• Title/Summary/Keyword: Infants' wear

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The Purchasers vs. Non-Purchasers of Performance Infants' Wear: Shopping Behavior, Shopper Characteristics, and Reasons for Purchase/Non-Purchase (기능성 섬유 유아복 구매자와 비구매자간의 구매 행동 및 구매 특성 비교)

  • Hong Kyung-Hee;Lee Yoon-Jung
    • The Research Journal of the Costume Culture
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    • v.13 no.6 s.59
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    • pp.1023-1036
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    • 2005
  • The heightened consumers' interest in health and well-being gave rise to the needs for performance infants' wear, which are made with environmentally-friendly and healthy functional materials. This study intends to compare purchasers and non-purchasers of performance infants' wear in terms of their shopping behavior, shopper and infants' characteristics, and reasons for purchasing or not purchasing performance infants' wear. A total of 241 questionnaires were collected from women with infants less than 4 years old, who are living in the Seoul metropolitan area. Using SPSS 10.0, chi-square, paired t-test, and descriptive statistics were calculated to analyze the data. The results of the study were as follows: First, the purchasers of performance infants' wear shopped more often at department stores and were more likely to buy comparatively high-price products than non-purchasers. Second, for performance infants' wear, non-purchasers considered laundry/care methods and fiber contents more, while purchasers considered colors, design, price, and performance of the products less than for infants' wear in general. Third, in terms of demographic characteristics, significant differences were found for the number of children and the child's birth order. Fourth, the primary reason for buying performance infants' wear was 'health'. The primary reason for not buying was 'too high price' and 'lack of information'. The 'high price compared to its performance' and 'lack of color choice' were among the purchasers complaints about performance infants' wear.

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A Study on Fitness and Awareness of Sizing System of Infants′Wear (유아복 제품치수 인지도 및 맞음새 조사)

  • 김지연;손희순
    • The Research Journal of the Costume Culture
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    • v.8 no.2
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    • pp.272-281
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    • 2000
  • The purpose of this study is to provide for the basic data useful to the effective production. For this purpose, 180 Korean mothers who bring up from newborns to four-year-old babies were sampled to survey the problems on size occurred by wearing and purchasing the Infants'Wear and positively identify the factors affecting the fitness. Data is processed by a computer(SAS) and analyzed by using frequency, perentage, mean, χ²-test, Duncan-test. The main results of this study are as follows ; 1. Consumers'awareness of sizing system of Infant's wear tent to present relatively high and tend to purchase their infants'wear larger than actual sizes or that consumers'preferences depend little on size adaptation. 2. As a result of analyzing the part not fit, neck circumference, waist circumference, total length, neck back-waist length is short, sleeve length, pants length, shoulder length is big. In all, it has been found through this study that fitness and awareness of sizing system of Infant's Wear in purchasing infants'wear was influenced by many external factors. Therefore, in order to maximize the size adaptability for infants, Infants'Wear must be present the reasonable sizes and specifications for infants'wear in consideration of domestic and foreign specifications and infants'health condition.

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A Study on the Merchandising Conditions for Local Infants' Wear Brands (국내(國內) 유아복(幼兒服) 브랜드 상품기획(商品企劃) 실태조사(實態調査) 연구(硏究))

  • Park, Eun-Mi;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.3 no.1
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    • pp.113-124
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    • 1999
  • The purpose of this study is to provide for the basic data useful to designing a scientific and systematic merchandising program for infants' wear brands. For this purpose, designer and MD working for 8 local infants' wear brands were surveyed to analyze the conditions of their designing and merchandising of infants' wears. The results of this study can be summarized as follows; 1. Only 3 brands employed MD for their merchandising departments. The average number of clothing designers employed by the subject brands was 3-5, while that of colorists was 1-2, and that of accessory designers was 2-3. On the other hand, the average number of patternmakers employed was about 1, while that of sewer was 4. 2. Many of the sample infants' wear brands tended to collect and analyze the information for merchandising, while most of them relied less on outside planned data. The information source upon which they relied most was 'local and foreign fashion magazine', followed by 'data surveyed by local and foreign department stores' and 'data surveyed for local fabric markets' in their order. Meanwhile, the main color represented 70-90% of the total colors, while the pastel groups accounted for 30-40% and vivid color groups for 40-50%. On the other hand, knit accounted for about 60% of their materials, while woven and sweater accounted for 30% and 10%, respectively. 3. In overall terms, most of brands felt that their brands were preferred as much as or less than their competitive brands, while consumers felt expensive for infants' wears. Namely, most consumers were dissatisfied with the price levels of infants' wears. On the other hand, consumers were found to favor the pastel color groups a little more, while being aware of each brand's sizes more or less precisely. 4. The medium upon which the infants' wear brands depended most for their advertisement was 'magazine', followed by 'radio' and 'catalogue' in their order. Most of them were analyzing the results of their sale turnover monthly or frequently in order to review their sales performances in comparison with their competitors. Most of brands bothered to program a sale strategy 4 times a year, primarily to dispose the stocks or find a breakthrough for their sales activities.

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Influential Factors on the Adoption of Performance Infants' Wear -Focusing on Product Attributes, Consumer Traits, and Communication Characteristics- (혁신제품으로서의 기능성 소재 유아복의 채택 단계에 미치는 영향 요인 -제품 특성, 소비자 특성, 커뮤니케이션 특성을 중심으로-)

  • Hong Kyung-Hee;Lee Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.146-156
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    • 2006
  • The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison, $X^2$, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.

Effectiveness of Helmet Cranial Remodeling in Older Infants with Positional Plagiocephaly

  • Kim, Hong Youl;Chung, Yoon Kyu;Kim, Yong Oock
    • Archives of Craniofacial Surgery
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    • v.15 no.2
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    • pp.47-52
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    • 2014
  • Background: Management of positional plagiocephaly by wearing a cranial molding helmet has become a matter of growing medical interest. Some research studies reported that starting helmet therapy early (age 5 to 6 months) is important and leads to a significantly better outcome in a shorter treatment time. The aim of the present study was to evaluate the effectiveness of cranial remodeling treatment with wearing helmet for older infants (${\geq}18$ months). Methods: We conducted a retrospective study of 27 infants with positional plagiocephaly without synostosis, who were started from 2008 to 2012. Every child underwent a computerized tomography (CT) before starting helmet therapy to exclude synostosis of the cranial sutures and had CT performed once again after satisfactory completion of therapy. Anthropometric measurements were taken on using spreading calipers in every child. The treatment effect was compared using cranial vault asymmetry (CVA) and the cranial vault asymmetry index (CVAI), which were obtained from diagonal measurements before and after therapy. Results: The discrepancy of CVA and CVAI of all the patients significantly decreased after cranial molding helmet treatment in older infants (${\geq}18$ months) 7.6 mm from 15.6 mm to 8 mm and 4.51% from 9.42% to 4.91%. Six patients had confirmed successful outcome, and all subjects were good compliance patients. The treatment lasted an average of 16.4 months, was well tolerated, and had no complication. Additionally, the rate of the successful treatment (final CVA ${\leq}5mm$) significantly decreased when the wearing time per was shorter. Conclusion: This study showed that treatment by cranial remodeling orthosis was effective if the patient could wear the helmet longer and treatment duration was somewhat longer than in younger patients, well tolerated in older infants and had no morbidity. This therapeutic option is available and indicated in these older infants before other cranial remodeling surgery.

A Comparative Study on the Sizing Systems of the Infants and Children's Swim-suit (유유아 수영복의 치수체계 비교 연구)

  • Yi Kyong-Hwa;Jung Hae Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1 s.139
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    • pp.1-12
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    • 2005
  • This study was to suggest a feasible sizing system of infants and children's swim-suits. The basic body dimensions were selected after surveying the swimsuit manufacturers. The control dimensions and the secondary dimensions were taken from the 1997 National Anthropometric Survey data for the establishment of the sizing system. While in the current market swimsuit sizes were generally measured by the hip circumference for boys, and the bust and hip circumference for girls, the height was selected in this study as the control dimension because the height is well recognized by the customers and the KS standards specify the height to be the control dimension for infant's and children's wear. In the new sizing system of this study, the height was a control dimension, and hip was selected as a secondary dimension for boys. and bust and hip were selected as secondary dimensions for girls. Conclusively, in this study we suggest 12 sizes in case of 5cm height interval by the KS sizing system and 7 sizes in case of loom height interval by the current market sizing system, based on the height as a control dimension, for a standard swim-suit sizing system for infants and children.

Comparative Analysis on Goods of Organic Cotton Brand for Infant Wear at Korea and USA (한국과 미국의 오가닉 코튼 영아복 브랜드의 제품 디자인 비교 분석)

  • Park, Hea-Ryung;Jung, Jin-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.1
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    • pp.188-198
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    • 2018
  • Since infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis caused by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study analyzes products and colors of Korean and U.S. baby wear brands which use organic cotton. Of the total of seven organic brands of baby wear examined in this study, three were Korean baby wear brands and four were U.S. brands. and design colors of total 331 items were examined on the web. The results of comparative analysis showed that there were more U.S. brands than Korean brands in designs by uses. Color analysis showed that Korean natural cotton color was preferred and Y, G colors are commonly used, but colors of U.S. brands featured increased variety compared with Korean brands. Therefore, the Korean infant and toddler brand using organic cotton requires more diverse designs and delicate and broad colors.

Products of Organic Cotton Brand and Color Analysis for Baby Wear-Comparative Analysis of Domestic and Japanese Brands (영아복을 위한 오가닉 코튼 브랜드의 제품디자인과 컬러 분석 -국내 브랜드와 일본 브랜드의 비교분석)

  • Park, Hea-Ryung;Jung, Jin-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.678-687
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    • 2014
  • Since the infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study was to analyze products and colors of domestic and Japanese baby wear brands which use organic cotton. Of total six organic brands for baby wear, there are three domestic baby wear brands and three Japanese brands, and design colors of total 213 items were examined on the web. The results of comparative analysis showed that there were more Japanese brands than domestic brand in designs by uses. Color analysis showed that natural cotton color was preferred and YR colors are commonly used, but the colors of Japanese brands were widely distributed and those of domestic brands were relatively narrow.

Design of Infants Natural Colour Fashion Products Using Eckloinia cava and Onion Shell Extracts (제주감태와 양파껍질 추출물을 이용한 유유아(乳幼兒) 천연염색 패션제품 디자인)

  • Jang, Hyun-Joo
    • Fashion & Textile Research Journal
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    • v.21 no.6
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    • pp.708-716
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    • 2019
  • This study explored Jeju natural resources with healing function and tried mixed dyeing of Ecklonia cava and onion shell to improve dyeing. The results showed that silk dyed with a mixture of Ecklonia cava powder and onion shells rather than Jeju's individually dyed silk had better color power to develop fashion products. In addition, all friction lightning bolts, dry cleaning and sweat mining levels were excellent as well as excellent UV protection rates. The three baenaet jeogori worn during a birth anniversary and four rest suits that infants and children can wear comfortably maintained the dyeing and functioning of Ecklonia cava and onion shell mixture that was proven through abnormal experiments. For the three baenaet jeogori and two rest suits, the company has developed a fashion product recognized for high value-added merchandise using a variegation dyeing method made in a handmade style for expressing a person's natural sensibility through dyeing fabrics. Based on the results of the above research, it is expected that various fashion product developments will be possible by dyeing a mixture of functional and colorful extracts of the drug and colorful dye.

Clothing Sharing for Efficiency Use of the Children's Clothing in a Sharing Economy (공유경제 시대, 유아 및 아동기 어린이의 효율적 의복활용을 위한 의복쉐어링)

  • Lee, Yoon Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.3
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    • pp.548-555
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    • 2017
  • This study focuses on how clothing can increase in the age of the shared economy and as an alternative to the capitalist economy of the 21st century. This study investigates how infants and children use clothes as they undergo many changes based on physical growth, identifies use and disposal methods for surplus clothing from the perspective of a shared economy and explores plans to foster an environment for the healthy use of clothes. The objectives of this study are as follows. First, identify the need for new clothes based on physical changes in the human body; second, propose an alternative to permanent disposal by making used clothes appropriate for temporary disposal (renting and leasing). In sharing services, the condition and quality of the product were found to be the most important factors. The condition and quality of the product (70.0%) were the most important factors in sharing services. The sharing services for clothes and goods of infants and children could become popular quickly if there was a reliability guarantee offered by such sharing services. In addition, providing trial services and aggressive publicity for sharing services is urgent for the expansion of opportunities for general consumers.