• Title/Summary/Keyword: Influential user

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An Exploratory Study of the Business Contents Market (유료 비즈니스 콘텐츠 시장 개선 방안 연구)

  • Choi, Jung Sup;Moon, Hyun Joo;Kim, Hee-Woong
    • Informatization Policy
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    • v.22 no.1
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    • pp.96-117
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    • 2015
  • With the development of Information and communication technology the demand for intangible products, in this case contents; are increasing rapidly. However, the market for paid contents is relatively un-vitalized and especially the market for business contents, needed for promoting business or work; is even more stagnant. Existing studies seek to vitalize the paid content market by proposing business models from the supplier's aspect. This study carries out a qualitative research, to discover the causes for market non-vitalization of business content from the user's perspective; by conducting in-depth interviews with 125 customers of business contents targeting office workers and independent businessmen. Through the answers of in-depth interviews, in regards of reasons for purchasing/non-purchasing business contents and problems of business content market; the result indicated that value, trust, and quality are the factors that have direct influence on the purchase. The study proposes resolution to all the problems indicated in three influential factors and derived the responsibility of each paid content market participants; the supplier, related government institution, and user.

User Influence Determination using k-shell Decomposition in Social Networks (소셜 네트워크에서 k-쉘 분해를 이용한 사용자 영향력 판별)

  • Choi, Jaeyong;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.46-54
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    • 2022
  • The existing methods for determining influence in social networks do not accurately determine the influence of users because they do not delete or update existing relationships before they stop in the face of an increasing number of inactive users on social networks. In this paper, we propose a user influence detremination method using the temporal k-shell decomposition technique based on the creation date of users of social networks. To solve the problem of increasing influence of old users in social networks, we apply k-shell decomposition and age-specific order centrality as attenuation coefficients due to aging in neighbors. The age-decaying k-shell decomposition and age-specific order centrality are searched for influential users at the present time by applying the attenuation coefficient and age-dependent weights. Various performance evaluations are performed to show the superiority of the proposed method.

An Empirical Analysis of Influential Factors for Widget Interface : Extended TAM Including Attributes (Widget 인터페이스 영향요인 분석 : 속성을 고려한 확장된 기술수용모형)

  • Han, Mi-Ran;Lee, Sung-Joo;Park, Peom
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.2
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    • pp.127-137
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    • 2010
  • A Widget platform is acknowledged to be a next generation intelligent platform that is well suited to Web 2.0 and mobile convergence environments. With prospects of growth, examining users' perceptions of current widgets can be a valuable source of information in setting directions for Widget's future development. This study identifies user interface factors that affect widget usability and investigates a strategic approach to promoting the use of widgets by analyzing user's "intention to use" in connection with the identified interface factors. The experimental results show the consistency, intuition, minimal action, and personalization have a positive(+) effect on perceived ease of use and that personalization and design have a causal effect on perceived enjoyment. Inaddition, perceived ease of use has an influence on perceived enjoyment that, inturn, has a direct influence on intention to use. On the other hand, the hypothesis that perceived ease of use has a direct effect on intention to use was rejected.

A Study of User Satisfaction with Ubiquitous Environmental Sculptures - Focusing on the Gangnam U-STREET Media Pole - (유비쿼터스 환경조형물에 대한 이용 만족도 평가 - 강남 U-STREET 미디어폴을 대상으로 -)

  • Kim, Dong-Chan;Cho, Hwee-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.4
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    • pp.45-53
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    • 2010
  • This paper has attempted to propose a more progressive direction for U-environmental sculptures in a ubiquitous urban space in terms of usability, service, function and formative characteristics that enhance user satisfaction with these sculptures. For this, Media Pole, a U-environmental sculpture on Gangnam U-Street, has been examined. The results of this study are as follows: First, a study of user satisfaction was planned after establishing levels of satisfaction in terms of service, function and formative characteristics. In terms of satisfaction by the section of Media Pole, the public transportation map was the most influential in service while street culture and beauty of shape were critical in function and formative characteristics, respectively. In the relationship between satisfaction by section and overall satisfaction, furthermore, functional satisfaction had the biggest influence. Therefore, the development of human-centered functional factors which have pleasant and touching stories to facilitate communication with citizens are important in order to develop various Media Pole contents to enhance user satisfaction with the U-environmental sculpture and allow it evolve into a Gangnam landmark Since we are in the initial stage of a U-city, there are many problems that need to be addressed such as a lack of natural beauty, poor material quality of environmental sculptures, absence of storytelling, poor technology, lack of content, poor profitability and lack of means of social communication. In the end, the development of a comfortable, people-friendly space and U-environmental sculptures are needed in consideration of economic, social and cultural aspects instead of focusing on advanced technology only.

Emergency Health Care Utilization according to Income class (소득계층에 따른 응급의료이용)

  • Choi, Ryoung;Hwang, Byung-Deog
    • Korea Journal of Hospital Management
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    • v.18 no.4
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    • pp.78-96
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    • 2013
  • The purpose of this study is to analyze the emergency health care utilization using status according to income class. The target was the 2011 data out Korea Health Panel's raw data. 2011 data composed of total 17,035 people from total 5,741 households. This study set total 1,101 adults over full-20-years old having used an emergency health care utilization as its analysis target. In order to find out the number of emergency health care utilization use according to income class and the influential factors on emergency health care utilization cost, this study conducted the multiple regression analysis. And in order to more accurately analyze the emergency health care utilization use status depending on the income class and the features of emergency health care utilization use status, this study developed Models. As the result, this study found following findings. First, as the income class was lower, the gender was male, the age was lower, and the user has spouse, the user was not a business owner or a paid worker, the user is a house owner, the emergency medical facility type was a clinic, the means of transportation was others rather than 119 ambulance, the reason visiting emergency medical facility was belonged to others rather than accidents or poisoning, then the number of emergency was increased. Second, as the user was in higher income class, received the health insurance benefits, the using medical facility was general hospital, used 119 ambulance more often, stay days in emergency was shorter, then health care utilization cost was increased. In this study investigating the data out of Korea Health Panel, it was found that while the number of emergency health care utilization use was increased in the lower income class, but the emergency health care utilization cost was increased for higher income class. It is considered that this finding was caused from the facts that lower income class was more often exposed to dangers for physical health, so the number of emergency health care utilization use was increased, but their health care utilization cost was decreased because of their economic burdens against various examinations and their difficulties to pay such costs, comparing to that of higher income class. Therefore, in order to solve unequal problem of emergency health care utilization use between lower and higher income classs, it is required to set suitable solutions like the disease prevention effort by facilitating national health check-up programs, the enhancement of public health services in quantity and quality, the emergency health care utilization securing policy at using medical facilities, the promotional, educational activities about emergency health care utilization delivery system, the enhanced accessibility of emergency health care utilizations and emergency medical facilities.

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The Viral Effect of Online Social Network on New Products Promotion: Investigating Information Diffusion on Twitter (신제품 프로모션에 대한 온라인 소셜네트워크의 구전효과 분석 : 트위터의 정보전달과정을 중심으로)

  • Kim, Hyung-Jin;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.107-130
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    • 2012
  • In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

Study Analysis of Big Box Retailer Parking Lot User's Satisfaction (대형 할인매장 주차장 이용만족도의 영향요인 분석)

  • Lim, Joon-Bum;Lee, Soo-Beom;Sung, Jung-Gon;Park, Jun-Tae
    • Journal of the Korean Society of Safety
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    • v.27 no.4
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    • pp.128-133
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    • 2012
  • This research has analyzed factors affecting customers' satisfaction when they use parking lots of big retailers so that, in case of constructing, operating or managing such retailers, proper measures can be come up with. The analysis has been implemented on the basis of survey, and influence factors including entry/exit lamp, parking cars' traffic flow, parking type, pedestrians' movement after parking and safety. Parking lot users' satisfaction has been analyzed by using the Structural Equation Modelling and, as a result of it, in case of a detached or single building, pedestrians' movement flow after parking contributed the most to the users' satisfaction, while, in case of multipurpose complex, parking cars' traffic flow has the most influential factor. It is interpreted that users of a single building put a bigger emphasis on entry to the shop and their way back to the parked area after their shopping while customers of multipurpose complex might have various purposes of visiting the place and there are relatively more cars so that they put more emphasis on traffic counterflow, other cars and pedestrians.

Effects of Information on User Expectations, Norms and Perceived Conflict in a Recreation Setting (휴양지역(休養地域)에서 이용자(利用者)의 기대(期待), 규범(規範), 상충인지(上衝認知)에 미치는 정보(情報)의 효과(效果))

  • Kim, Sang-Oh
    • Journal of Korean Society of Forest Science
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    • v.86 no.3
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    • pp.301-310
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    • 1997
  • Users' norms, expectations and recreation motives are major influential factors on perceived conflict in recreation settings. This study was conducted to examine how information affects users' norms and expectations, and subsequently, the extent of perceived conflict. Data was collected at the Second Campground in Chirisan National Park in 1994. Of two hundred eighty on-site survey questionnaires distributed, 253(90.4%) were used for analysis. According to the result of the study, information changed users' normative standards in accord with the content of information and increased the extent of norm convergence. However, it did not change users' expectations and didn't reduce the degree of perceived canflict. The possible reasons were discussed. Some directions for more effective use of information to reduce perceived conflict were also suggested.

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Dynamic Seed Selection for Twitter Data Collection (트위터 데이터 수집을 위한 동적 시드 선택)

  • Lee, Hyoenchoel;Byun, Changhyun;Kim, Yanggon;Lee, Sang Ho
    • Journal of KIISE:Databases
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    • v.41 no.4
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    • pp.217-225
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    • 2014
  • Analysis of social media such as Twitter can yield interesting perspectives to understanding human behavior, detecting hot issues, identifying influential people, or discovering a group and community. However, it is difficult to gather the data relevant to specific topics due to the main characteristics of social media data; data is large, noisy, and dynamic. This paper proposes a new algorithm that dynamically selects the seed nodes to efficiently collect tweets relevant to topics. The algorithm utilizes attributes of users to evaluate the user influence, and dynamically selects the seed nodes during the collection process. We evaluate the proposed algorithm with real tweet data, and get satisfactory performance results.

Analysis on the Effect of Using the Daytime Mental Rehabilitation Service (주간(晝間) 정신재활서비스 이용 효과 분석)

  • Choi, Sook-Hee;Lee, Key-Hyo;Jung, Yong-Mo
    • The Korean Journal of Health Service Management
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    • v.5 no.3
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    • pp.133-143
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    • 2011
  • This study is purposed to suggest the method for improving the effect of the mental health project by checking the influence of the "value and function of the mentally disabled" to the "satisfaction to current life of the mentally disabled" for the users of the daytime mental rehabilitation service in the local community, and the difference in the"satisfaction to the current life of the mentally disabled" and "value and function of the mentally disabled" depending on the participation into the mental rehabilitation program. With regard to the "satisfaction to the current life of the mentally disabled", the result showed that the "relation between the current user members" and "consideration about himself in usual time" were the positive influential factors out of the measuring factors for the "value and function of the mentally disabled." In addition, with regard to the "satisfaction to the current life of the mentally disabled", in case of participating to the "vocational rehabilitation program" out of the mental rehabilitation programs, the general "personal value and function which are felt by the mentally disabled" has higher significant difference in case of participating into the "social technology program", "daily life program", "vocational rehabilitation program", "leisure activity program" out of the mental rehabilitation programs than non participating.