• 한국위성정보통신학회논문지
• /
• 제6권2호
• /
• pp.15-19
• /
• 2011

디지털방송 기술과 통신 기술이 융합되어 탄생한 지상파 DMB는 CD 수준의 음질을 제공하고 시속 300Km 이상의 빠른 속도로 달리는 KTX와 같은 초고속 열차에서도 TV 수신이 가능하며, 다양한 방송통신 융합형 서비스를 휴대폰, PDA, 전용단말기 등을 통해 제공이 가능한 기술로 세계 속으로 확산되고 있다. 본 논문에서는 T-DMB Total Solution에 대한 기술평가 추정 방법뿐만 아니라 베트남에 유료 T-DMB 서비스를 제공하기 위한 T-DMB 시스템 구축에 관한 마케팅 사례도 기술한다. 끝으로, T-DMB 글로벌 확산에 필요한 비즈니스 모델을 제시 하였다.

• 기술혁신학회지
• /
• 제7권1호
• /
• pp.89-110
• /
• 2004

Home networks consist of two or more home appliances or communication devices enabling the mutual data communication between appliances such as personal computers, refrigerators, phones, television sets, personal digital assistants(PDA), etc. There are three factors that create demand for the home network services. The first factor is development of technology. Second, on the demand side, consumer demand for the home appliances having access to the Internet is in the increase. Finally, producers need a strategy to deal with the problem of market saturation. Home networks are emerging markets. They are unique in that they unite information technologies with home appliances that provide new services. in this paper we study the main attributes of home network services and analyze consumers' preferences for them. However, it is not quite possible to use the revealed preference approach since the home network market is still at an incipient stage. We therefore use the conjoint analysis method using stated preference data. conjoint analysis has been widely use in the area of marketing for evaluating consumer preferences for new products and services. it presents a hypothetical product to the respondents along with the product's attributes and their levels. The respondents are asked to either rank each alternative or choose between several hypothetical products. By estimating consumers' willingness to pay for the attributes of the home network services and analyzing consumers' preferences, we predict the pattern of the development of the home network services and related technologies along various quality dimensions. Based on the estimation results, we draw policy implications for the national- and company-level strategy.

• 스마트미디어저널
• /
• 제5권3호
• /
• pp.74-80
• /
• 2016

본 논문에서는 Zigbee와 GPS센서를 이용한 해녀 사고예방 스마트 모니터링 시스템을 제안하였다. 이 시스템은 해녀들이 바다속에서 조업중에 있을 때, 물질하는 위치, 체온, 잠수의 깊이, 잠수 시간 등의 정보를 수집하여 안전사고 발생시 곧바로 대처할 수 있다. 본 연구에서는 해녀의 상태 및 물질 활동 정보 측정을 위한 스마트테왁과 스마트물안경을 개발하였다. GPS 수신이 가능한 스마트테왁은 스마트물안경과 Zigbee통신으로 측정된 데이터를 IHSS(IoT based Haenyeo Safety service Software)의 서버로 전송한다. 또한, IHSS는 반응형 웹으로 해녀의 위치 정보와 상태 정보를 스마트폰으로 서비스할 수 있다. 결론적으로 이 시스템은 해녀의 건강관리 및 안전 측면에서 매우 유용할 것이며, 유네스코 세계 무형문화유산 등재 기반 등 제주해녀의 세계화 마케팅에도 크게 기여할 것이다.

• 정보화연구
• /
• 제9권1호
• /
• pp.33-42
• /
• 2012

오늘날 많은 조직은 노동의 유연성을 확보하고 비용절감을 위하여 종래의 사무실 개념을 탈피하여, 언제 어디서나 편리하게 효율적으로 업무에 종사할 수 있도록 하는 미래지향적인 업무환경인 스마트워크를 도입하고 있다. 이러한 스마트워크의 본질은 일반적으로 조직 내부에서 접근하는 기술보다 위험하고 스마트워크 사용자가 원격 접근을 통해 내부 자원을 이용할 수 있게 하는 위험을 증가시킨다. 따라서 조직은 광범위한 외부 공격으로 부터 자신의 정보자산을 효과적으로 보호할 수 있는 적절한 보안기술과 통제절차를 구축할 필요가 있다. 본 논문은 안전한 스마트워크 서비스 환경에서의 보안 위협에 대한 연구로 기존 문헌에 대한 분석과 분류 및 정의하는 탐색적 연구방법을 적용하였다. 그 결과로 단말, 소프트웨어/플랫폼, 네트워크 등 3가지 스마트워크 서비스 계층 관점에서 최종적으로 16가지의 스마트워크 보안 위협을 제시하였다.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 2002년도 제20회 동계학술발표회 논문집
• /
• pp.133-149
• /
• 2002

This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the introduction of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. E-commerce has been a major agenda for e-business. Recently, collaboration among electronics companies through e-marketplace has emerged as an important issue. A web-based e-commerce standard, so called RosettaNet, has been developed for facilitating e-transactions of electronics firms. The development of digital technology has dramatically increased the processing speed and sophisticated the virtual reality technology. As simulation becomes easier and more effective, the uncertainty and risk involved in R&D has decreased significantly. Another positive impact is closer cooperation between R&D and manufacturing functions. Taking advantage of automated and flexible production technology, has a new type of firm, so called, EMS (Electronics Manufacturing Services) emerged, whose strategic focus is on manufacturing only. The EMS can be seen as a kind of innovative organization, that is, a modular organization for production function. Digital technology has made convergence of computer and communication possible at early years but right now the convergence has been accelerated in extensive areas of communication, broadcasting, information appliances, software, contents, and services. Firms' effort for an innovative product and service has been intensified and the competition for a new standard product and service has become severe in electronics industry. Business activities are always realized in a specific organizational context. Accordingly building up innovation-friendly organization has emerged as a critical concern. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

• 한국유기농업학회지
• /
• 제12권4호
• /
• pp.451-461
• /
• 2004

In an animals, identification system has been widely used by ear tag with dummy code and blood typing for parernity. Also, genotyping methods were using for useful mean of individual identification for live animals. In the case of genotyping estimation of gene in population of korean native chicken. In this study, we tested for development of genetic markers used it possible to determination of individual identification system. The candidate genetic markers were used already bow 10 of microstalite DNA sequence information in chromosome No. 1 and 14. Result of analysis for genotyping, the number of alleles of those microstatelites DNA was shown minimal 3 to 12 and the heterozygote expression frequency range was shown from 0.617 to 0.862. In our result, effective number of allele for each microsatellites DNA was shown 3~7, and the accuracy of individual identification was shown nearly 100%, when used with 6 genetic marker. This study was about genotyping method for identification used specific genetic marker form microsatellite DNA in the brand marketing of korean native chicken. Our results suggest that genotyping method used specific genetic marker from microsatellite DNA might be very useful for determination of individual identification.

• 보건행정학회지
• /
• 제28권1호
• /
• pp.23-34
• /
• 2018

Background: This study aims to conduct curriculum analysis on health management schools focusing on relationship with licence and certification in Republic of Korea. Methods: Possible employment field, licence and certification as well as curriculum were collected from the home page of 30 health management schools. The subjects and credits of curriculum were analyzed using descriptive statistics. Main subjects by areas were drew using categorization and ranking within qualitative methods. Comparative analysis was conducted for checking relationship between main subject and possible employment field, licence and certification. Results: First, major employment fields after graduation were public health officer, general hospital and clinic, and National Health Insurance Service. Possible licence and certificate were hospital administrator, medical recorder, health education specialist, and medical insurance specialist. Second, total graduate credits were 133.9 including 79.0 for major education, 30.5 for of general education, and 30.5 for elective courses. Third, main subjects were reviewed by areas including basic medicine, health management, hospital business & management, medical records & information, insurance billing & assessment, healthcare marketing & tourism, and health education. There were highest number of subjects on health education area among 8 categories. By subjects, many health management schools open health law, medical terminology, introduction to public health, and biostatistics. Relationship between main subjects and possible employment field, licence and certification in health management schools was strong. Conclusion: It is necessary to review curriculum and for improving educational quality in health management schools. Also, development of curriculum standards for courses in health administration and introduction of accreditation system can be considered.

• 한국식생활문화학회지
• /
• 제29권4호
• /
• pp.326-335
• /
• 2014

The purpose of this study was to investigate factors influencing sales of health functional foods by door-to-door saleswomen. A total of 450 women who worked as door-to-door salespersons in Seoul were enrolled. The survey questionnaire was composed of five parts as follows: general characteristics, factors related with door-to-door sales process, task education, competency required for door-to-door salespersons, and customer relationship beliefs. The survey was conducted in October 2011. Finally, data on 302 subjects were statistically analyzed using the SPSS 17.0 package program. Reason for sales of health functional foods (p<0.01), time required for sales promotion (p<0.001), difficulties during sales of health functional foods (p<0.05), satisfaction of task education (p<0.01), and failure of salesperson's memory as problems of task education (p<0.01) were significantly associated with sales of health functional foods. However, means of sales promotion, frequency and time of task education, and competency required for door-to-door salespersons were not significantly related with sales of health functional foods. Customer relationship beliefs did not show significant association with sales of health functional foods either. In conclusion, certain factors were associated with sales of health functional foods by door-to-door saleswomen. These results provide an understanding for sales of door-to-door health functional foods and provide basic information for preparation of task education for health functional food saleswomen and marketing.

• 한국식생활문화학회지
• /
• 제11권5호
• /
• pp.663-671
• /
• 1996

The purpose of this study was to compare high-school students importance and performance toward restaurant service attributes for the marketing strategy development. Specific objectives were to: a) investigate restaurant patronage characteristics of high school students; b) identify the difference of patronage behavior among three types of restaurants; and c) analyze the importance and performance among three types of restaurants. A questionnaire was developed and hand-delivered to 400 students enrolled 9th grade in 4 different high schools in Seoul. A total of 320 students (80%) was responded to this study. The questionnaire was composed of two parts with 47 restaurant service attribute statements. Results of this study were as follows: 1. A total of 57% was female and 61% of respondents spent less than ￦5,000 per week on eating out. 2. The frequency of visiting the low-priced restaurant was 8.9 times per week. 3. Reasons for being a patronage to low- (${\geq}$￦2,000) and mid-priced ( <￦2,000 and ${\geq}$￦5,000) restaurants were hunger, appointment, and seeking favorites with freinds but the reason for high-priced (<￦5,000) restaurants was celebrating special days with parents. 4. The main source of information for selecting restaurants was family and friends, T.V. advertising, and bulletin board. 5. For the low-priced restaurants, food, hygiene, price, and location were rated as important; location, price, menu, and food were rated as satisfied. 6. For the mid-priced restaurants, hygiene, food, price, and menu were rated as important; food, hygiene, service, and menu were rated as satisfied. 7. For the high-priced restaurants, hygiene, food, and atmosphere were rated as important; food, hygiene, atmosphere, and menu were as satisfied. 8. According to paired t-test, the score gap between importance and performance was the highest in the hygiene attribute; differences were high with the low-priced and low with high-priced restaurants.

• 한국멀티미디어학회논문지
• /
• 제12권12호
• /
• pp.1809-1818
• /
• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.