• 한국식품조리과학회지
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• 제22권2호
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• pp.213-221
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• 2006

Although motivation and information search have both been studied continuously and separately as important marketing strategies, the relation between cause and effect has received little research attention. Therefore the objective of this study was to research the causal relationships between motivation and information search method. Frequency analysis and reliability analysis, factor analysis, and SEM(Structure Equation Model) were adopted to analyze the data. Motivation was divided into 5 factors which significantly influenced information search method. Factor 1, 'Reception and congratulation', influenced information search positively through 'newspaper, magazine', and 'word of mouth' but negatively through 'TV-advertising' and 'Flyer, Press copy'. Factor 2, 'Change of dietary life', influenced positively 'TV-advertising'. Factor 3, 'Economic saving', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' Factor 4, 'Preference motivation', influenced negatively 'word of mouth' Factor 5, 'Advertisement and companion's need', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' but negatively 'TV-advertising' As a result, customers appeared to choose various information search methods according to their eating-out motivation. 'The e-mail's advertising', and 'word of mouth' are popular among customers' information search methods. Therefore, food-service corporations need to try eliminating negative images of various advertisements and activate positive word of mouth marketing, promotion through internet.

• 한국문헌정보학회지
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• 제27권
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• pp.265-289
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• 1994

Databases publicly available for online searching permit both citation and subject searching, however, subject searching has dominated the online search environment. Despite the power of citation searching, it may be underutilized This study explored the relationship between the number of cited references used in a citation search and information retrieval effectiveness, a relatively unstudied phenomenon. Three articles in the library and information science literature were chosen to represent sample questions. Cited reference searches were conducted for each article and each of its references. All searches were conducted in Social Scisearch and Scisearch on DIALOG. Relevance judgments on the retrieved citations were obtained from the authors of the original articles. This research focused on analyzing, in terms of information retrieval effectiveness, the overlap among postings sets retrieved by various combinations of cited references. The findings from the three case studies clearly showed that the more cited references used for the citation search, the better the performance, in terms of retrieving more relevant documents, up to a point of diminishing retums. In addition, generally the overall level of overlap among relevant documents sets was found to be low. Therefore, if only some of the cited references among many candidates are used for a citation search, a significant proportion of relevant documents may be missed. The analysis of the characteristics of cited references provided the ways to predict which cited refereces would be useful to improve information retrieval. The findings of this comprehensive exploratory study are of interest for both theoretical and practical reasons. They contribute to the development of a theoretical model for the effective use of the citation search. This model might also be implemented in operational online systems. In addition, the findings potentially will help online searchers improve their search strategies using the citation search so that they can better achieve their information retrieval goals: the retrieval of items relevant to a given question and the suppression of nonrelevant items.

• 정보관리학회지
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• 제23권4호
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• pp.179-196
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• 2006

이 연구에서는 한국형 포털에 적합한 커뮤니티 기반 개인화검색 서비스 모형을 제안하였다. 개인화 검색 서비스 모형은 이용자의 관심 주제를 파악하는 과정과 이를, 반영한 검색 결과 재순위화 및 관련 주제 카테고리와 질의어 추천 과정으로 구성된다. 개인화 검색 모형의 유용성을 검증하기 위한 실험에서는 포털 사이트 다음에서 12일간 수집한 이용자 로그 데이터를 사용하였다. 실험 결과 개별 이용자의 주제 카테고리 선정에 사용한 카페 활동성 분석과 신지식 활동성 분석 데이터는 매우 유용한 것으로 나타났으며, 개인화 검색 결과와 추천서비스에 대한 만족도도 비교적 높게 나타났다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제7권4호
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• pp.711-725
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• 2013

A heuristic with multi-byte suffix matching plays an important role in real pattern matching algorithms. By skipping many characters at a time in the process of comparing a given pattern with the text, the pattern matching algorithm based on a heuristic with multi-byte suffix matching shows a faster average search time than algorithms based on deterministic finite automata. Based on various experimental results and simulations, the previous works show that the pattern matching algorithms with multi-byte suffix matching performs well. However, there have been limited studies on the mathematical model for analyzing the performance in a standard manner. In this paper, we propose a new probabilistic model, which evaluates the performance of a heuristic with multi-byte suffix matching in an average-case search. When the theoretical analysis results and experimental results were compared, the proposed probabilistic model was found to be sufficient for evaluating the performance of a heuristic with suffix matching in the real pattern matching algorithms.

• Journal of information and communication convergence engineering
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• 제11권4호
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• pp.268-273
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• 2013

In this paper, we propose a document classification model using Web documents as a part of the training corpus in order to resolve the imbalance of the training corpus size per category. For the purpose of retrieving the Web documents closely related to each category, the proposed document classification model calculates the matching score between word features and each category, and generates a Web search query by combining the higher-ranked word features and the category title. Then, the proposed document classification model sends each combined query to the open application programming interface of the Web search engine, and receives the snippet results retrieved from the Web search engine. Finally, the proposed document classification model adds these snippet results as Web documents to the training corpus. Experimental results show that the method that considers the balance of the training corpus size per category exhibits better performance in some categories with small training sets.

• 한국지능시스템학회논문지
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• 제21권6호
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• pp.686-691
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• 2011

This study is concerned with the identification of fuzzy models. To address the optimization of fuzzy model, we proposed an improved space search evolutionary algorithm (ISSA) which is realized with the combination of space search algorithm and Gaussian mutation. The proposed ISSA is exploited here as the optimization vehicle for the design of fuzzy models. Considering the design of fuzzy models, we developed a hybrid identification method using information granulation and the ISSA. Information granules are treated as collections of objects (e.g. data) brought together by the criteria of proximity, similarity, or functionality. The overall hybrid identification comes in the form of two optimization mechanisms: structure identification and parameter identification. The structure identification is supported by the ISSA and C-Means while the parameter estimation is realized via the ISSA and weighted least square error method. A suite of comparative studies show that the proposed model leads to better performance in comparison with some existing models.

• Journal of Information Science Theory and Practice
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• 제5권4호
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• pp.6-25
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• 2017

In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

• 디지털융복합연구
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• 제16권8호
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• pp.169-179
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• 2018

최근 고급 예측모형 연구에 웹 검색 정보가 활용되고 있다. 세계 웹 검색시장에서 구글이 절대적 우위를 점하고 있지만, 국내 웹 검색시장에서는 네이버가 절대적 우위를 보이고 있다. 이러한 특성을 토대로 본 연구는 예측모형을 활용하여 구글과 네이버의 한국어 검색 정보에 대한 유용성을 비교해 보고자 한다. 이를 위해 ARIMA 모형을 활용하여 세 가지의 한국 청년실업률 예측 시계열 모형을 개발하였다. 모형1은 한국 청년실업률 데이터만 사용하였으며, 모형2와 3은 모형1에 네이버와 구글의 검색어 정보를 각각 추가하였다. 모형 훈련기간에서는 모형1보다 모형2와 3이 더 우수한 예측력을 보였다. 모형2와 3은 서로 다른 검색어 정보와 상관관계를 보였으며, 예측기간 1과 2에서 모형3이 가장 좋은 성능을 보였다. 예측기간 2에서는 모형 3만 유의미한 예측결과를 나타내었다. 이 비교 연구는 네이버와 구글 검색엔진을 이용한 한국어 웹 검색 정보의 유용성을 이해하는 데 도움을 준다.

• 한국의류학회지
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• 제26권9호
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• pp.1378-1389
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• 2002

This study was to identify dimensions of subjective knowledge and to test the structural model of the effect of subjective knowledge on information search and evaluation rules for apparel products. A questionnaire was administered to 668 females living in Seoul, Taejon, and Cheongju, and the data were analysed by using LISREL 8. The results of this study were as follows: First, consumers' subjective knowledge regarding apparel products consisted of five factors; Style knowledge, Fashion Knowledge, Store Knowledge, Fabric/Management Knowledge, and Brand knowledge. Those factors were influenced by the experience related with apparel products. Second, the subjective knowledge influenced information searches. That is, internal search was significantly influenced by fashion knowledge and store knowledge, while external search was significantly influenced by fashion knowledge and fabric/management knowledge. Third, the subjective knowledge had indirect effects on evaluation rules via search activities (e.g., internal and external), suggesting that the internal search was mediated in relationship between subjective knowledge and compensatory rule, while the urtemal search was mediated in the relationship between subjective knowledge and noncompensatory rule. Therefore, this study implies that subjective knowledge plays an important role to explain consumers' decision making processes such as information search and evaluation.

• 한국의류학회지
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• 제48권3호
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• pp.485-500
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• 2024

This study was conducted to examine the effects of consumer evaluations on size recommendation services based on body information on consumer responses and the moderating effect of the level of information search. To analyze the research model, a total of 200 data were collected from August 18 to 24, 2022, targeting consumers who had experience with using size recommendation services based on body information. As a result of the research model analysis, it was confirmed that the compatibility, reliability, and convenience of the size recommendation services based on body information influenced attitude, which, in turn, influenced usage intention. In addition, In the case of the group subject to a low level of information search, the path through which compatibility and reliability influenced attitude was significant, but that of convenience was not. In the group featuring a high level of information search, the path through which reliability and convenience influenced attitude was significant, but that of compatibility was not. This study is meaningful in that it expanded research related to size recommendation services to the field of consumer behavior.