• 패션비즈니스
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• 제23권6호
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• 정보처리학회논문지B
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• 제11B권5호
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• pp.537-544
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• 2004

인터넷의 발달로 인해 웹에서 얻을 수 있는 정보의 종류와 수는 급진적으로 증가하고 있다. 이에 따라 사용자가 요구하는 정보는 문서뿐만 아니라 사이트 그리고 서비스 단위로 확장되고 있다. 기존의 연구에서 웹 검색을 위해 사용되었던 정보들과 이들의 일률적인 결합형태는 다양한 사용자의 요구를 만족시키기 어렵다. 보다 좋은 결과를 얻기 위해서는 검색에 사용하는 정보의 특성을 분석하고, 질의에 따른 알맞은 정보의 사용이 필요하다. 본 연구에서는 사용자 질의유형에 따른 정보들의 유용성을 살펴보고 적절한 사용법을 분석한다. 그리고 차츰 대두되고 있는 서비스 검색을 위한 서비스 링크정보를 제안한다.

• 패션비즈니스
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• 제16권2호
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• Asia pacific journal of information systems
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• 제1권1호
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• pp.87-101
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• 1991

The primary purpose of this study was to investigate a robust search methodology that could be used in full-text information retrieval systems. A robust search methodology is one that can be easily used by a variety of users (particularly naive users) and it will give them comparable search performance regardless of their different expertise or interests In order to develop a possibly robust search methodology, a fully functional prototype of a fuzzy knowledge based information retrieval system was developed. Also, an experiment that used this prototype information retreival system was designed to investigate the performance of that search methodology over a small exploratory sample of user queries To probe the relatonships between the possibly robust search performance and the query organization using fuzzy inference logic, the search performance of a shallow query structure was analyzes. Consequently the following several noteworthy findings were obtained: 1) the hierachical(tree type) query structure might be a better query organization than the linear type query structure 2) comparing with the complex tree query structure, the simple tree query structure that has at most three levels of query might provide better search performance 3) the fuzzy search methodology that employs a proper levels of cut-off value might provide more efficient search performance than the boolean search methodology. Even though findings could not be statistically verified because the experiments were done using a single replication, it is worth noting however, that the research findings provided valuable information for developing a possibly robust search methodology in full-text information retrieval.

• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.202-211
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• 2020

본 연구는 온라인 검색서비스 이용자들이 검색 결과를 이용하면서 경험하는 문제적 요소들이 만족도에 어떤 영향을 미치는지 주이용 검색 결과 유형별로 살펴보았다. 조사 결과, 통합검색 결과 중 특정서비스 영역의 검색 결과 이용시 부정적 경험이 가장 많은데, 이는 이용률이 가장 낮은 검색 결과 유형이라는 점과도 무관하지 않다. 특히 이용자들은 특정서비스 영역의 검색 결과에서 광고성 정보 및 가치 없는 또는 유용성이 낮은 정보를 접하게 되는 경우가 많으며, 정보의 부정확성, 편향성, 개인정보유출 경험도 상대적으로 다른 검색 결과보다는 높은 편으로 조사되었다. 온라인 검색서비스의 검색 결과 유형별 만족도는 검색 결과의 흥미성에서만 차이를 보이고, 그 외 만족도 요인은 검색 결과 유형별로 차이가 발견되지 않았다. 검색 결과 유형별로 만족도에 영향을 미치는 이용 경험 요인을 살펴보면, 검색광고 등 추천 웹사이트와 검색광고를 제외한 일반통합 검색 결과의 경우 정확한 정보가 제공될수록 검색 결과에 대한 만족도를 증가시키며, 일반 통합 검색 결과의 경우는 가치 및 유용성이 높은 정보 제공도 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 결국 온라인 검색서비스 사업자가 서비스 개선을 위해 가장 최우선으로 고려해야 할 부분은 정보의 정확성과 정보의 가치 및 유용성 제고에 있음을 시사한다.

• 한국IT서비스학회지
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• 제11권3호
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• pp.257-267
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• 2012

Many advertisers utilize sponsored search in search engines since customers want to find relevant information on their purchases from the search engines. Many factors have influences on price per click of the sponsored search. These influences are different based on the types of keywords such as search/experience or prominent/specific. However, differences of the influences have not been studied well. Thus, this study wants to identify the differences of the influences according the type of keywords. One month data of keyword advertising were collected from Naver. The influences of search number, click through rate, and competition on price per click were different according to the keyword types.

• 대한인간공학회지
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• 제36권4호
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• pp.343-353
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• 2017

Objective: This study aims to evaluate the efficiency of two representative subway map design types, namely a diagram type and a geographical type using physiological metrics, performance metrics, and self-reported metrics, which are representative usability metrics. Background: Subway maps need to be designed in order for users to quickly search and recognize subway line information. Although most cities' subway maps currently use the diagram type designed by Henry Beck, New York City's subway map has recently been changed to the subway map type combined with the geographical type designed by Michael Hertz. However, not many studies on its efficiency are found, and the studies that are available mainly depend on questionnaire surveys or take on a subjective behavioral study type based on experts' experiences. In this regard, evaluation through a more objective method is needed. Method: This study employed usability metrics as a method to evaluate the efficiency of information search targeting the diagram type and geographical type subway maps used mostly as subway maps. To this end, physiological metrics obtained through eye tracking, task completion time, representative metric of task performance, and subjective evaluation metrics were used for the suitability evaluation of subway map designs. Results: In the result of gaze movement distance analysis, no significant difference was shown in the two design types in terms of a process finding a departure station from the starting point and a process finding a transfer station between the departure station and arrival station (destination). However, the gaze movement distance in the process finding the arrival station at the departure station was significantly shorter in the geographical type, rather than in the diagram type. The analysis of task completion time showed a result similar to the gaze movement distance analysis result. Task completion time was significantly shorter in the geographical type, rather than in the diagram type, which is in the process finding the arrival station at the departure station. In other information search processes, no significant difference was shown. As a result of subjective evaluation metrics analysis, no significant difference was revealed in the two design types. Conclusion: An analysis on the two representative subway map design types was carried out via the adoption of usability metrics. As a result, although no significant difference was shown in some information search processes, it was revealed that information search was easier in the geographical type overall. Also, it was found that usability metrics can be effectively used to evaluate the design types of subway maps. Application: The study results can be used to set design direction to offer ease in information search on subway lines. The study also can be used as a method to evaluate a subway map's design type.

• International Journal of Knowledge Content Development & Technology
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• 제6권2호
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• pp.29-42
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• 2016

Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information searching scene in South East Asia. Online health information searching is gaining popularity in South East Asia. Citizens in these countries are turning to the Internet to obtain health information quickly. Current research studies pertaining to online health information searching in South East Asian is limited, particularly relating to search experiences of South East Asian health searchers. Search experience is pertinent as it could deter or encourage the possibility of conducting future health searches. In this research study, a user study was conducted to describe the online search experience of South East Asian health searchers. A face to face interview with 50 participants was conducted. The interview was audio recorded and transcribed verbatim. Results indicate participants have positive and negative search experiences. In some cases, post search outcomes influenced the search experience. Results of this research study contribute to the growing domain of knowledge in relation to online health information searching. Results of this study also provide an understanding pertaining to the search experience of South East Asian online health searchers.

• 한국비블리아학회지
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• 제23권2호
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• pp.209-233
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• 2012

이 연구에서는 웹기반 온라인목록 이용자들의 전반적인 검색행태를 알아보기 위해, 7년 동안의 트랜잭션 로그를 분석하였다. 웹기반 온라인목록의 검색형태는 검색전략과 검색실패의 관점에서 조사하였다. 검색전략에서는 검색유형, 접근점, 연산자, 검색문의 길이, 단어 사용횟수, 웹기반 온라인목록 이용횟수, 시간대별 및 요일별 이용횟수를 분석하였다. 또한 검색실패는 검색실패율과 접근점별 검색실패율, 연산자별 검색실패율을 분석하였다. 이 연구결과는 향후 웹기반 온라인목록 시스템과 서비스 개선에 활용될 수 있을 것으로 기대된다.

• 한국의류학회지
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• 제25권2호
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• pp.206-216
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• 2001

This study was intended to identify the information search behavior according to the risk perception and clothing involvement. The data were collected via a questionnaire from 369 students of Semyung University in Checheon and data were analyzed by frequency, factor analysis, Cronbachs alpha and multiple regression. The results of this study were as follows; 1. Multiple regression revealed the fact that each type of involvement dimensions were influenced by the risk perception dimensions. Among four involvement dimensions, importance of clothing was the best influenced factor according to the risk perceptions. 2. Also information search behavior was influenced by risk perception and fashion involvement. Among four information search behaviors, industry providing search was the best influenced factor by the risk perception and clothing involvement.