• Journal of Korean Society for Quality Management
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• v.39 no.3
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• pp.432-443
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• 2011

The purpose of this research is to understand users' information protection behavior on personal information security from health psychology theory perspectives. Empirical results indicate that users' information protection behavior on personal information is predicted by perceived threat and perceived responsiveness. Perceived threat is determined by perceived susceptibility and perceived severity. Perceived responsiveness is determined by response efficacy and self-efficacy, but response cost is not significant. These findings provide an enriched understanding about users' information protection behavior on personal information security.

• Journal of the Korean Society for information Management
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• v.8 no.2
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• pp.125-138
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• 1991

This paper focuses on issues in the relat~onshlp of library and information science with a closely allied chsciphne, communication studies. It is obvious that researchers in both fields study topics similar in focus, such as information theory, information-seeking behavior includ~ng user studies, systems theory, invisible colleges, the diffusion of knowledge, human interaction with information /communication technologies and the information society. In order to discuss the comparison of theoretical

• Proceedings of the Korea Inteligent Information System Society Conference
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• 1999.03a
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• pp.7-18
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• 1999

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.31 no.2
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• pp.17-22
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• 2013

• Asia pacific journal of information systems
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• v.17 no.3
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• pp.25-53
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• 2007

The Expectation Confirmation Model (ECM) of information systems investigates the continued information systems usage behavior. This paper expands the original post-adoption beliefs and searches the applications in the emerging hedonic information systems. Previous IS researches focused on the organizational environments. However as the information technology (especially internet) evolves, information systems have not only emerged for the organizations but also for the individual users, such as internet portals, internet communities, on-line games etc. These information systems so called Hedonic Information Systems aims to provide self-fulfilling value rather than instrumental value to the users. Researches in other disciplines, including marketing and consumer behavior research, illustrate that the hedonic and utilitarian perspective of goods and services have different influence on the consumer behavior. Goods and services used to be classified into either hedonic or utilitarian aspect but now they may belong to both aspects simultaneously. Moreover consumer's goals or tasks have both hedonic utilitarian aspects. When a consumer makes a decision to purchase or repurchase goods or services, he/she compares the hedonic and utilitarian perspectives of goods to find most suitable ones to satisfy their goals/tasks. Finally, consumer's behavior is determined by the trade-off between what the goods can provide to the consumers and in what extent the goods fulfill consumer's purchase behavior. Consumer also shows that the salience of hedonic perspective is relatively greater when consumer decides which of several items to give up (forfeiture choices) than the time when they decide which item to acquire (acquisition choices). Some researches in MIS discipline have found out that the information systems also have both hedonic and utilitarian perspectives. The decision process of whether to use information systems or not is similar to that of a consumer's decision of purchasing or repurchasing goods or services. However most of researches in MIS tend to focus on the extrinsic motivation variables which only cover the utilitarian perspective of information systems. It is only recent that researches start to investigate the intrinsic motivation variable - Perceived Enjoyment - for the hedonic perspective. Considering the consumer's purchasing decision process, users of information systems evaluate the systems through balancing between intrinsic (hedonic) and extrinsic (utilitarian) variables according to their main tasks or tendencies. This paper proposes a model that is based on the ECM of IS Continuance model modified from Expectation Confirmation Model to fit into the continued usage of information system. It first started from the decision process regarding hedonic and utilitarian perspectives in the consumer behavior literatures. The model deals with continued usage of information systems beyond the mere technology adoption as in most of the previous MIS researches. This research is particularly important to the hedonic information systems, because their business model depends on the frequent usages rather simple adoption at the beginning. Because the basic model only considered the extrinsic motivations (perceived usefulness) to explain the users' behavior and as the information systems can have both hedonic and utilitarian dimensions, it should consider both perspectives. Therefore, this newly proposed model considers intrinsic variable (perceived enjoyment) as well. Since the individual user can have a preference on either aspects that is between the hedonic and utilitarian perspective depending on his/her main tasks or goals, some variables (Hedonic Orientation and Utilitarian Orientation) meaning the extents of users' pursuing from the information system were additionally studied.

• Asia pacific journal of information systems
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• v.9 no.4
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• pp.125-142
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• 1999

The increased investment in technological innovations makes the investigation of factors affecting technology adoption more interesting. Several perspectives have been proposed to explain the determinants of information technology adoption. While the traditional innovation diffusion research streams try to explain and predict adoption behavior with the adopter's perceptions about the characteristics of the innovation itself, critical mass theorists argue that adoption behavior as a collective action is based on what their business partners are doing and whether there exists enough critical mass to justify the investment. Drawing on theses two perspectives, this study investigates the decision criteria in the adoption of information technology as innovation and factors affecting the decision criteria. The survey results reveal that the adoption behavior is affected both by innovation characteristics and by critical mass's activity. Correlation analysis, t-test, and stepwise regression models also show that as the environmental uncertainty is getting higher, adoption decision is affected more by what others are doing, and that highly competitive organizations seem to play the role of critical mass.

• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.61-80
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• 2010

The purpose of this paper is deriving philosophical foundations of information services by clarifying its concepts and attributes. Clarifying its concepts and attributes is based on the origin of the term information services, definitions and contents, historical and social perspectives. The theory of information services was reorganized by logically demonstrating that the term "information services" is most suitable name to represent its essence, attributes, and activities. The philosophy of information services has the key elements as instruction, information, guidance, and service in humanistic aspects which have been shown consistently in the origin of the term, definitions, historical and social perspectives. This paper tried to establish philosophical basis for information services that is focused on these elements.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.26 no.11
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• pp.6-12
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• 2008

• Information Systems Review
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• v.3 no.1
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• pp.31-46
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• 2001

• 한국포장학회:학술대회논문집
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• 2007.04a
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• pp.39-48
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• 2007

Safety of packaging foods has increasingly been a significant global issue in recent years. This paper aims to present the broad information and perspectives on food packaging safety in Thailand. This paper compiles the use of different packaging materials, their safety characteristics, and the regulations in Thailand in accordance with the world regulations. In addition, it covers the opinion of various parties related to food packaging in Thailand. Some scientific based results coupled with the interviewing and questionnaire data from the previous and ongoing researches are discussed here. This paper summarizes the food packaging safety in Thailand today and proposed the trends tomorrow along with the future world requirements.