• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.1129-1136
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• 2020

This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.

• 한국의류산업학회지
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• 제22권5호
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• pp.584-594
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• 2020

Growth in the second-hand clothing (SHC) market has become noteworthy, especially for millennial consumers in Korea. This study identifies the moderating role of fashion leadership influencing the relationship between the perceived environmental benefits of SHC and continuance usage intention for millennial consumers. The hypotheses were statistically tested using online survey data, and the respondents were Korean female millennials aged between 25 and 39 years who had online shopping experiences of SHC within 3 months. Furthermore, 263 responses were analyzed by confirmatory factor, hierarchical regression, and conditional process analyses using SPSS, AMOS, and PROCESS v3.3. Results validated that the perceived environmental benefits of SHC and fashion leadership have positive effects on continuance usage intention of purchased second-hand items. Fashion leadership also moderates the relationship between the environmental benefits of SHC and continuance usage intention, showing that as the level of fashion leadership increases, the environmental benefits have more positive effects on continuance usage intention. Theoretical and practical implications were also discussed. This study will help bridge theoretical and practical gaps between purchasing and using SHC by focusing on the interaction effect of fashion leadership and its perceived environmental benefits.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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• pp.365-368
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• 2005

While the goal of new IT adoption in small and medium sized firms is to choose an optimal system to fit with their own environments and conditions, that of IT post-adoption usage is to fully implement new IT and maximize their benefits from it. Therefore, the decision-making environments of new IT adoption is definitely different from those of post-adoption. Also, The direct experience of IT usage can provide some learning effect and the change of users' beliefs on new IT. From this point of view, this study attempts to figure out the differences of influencing factors on IOS usage intention between adopters and non-adopters. The results show that there are clear differences of influencing factors between two groups. Non-adopter group shows that perceived financial cost and ability of use have significant influences on IOS usage intention, while relative advantage and perceived risk in adopter group have statistically significant influences on post-adoption usage of IOS.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.901-913
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• 2021

This study examines the factors that influence the actual usage of mobile shopping applications among Generation Y (Gen Y) users in Thailand, determined by behavioral intention, compatibility, perceived cost, perceived ease-of-use, perceived usefulness, perceived risk, and personal innovativeness. The researcher carried out the analysis based on a quantitative approach and used a non-probability sampling as the convenience sampling tool. A total of 502 Gen Y respondents who experienced using the top-four ranking mobile shopping applications in Thailand were invited to participate in the study. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the model fit, reliability, and validity of the variables. The primary result revealed that perceived usefulness has the strongest positive significant effect on behavioral intention, followed by personal innovativeness and compatibility. Conversely, the perceived cost has a significant negative influence on behavioral intention. Besides, perceived ease-of-use has a significant positive effect on perceived usefulness. The direct relationship between perceived usefulness and behavioral intention is, however, insignificant. Similarly, the result showed no effect of perceived risk towards behavioral intention. Finally, the result also revealed that behavioral intention determined the actual usage of mobile shopping applications of Gen Y users in Thailand.

• 복식문화연구
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• 제31권4호
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• pp.489-503
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• 2023

This study utilized the unified theory of acceptance and use of technology 2 (UTAUT2) to examine usage intentions associated with virtual fitting services. Six independent variables were examined: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. The study collected responses from 445 participants who had utilized virtual fitting services. Regarding factors related to usage intentions associated with these services, performance expectancy and social influence were found to significantly influence the usage intentions associated with photo-based virtual fitting services. Furthermore, performance expectancy, social influence, and habit significantly influenced the usage intention of avatar-based virtual fitting services. This suggests that higher levels of performance expectancy and social influence positively impact the usage intentions associated with both types of virtual fitting services, while habit influences only avatar-based virtual fitting services. Moreover, the findings confirm that effort expectancy, facilitating conditions, and hedonic motivation from UTAUT2 do not significantly influence usage intentions associated with virtual fitting services. By analyzing factors influencing potential customers' virtual fitting service usage intentions, this study can suggest effective strategies to increase usage intentions for companies providing virtual fitting services. Additionally, these findings can be utilized in the formulation of virtual fitting service marketing strategies.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.95-112
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• 2015

Spread of internet service had a huge effect on usage and spread of SNS world widely. Variety of the service has increased from human network managing to commerce, education, payment method and so on. Also, it is expanding its service territory to not only PC area but also that of mobile equipment with development of information technology. Spread of use on SNS provides existing corporations the expansion of service area. Late SNS starter companies are advancing in diverse way for attracting users by serving shopping, games and other services with association with SNS. Therefore, analysis on consumers' thought and pattern which analyze users' demand, service's function and contents and other factors in order to reflect on plans and operations of SNS is needed. On this perspective, this research is suggesting properties that are crucially related to sustained usage of SNS and study factors of SNS's characteristics that influence trust and satisfaction on SNS and continuous usage intent of SNS.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2003년도 추계공동학술대회
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• pp.251-275
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• 2003

Given the importance of adoption of the IOS (Interorganizational System) and the “much-slower-than-anticipated” growth of IOS adoption, especially in small- and midium firms, this study aimed to identify the key determinants of small- and midium-sized firms' ISO usage. Based on prior research on IT/EDI adoption in various organizations, the model that incorporates 9 factors that are hypothesized to have influence on the ISO usage decision was developed and empirically tested against data collected from 114 small- and midium-seized firms' top management. The results show that perceived financial costs are found to be major impediments to usage intention, and perceptions of relative advantage, compatibility, risk are also important determinants of ISO usage intention in small- and midium-sized firms. Implications of these findings are duscussed for researchers and practitioners.

• 한국경영과학회지
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• 제37권4호
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• pp.225-238
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• 2012

The purpose of this study is to examine the factors influencing usage intention of u-Healthcare with voluntariness in long-term care hospitals. This model tests various theoretical research hypotheses relating to u-Healthcare, UTAUT theory and voluntariness. The proposed model is analyzed to target long-term care hospitals. Questionnaires have been collected during two months of 2010 and total 142 has been considered to be valid. Smart PLS (partial least square) 2.0 and SPSS 15.0 have been utilized for deriving the study results. The results of hypothesis testing are as follows. First, performance expectance, effort expectancy and social influence positively influence usage intention. Second, facilitation not influence usage intention. Still due to lack of technical infrastructure to promote conditions of use u-Healthcare in long-care hospitals for u-Healthcare system also considered to be not significantly affected. Finally, performance expectance to usage intention for low voluntariness group is significantly larger than those for high voluntariness group. In addition, social influence to usage intention for high voluntarines group is significantly larger than those for low voluntariness group.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.477-490
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• 2014

본 연구의 목적은 사이버대학생의 모바일러닝 지속사용의도에 영향을 미치는 요인을 규명하고, 이를 높이기 위한 구체적인 전략을 모색하는 데 있다. 본 연구에서는 시스템품질, 정보품질, 서비스품질 및 개인혁신성향이 노력기대와 성과기대를 통해 지속사용의도에 영향을 미칠 것으로 가정하였다. 가설적 연구모형을 검증하기 위해 2013년도 2학기에 W사이버대학에서 웰빙건강학부 한방건강학과의 전공과목 수강생 279명에게 설문조사를 실시하였으며, 수집한 자료를 바탕으로 구조방정식을 활용하여 변인 간의 구조적 인과관계를 검증하였다. 연구결과, 시스템품질과 개인혁신성향은 노력기대에 영향을 미쳤으며 정보품질, 서비스품질 및 개인혁신성향은 성과기대에 영향을 미치는 것으로 드러났다. 또한 노력기대와 성과기대는 지속사용의도에 영향을 주었다. 이러한 연구결과를 바탕으로 모바일러닝 학습자의 지속사용의도를 높이기 위해서 모바일러닝의 시스템품질과 정보품질 및 서비스품질을 높이고, 학습자의 혁신성향을 증진시키는 것이 중요함을 제안하였다.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.122-137
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• 2010

최근 블로그가 새로운 미디어로서 대중적으로 널리 사용되면서 사회 전반에 걸쳐 영향력을 확대하고 있다. 본 연구의 목적은 블로그 사용에 영향을 미치는 사회적 동기 요인을 조사하는 것이다. 본 연구에서는 기술수용모델과 사회적 동기이론을 기반으로 하여 인지된 유용성, 인지된 사용 편의성과 평판, 호혜성, 돕는 즐거움, 사회적 정체성이 블로그 사용의도에 영향을 미치는 주요 요인으로 파악하였다. 한국에서 대중적인 블로그 사이트인 네이버 블로그, 싸이월드 미니홈피, 다음 블로그, 야후 블로그 등의 사용자 342명으로부터의 온라인 설문을 통해 수집된 데이터를 실증적으로 평가한 결과, 인지된 유용성, 인지된 사용편의성, 호혜성, 사회적 정체성이 블로그 사용의도에 직접적인 영향을 미치는 것으로 나타났다. 또한 호혜성과 돕는 즐거움이 블로그 사용의도에 미치는 영향을 조절하는 요인으로서 사회적 정체성이 중요함을 밝혀냈다. 본 연구결과는 블로그 사용의도에 영향을 미치는 사회적 동기요인의 중요성에 대한 이론적 기틀을 마련하는 데 공헌함과 동시에 블로그 서비스 기업에게 사용자들의 사용의도를 높일 수 있는 전략적인 정보와 가이드라인을 제공할 수 있을 것이다.