• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.141-152
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• 2015

Our agriculture and rural villages have faced negative conditions in many reasons. To overcome this situation, a new change is needed by the 6th industrialization. Many agriculture and rural villages in Korea are pursuing the 6th industrialization through the convergence of the primary, secondary, and tertiary industries to vitalize agriculture and rural villages. But there are several problems with the 6th industrialization. There is a limit to the capacity building of the members of the rural organization and Korean agricultural base primary, secondary, and tertiary industries are weak all. In addition, it has been insufficient research for value chain management of the region as a whole; there has been no study of information sharing across the region for the 6th industrialization. This study is about value chain management model for successful the 6th industry with Quick Response System and the big data technology. In this study to provide the efficiency of 6th industry value chain management with customer's needs analysis using big data and research for the information share between the industries in the region through the information pipeline theory of the QR System. We hope that our study is helped to proceed successfully on the 6th industrialization in Korea.

• Journal of Information Technology Services
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• v.13 no.1
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• pp.221-251
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• 2014

This paper is to investigate the degree of impact of social media use on buyer's value. Buyers of innovative digital devise are classified into three groups based on adopting behaviors. This study focuses on the degree of changes in information accessability and trust, and their associations with increased value perceived in resulting quality life. The result shows the gap in information accessability has disappeared while the one in trust remained. This implies that the gap among adopters in diffusion curve, so-called the chasm notion is very likely to be lessened or disappeared due to social network openness. Also, shown are the relationship of these variables with the degree of purchase value more stable with information accessability than with trust, all in varying patterns though. It implies that information sharing through social media be accompanied with source credibility in order to be of more value not only to buyers but also to sellers especially for new interactive devices.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.3
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• pp.69-77
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• 2015

MANET is composed of only the mobile nodes have a limited transmission range. The dynamic topology by the frequent movement of nodes makes routing difficult and is also cause exposed to security vulnerabilities. In this paper, we propose the security routing technique consisted of mechanism of two steps in order to respond effectively to attack by the modification of the routing information and transmit secure data. The hierarchical structure is used and the authentication node that issues the key of the nodes within each cluster is elected in this proposed method. The authentication node manages key issues and issued information for encrypting the routing information from the source node. The reliability value for each node is managed to routing trust table in order to secure data transmission. In the first step, the route discovery is performed using this after the routing information is encrypted using the key issued by the authentication node. In the second step, the average reliability value of the node in the found path is calculated. And the safety of the data transmission is improved after the average reliability value selects the highest path. The improved performance of the proposed method in this paper was confirmed through comparative experiments with CBSR and SEER. It was confirmed a better performance in the transmission delay, the amount of the control packet, and the packet transmission success ratio.

• Journal of Information Technology Applications and Management
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• v.12 no.4
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• pp.105-121
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• 2005

Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no Parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value Propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially Identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to Play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.

• Korean Management Science Review
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• v.14 no.1
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• pp.107-129
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• 1997

Demand for new information services is ever increasing as information technology advances in an unprecedented pace. Capabilities of information technology to overcome the time and space limitations enables efficient storage and processing of a large volume of data shared by many users in geographically dispersed areas. As the users ask for more useful information services, it is necessary to develop information services tp meet the needs of users. Enhancing information services is also necessary to cope actively with the pressures to open the information service is also necessary to cope actively with the pressures to open the information and telecommunications market as the level of Korean information services industry is still in its infancy. Value Added Network(VAN) services have a tremendous growth potential and its economic and social impact would be great as the information society matures. This study suggests a direction for the development of value added and new-media services based on the survey of individual and business users of information services.

• Journal of the Korean Operations Research and Management Science Society
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• v.14 no.1
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• pp.107-107
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• 1989

Demand for new information services is ever increasing as information technology advances in an unprecedented pace. Capabilities of information technology to overcome the time and space limitations enables efficient storage and processing of a large volume of data shared by many users in geographically dispersed areas. As the users ask for more useful information services, it is necessary to develop information services tp meet the needs of users. Enhancing information services is also necessary to cope actively with the pressures to open the information service is also necessary to cope actively with the pressures to open the information and telecommunications market as the level of Korean information services industry is still in its infancy. Value Added Network(VAN) services have a tremendous growth potential and its economic and social impact would be great as the information society matures. This study suggests a direction for the development of value added and new-media services based on the survey of individual and business users of information services.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.4
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• pp.1521-1537
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• 2021

Through information hiding technique, secret message can be hidden in pictures. Stego-image quality and hiding capacity are two important metrics for information hiding. To enhance these metrics, many schemes were proposed by scholars in recent years. Some of them are effective and successful, but there is still a room for further improvement. A high capacity information hiding scheme (PAMO, Pixel-value Adjustment with Modulus Operation Algorithm) is introduced in this paper. PAMO scheme uses pixel value adjustment with modulus operation to hide confidential data in cover-image. PAMO scheme and some referenced schemes are implemented in Python and experiments are carried out to evaluate their performance. In the experiments, PAMO scheme shows better performance than other methods do. When secret message length is less than 72000 bits, the highest hiding capacity of PAMO can reach 7 bits per pixel, at the same time the PSNR of stego-images is greater than 30 dB.

• International Commerce and Information Review
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• v.11 no.1
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• pp.157-176
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• 2009

This study analyzed the information factors which determine cash liquidity in Korean export-oriented companies. In this paper, cash liquidity means the ratio of the value of cash or cash equivalent to the asset value subtracted marketable securities value from total asset value. The empirical test shows that main information factors are the size of company, the growth opportunity of company, the volatility of operating cash flows and free cash flows, the credit yield spread of company, the debt ratio, the turnover ratio of cash flows and free cash flows, and the estimate of bankruptcy that amounts to the inverse number of Z score. In summary, the size of company, debt ratio, turnover ratio of cash flows and free cash flows, and Z-score have negative influence on the cash liquidity of Korean export-oriented companies. but the volatility of operating cash flows affect the cash liquidity positively.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.2
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• pp.63-79
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• 2002

During the last decade many enterprises spent a huge amount of money for investment on Information Technology (IT) & Information System (IS) to attain competitive advantage and to maximize their business performance by satisfying the various requirements of customers. Under such circumstances, methodologies for evaluating IT impact on business performance are very important issues for strategic decision making on investment. In this study, we propose a performance evaluation model that adopts the concept of the Balanced Scorecard (BSC) and the Value Chain to analyze the financial impact and non-financial impact of IT & IS at each critical work area. This model combines the 4 evaluation areas from BSC and 6 critical work areas from Value Chain and measures the Key Performance Indicator (HPI) and the effect of KPI. Also, we present a case study of which the evaluation model has been conducted on a major manufacturing company. finally. we address some important notes to improve the IT & IS performances in the real-world.

• Asia Marketing Journal
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• v.15 no.3
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.