• 한국조리학회지
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• 제22권6호
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• pp.78-86
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• 2016

The purpose of current study is to verify a formulated model that explains the influence of informational clues(Nutritional label information and Mass media information) on subjective knowledge, concern, satisfaction, and behavioral intention toward healthy foods in context of full-service restaurants. The results of present study demonstrated that all informational clues have significant influence on both knowledge and concern about health and the significant relationships were confirmed between knowledge, concern, emotional pleasure, and behavioral intention. This study may contribute to develop meaningful marketing strategic for healthy foods in full-service sector, and it can be utilized as a critical study to establish an attractive business strategics to increase revenue as well as satisfy healthy foods consumers in full-service restaurant consumers.

• 가정과삶의질연구
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• 제16권4호
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• pp.83-83
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• 1998

The purpose of this study is to investigate interpersonal support, tension in lifechanges & satisfaction. The selected sample is composed of 387 housewives in ChongJoo city. SAS pc program was used for the statistical analysis of the data. Data was analyzed by frequency, F-test, percentage, mean, Duncan's Multiple Range Test, Pearson's correlation coefficient, Regression Analysis. Major findings as follows: 1)At wedding & funeral ceremony, kin networks of her parents & parents-in law side were variables to have influence on tension in life changes. And the number of social organization participated were a variable to have influence on the satisfaction. The age of couple, education of couple, duration of marriage, income, family lifecycle, the number of children, pattern of family were variables to influence tension in life changes, but were not variables to influence on the satisfaction. 2) At usual or wedding & funeral ceremony, kin networks of her parents side were variables to influence on instrumental & companionship support. And the number of friends was a variable to influence on companionship & informational support. The number of neighbors was a variable to influence on instrumental, companionship & informational support. The number of social organization participated was a variable to influence on companionship & emotional support. The age of couple, education of couple,income, duration of marriage, family life cycle, number of children, family size, family type were variables to influence on interpersonal support. 3)The relationship between tension and satisfaction in life changes was negative, and between instrumental support and satisfaction was negative also. But between companionship support and satisfaction was positive relationship and between tension of personal &social life and instrumental support was positive relationship. The relationship between tension of marriage life and companionship support was negative and between tension of family life and information support was negative relationships. The received companionship support was lower tension in life changes than not received it. But the received instrumental support was higher tension of personal & social life. The received companionship & informational support was higher satisfaction than not received them. But the received instrumental support was lower satisfaction than not received it. 4) Instrumental & companionship support, at usual kin network of her parents in taw side, at wedding & funeral ceremony kin network of her parents side,were variables to influence on tension in life changes. Instrumental, companionship& informational support, at wedding & funeral ceremony kin network of her parents side, were variables to influence on the satisfaction

• 대한가정학회지
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• 제29권3호
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• pp.1-10
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• 1991

The purpose of the present study was to identify the effects of communicator, type of clothing and subject's age on informational influence in clothing conformity. The sample consisted of 205 subjects assigned to two groups (female college students in their early twenties and housewives in their late thirties living in kyongju). In this study the research design consisted of a 3(communicator)×2(subject's age)×2(type of clothing) factorial design. The stimuli consisted of 10 color photographs (6 one-piece dresses and 4 jeans in current fashion) In the first step, subjects were asked to arrange stimuli in the order of greatest fashionability. In the second step, subjects were exposed to experimental manipulation which consisted of slides of various clothing styles and an essay concerning a forecast on fashion trends. The communicator in the essay was described as a designer, a college student, or a housewife. In the third step, in addition to other questions subjects were asked to indicated their degree of agreement with the essay. The data were analyzed by ANOVA, X2 and t-test. The results were: 1. Informational influence on clothing conformity varied by communicator, type of clothing, and subject's age. Subjects were most conforming when the communicator was described as a designer and when the clothing style was a one-piece dress. 2. Informational influence results revealed that housewives were more conforming than the female college students in the jean style.

• Asia Marketing Journal
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• 제11권2호
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.237-247
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• 2020

This study explored the impact of interactional justice on supply-chain collaboration and sustainable supply-chain performance. Accordingly, it classified interactional justice of supply-chain management (SCM) into interpersonal and informational justice, and empirically classified the effects of these subordinate concepts on supply-chain collaboration and sustainable supply-chain performance. To this end, 700 questionnaires were distributed, and 201 final valid responses were used for the statistical analysis which revealed the significant positive influence of interpersonal justice on informational justice. This indicates that courtesy, respect, and proper words are important in the relationship between buyers and sellers. Both interpersonal and informational justice had a significant positive relationship with supply-chain collaboration. The results suggest that a fair-trade environment should be cultivated to encourage and facilitate seller-buyer collaboration. Lastly, supply-chain collaboration had a positive influence on sustainable supply-chain performance. This implies that if justice is not perceived in the seller-buyer relationship, collaboration can be hindered, which negatively impacts corporate performance. These findings also helped to understand the importance of interactional justice and to propose a new relationship between interpersonal and informational justice.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.41-59
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• 2012

This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.

• 한국의류학회지
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• 제24권3호
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• pp.401-411
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• 2000

The objectives of the thesis were to investigate the general trends of clothing conformity and clothing attitudes and to figure out the relationships between clothing conformity and clothing attitudes, and differences of clothing conformity and clothing attitudes between different genders and ages. The conformity includes clothing conformity by informational influence, by identificational influence, and by normative influence. And the clothing attitudes are fashion interests, pursuit of individuality, clothing importance. It was turned out that three types clothing conformity were closely related with variables of clothing attitudes(fashion interests, pursuit of individuality, clothing importance). Particularly, the clothing conformity by normative influence was negatively correlated with pursuit of individuality. And other clothing conformities were positively correlated with the variables of clothing attitudes. It was also turned out that school girls marked high points on the clothing conformity by informational influence and by identificational influence. Middle school students were influenced by identification idol. Most of middle and high school students were believed to recognize the importance of clothing, and they were pursueing both fashion and individuality simultaneously.

• 한국콘텐츠학회논문지
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• 제12권7호
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• pp.336-345
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• 2012

디지털 환경하에서 소비자들의 제품 및 서비스 구매 형태가 변화하고 있으며 특히 문화콘텐츠에 대한 소비자의 태도와 소비 행동이 변화하고 있다. 소셜네트워크서비스(SNS)와 같이 고객간 상호작용이 확대된 경우에는 소비자의 정보적 참여가 확대되고 온라인과 오프라인에서의 문화콘텐츠 소비관련 태도에도 영향을 줄 것을 예상할 수 있다. 본 연구에서는 SNS를 사용하는 디지털 환경의 특성을 구분하고 디지털 환경의 특성이 소비자의 문화콘텐츠 구매의도에 어떠한 영향을 주는 가를 확인하고자 하였다. 두차례의 설문조사를 실시하여 첫 번째 연구에서는 SNS를 사용하는 디지털 환경 특성을 정리하였고 이를 바탕으로 두 번째 연구에서는 구조방정식을 이용하여 디지털 환경 특성과 소비자의 정보적 참여 및 감정적 애착, 소비자 구매의도의 관계를 확인하였다. 연구 결과 디지털 환경의 특성으로 정보적 상호작용성, 정보적 연결성, 정보적 신뢰성을 확인하였고 이는 소비자의 정보적 참여를 촉진하며 소비자의 문화콘텐츠에 대한 감정적 애착에 영향을 주고 궁극적으로 문화콘텐츠의 관람의도에 긍정적인 영향을 주는 것으로 나타났다.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.79-96
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• 2009

The purpose of this study was to identify the impact of acculturation level and individualism/collectivism on shopping behaviors such as' informational influences, shopping orientations, and store patronage of Asian ethnic groups residing in the United States. A total of 129 Asian adults residing in North Carolina State of the U.S. completed questionnaires. Results showed statistically significant differences in responses to an informational influence (i.e., media source) and two shopping orientation subscales (i.e., shopping confusion in the Us. and personalized shopping) between low- and high-acculturated groups. A significant difference was found between the individualistic group and the collectivistic group on three shopping orientation subscales. Due to the potential importance of considering both acculturation and individualism/collectivism when looking at shopping behaviors, four groups were created by categorizing respondents on the basis of their acculturation level and individualism/collectivism scores. Comparison on shopping orientations and informational influences by four groups revealed statistically significant differences in response to two shopping orientation subscales and two patronage behavior subscales.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.466-475
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• 2015

본 연구는 SNS를 통해 지각된 사회적 지지가 교사들의 성인애착과 직무만족도에 미치는 영향을 살펴보고자 하였다. 이를 위해 교사들을 대상으로 설문조사를 실시하였으며, 총 103부의 응답이 최종분석에 사용되었다. 연구결과, SNS를 통해 지각된 사회적 지지가 성인애착에서는 정서적지지, 정보적지지, 도구적지지가 애착불안에 영향을 미치는 것으로 나타났으며, 애착회피에서는 정서적 지지가 통계적으로 유의한 영향을 미치는 것으로 나타났다. 또한 SNS를 통해 지각된 사회적 지지가 직무만족도에 미치는 영향에서는 정서적 지지와 정보적지지가 직무만족도에 유의한 영향을 미치는 것으로 나타났다. 결론 및 논의에서는 이러한 연구결과를 토대로 본 연구의 시사점 및 제한점을 제시하였다.