• Journal of Electrical Engineering and information Science
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• v.2 no.6
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• pp.162-166
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• 1997

A message server have two basic functionalities, a server role for processing the processing the user environment as well as an entity role for transferring message to other entity in message system environment. The user who is going to send and receive his important information really wants to keep his own security requests. To satisfy this requirement, message server must be enforced by two seperated security policies- one for message processing security policy under department's computer working environment, the other for send/receive security policy under message system's communication path environment. Proposed access control model gurantees the user's security request by combining constrained server access control and message system access control with multi upper bound properties which come from inheritance attributes of originating user security contexts.

• Journal of Fashion Business
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• v.25 no.5
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• pp.149-162
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• 2021

Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

• Journal of Korea Multimedia Society
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• v.13 no.12
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.43-54
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• 2003

E-Commerce, characterized by the exchange of message, occurs between individuals, organizations, or both. A critical promotion factor of e-Commerce is message authentication, the procedure that allows communicating parties to verify the received messages are authentic. It consists of message unforgery, message non-repudiation, message unalteration, and origin authentication. It is possible to perform message authentication by the use of public key encryption. PGP(Pretty Good Privacy) based on X.400 MHS(Message Handling System) and PKC(Public Key Cryptosystem) makes extensive use of message exchange. In this paper we propose, design and implement NMAP(New Message Authentication Protocol), an applied public information based encryption system to solve the message authentication problem inherent in public key encryption such as X.400 protocol and PGP protocol and were to cope with the verification of NMAP using fuzzy integral. This system is expected to be use in the promotion of the e-Commerce and can perform a non-interactive authentication service.

• The Korean Fashion and Textile Research Journal
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• v.26 no.3
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• pp.251-264
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• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.3
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• pp.153-162
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• 2009

When a private information security incident occurs, the people who own the information are not acknowledged about their information leakage until those affairs appear in public media. This research aims at developing a mobile alarm system for acknowledging suspicious events to the information owners. The mobile alarm system was designed considering the limited user interface of mobile terminal and concept of "personal information leakage message tree" is deployed. The message tree contains every possible situation about personal information leakage and the leaves of the tree has several choices that the information owner can select. This message tree concept enables each information owner to manager his or her information leakage situation by just pushing a few buttons of mobile device. The contribution of this paper is in design of a comprehensive alarm message tree and development of mobile alarm system containing the message tree concept.

• Journal of Electrical Engineering and Technology
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• v.8 no.3
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• pp.649-657
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• 2013

DTN flooding based routing protocol replicate the message copy to increase the delivery like hood that overloads the network resources. The probabilistic routing protocols reduce replication cost by forwarding the message to a node that holds high predictability value to meet its destination. However, the network traffic converges to high probable nodes and produce congestion that triggers the drop of previously stored messages. In this paper, we have proposed a routing protocol called as Connection frequency Buffer Aware Routing Protocol (CFBARP) that uses an adaptive method to maintain the information about the available buffer space at the receiver before message transmission. Furthermore, a frequency based method has been employed to determine the connection recurrence among nodes. The proposed strategy has performed well in terms of reducing message drop, message relay while increases the delivery probability.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.7
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• pp.857-865
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• 2020

This paper presents a method for code generation of UML sequence diagrams based on message patterns. In the sequence diagrams, it is shown that messages are some types of forms typically. This paper classifies according to type as three patterns, and construct meta-information for code generation analysing structural infomation for each patterns. The meta-message of structural information (MetaMessage) is stored in the MetaMessage datastore and the meta-method information from the MetaMessage is stored in the MetaMethod datastore. And then, the structural information of MetaClass and MetaObject is constructed in each datastore too. For each pattern, this paper presents a method for code generation based on the meta information of message patterns and the syntax of target progamming language. Also, branching and looping that has been seldom handled integratedly in the previous works are handled as same as the basic patterns by classifying the branching pattern and the looping pattern for code generation integratedly.

• Asia pacific journal of information systems
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• v.25 no.4
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• pp.784-804
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• 2015

This study investigates the effects of a two-sided message on product attitude and purchase intention by using a message structure variable, such as attribute importance in the context of online consumer reviews (OCRs). Study 1 explains the previous inconsistent results of a two-side message by comparing a one-side message and a two-side message by using the attribute importance in negative reviews. Study 2 determines the reasons for the inconsistent results of a refutational two-sided message research by using the attribute importance in negative reviews and website trust. Two experiments are designed to test our hypotheses. The first experiment is a $2{\times}2$ factorial design with 84 participants. The second experiment uses a $2{\times}2{\times}2$ factorial design with 196 participants. In study 1, two-sided OCRs are more credible than one-sided OCRs, and two-sided OCRs that use low important attributes are more effective in making favorable product attitude/purchase intention. In study 2, refutational two-sided OCRs that use high attribute importance render positive effects on product attitudes in trustworthy websites. However, the refutation could negatively affect product attitude/purchase intention in low trustworthy websites.

• The Journal of Information Systems
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• v.29 no.2
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.