• Korea Trade Review
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• v.45 no.6
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• pp.77-97
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• 2020

This study investigates the effects of O2O-based mobile shopping application (O2O MSA)'s information and service quality on the user's perceived privacy protection, satisfaction and loyalty. In this study, 969 questionnaire reponses were collected, out of which 555 were used to estimate the structural paths using PLS-SEM (partial least square structural equation model) for the hypothesis test. Our empirical findings are drawn from Chinese respondents that live in a 1-line city in China and use O2O MSAs serviced by China's leading companies. This study examines and confirms that qualified information and service of O2O MSA positively affect both perceived privacy protection and customer satisfaction, which finally leads to customer behavioral loyalty through the perceived privacy protection. Further, this study presents effective practical implications for application development strategy suitable for users in the O2O-based mobile shopping industry.

• International Commerce and Information Review
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• v.1 no.2
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• pp.249-271
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• 1999

This article deals with concept and theory of privacy and personal data on the basis of understanding of this matter, Especially concerns the infringement and protection of privacy and personal data that is violated by new media and electronic commercial transaction through case study and research of literature. The article seek to find out the resolution of legal problems on the protection of privacy and personal data. The resolution is in other words, that privacy and personal data protection law shall be established as a part of efforts to protect personal data and to activate electronic commercial transactions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.11
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• pp.5654-5673
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• 2016

Participatory sensing applications rely on recruiting appropriate participants to share their surrounding conditions with others, and have been widely used in many areas like environmental monitoring, health care, and traffic congestion monitoring, etc. In such applications, how to ensure the privacy of a participant is important, since incentive mechanisms are used to maintain their enthusiasm for sustainable participation by offering certain amount of reward. In this paper, we propose a pseudonym-based privacy protection scheme, that takes both privacy protection and user incentives into consideration. The proposed scheme uses the pseudonym mechanism and one-way hash function to achieve user incentives, while protecting their identity. We also show extensive analysis of the proposed scheme to demonstrate that it can meet the security and performance the requirement of a participatory sensing application.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.84-99
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• 2011

As the integrated and large-scale information is extended due to an advanced information system, a possibility of leaking out privacy increases as the time passes by. As a result, the necessity of using a privacy impact assessment (PIA) is emphasized because it can analyze and minimize the element of invasion of privacy. However, an essential audit for personal information protection is not fulfilled because most of the information system audit supervises over physical, managerial, and technical security items of system architecture area so that general items are the only things being checked. Consequently, this paper proposes that in order to minimize the invasion of personal information, the privacy impact assessment should be done. It also presents a procedure and method of personal information protection audit according to the result of the assessment. After applying the suggested method to two projects, it was confirmed that the improvements for protecting personal information were drawn from this paper.

• KIPS Transactions on Computer and Communication Systems
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• v.3 no.6
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• pp.197-208
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• 2014

In an information society, privacy protection is one of the most important ethical issues. In medical institutes in which personal medical information is collected and stored, in addition, a privacy breach can cause a serious damage on personal lives. This study attempted to develop privacy concern measurement tool in personal medical information to measure patients' concern on their medical information from medical service consumers' perspective and verify its validity. For this, privacy concern measurement tool in personal medical information was developed based on the results of previous studies. After performing Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA) on the measurement tool, its reliability and validity were verified. It appears that the measurement tool would be useful in developing decent privacy protection policy after investigating citizens' concern on the protection of personal medical information and domains they are interested in. For medical institutes as well, they would be helpful in coming up with a reasonable plan after figuring out problems in the protection of personal medical information and current status.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.12 no.1
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• pp.53-59
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• 2012

As the Privacy Act is in force in Korea, the subject of protection responsibility is increased, and continuous efforts are made to protect privacy in overseas countries, as can be seen by standard drafts related to privacy protection. However, the reality is that a formal privacy manual or guidelines are insufficient to help cope with the rapid changes and privacy leak caused by TGIF(Twitter-Google-iPhone-Facebook) these days, and practical effects cannot be expected, even though measures are taken. This paper propose a standard format for satisfying the ISO/IEC 29101 "Privacy Reference Architecture" and shows an implementation example for equipping with forensic readiness capturing indications of the incident rapidly and coming up with an effective counter measure when privacy information is disclosed.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.23-37
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• 2012

Illegal game players' hacking and propagation of malignant code in online game exposes privacy of online game customers. So, online game companies have to support the standardized systems and operations of customers' privacies. Since online game companies implement authentication of information protection, which focuses on assets or physical, systemic security, they need a more professional system that is related to protection of individual privacy. We analyzed the individual information protection system, which includes ISO27001, ISMS of KISA, GMITS, ePrivacy, online game privacy protection guide, and BS10012. Using the suggested systems, we proposed the systemic tools that measure the level of individual information protection, which includes process and check items of each phase.

• Information Systems Review
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• v.22 no.2
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• pp.101-120
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• 2020

This study investigates the effects of privacy psychological characteristics of B2C logistics services users on their willingness to comply with their logistics companies' information protection policy. Using cognitive valence theory as a theoretical framework, this study proposes a research model to examine the relationships between users' logistics security knowledge, privacy trust, privacy risk, privacy concern, and their willingness of information protection policy compliance. To test the proposed model, we conducted a survey from actual users of logistics services and collected valid 151 samples. We analyzed the data using a structural equation modeling software. The empirical results show that logistics security knowledge positively affects privacy trust; privacy concern positively influences privacy risk; privacy trust, privacy risk, and privacy concern positively influence behavioral willingness of compliance. However, logistics security knowledge does not affect behavioral willingness of compliance. The results of the study provide several contributions to the literature of B2C logistics services domain and managerial implications to logistics services companies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.2
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• pp.540-557
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• 2021

Privacy vulnerability of social networks is one of the major concerns for social science research and business analysis. Most existing studies which mainly focus on un-weighted network graph, have designed various privacy models similar to k-anonymity to prevent data disclosure of vertex attributes or relationships, but they may be suffered from serious problems of huge information loss and significant modification of key properties of the network structure. Furthermore, there still lacks further considerations of privacy protection for important sensitive edges in weighted social networks. To address this problem, this paper proposes a privacy preserving method to protect sensitive weighted edges. Firstly, the sensitive edges are differentiated from weighted edges according to the edge betweenness centrality, which evaluates the importance of entities in social network. Then, the perturbation operations are used to preserve the privacy of weighted social network by adding some pseudo-edges or modifying specific edge weights, so that the bottleneck problem of information flow can be well resolved in key area of the social network. Experimental results show that the proposed method can not only effectively preserve the sensitive edges with lower computation cost, but also maintain the stability of the network structures. Further, the capability of defending against malicious attacks to important sensitive edges has been greatly improved.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.5
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• pp.1653-1670
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• 2022

The fear that location privacy may be compromised greatly hinders the development of location-based service. Accordingly, some schemes based on the distributed architecture in peer-to-peer network for location privacy protection are proposed. Most of them assume that mobile terminals are mutually trusted, but this does not conform to realistic scenes, and they cannot make requirements for the level of location privacy protection. Therefore, this paper proposes a scheme for location attribute-based security authentication and private sharing data group, so that they trust each other in peer-to-peer network and the trusted but curious mobile terminal cannot access the initiator's query request. A new identifier is designed to allow mobile terminals to customize the protection strength. In addition, the caching mechanism is introduced considering the cache capacity, and a cache replacement policy based on deep reinforcement learning is proposed to reduce communications with location-based service server for achieving location privacy protection. Experiments show the effectiveness and efficiency of the proposed scheme.