• 디지털산업정보학회논문지
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• 제4권1호
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• pp.1-8
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• 2008

In the Web 2.0, besides more gaining information on the web, the number of web sites that take advantage of RSS increases explosively. Commonly each users search RSS channels through the web search engine before registering RSS channel's url to the RSS reader. Users judge whether the site is RSS channel or not and register an RSS channel's url through theirs interests. Because accomplished by users themselves, those processes conflict to user's convenience and quick consumption of information. Techniques of current search engines can't provide users with reliable RSS feed information as search results. In this paper, we analysis appropriateness of current search engines' techniques that offer users RSS feed search service and discuss their limitations. Also, we make up RSS feed database through classification of RSS tag being possible to search RSS feed information effectively and apply update rate of each RSS channel's feed to ranking algorithm providing more reliable search results.

• 한국비블리아학회지
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• 제8권1호
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• pp.197-227
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• 1997

The main purpose of this study is ① to settle and to analyze the classification of the Internet Search Engine comparitively, and ② to build the compatible model of Internet Search Engine classification in order to seek information on the Internet resources. specially in the branch of the Computers and Internet areas. For this study, four Internet Search Engine (Excite, 1-Detect, Simmany, Yahoo Korea!), Inspec Classification and two distionaries were used. The major findings and result of analysis are summarized as follows : 1. The basis of the classification is the scope of topics, the system logic, the clearness, the efficiency. 2. The scope of topics is analyzed comparitively by the number of items from each Search Engine. In the result, Excite is the most superior of the four 3. The system logic is analyzed comparitively by the casuality balance and consistency of the items from each Search Engine. In the result, Excite is the most superior of the four 4. The clearness is analyzed comparitively by the clearness and accuracy of items, the recognition of the searchers. In the result, Excite is the most superior of the four. 5 The efficiency is analyzed comparitively by the exactness of indexing and decreasing the effort of the searchers. In the result, Yahoo Korea！ is the most superior of the four. 6 The compatible model of Internet Search Engine classification is estavlished to uplift the scope of topics, the system logic, the clearness, and the efficiency. The model divides the area mainly based upon the topics and resources using‘bookmark’and‘shadow’concept.

• Journal of information and communication convergence engineering
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• 제1권3호
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• pp.143-146
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• 2003

In the study, a new-concept search agent system for the WWW by using XML-based technology is proposed. The implementation of the prototype of this proposed system, the comparison with traditional search engines, and the evaluation of the prototype system are also.

• Asia pacific journal of information systems
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• 제19권1호
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• pp.1-31
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• 2009

This paper empirically examines factors that potentially influence the success of a Web-based semantic search engine. A research model has been proposed that shows the impact of quality-related factors upon the effectiveness of a semantic search engine, based on DeLone and McLean's(2003) information systems success model. An empirical study has been conducted to test hypotheses formulated around the research model, and statistical methods were applied to analyze gathered data and draw conclusions. Implications for academics and practitioners are offered based on the findings of the study. The proposed model includes three quality dimensions of a Web-based semantic search engine-namely, information quality, system quality and service quality. These three dimensions each have measures designed to collectively assess the respective dimension. The model is intended to examine the relationship between measures of these quality dimensions and measures of two dependent constructs, including individuals' net benefit and user satisfaction. Individuals' net benefit was measured by the extent to which the user's information needs were adequately met, whereas user satisfaction was measured by a combination of the perceived satisfaction with search results and the perceived satisfaction with the overall system. A total of 23 hypotheses have been formulated around the model, and a questionnaire survey has been conducted using a functional semantic search website created by KT and Hakia, so as to collect data to validate the model. Copies of a questionnaire form were handed out in person to 160 research associates and employees working in the area of designing and developing semantic search engines. Those who received the form, 148 respondents returned valid responses. The survey form asked respondents to use the given website to answer questions concerning the system. The results of the empirical study have indicated that, of the three quality dimensions, information quality was found to have the strongest association with the effectiveness of a Web-based semantic search engine. This finding is consistent with the observation in the literature that the aspects of the information quality should serve as a basis for evaluating the search outcomes from a semantic search engine. Measures under the information quality dimension that have a positive effect on informational gratification and user satisfaction were found to be recall and currency. Under the system quality dimension, response time and interactivity, were positively related to informational gratification. On the other hand, only one measure under the service quality dimension, reliability was found to have a positive relationship with user satisfaction. The results were based on the seven hypotheses that have been accepted. One may wonder why 15 out of the 23 hypotheses have been rejected and question the theoretical soundness of the model. However, the correlations between independent variables and dependent variables came out to be fairly high. This suggests that the structural equation model yielded results inconsistent with those of coefficient analysis, because the structural equation model intends to examine the relationship among independent variables as well as the relationship between independent variables and dependent variables. The findings offer some useful implications for owners of a semantic search engine, as far as the design and maintenance of the website is concerned. First, the system should be designed to respond to the user's query as fast as possible. Also it should be designed to support the search process by recommending, revising, and choosing a search query, so as to maximize users' interactions with the system. Second, the system should present search results with maximum recall and currency to effectively meet the users' expectations. Third, it should be capable of providing online services in a reliable and trustworthy manner. Finally, effective increase in user satisfaction requires the improvement of quality factors associated with a semantic search engine, which would in turn help increase the informational gratification for users. The proposed model can serve as a useful framework for measuring the success of a Web-based semantic search engine. Applying the search engine success framework to the measurement of search engine effectiveness has the potential to provide an outline of what areas of a semantic search engine needs improvement, in order to better meet information needs of users. Further research will be needed to make this idea a reality.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2008년도 추계학술발표대회
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• pp.75-77
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• 2008

Nowadays, as the indices of the major search engines grow to a tremendous proportion, vertical search services can help customers to find what they need. Search Engine is one of the reasons for Internet shopping success in today's world. The import one part of search engine is clustering data. The objective of this paper is to explore a k-means++ algorithm to calculate the clustering data which in the Internet shopping environment. The experiment results shows that the k-means++ algorithm is a faster algorithm to achieved a good clustering.

• 통상정보연구
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• 제13권1호
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• pp.3-28
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• 2011

최근 중소수출기업의 마케팅 기법이 홈페이지, 전자카탈로그를 활용한 인터넷 마케팅에서 검색엔진 마케팅으로 변하고 있다. 그리나 이러한 검색엔진 마케팅 효과에 대한 구체적인 실증연구가 미진한 실정이다. 따라서 본 연구의 목석은 검색엔진 최적화 기법을 기반으로 한 검색엔진 마케팅의 성과를 측정하는 것이다. 이러한 최적의 검색엔진 마케팅 전략을 도출하기 위하여 3년간 홈페이지 방문자수, 페이지 뷰 및 트래픽 소소와 같은 정량적 데이터를 구글 분석기를 이용하여 수집하였다. 동시에 이러한 정량적 데이터를 뒷받침하기 위한 정성적인 효과측정으로 설문조사도 병행하였다. 정량적 연구의 결과로서 기존의 지속효과와 지체효과는 검색엔진 최적화 기법을 통하여 유지된 것으로 나타났다. 한편 정성적인 설문조사 결과로서 홈페이지의 만족도와 인지도는 검색엔진 최적화이후 향상된 것으로 나타났다. 이는 정량적인 분석에서 홈페이지 방문비율의 증가를 논리적으로 뒷받침하고 있다. 또한 수출기업들은 트래픽과 페이지뷰가 검색엔진 최적화 이후 증가되었음을 매우 잘 인지하고 있는 것으로 나타났다.

• 한국인터넷방송통신학회논문지
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• 제15권6호
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• pp.37-42
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• 2015

검색엔진 서비스는 필요한 정보를 찾아 볼 수 있는 장점을 지녔지만 한편으로는 이용자의 원하지 않은 개인정보까지 검색할 수 있는 위험성이 있다. 이러한 위험성에도 불구하고 많은 이용자들은 검색상에 자신의 개인정보가 노출되어 있는지 인식조차 못하고 있으며, 인식을 하고 있더라도 개인정보 삭제 신청을 어떻게 하는지도 모르는 상황이다. 2015년 국정감사에서는 공무원들의 개인정보 오남용 및 공공기관 개인정보 구글 검색 노출이 지적되었다. 이것은 정부차원에서도 개인정보 검색 노출 문제를 중요히 바라보고 있는 상황이며, 앞으로도 검색으로 인한 개인정보 노출이 개선되어야 함을 지적하고 있다. 본 연구는 검색포털 사이트를 중심으로 개인정보 노출의 실태와 문제점을 조사하였다. 이 결과를 토대로 노출된 개인정보 삭제에 관한 검색엔진 서비스 제공자 측면과 이용자 측면의 해결책을 제시한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권7호
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• pp.2840-2861
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• 2020

The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.

• 한국정보통신학회논문지
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• 제20권5호
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• pp.880-886
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• 2016

인터넷 상에 많은 정보들이 발생하면서 검색 엔진은 사용자에게 필요한 흩어진 정보를 모아주는 중요한 역할을 하고 있다. 일부 검색 엔진에서는 검색어가 포함된 검색 결과 페이지뿐만 아니라 검색 결과 수도 함께 제공하고 있다. 구글 검색엔진에서 제공하는 검색 결과 수는 인터넷에서 해당 검색어에 대한 전체적인 추세를 파악하는데 활용될 수 있다. 본 논문에서는 구글 검색엔진에서 제공하는 검색결과 수를 효과적으로 관리할 수 있는 구글 검색엔진을 활용한 키워드 검색결과 수 관리 시스템을 설계하고 구현하고자 한다. 제안하는 시스템은 웹으로 작동하며 검색 에이전트, 저장 노드, 검색 노드로 구성되어 키워드 및 검색 결과 수를 관리하고 검색을 수행한다. 최종 검색 결과로는 검색 키워드, 검색 결과 수, 검색 결과 수를 활용하여 두 키워드의 거리를 계산하는 NGD(Normalized Google Distance)가 제공된다.

• 한국비블리아학회지
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• 제22권2호
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• pp.141-160
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• 2011

본 연구에서는 유동성이 크고 데이터의 규모도 상당한 도서관에 일반화시켜 적용할 수 있는 지식베이스 및 검색엔진을 제안하였다. 이를 위해 총 세 개의 지식베이스(트리플 구조 온톨로지, 의미거리기반 의미망지식 베이스, 키워드중심의 도치색인파일)를 구축하였고, 이의 성능을 측정하기 위해 각각 세 개의 검색엔진(추론 규칙기반 제나검색엔진, 개념기반 검색엔진, 키워드기반 루씬검색엔진)을 구축하였다. 시스템 성능평가 결과, 종합적으로 개념기반 검색엔진이 가장 높은 성능을 보여주었고, 다음으로 온톨로지기반 제나검색엔진, 다음으로 일반 키워드 검색엔진 순으로 나타났다.