• 유통과학연구
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• 제18권6호
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• 복식
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• 제53권6호
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• pp.75-86
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• 2003

The purpose of the study is to identify consumers' use of information source, store image, and demographic characteristics by their lifestyle types. and to establish a strategy for marketing and customer satisfaction management in order to response actively to the change of consumer behavior and to survive in this boundless competition. Out of the adult females who visited any discount store from October 3 to October 13. 2001. 300 women who would understand the purpose of the survey and respond it. were given with the questionnaire. Finally, 245 questionnaires were returned and analyzed. The data were processed in factor analysis. group analysis. deviation analysis. Duncan. and cross analysis. with SPSS WIN 10.0. The results are as follows: 1. Life style were categorized into 4 groups: social service pursuing group, fashion change pursuing group. convenience pursuing group, cultural life pursuing group. 2. There were some differences in discount store consumers's use of information source about the cosmetics according to lifestyle types. 3. There were some differences in discount store consumers's store image about the cosmetics according to lifestyle types. 4. There were some differences in discount store consumers's demographic characteristics about the cosmetics according to lifestyle types.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.153-174
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• 2008

Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

• 가정과삶의질연구
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• 제10권2호
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• pp.245-261
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• 1992

The Purpose of this study is to find out ;Which is the recognition of housewives abut the credit cards as a financial tool\ulcorner by what kind of motive is the use made\ulcorner How important the using credit card in the financed to household\ulcorner For this purpose, a survey was conducted by interview using questionnaire. The data were analyzed by frequency , percentage, arithmetic mean, standard deviation, x2 -test, ANOVA, correlation, multiple regression using SPSS/PC+ linear structural relationship using LISREL VI program. the conclusion deduced through result of data analysis and the discussion are as follows; First, in the respondent housekeeping, monthly average repayment of credit card is about 1/3 of the living expenses. Second, the knowledge of respondents about credit card was low generally Third, respondents use credit card by the motive of circulating money rather tan the motive of convenience. Fourth , generally respondents are not overdue the charge of credit card, but the smaller the cost of living is or the larger the motive of using credit card, the more overdue the charge of credit card. Fifth, as a result of linear structural relationship among the information credit card, motive of use and management behavior, the motive of using credit card effect on the management of credit card more directly than the knowledge of credit card. Sixth, as credit card is spread widely on the future, the information of credit card will be important variable on the personal credit and the management of credit card will be more important in the household financial management.

• 정보관리학회지
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• 제40권2호
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• pp.33-57
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• 2023

본 연구는 과학영재학교 재학생을 대상으로 심층면담을 실시하여 정보요구와 정보이용행태를 분석하는데 목적이 있다. 선행연구를 바탕으로 연구를 설계하고, 전국 8개의 과학영재학교 중 6개 학교에 재학 중인 10명의 학생들을 대상으로 반구조화된 면담을 진행하여 정보요구와 정보이용행태 전반을 탐색하였다. 과학영재학교 학생들의 정보요구를 교과 활동과 교과 외 활동 영역으로 확인할 수 있었고, 학생들의 주요 관심 주제인 수업 및 학습, 연구 활동에서의 정보이용행태를 ISP 모형 기반으로 살펴보았다. 정보 이용의 전 과정에서 선호정보원을 파악하고, 이를 종합하여 과학영재학교 학생들의 정보이용행태의 특이점과 시사점을 논의하였다. 본 연구는 영재학교 도서관 연구를 위한 기초자료로 사용되며, 과학 주제 분야에 심화적인 관심과 재능이 있는 학생들을 위한 서비스를 제공하기 위한 자료로도 활용할 수 있는 점에서 그 의의를 찾을 수 있다.

• 한국도서관정보학회지
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• 제38권4호
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• pp.377-396
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• 2007

본 연구는 국내 고등학교 역사교사의 기록물 이용행태를 파악하기 위한 것이다. 이를 위하여 고등학교 역사교사를 대상으로 3번의 사전인터뷰를 진행하였으며, 2개 지역 역사교사 모임 회원 50명을 대상으로 설문조사를 실시하였다. 설문조사는 기록물과 기록관에 대한 인식, 기록물 이용현황, 기록물 탐색경로, 기록물 이용시 장애요인 및 서비스 방안 등 크게 4개 분야에 걸쳐 이루어졌다. 조사결과 설문에 참여한 역사교사들은 주로 학생들의 역사적 이해력이나 자료에 대한 해석 능력을 높이기 위하여 수업에서 기록물을 어느 정도 사용하고 있는 것으로 나타났다. 그러나 수업일정이나 교사의 시간 부족 등은 기록물 이용에 장애가 되는 요인으로 나타났다. 설문참여자들은 향후 수업에서 기록물이 활발히 이용되기 위해서는 기록물을 통합적으로 검색할 수 있는 DB가 구축되어야 하며, 기록물에 대한 해석 등이 부여된 가공된 형태의 자료집 등이 필요하다고 보았다.

• 한국학교보건학회지
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• 제9권2호
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• pp.249-266
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• 1996

AIDS and the spectrum of Human Immunodeficiency Virus(HIV) infections present a monumental challenge to the health of the Korean public. In response to this special challenge, I think public education and voluntary behavior changes are the most effective measures to fight the spread of the disease. Adolescents represent a critical risk group for prevention and intervention programming. Research indicates sexually active adolescents, homosexual contact, illicit drug use are an gradually increasing. These characteristically adolescent risk-taking behaviors suggest the need for schools and communities to mobilize intervention strategies. Schools are highly efficient ways to reach a majority of young people in Korea with HIV prevention programs. These programs include substantial attention to sexual and drug use behaviors with the long term objective of a multidimensional school health program. Information resulting from risk behavior surveillance activities and guidance on school health curricula is particularly useful. What is needed for adolescents is a revamping of education to give students the critical thinking and analytic skills that allow them to apply knowledge, make decisions, and think independently. The best HIV preventive education provides young people with opportunities to learn and practice just those skills. In the early stages of HIV education were focused solely on information. Providing information is easy but unfortunately, behavior change is not that simple to activate. Information must be combined with values exploration and skilly building, including responsible decision making, negotiation, refusal, and critical thinking skills. The same knowledge, attitudes and skills needed for effective HIV prevention also prevent or reduce other risks, including other sexually transmitted diseases, unwanted pregnancies, and alcohol or other drug use. The role of other youth serving organizations in HIV prevention is also important: parental and youth involvement is needed; it's important to presidential and governament leadership is essential to prevention education; promote integrated adolescent programs, to enhance health and education sector collaboration; and of course, we need to expand research on adolescent health and engage the media in health promotion. Among these changes, a school-based systematic health education of AIDS is certainly one of the essentials.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1361-1369
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• 2021

Recent technological advancements have had a substantial impact on consumer buying behavior. This research aims to determine the factors affecting consumer behavior related to the adoption of self-service technologies (SSTs). The intended findings of this study are expected to contribute to understanding consumer behavior towards the adoption of SSTs taking into account the logic of two main theories in this regard: the Technology Acceptance Model (TAM) and the assumptions of the Behavioral Perspective Model (BPM). This research follows a triangulation approach. Consequently, a number of semi structured interviews were conducted with experts and executive directors from selected SSTs providers in Jordan. In addition, the convenience sampling technique was employed focusing on current (or) previous users of SSTs in the public and private sectors in Jordan using a self-administrative questionnaire (66% response rate). The results confirmed the influence (direct and indirect) of previous experience and personal initiatives and characteristics on consumer intention to use SSTs. In addition, the results indicated the important role of the mediator variables namely: perceived ease of use (EOU), perceived risk (PR), and perceived usefulness (PU) on consumer attitude towards SSTs which in turn will positively affect consumer intention to use SSTs.

• 한국항공운항학회지
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• 제32권1호
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• pp.49-60
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• 2024

This study used the Unified Theory of Acceptance and Use of Technology(UTAUT) model to find factors that influence consumer acceptance intention toward Vertiport, a physical ground support technology required to implement AAM services. The analysis showed that among the four independent variables, Vertiport's social influence and facilitating conditions have a significant impact on future Vertiport usage behavior. At this point, the public has not yet had actual experience with Vertiport, so there is a limitation of considering it as a future concept based on speculation and measuring acceptance by actual behaviors related to its use (inquiries, information gathering, interest, etc.). Research on acceptance and attitudes toward new transportation methods should be further activated and developed along with future service development. Through the results of this study, we aim to understand the initial public acceptance of Vertiport as a ground-based infrastructure in the AAM field (or UAM) and propose strategic implications for the direction of service development.

• 정보관리학회지
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• 제21권3호
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• pp.83-98
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• 2004

본 연구는 지식검색서비스의 특성과 성능 분석을 근거로 이용자의 정보요구와 이용행태 등 지식검색서비스 이용과 관련된 제반사항을 조사ㆍ분석함으로써 이용자들의 요구를 보다 충족시킬 수 있는 지식검색 서비스 방안을 제시하기 위한 목적으로 수행되었다. 이론적 연구와 실증적 이용연구에서 분석된 결과를 기초로 한 개선방안은 지식의 효과성과 검색서비스의 효율성을 강화시키는 요소를 중심으로 제시되었다. 지식 자체의 효과를 높이기 위해 답변의 전문성, 정확성, 주제의 특성 및 다양성을 향상시켜야 하고, 검색서비스의 효율성을 높이기 위해 쌍방향성, 즉시성, 편리성의 측면을 강화시켜야 한다.