• Title/Summary/Keyword: Induction Servicescape

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The effect of restaurant's eco friendly inductions on the user's satisfaction and the repurchase intention (레스토랑의 친환경 기능성 인덕션이 이용자 만족과 재구매 의도에 미치는 영향)

  • Kwon, Myung-sook;Cho, Chun-bong
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.197-210
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    • 2018
  • The purpose of this study is to analyze the relationship between the induction servicescape and the user satisfaction and repurchase intention about the restaurant tables embedded with the most advanced eco - friendly induction range. The main results of this study are as follows. The demographic characteristics of the respondents were 104 male respondents and 106 female respondents, with male - female ratio almost similar. The respondents' positions and responsibilities consisted of 68 restaurant representatives and 142 restaurant managers or persons in charge. The number of restaurants embedded with the induction ranges staffing 5 or more employees was 62.4%, which clearly showed that they were larger than the average restaurants(2.8 employees). The result of hypothesis testing by regression analysis showed that the restaurant's eco - friendly functional induction servicescape had a significant effect on user satisfaction, and ② the eco - friendly functional induction servicescape of the restaurant had a significant influence on repurchase intention. ③ The operation of the restaurant with the induction of the eco - friendly function of the restaurant. The satisfaction of the manager has a significant influence on the repurchase intention. Therefor, the hypothesis suggested in this study was adopted.