realized the advantages, management support, and need to skills development in phase one. On the other hand, in phase two, it finds the way the regulator makes decision related to XBRL taxonomy and submission template, platform, tools and software. Through phase three, the regulator is concerned with the complexity of XBRL taxonomy, resources, external support, promotion, stakeholder involvement, limited trading pressure, critical mass, and professional bodies. The factors from each phase suggest an in-depth understanding on the experience of XBRL through the development of MBRS that provides a success story to the other government agencies and regulators in Malaysia. This study provides several insights on the factors that could contribute to the adoption of XBRL and the Diffusion of Innovation theory adoption process.