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Knowledge as Marketing Message : Design and Analysis of Human-Reader Based Personal Experience Management Business Model  

Jun, Jung-Ho (School of Business, Kyung Hee University)
Lee, Kyoung-Jun (School of Business, Kyung Hee University)
Publication Information
Journal of Intelligence and Information Systems / v.16, no.1, 2010 , pp. 17-43 More about this Journal
Abstract
This research considers the role of knowledge as marketing message, designs and analyses the personal experience management (PEM) business model using Human-Reader system. It is difficult to save and manage person's daily experience and relevant contents due to the lack of proper infrastructure and system. On the contrary, using Human-Reader infrastructure, person's experience and various relevant contents can be easily saved and managed because seamlessness between offline and online and the various devices that person can always carry along in ubiquitous environment. Since person can store and manage information, contents and advertisements through Human-Reader system and u-PEMS, marketing messages and advertisements do not have to be repetitive and stimulating. Instead, marketing messages and advertisements in Human-Reader environment should be granting values that can be saved and managed. We propose various scenarios, processes and its issues. And we analyze the expected value of RFID tag used on the proposed business model by so-called 'Tag Evaluation Model' and assess the assumptions that are basis of the proposed business model for evaluate the feasibility of the u-PEM business model.
Keywords
Human-Reader System; Mobile RFID; Life-log; Personal Experience Management(PEM); Ubiquitous Computing; Business Model; Tag Evaluation Model;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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