• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1527-1537
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• 2010

The Internet has the potential to create new channels that might be beneficial to fashion consumers. This study examines the effects of consumer involvement and Internet behavior in on-going Internet information searches through the young female generation. For the practical research, the survey was conducted from June $15^{th}$ to July $15^{th}$ 2009. Data was collected in a total of 368 questionnaires from female university students in their 20's and analyzed 300 questionnaires with SPSS 12.0. The results were as follows. First, clothing involvement, fashion involvement, internet involvement, and Internet shopping interest had been considered as antecedents of on-going Internet information search behavior. Second, clothing involvement and Internet involvement significantly affected Internet shopping interest. However, fashion involvement and Internet involvement showed direct paths to on-going Internet information searches. Third, there were significant effects in Internet shopping interest and on-going Internet information searches. Forth, the respondents were segmented by two groups according to the level of ongoing information searches. These segmented two groups were different in regard to clothing shopping behaviors and impulse purchase behaviors.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.6
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• pp.223-234
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• 2021

Recent advances in the 4th Industrial Revolution have accelerated the change of the shopping behavior from offline to online. Search queries show customers' information needs most intensively in online shopping. However, there are not many search query research in the field of search, and most of the prior research in the field of search query research has been studied on a limited topic and data-based basis based on researchers' qualitative judgment. To this end, this study defines the type of search query with data-based quantitative methodology by applying machine learning to search research query field to define the 15 topics of search query by conducting topic modeling based on search query and clicked document information. Furthermore, we present a new classification system of new search query types representing searching behavior characteristics by extracting key variables through principal component analysis and analyzing. The results of this study are expected to contribute to the establishment of effective search services and the development of search systems.

• Journal of Preventive Medicine and Public Health
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• v.41 no.2
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• pp.121-127
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• 2008

Objectives : This study investigated the health information such as the general health information, the health product information, and the hospital information, and we wanted to identify the association between internet health information and the health related behavior by analyzing the process after people search the Internet. Methods : A telephone survey with structured questionnaire was performed by trained surveyors. The respondents were sampled proportionate to the Korean demographic distribution with considering the city size and the populations' ages and gender. The survey was conducted from October 2006 to November 2006. Results : Out of 3,758 successfully connected persons of age 20 or more, 871(23.2%) respondents had used Internet health information during the last year. The purposes of searching the Internet for health was, 1) to get general health information (717 cases, 81.0%), 2) shopping for health product (109 cases, 12.3%) and 3) seeking information about hospital selection (59 cases, 6.7%). Our research showed that the process after searching the Internet for health information depends on the purpose of the search. 68.8% of the searchers for general health information, 67% of the searchers for health product shopping and 64.4% of the searchers seeking information to guide hospital selection were satisfied with their Internet search. However one third of the respondents reported not being satisfied with the result of the search. Conclusions : Unsatisfied consumers with internet health information tended to ask lay referrals from others or they gave up seeking health information. The health information system should be improved to increase the accessibility and to provide reliable and effective information. Also, a more user-centric community is needed in order to strengthen the effective role of lay referrals among the internet users.

• Journal of the Korean Society for information Management
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• v.34 no.3
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• pp.89-107
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• 2017

This study aims to compare information seeking behavior of 1300K users on PC and mobile phone. Transaction logs of 1300K, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 1 month period, from April 1 to April 31, 2016. The results of this study show that there are a little more mobile sessions than PC sessions. Users conducted slightly more browsing on PCs than mobile phones, whereas users submitted queries more than two times on mobile phones than on PCs. Users clicked more search results on PCs than mobile phones, whereas users made important decision makings such as product purchases more on mobile phones than PCs. Top queries and categories were similar between PCs and mobile phones. Queries and categories on mobile phones were more focused than queries on PCs. Overall, mobile search behavior is more simple, passive, and focused than PC search behavior. The results of this study can be implemented to the effective improvement and development of search services for different devices.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.195-212
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• 2004

The purpose of this study was to analyze consumers' perceived risk and information search behaviors in internet shopping. For this purpose, survey was conducted on 302 consumers in their 20s and 30s who had internet shopping experience. This study found that consumers' perceived risk was significantly related to their gender, educational level, income, credit card use, period of internet un, number of internet shopping experiences, and purchased product. Consumers' search behaviors were also significantly affected by gender, age, educational level, income, period of internet use, and purchased product. In addition, a higher level of consumers' perceived risk was significantly related to the amount of information search on product attributes themselves rather than on general information search such as the number of sites or the number of brands.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.61-74
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• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.37 no.5
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• pp.293-302
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• 2019

In mountain accident events, it is important for the search team commander to determine the search area in order to secure the Golden Time. Within this period, assistance and treatment to the concerned individual will most likely prevent further injuries and harm. This paper proposes a method to determine the search priority area based on missing persons behavior and missing persons incidents statistics. GIS (Geographic Information System) and MCDM (Multi Criteria Decision Making) are integrated by applying WLC (Weighted Linear Combination) techniques. Missing persons were classified into five types, and their behavioral characteristics were analyzed to extract seven geographic analysis factors. Next, index values were set up for each missing person and element according to the behavioral characteristics, and the raster data generated by multiplying the weight of each element are superimposed to define models to select search priority areas, where each weight is calculated from the AHP (Analytical Hierarchy Process) through a pairwise comparison method obtained from search operation experts. Finally, the model generated in this study was applied to a missing person case through a virtual missing scenario, the priority area was selected, and the behavioral characteristics and topographical characteristics of the missing persons were compared with the selected area. The resulting analysis results were verified by mountain rescue experts as 'appropriate' in terms of the behavior analysis, analysis factor extraction, experimental process, and results for the missing persons.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.3
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• pp.87-108
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• 1999

Information retrieval on World Wide Web is very different from the one in traditional environment. Since Internet user's searching behavior shows it's own special search characteristics, a study of user's specific characteristics is necessary to offer better services. Through analysis and examination of Internet user behaviors, we suggest guidelines of design for developing Internet -based information retrieval systems.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.5-33
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• 2018

In this paper, we analyze a user's usage behavior, identify and track search intention and interest field based on the National Science and Technology Standard Classification, and use it to personalize science and technology information. In other words, we sought to satisfy both efficiency and satisfaction in searching for information that users want by improving scientific information search performance. We developed the personalization service of science and technology information and evaluated the suitability and usefulness of personalized information by comparing the search performance between expert experimental group and control group. As a result, the personalization service proposed in this study showed better search performance than comparative service and proved to provide higher usability.