• Title/Summary/Keyword: Information-contents Business

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Knowledge as Marketing Message : Design and Analysis of Human-Reader Based Personal Experience Management Business Model (마케팅 메시지로서의 지식 : Human-Reader 기반의 개인 경험 관리 비즈니스 모델 설계 및 분석)

  • Jun, Jung-Ho;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.16 no.1
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    • pp.17-43
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    • 2010
  • This research considers the role of knowledge as marketing message, designs and analyses the personal experience management (PEM) business model using Human-Reader system. It is difficult to save and manage person's daily experience and relevant contents due to the lack of proper infrastructure and system. On the contrary, using Human-Reader infrastructure, person's experience and various relevant contents can be easily saved and managed because seamlessness between offline and online and the various devices that person can always carry along in ubiquitous environment. Since person can store and manage information, contents and advertisements through Human-Reader system and u-PEMS, marketing messages and advertisements do not have to be repetitive and stimulating. Instead, marketing messages and advertisements in Human-Reader environment should be granting values that can be saved and managed. We propose various scenarios, processes and its issues. And we analyze the expected value of RFID tag used on the proposed business model by so-called 'Tag Evaluation Model' and assess the assumptions that are basis of the proposed business model for evaluate the feasibility of the u-PEM business model.

A Consideration for Intellectual Property Rights under Digital Environments (전자상거래에서의 지적재산권에 관한 문제점과 개선방안)

  • Kwon, Sang-Ro
    • International Commerce and Information Review
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    • v.6 no.1
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    • pp.249-265
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    • 2004
  • In the current digital age, most of the countries in the world recognize the electronic business to be a very prospective area in the future and plan to activate for the preoccupation of the business. As a result, this led a rapid increase of the electronic business volume. Electronic business takes place in the cyber space, using internet. However, the intellectual property rights have a high degree of possibility of being infringed as the digitalized intellectual property is easy to receive, copy and transmit in the cyber space. The language structure on the web, represented by HTML, makes easier to copy the intellectual property. And, as the internet has no national boundary, the infringement of the intellectual property rights is easier regardless of country, which could lead to the commercial disputes between the concerned countries. There are in fact many legal disputes nowadays on the infringement of the intellectual property rights in such field as computer programming, infringement of the copyright, business model patent and infringement of the trademark right on the registered name of the domain. It is, therefore, time now to prepare a new theory or legal system to protect the intellectual property rights on copyright, patent and trademark right so as to comply with the digital environment together with such a splendid growth of "electronic business." USA and Germany are nowadays making a significant movement on the legislation of the electronic business, and this study will focus on the legislative contents, judicial precedents and interpretation of law in the above countries.

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Effect Analysis of OSMU on Entertainment Contents Export in East-Asia Market (아시아 시장에서 엔터테인먼트 콘텐츠 수출의 One Source Multi-Use(OSMU) 효과분석 - 일본.중국.대만.홍콩 시장을 중심으로 -)

  • Lee, Chan-Do
    • International Commerce and Information Review
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    • v.9 no.1
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    • pp.427-449
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    • 2007
  • The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

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A Study of Vlog that Analyze Variables Affecting Perceived Enjoyment : Using Social Communication as a Control Variable

  • Yu, Giseob;Lim, Jeong Hun;Cho, Namjae
    • Journal of Information Technology Applications and Management
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    • v.27 no.5
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    • pp.23-33
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    • 2020
  • As the 4G and 5G Internet technologies become more common and developed, an environment for uploading and watching videos is created and spread, in addition to simply uploading posts. Watching and sharing daily life among media contents called Vlog, are very common more than ever. This means that individual users could access Vlog easily and the situation could be new trend. Additionally, academic research about Volg is increasing. We analyzed three independent variables affecting a perceived enjoyment we set up the dependent variable. Information search, self-expression, and social need are set as independent variables and social interaction is set as the control variable. Information search and self-expression are significant effect to perceived enjoyment except social need. In particular, social interaction as a control variable has effect to all relationships.

Internet based job competency development system for small IT business

  • Cho, Eun-Soon
    • International Journal of Contents
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    • v.6 no.4
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    • pp.57-61
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    • 2010
  • This paper designed and developed internet based competency developing system for small IT (Information & Technology) companies. The purpose of this system was to provide career development opportunities to small IT business workers for their longstanding employment and self-improvement job skills. This study analyzed job competencies based on job descriptions from two IT companies. The survey was conducted to analyze employees' self-assessed current job competency level and effective ways of improving their current level of competencies. From the results of survey, most of subjects indicated their job competencies were in between mid-level to low level, and they required the need of training programs to improve their job knowledge and experience. Based on the interview from field experts about job competency development, this study designed and developed the internet based competency development system to provide effective and efficient way of improving job competencies and needed training programs for small IT business employees.

Study on Users' Perception of Digital Contents Traits and Intention (디지털콘텐츠 특성의 이용자 지각과 이용의도에 관한 연구)

  • Choi, Dong-Chun;Kim, Yong-Bum;Yoon, Ji-Eun
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.157-179
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    • 2008
  • This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

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A Study on the Improvement of Battle Pass Business Model in Games (게임에서의 배틀패스 비즈니스 모델 개선에 관한 연구)

  • Choi, Kyu-hyun;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.163-166
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    • 2021
  • 현재 게임 비즈니스 모델의 흐름은 패키지에서 정액제, 정액제에서 부분유료화, 부분유료화에서 배틀패스로 변화하고 있다. 본 논문에서는 장르, 플랫폼 상관없이 배틀패스 비즈니스 모델을 채택하는 게임이 늘어가고 있는 추세에 배틀패스는 무엇이며 타 비즈니스 모델과는 달리 어떤 특징이 존재하기에 현재 비즈니스 모델의 변화를 주도하는지에 대해 설명한다. 또한 배틀패스 비즈니스 모델의 단점과 앞으로 우려되는 문제점을 설명함과 동시에 이에 따른 해결 방안을 제시한다.

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Capacity Analysis of University Cloud Computer for Integrating Academic Affairs Business (대학 학사정보시스템의 클라우드 컴퓨팅을 위한 최적용량 분석)

  • Lee, Goo Yeon;Choi, Hwang Kyu;Choi, Chang Yeol;Jang, Min;Yoon, Jae Ku
    • Journal of Digital Contents Society
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    • v.15 no.3
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    • pp.413-423
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    • 2014
  • Recently, cloud computing has been affecting academic information system buildup. When university academic affairs information system is designed with cloud computing, it is very important to estimate the adequate processing capacity for the cloud computer taking into account a waste of resources and the quality of service. Cloud computer's processing capacity to meet the quality of service expected by users should be predicted based on users' transaction patterns and resource requirements characteristics. In this paper, we analyze actual traffic patterns occurring in university academic affairs business and propose a method to calculate the optimal processing capacity for cloud computer to satisfy the given average response time. To justify our research, we apply the research results to a real university academic affairs business case and obtain the optimal processing capacity for the integrated academic affairs business.

Patent and business model analysis of laser micro-machining system (레이저 미세가공 시스템의 특허 및 비즈니스 모델 분석)

  • Kwon, Young-Il;Son, Jong-Ku
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.437-438
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    • 2018
  • 레이저 미세가공 시스템 관련 특허가 일본과 미국에서 1990년대 초반부터 출원이 증가하였으며, 2014년에 가장 많은 특허가 출원되었다. 이스라엘과 미국 국적의 출원인이 1, 2위를 차지하였으며, 전체 375건의 특허 중 상위 10위 출원인의 특허출원 비율이 약 26%로 분석되었다. 비즈니스 모델 분석에서는 비즈니스 모델의 강점을 강화하고 약점을 보완하는 비즈니스 모델 수행 전략을 도출하였다.

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A Comparative Evaluation of Airline Service Quality Using Online Content Analysis: A Case Study of Korean vs. International Airlines

  • Peter Ractham;Alan Abrahams;Richard Gruss;Eojina Kim;Zachary Davis;Laddawan Kaewkitipong
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.491-526
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    • 2021
  • Airlines can employ a variety of quality monitoring procedures. In this study, we employ a content analysis of 8 years of online reviews for Korean airlines in contrast to other international airlines. Online airline reviews are infrequent, relative to the total number of passengers - the number of reviews is multiple orders of magnitude lower than passenger volumes - and online airline reviews are, therefore, not representative of passenger attitudes overall. Nevertheless, online reviews may be indicative of specific service issues, and draw attention to aspects that require further study by airline operators. Furthermore, significant words and phrases used in these airline reviews may help airline operators to rapidly automate filtering, partitioning, and analysis of incoming passenger comments via other channels, including email, social media posts, and call center transcripts. The current study provides insights into the contents of online reviews of Korean vs Other-International airlines, and opportunities for service enhancement. Further, we provide a set of marker words and phrases that may be helpful for management dashboards that require automated partitioning of passenger comments.