• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.163-164
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. The competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. In this study, we identified the factors influencing mobile telecommunication brand equity, and its influence on the HSDPA service subscription behavior.

• The Korean Journal of Community Living Science
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• v.11 no.2
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• pp.1-14
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• 2000

The purpose of this study was to empirically verify influence of objective variables and subjective variables of time management strategy of unmarried men and women and provide a basis for the development of time management. The subject of this study were 370 unmarried men and women and interviewed with a questionnaire. The data were analyzed by SPSS/PC+ program for the frequency, mean, standard deviation, and regression analysis. The major results of this study were as follows: 1. The score of implementing time management strategy of unmarried men and women was the highest. The score of getting support time management strategy of unmarried men and women was the lowest. 2. Variables that affect overall time management strategy were age, academic career, sex, degree of information using fate control orientation and communication. 3. The relative contribution of subjective variables on time management strategy were higher than objective variables.

• The Korean Journal of Community Living Science
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• v.14 no.1
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• pp.37-53
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• 2003

The purpose of this study was to empirically verify influence of objective variables and subjective variables of life management strategy of unmarried man and women and provide a basis for the development of time management. The subject of this study were 355 unmarried men and women and interviewed with a questionnaire. The data were analyzed by SPSS program for the frequency, mean, standard deviation, t-test and regression analysis. The major results of this study were as follows: 1. The score of time management strategy of unmarried man and women was the highest. The score of leisure management strategy of unmarried man and women was the lowest. 2. Variables that affect overall life management strategy were academic career, degree of information using, fate control orientation and perception level of living relative to others. 3. The relative contribution of subjective variables on life management strategy were higher than objective variables.

• Journal of Digital Contents Society
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• v.10 no.4
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• pp.615-623
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• 2009

Games are usually composed with several units such as monsters, weapons etc.. There are often intransitive relationships between units, like the one among rock, scissors and paper. Intransitive relationships guarantee the variation of strategy choices while playing. But AIs in many games have been ignored intransitive relationships because decision making with those relationships is complex to model. This paper suggests how to use intransitive relationships to modify influence map. With the modified influence map game AI can make a different decision to win the game. With path-finding technique, this paper shows that the modified influence map makes AI's behaviors better.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.519-530
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• 2006

The purpose of this study was to investigate whether management strategic types and entry strategy moderate the influence of Guanxi on the relationship performance between Korean apparel firms & Chinese partners. For these purposes, three hypotheses were developed and data was collected from 85 Korean apparel firms which have a business relationship with Chinese partners. Data was analyzed with SPSS methods such as frequency, factor analysis, multiple-regression, and hierarchical-regression analysis. The results were as follows: First, 'Prior to Guanxi' and 'Execution of Guanxi', which were sub-factors of Guanxi, influence positively on the relationship performance. And also the influence of 'Prior to Guanxi' was higher than 'Execution of Guanxi' on the relationship performance. Second, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when Defender strategic type was used rather than other types. Third, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when the entry scope of 'Both production & distribution in China' and the entry mode of 'Entry through Agent' were chosen.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.157-173
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• 2021

In the transition to a multipolar international system, the literature has focused on great power competition while little attention has been given to the strategic possibilities of smaller states. However, as a result of globalization, states are so closely interconnected that the primary strategies of even major powers are not to achieve zero-sum solutions but to create asymmetric dependency through which they can influence the behavior of other states and non-state actors. States are assisted in this effort by a variety of tools, including setting up institutions, direct economic influence and through building different forms of infrastructure connectivity networks. By discussing asymmetric dependency situations from the perspective of the great powers, the literature presents smaller states primarily as passive actors, paralyzed by their dependence on great powers. Our paper argues that interdependence allows smaller states to effectively influence larger actors and examines strategies from which smaller states can choose in order to influence the behavior of larger states. Despite an extremely asymmetric relationship between Myanmar and China, actors in Myanmar have sought to influence China's Myanmar policy. We examine a case study of the Myitsone Dam, including Myanmar's strategic aims, chosen strategy and limitations in maneuvering space. Semi-structured interviews with local decision-makers and stakeholders are conducted in order to portray the full picture. Our study concludes that further research on the influencing strategies of small states in response to asymmetric dependence can contribute to a better understanding of the interdependence of states.

• Journal of Korean Society for Quality Management
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• v.27 no.3
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• pp.1-16
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• 1999

According to the study of TQM implementations, the odds that an organization will successfully implement total quality management are two to one-against it. Based on the Brown's study, two thirds of all TQM implementations are dropped or fail altogether. However, organizations armed with knowledge of the factors that have the biggest impact on their success can take steps to influence or change those factors. In this paper, we studied on the degree of influence between those factors and successful start up and alignment factors. Based on extensive literature reviews those factors, threat, commitment, plan, progress and strategy are determined. Also we determine the successful start up and alignment factors. A framework of research including above factors is developed and tested statistically The Perceived data are collected from managers of quality departments of 141 Korean firms through survey. The results show that the rating of those factors which determine success of implementing TQM is progress, commitment, strategy and progress. But the factor of threat shows negative influence for the success of implementing TQM.

• Knowledge Management Research
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• v.8 no.1
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• pp.29-47
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• 2007

Threat is one special type of communication whereby one conveys opinion, knowledge, or attitude to another with an intention to influence and modify the latter's opinion or behavior. This research aims at identifying the antecedents and the effectiveness of threats applied in the process of purchasing decision-making. The research model integrates constructs derived from the literature of diverse discipline. The framework suggested explains the relative effects of threats, is tested empirically to verify the impacts on the influenced target's opinions and behaviors in buying centers. Data are collected from CAPM's members in Taiwan, and 208 respondents served as targets in the interpersonal relationships. LISREL findings indicate that threats are effective in winning a target's compliance. Additionally, influencing source's characteristics affect the choice of threats more strongly than target characteristics do. The relative ability of dependence on the source to cause manifest influence is even more significant than that of threats. Overall, the results of this study appear consistent with behavioral theories and research.

• International journal of advanced smart convergence
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• v.9 no.1
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• pp.121-131
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• 2020

We study empirically analyzes the relationship between the leadership styles and management strategies of executives perceived by members of small and medium venture companies through organizational performance through SPSS 24.0. The empirical results are as follows. First, the hypothesis that the strategic leadership of the one-level management team had a significant influence on the management strategy showed that strategic leadership (strategic direction, strategic control, maintaining effective organizational culture, ethical management, human resource development, competency development) The relationship between positive cost, strategy of differentiation, and strategy of concentration was positive. Second, the hypothesis 2 management strategy (cost advantage strategy, differentiation strategy, centralization strategy) was statistically significant for both organizational performance (financial performance and non-financial performance). Therefore, management strategy implemented by management acts as a factor to improve organizational performance. Therefore, the execution ability of management strategy should be strengthened. Third, hypothesis 3 (Strategic Direction, Strategic Control, Maintaining Effective Organizational Culture, Ethical Management, Human Resource Development, Competency Development) could be identified as an important role factor for financial and non-financial performance. The organizational performance of SMEs has been a key factor in the strategic leadership and management strategy implemented by management. Therefore, the establishment and implementation of various practical measures to upgrade this were continuously required.

• Journal of Digital Contents Society
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• v.10 no.4
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• pp.551-560
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• 2009

Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.