A Legal Problems on the Protection of Personal Data and Privacy in the Electronic Commercial Transaction

전자상거래 계약에 따른 개인정보보호에 있어 법적 문제점에 관한 연구

This article deals with concept and theory of privacy and personal data on the basis of understanding of this matter, Especially concerns the infringement and protection of privacy and personal data that is violated by new media and electronic commercial transaction through case study and research of literature. The article seek to find out the resolution of legal problems on the protection of privacy and personal data. The resolution is in other words, that privacy and personal data protection law shall be established as a part of efforts to protect personal data and to activate electronic commercial transactions.