• 패션비즈니스
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• 제25권1호
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• pp.165-178
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• 2021

With rise in economic activity of fandoms, fashion brands often collaborate with K-pop stars such as BTS to enhance brand preference and sales. This study analyzes why people engage in fandom activity and its effects on collaboration fashion brand preference by focusing on 'BTS' and fandom 'Army'. This study aims to provide information to establish marketing strategies by identifying the influence of fandom culture related to the Korean Wave and the fashion industry, and empirically analyzing factors affecting active customer formation for long-term growth. The data were collected from BTS fan club 'Army' and a total data sets were analyzed using SPSS25.0 statistics program. The findings of this research were as following. Frist, BTS fandom motivation were identified as Need for Approval, Communication Need, Professionalism Need, Need to Belong, Consumption Need and the BTS fan groups were categorized into 3 groups. Third, comparing BTS goods values and collaboration brand preference an excess in each group was revealed. This study is significant because it provides essential data for the marketing strategy of fandom market by comparing marketing effects of BTS with the characteristics of fandom consumers and identifying the different desires of each group. As a result of this research, it can be seen that BTS an influential leading brand, has been adopted, and the research direction of empirical analysis has been presented. In practice companies can select specific fandom targets by using the sub-levels of fandom types that have become clear and implement marketing strategies of the fandom market.

• 융합정보논문지
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• 제10권12호
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• pp.156-165
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• 2020

국내 성인 여성 330명을 대상으로 코로나19로 인한 마스크 착용 이전/이후 메이크업 정도와 메이크업 만족도의 상관관계, 여기에 작용하는 메이크업에 대한 의무적/자발적 목표지향적 태도의 조절효과를 알아보았다. 코로나19 이전 메이크업 만족도에 유의한 변수는 립메이크업(p<.001)이었고 코로나19 이후 유의한 변수는 아이브로우메이크업(p<.002)이었다. 코로나19 이전/이후 메이크업 정도와 메이크업 만족도 사이에 작용하는 의무적 목표지향적 태도의 조절효과는 유의하지 않았으나 자발적 목표지향적 태도의 조절효과는 코로나19 이전(p<.000)과 이후(p<.000) 모두 유의했다. 코로나19 이전/이후 메이크업 정도 차이는 코로나19 이후 메이크업 정도가 이전보다 낮은 것(p<.000)으로 나타나, 메이크업이 스스로의 만족을 위한 것이라고 믿는다면 메이크업 정도가 만족도에 유의하지만 실제 행동은 마스크 착용 이후 메이크업 정도가 줄었다. 이상의 내용이 미용·화장품 업계의 마케팅 자료로 활용되기를 기대한다.

• 한국환경과학회지
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• 제30권2호
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• pp.153-159
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• 2021

This study aims to suggest the direction of urban regeneration policies of Gangwon-do in accordance with COVID-19 outbreak, and the results are as follows. First, it is inevitable to urgently execute the project from the perspective of cities and counties in Gangwon-do, where the promotion of urban regeneration projects has been delayed due to COVID-19 incident. As a result, it is highly likely to cause the employees overloaded and have negative effect on achieving the goals of urban regeneration, so, it is necessary to provide support measures at the government and provincial level, such as the actual execution index and the adjusting time of start and completion of particular business. Second, as the uncertainty of COVID-19 continues, it needs to strengthen the operation and monitoring of urban regeneration support centers in Gangwon-do and examine the changes in business operation plans in advance. In particular, the decrease in visitors to traditional markets and restaurants is expected to have a direct effect on small business owners engaged in the service industry. Therefore, it is necessary to actively consider the utilization plans of smart city regeneration, such as online shopping and non-contact payment. Third, it is necessary to phase in smart urban regeneration training focused on information weakness to narrow the digital gap, in preparation for general lifestyle changes such as contactless and non-face-to-face interactions. At a time when new light is being shed on local areas, which are quieter than heavily populated cities, a project that reflects the regional characteristics and culture of Gangwon-do is necessary.

• 한국건설관리학회논문집
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• 제23권2호
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• pp.54-64
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• 2022

빅데이터 활용에 대한 관심이 높아짐에 따라, 건설산업에서도 빅데이터와 관련한 다양한 연구개발이 이루어지고 있다. 건설산업의 다양한 분야 중 견적업무는 빅데이터의 활용성이 높은 분야로 인식되고 있다. 견적업무에서 빅데이터를 효과적으로 활용하기 위해서는, 기업의 내외부 현황을 다면적으로 이해하고 이에 적합한 활용전략을 수립하는 것이 필요할 것이다. 본 연구의 목적은 국내 CM사 견적업무에서의 빅데이터 활용현황을 조사하고, SWOT기법을 활용하여 CM사 견적업무에서 빅데이터를 활용하기 위한 전략 방향을 개발하고 제시하는데 있다. 문헌조사, 설문조사, 인터뷰 조사 및 SWOT분석을 바탕으로 CM사는 기업의 높은 수용 문화와 정보 자원을 적극 활용하고, 부족한 빅데이터 실무기반과 인적자원을 보강하는 전략이 필요한 것으로 제안하였다.

• 한국축산식품학회지
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• 제44권2호
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• pp.326-355
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• 2024

Expectations for the industrialization of cultured meat are growing due to the increasing support from various sectors, such as the food industry, animal welfare organizations, and consumers, particularly vegetarians, but the progress of industrialization is slower than initially reported. This review analyzes the main issues concerning the industrialization of cultured meat, examines research and media reports on the development of cultured meat to date, and presents the current technology, industrialization level, and prospects for cultured meat. Currently, over 30 countries have companies industrializing cultured meat, and around 200 companies that are developing or industrializing cultured meat have been surveyed globally. By country, the United States has over 50 companies, accounting for more than 20% of the total. Acquiring animal cells, developing cell lines, improving cell proliferation, improving the efficiency of cell differentiation and muscle production, or developing cell culture media, including serum-free media, are the major research themes related to the development of cultured meat. In contrast, the development of devices, such as bioreactors, which are crucial in enabling large-scale production, is relatively understudied, and few of the many companies invested in the development of cultured meat have presented products for sale other than prototypes. In addition, because most information on key technologies is not publicly available, it is not possible to determine the level of technology in the companies, and it is surmised that the technology of cultured meat-related startups is not high. Therefore, further research and development are needed to promote the full-scale industrialization of cultured meat.

• 한국조경학회지
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• 제52권2호
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• pp.51-63
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• 2024

건설분야의 전면 BIM 도입을 위한 정부정책이 실행 중인 가운데, 조경 BIM 모델의 구축 및 활용은 아직까지 저작도구의 한계, 자연소재 모델링의 어려움, 라이브러리 등 BIM 콘텐츠 부족 등의 문제로 어려움을 겪고 있다. 특히 수목은 조경분야의 전문성을 대표하는 설계요소로서 BIM 모델 제작시 반드시 포함되어야 하지만 모델링 과정에서 종종 생략되거나 필요한 정보가 포함되지 않아 BIM 데이터 품질을 저하시킨다. 이에 본 연구에서는 BIM 표준을 준수하고 조경실무에서 상용화할 수 있는 수목 라이브러리를 개발함으로써 조경 BIM 모델의 구축과 활용에 도움을 주고자 하였다. 이를 위해 Revit을 기반으로 수목의 3D 형상과 속성정보 항목을 선정하여 교목과 관목의 라이브러리를 개발하였다. 형상정보는 수종 고유의 특징을 표현하되 단순화하여 LOD200, LOD300, LOD350 수준으로 작성하였고, 속성정보는 수목의 품명, 규격, 물량산출에 필요한 정보 외에도 생태적 속성정보와 환경성능 정보를 포함하여 총 24개의 항목을 포함시켰다. 파일은 객체명만으로도 조경분야의 객체로서 위계가 드러나고 수목의 구분이 이루어지도록 명칭을 부여하였다. 이렇게 개발한 수목 라이브러리를 활용하여 공동주택단지의 조경 BIM 모델을 작성하고 사용성을 검토하였다. 그 결과, 수목 라이브러리를 사용하여 조경 BIM 모델을 효과적으로 구축할 수 있었으며 도면 작성, 물량 산출, 디자인 검토 등 BIM 모델의 기본적인 활용방안에서 적절히 운용되는 것을 확인할 수 있었다. 본 연구에서 개발한 라이브러리에는 지피초화류가 제외되었으며, 수목의 환경성능 등 다양한 데이터베이스가 아직 구축되지 않아 속성정보에 변수들이 탑재되지 않았다는 한계가 있다. 앞으로 자연소재에 대한 BIM 모델링 도구 및 기술 개발, 다양한 데이터베이스 구축에 대한 노력이 필요하며, 라이브러리의 제작, 관리, 보급 및 유통을 담당할 주체와 시스템을 마련해 나가야 한다.

• 기록학연구
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• 제8호
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• pp.137-180
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• 2003

The term 'Business Archives' is not familiar with us in our society. Some cases can be found that materials are collected for publishing the history of a firm on commemoration of some decades of its foundation. However, the appropriate management of these collected materials doesn't seem to be followed in most of companies. The Records and archives management is inevitable in order to maximize the utility of Information and knowledge in the business world. The interest in records management has been grown, especially in the fields of business management and information technology. However, the importance of business archives hasn't been conceived yet. And also no attention has been paid to the business archives as social resources and the responsibility of the society as a whole for their preservation. The company archives doesn't have a long history in Germany although the archives of the nation, the aristocracy, communes and churches have a long tradition. However the company archives of Krupps which was established in 1905, is regarded as the first business archives in the world, It means that Germany has taken a key role to lead the culture of business archives. This paper focuses on the process of the establishment of business archives in Germany and its characteristics. The business archives in Germany can be categorized in three types: company archives, regional business archives and branch archives. It must be noted here that each type of these was generated in the context of the accumulation of the social resources and its effective use. A company archives is established by an individual company for the preservation of and use of the archives that originated in the company. The holdings in the company archives can be used as materials for decision making of policies, reporting, advertising, training of employees etc. They function not only as sources inside the company, but also as raw sources for the scholars, contributing to the study of the social-economic history. Some archives of German companies are known as a center of research. A regional business archives manages materials which originated m commerce chambers, associations and companies in a certain region. There are 6 regional business archives in Germany. They collect business archives which aren't kept in a proper way or are under pressure of damage in the region for which they are responsible. They are also open to the public offering the sources for the study of economic history, social history like company archives, so that they also play a central role as a research center. Branch business archives appeared relatively late in Germany. The first one is established in Bochum in 1969. Its general duties and goals are almost similar with ones of other two types of archives. It has differences in two aspects. One is that the responsibility of the branch business archives covers all the country, while regional business archives collects archives in a particular region. The other is that a branch business archives collects materials from a single industry. For example, the holdings of Bochum archives are related with the mining industry. The mining industry-specialized Bochum archives is run as an organization in combination with a museum, which is called as German mine museum, so that it plays a role as a cultural center with the functions of exhibition and research. The three types of German business archives have their own functions but they are also closely related each other under the German Association of Business Archivists. They are sharing aims to preserve primary materials with historical values in the field of economy and also contribute to keeping the archives as a social resources by having feed back with the public, which leads the archives to be a center of information and research. The German case shows that business archives in a society should be preserved not only for the interest of the companies, but also for the utilities of social resources. It also shows us how business archives could be preserved as a social resource. It is expected that some studies which approach more deeply on this topic will be followed based on the considerations from the German case.

• Asia Marketing Journal
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• 제12권2호
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• pp.1-25
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• 2010

기존 영화 산업에서 구전의 크기는 매출에 영향을 주지만 방향성은 영향을 주지 못하는 것으로 연구되었다(Liu 2006). 하지만, 이러한 분석 방법을 국내 영화 데이터에 동일하게 적용시켜 본 결과, 구전의 방향성도 영화의 매출에 영향을 주는 것으로 밝혀졌다. 이는 아시아 지역의 소비자들에게서 나타나는 독립적 자아관점과 북미 지역의 소비자들에게서 나타나는 상호의존적 자아관점의 차이로 인해 나타난 결과로 보인다. 즉, 국내 소비자의 경우는 영화를 선택/관람함에 있어 타인의 평가가 영향력을 주기 때문에 구전의 방향성도 유의한 양(+)의 값을 가진다. 기존의 연구에서는 구전의 크기가 일방적으로 매출에 영향을 미친다는 가정을 통해 영화 산업의 구전효과를 분석했으나, 이는 발생된 매출이 구전의 크기에 미치는 영향을 간과한 것이다. 따라서 매출이 구전에 미치는 효과까지 고려하여 연립방정식(Simultaneous Equation)을 통해 구전의 크기와 매출 간 상호 관계를 추정한 결과, 구전의 방향성은 위의 분석과 동일하게 영화 개봉 후 지속적으로 매출에 양(+)의 영향력을 미치는 것으로 나타났다. 하지만, 구전의 크기는 매출의 원인이 되는 것이 아니라, 오히려 매출이 증가하여 구전의 크기가 증가하는 것이라는 결과를 보여주었다. 즉, 개봉 후 1주차에는 소비자들이 영화를 선택할 때 구전의 크기와 방향성이 동시에 고려되지만, 2주차 이후로는 구전의 크기는 매출에 영향을 미치는 변수가 아니라, 매출의 증가에 따른 결과라는 사실이 밝혀졌다.

• 한국조리학회지
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• 제20권2호
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• pp.183-198
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• 2014

본 연구는 중국 현지화를 위해 다양한 떡볶이를 개발하여 해외 현지인들을 대상으로 마켓테스트 및 한식 소비자 기호도 조사를 함으로써 추후 떡볶이 프랜차이즈기업이 해외에 진출할 수 있는 유용한 정보를 제시하고자 하였다. 본 연구의 목적을 달성하기 위해 2012년 7월 16일부터 8월 20일까지 중국 북경, 일본 동경, 싱가폴 등 현지인을 대상으로 실시되었다. 수집된 자료는 SPSS for Windows Version 18.0을 이용하여 분석하였다. 연구성과 및 활용계획은 국가 이미지 제고 및 농축수산물 수출 파급효과, 한식의 해외 보급으로 문화컨텐츠를 수출하고 국내인력의 해외 보급 증대, 외식프랜차이즈 육성 및 고용창출, 농촌경제의 소득증대에 기여, 발효떡볶이의 프랜차이즈 사업을 통한 새로운 부가가치 창출, 발효떡볶이 개발을 통한 새로운 소비문화의 구축 및 소비촉진 확대, 산학 공동 기술개발 활성화 및 취업 연계이다. 따라서 특정한 한식을 세계화 하기 위해서는 제품에 대한 조직감, 맛, 구매의도 그리고 소스의 색 등 다양한 관점에서 현지 소비자들의 식생활을 파악하여 추진해야 할 것으로 판단된다.

• 유통과학연구
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• 제15권10호
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• pp.93-103
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• 2017

Purpose - Sports and the media have been developed together through a close relationship. During the past decade, the media landscape and the coverage of sports events have been changed. Sports fans can use the sports content at the time they want, on the platform they prefer. Furthermore, thanks to the advanced information technology, sports fans are likely to be more engaged in sport in communication technology-friendly stadium. However, the literature on the relationship between sports and the media has heavily focused on the differences of media types, clear distinction between media suppliers and consumers, and the limited media extension. Given the limitation of prior research, therefore, it has not fully reflected the change in society and culture, the importance of media recipients or consumers, and the mediating characteristic of the media. In order to generate further insights for sport media related industry and its society, it is necessary to comprehend the contemporary phenomena of real world situation in new media and sport and to discuss how new media influence sport and how their relationship is changing in managerial context. The purpose of this study is to identify new media cases as distribution channels in sports context and is to develop insights by discussing its role and meaning of new media in sport society. Research design, data, and methodology - The study employed the theory-centered review and case analysis. In order to explain phenomena of the role of new media in contemporary sport and to generate related insights in sport context, the study reviewed the new media cases applied in sport industry and interpreted their meaning by employing medium theory, remediation theory, and new media theory. Results - The study discussed the limitation of prior sport media research and identified the characteristics of sport as new media such as remediating, extending sensory organs, reiterating physical space and electronic space. Conclusions - The study derived the characteristics of sport as new media, in a sport setting, and through sports settings. Findings would assist to comprehend the role of new media in spectating sport and provide insights for sport media study.