• Title/Summary/Keyword: Information sources

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A Study on Fashion Leadership of Clothing and Make-up, Information Sources, and Ongoing Information Search (의복 및 화장유행선도력, 정보원과 지속적 정보탐색에 관한 연구)

  • Lee, Juyoung
    • Journal of Fashion Business
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    • v.17 no.1
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    • pp.157-169
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    • 2013
  • The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.

Tourism Market Segmentation Based on Shopping Information Sources (쇼핑정보원 활용에 따른 해외여행자 시장세분화 및 세분시장 특성 연구)

  • Jeon, Yangjin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.117-128
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    • 2017
  • This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

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Effects and Interrelationship on Sensual Behavior and Wine Information Sources in Selection Attributes of Wine (와인 선택 속성에 대한 관능적 태도와 와인 정보원의 영향 및 상호관계)

  • Kang, Kun-Og
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.4
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    • pp.457-464
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    • 2014
  • This study investigated the effects and interrelationship on sensual behavior and wine information sources in selection attributes of wine. Selection attributes of wine were categorized into four variables: sensual behavior, recommend information, label information, and wine information. The study showed that for sensual behavior variable, "taste" was the most influential item as compared to "food harmony", "mood harmony" and "partner's choice". For recommendation information, label information and wine information, "specialist", "grape varieties" and "brand" had the most significant effects. The study performed factor analysis on sensual behavior and wine information sources. The cumulative variance was 74.197%, implying that all four variables incorporated appropriate items. In the reliability analysis, all four variables showed Cronbach's ${\alpha}$ values above 0.6. In the analysis of the causal relations using a structural model, the effects of customers' sensual behavior on wine information sources was further investigated. The model verified that taste, food harmony, mood harmony and partner's choice, which are items of sensual behavior, had significant impacts when choosing wine. Sensual behavior influenced all wine information sources, which customers utilize in decision-making. Among these sources, sensual behavior had the biggest effects on recommendation information, followed by wine information and label information.

Use of Fashion Information Sources and Clothing Involvement of Middle and High School Girls (의복관여와 정보원 활용에 관한 연구 -여자 중.고교생을 중심으로-)

  • 전경숙
    • Journal of the Korean Society of Costume
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    • v.52 no.4
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    • pp.75-85
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    • 2002
  • The degree of involvement was known to shape the types of decision- process behavior of consumers. The types of information search would be influenced according to the degree of involvement. The purpose of this study was to find out the fashion information sources used in clothing purchase, and to clarify the interrelationship of clothing involvement and information sources. The middle and high school girls in Seoul were the subjects of the study. The information sources were classified into three types; marketer-oriented, internal and personal sources. Fashion informations spreaded by mass media were the most diversely used by teens. Among fashion information sources, ‘my own thoughts and experiences’ was counted as the most important one. And ‘interior and display of the shop’ was more important than the other marketer-oriented informations. Clothing involvement in the aspect of pleasure/symbol showed meaningful correlation with the information of ‘street fashion’, but in the aspect of fashion consciousness, ‘fashion of movie stars and celebrities’was the most significant information source. It seemed that ‘fashion articles in the magazines’ was used to reduce perceived risk in clothing purchase.

Patients' Sources of Drug Information and Their Preferences in Community Pharmacy (외래 환자들의 의약품 정보원과 선호도 분석)

  • Lee, Yu-Jeung
    • YAKHAK HOEJI
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    • v.54 no.4
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    • pp.282-287
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    • 2010
  • Appropriate drug information is essential in pharmaceutical care practice. In recent years, educating patients with their prescription and drug therapy is becoming an increasingly important aspect of health care. Appropriate drug information has been shown to improve patients' adherence to their medication and the results of pharmacotherapy. The purpose of this study was to study patients' sources of drug information and their preferences in Korea. This study was a 11-questionnaire survey conducted from February 8, 2010 to February 25, 2010. Major sources of drug information used by respondents, proportions of respondents who received drug information on administration, dosage, indication, or warnings and precautions, sources of drug information which patients prefer, and the reasons of their preferences were studied. Of the 303 respondents, the most common sources of drug information were pharmacists (29.7%), doctors (23.8%), and the Internet (17.2%). There were significant differences according to sources of drug information in proportions of respondents who received drug information on administration, dosage, indication, or warnings and precautions. Patients preferred pharmacists as a drug information source the most (38.9%), and the reasons were reliability (72.0%) and easy to use (28.0%). Based on the results of this study, further studies should be conducted to establish the best way to provide appropriate drug information for patients and improve the results of pharmacotherapy.

A Study on the Information Search Behavior Emphasis on the Self-image and Benefit - (의복 구매시 정보 탐색 활동에 관한 연구 -자아 이미지와 추구 편익을 중심으로-)

  • 임경복
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.1
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    • pp.61-71
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    • 1998
  • The purpose of this study was to identify the factors which explain consumer's information search behavior. Data were analyzed by utilizing factor analysis and multiple-regression to investigate the relationship among information sources, benefit, and actual and ideal self- image and demographics. Based on the results, information sources for benefit, actual and ideal self-image were developed. Predictors of information sources, benefits, and self-image were identified. Marketing implication about information sources were discussed. The results were as follows. 1. Actual and ideal self-images and information sources were devised into three factors. And benefits were devised into five factors. 2. Actual self-image has more predicting power than ideal self-image to the benefits which consumer sought. Among five benefits, character pursuit was the best predicted factor according to the self-image. 3. Among three information sources, mass communication was the most effective source which can be explained by the benefit and self-image. Fashion pursuit factor was the most significant factor to the mass communication oriented source.

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A Study on the Use of Information Sources and the New Generation Women's Jeans Wearing Attitude (신세대 여성의 진바지 착용태도와 정보원 활용에 관한 연구)

  • 이주영;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.2
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    • pp.336-349
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    • 1996
  • This dissertation was aimed to analyze correlation between jeans wearing attitude and the use of information sources which influnece the new generation consumers' marketing strategies of jeans industry. Subjects were 443 new generation women living in Seoul. Data were obtained by self administered qestionaire and analyzed by SPSS package. The main findings of this research are as follows : 1. A result of factor-analysis of the new generation consumers' jeans wearing attitudes variables were typed 5 factors of practicality pursuit, fashion pursuit, sexual attraction pursuit, individuality pursuit and famous brand pursuit. 2. A result of factor-analysis of the use of information sources variables were classified 4 factors of marketer-dominted sources, neutral sources, consumer.dominated sources and personal sources. 3. In anlysis between jeans wearing attitudes and demographic characteristics, fashion pursuit, individuality pursuit and sexual attraction pursuit showed significant difference partially 4. In analysis between the use of information sources and demographic characteristics, marketer-dominated, neutral and personal sources showed significant difference partially. 5. In correlation and regression between jeans wearing attitude and the use of information sources, there were high relations partially and fashion pursuit variable of jeans wearing attitude was the most influential.

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Purchase Motives, Use of Information Sources, and Decision Making Styles of Online Clothing Shoppers (온라인 의류 소비자들의 쇼핑동기, 정보원 사용과 의사결정 유형)

  • Lee, Jung-Eun;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.880-892
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    • 2009
  • An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

Direct tracking of noncircular sources for multiple arrays via improved unscented particle filter method

  • Yang Qian;Xinlei Shi;Haowei Zeng;Mushtaq Ahmad
    • ETRI Journal
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    • v.45 no.3
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    • pp.394-403
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    • 2023
  • Direct tracking problem of moving noncircular sources for multiple arrays is investigated in this study. Here, we propose an improved unscented particle filter (I-UPF) direct tracking method, which combines system proportional symmetry unscented particle filter and Markov Chain Monte Carlo (MCMC) algorithm. Noncircular sources can extend the dimension of sources matrix, and the direct tracking accuracy is improved. This method uses multiple arrays to receive sources. Firstly, set up a direct tracking model through consecutive time and Doppler information. Subsequently, based on the improved unscented particle filter algorithm, the proposed tracking model is to improve the direct tracking accuracy and reduce computational complexity. Simulation results show that the proposed improved unscented particle filter algorithm for noncircular sources has enhanced tracking accuracy than Markov Chain Monte Carlo unscented particle filter algorithm, Markov Chain Monte Carlo extended Kalman particle filter, and two-step tracking method.

A Study on the Collaborative Authoring Tool based on Rights Information

  • Yi, Yeong-Hun;Choi, Chang-Ha;Cho, Seong-Hwan
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.3
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    • pp.17-23
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    • 2016
  • In this paper, we propose a model of the collaborative authoring tool and its implementation results. In the 'collaborative authoring and automatic distribution system,' users can create eBooks by using partial works (primary and edited sources) on the basis of copyright information registered by the primary author. The Collaborative Authoring Tool is a part of "the collaborative authoring and automatic distribution system" developed through research on "the development of key technologies of social work protection and content mashup tools" as an R&D project granted by the Korea Copyright Commission from 2013. In the collaborative authoring and automatic distribution system, authors of primary sources such as images, audio clips and video clips for eBooks can register them together with the copyright information; users can edit the primary sources to produce secondary sources and in turn register the secondary sources on the system; and users can create and distribute eBooks by using the sources registered in the system.