• Journal of Distribution Science
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• v.20 no.11
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• pp.89-98
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• 2022

Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.3
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• pp.245-266
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• 2019

This study suggested a plan to facilitate the use of research sources in Musicology based on examining information needs of researchers in the field and the status of using the sources. Through in-depth interviews of domestic researchers in Musicology, this study collected and analyzed the researchers' information needs, the status of utilizing the sources, perceived values of the sources and opinions about problems and solutions related to using the sources. Predicated on the analysis, the study noted the plan to facilitate the use of research sources in Musicology in three aspects. First, it is necessary to collect comprehensively and systematize the research sources. Second, education and promotion of the sources to users should be provided. Third, training music librarians and collaborating among the librarians and associated institutions are needed. The study can be used as a basis to effectively provide information and services developed by research institutions relating to Musicology and institutions of art and culture that effectively provide information.

• Journal of Families and Better Life
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• v.14 no.4
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• pp.107-128
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• 1996

This study is conducted to examine elderly consumers' information needs according to information sources. And the relation with related variables purchasing problems of the elderly consumers and their needs according to information sources is investigated. The data was collected from 782 elderly consumers ages range from 55 to 74 and major findings are as follows: (1) Their needs according to information sources are relatively high and followed by neutral information source department store personnels and advertisements (2) The more esperiences they have and the more seriously they perceive their purchasing problems in a relatively poor conditon of a market the more information they want from department store personnels. (3) How many experiences they have and how much they perceive seriously in purchasing problems are the major intervening variables which have strong positve effects on the needs. The experiences show the strongest effects on the needs. The level of the percept on is strongly related to the needs and neutral information source is the major effect among the information sources.

• Journal of Fashion Business
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• v.2 no.4
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• pp.28-39
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• 1998

The purpose of this study was to demonstrate the information sources according to the benefit segmentations of New kids' jeans wearing. The subject consisted of 392 adolescents in Seoul and Honsung area. For analysis of data, confirming factor analysis, correlations, stepwise regression analysis were applied. The results were as follow ; 1. The benefit segmentation dimensions of New kids' jeans wearing were brand royalty, personality, fashionality, and utility pursuit. 2. According to the correlations between the benefit segmentation and the information sources, brand royalty was positive correlation with all information sources. Similary, both personality and fashionality were positive correlation with market initiated and neutral information. The other hand. only utility was negative correlation with neutral information. 3. In influences of the information sources according to the benefit segmentations, market initiated information is high valued in personality, fashionality, utility, and brand royalty. Neutral information is high valued in fashionality.

• The Research Journal of the Costume Culture
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• v.7 no.1
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• pp.141-153
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• 1999

To be successful, Korean exporters must understand how importers identify and select suppliers. This empirically based study investigate Korean exporter\`s perceptions of the supply selection criteria and information sources in US importers use. The specific purposes of this study were to identify the importance of the supply selection criteria and information sources and to examine the effects of the amount of export on the supply selection criteria and information sources in US importer use. For this study, data were obtained from Korean exporters by means of self-administered questionnaires. The questionnaires consisted of a series of statements covering a broad of specific selection criteria and information sources and exports\` characteristics including average annual amount of export. Using a base of 312 exporters, data were analysed by using mean, one-way ANOVA, and Ducan test. Major findings if this study summarized as follows; 1) Korean exporters perceived that US importers would place importances on product price, deliverly reliability, product wordsmanship-quality, and length of deliverly lead-time, in orders. Also, the more amount of export was, the higher product wordsmanship-quality, availability of piece goods and trims, and communication channel were importantly rate. 2) Korean exporters considered the third party sources, such as recommendation from trade association and buying office and import agency, as the most important information source in US importer use. Also, There was tendency that the more amount of export was, the more information sources on suppliers was importantly evaluated. From this study, several recommendation were suggested forward to encourage export in international apparel market.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.3
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• pp.291-314
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• 2015

This study aims to look at overall adolescents' and college students' perceptions of library and explore the sources and their related variables as well as find out related issues of perceptions of library and information use of them. The data for this study were collected through survey and analyzed descriptive statistics and correlation analysis using the data. The result shows the population users preferred search engine so much over library as their information search tool even if they trust library information sources more, also, they tend to seek information sources when it has easiness and fastness to get. Correlation analysis such as ${\chi}^2$ and Spearman were implemented and the result of the correlation shows that many factors of this study covered-such as comparison of information sources-have significant differences each other.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1997.11a
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• pp.237-257
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• 1997

The great flowing of information has brought a necessity for good management to make the best use of it in the highly competitive information age. The aims of this study are to investigate the main information sources - divided into largely three groups: literature sources, communication and information technology facilities), trying to find problem areas associated with IRM, indicating possible solutions. The result shows that internal information sources were regarded the most important and most frequently used. For the use of foreign materials, the higher the level of position is, the more people use them. With respect to communication methods, internal information sources were thought most important. With the dramatic falling of the price despite enormously increased functions, IT facilities are becoming important sources. However, the study reveals the use of them is quite limited to a few well-known facilities, which indicates that management should pay attention to more efficient use of them and useful training and education methods.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.4
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• pp.243-263
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• 2012

The purpose of this study is to investigate and analyze the status and characteristics of Web-based biographical information sources. Hence, this study examined the current status of Web-based biographical sources in China, Taiwan, Japan, and the U.S. It also conducted a comparative analysis of family names from the subject dictionary and Biography of China National Knowledge Infrastructure (CNKI), reference books of China and the Chinese Historical Biographical Database and the China Biographical Database Project (CBDP) of the U.S. Furthermore, the problems related to status investigation and analyses of the Chinese biographical sources were studied. In this study, some suggestions were made to improve the management and usability of those biographical information sources in China and Korea.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.117-135
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• 2010

This study investigated how college students seek and use information sources in their everyday lives. A total of 360 students from twelve colleges located in Seoul were randomly selected and participated in this study. The survey asked them what kind of information sources they use in their everyday life and what differences it has when they seek the information sources for their decision making time. Various criteria for evaluating information sources were reviewed to adopt in this study and collected data were analyzed using SPSS 17.0.

• Knowledge Management Research
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• v.21 no.4
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• pp.109-127
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• 2020

This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.