• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.235-244
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• 2021

This study aims to determine the behavior of consumer interest in sustainable fashion products in Indonesia and the factors that influence it. Personal values, Green Trust, and attitude toward green products are studied to get a proper picture of the ethical behavior of consumers. The method used is the Structural Equation Model (SEM) technique using AMOS 23 software. A sample of 103 participants used the convenience sampling technique. The study results show that green trust and attitude toward green products successfully mediate personal value and green purchase intention on ethical fashion products in Indonesia. In this study, it was found that personal values cannot directly influence the purchase intention of sustainable fashion products. The influence of Personal Value must first be mediated by green trust or attitude toward green products to further influence green purchase intention of ethical fashion products in Indonesia. This is not in line with previous studies. Indicators of personal values such as self-transcendence, self-enhancement, conservation, and openness directly cannot predict the behavior of purchase intentions for sustainable fashion products in Indonesia. From the descriptive conclusion of the data obtained, there are various types of meanings of individual values, and fashion consumers in Indonesia are more affected by contextual factors.

• The Research Journal of the Costume Culture
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• v.27 no.3
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• pp.264-273
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• 2019

Fashion as a field of cultural studies is a very complex field that is very interesting to discuss, especially in Indonesia as the very rich country in cultures and past traditions. This research will discuss the development of fashion in Bali, one area that is opulent in its cultures. Based on the research conducted by today's fashion development, Bali is still strongly influenced by factors inherited from traditional values that exist in the Balinese culture. This research is conducted by applying the qualitative method with the ethnography approach to unravel any factor in Bali so that it becomes the foundation and triggers the rapid development of fashion by still maintaining the values of the tradition. Considering that the values of tradition as a whole have a good impact on the preservation of the natural balance and various factors that exist in society, whether these factors still exist in other regions of Indonesia and they are possible to be developed in various regions of Indonesia. So hopefully the development of fashion in Indonesia as a whole can maintain the local content that characterizes the Indonesian Nation and have a positive impact on the balance of nature and also to the community in Indonesia and the world culture.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

• Journal of Fashion Business
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• v.24 no.2
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• pp.85-99
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• 2020

The purpose of this study is to investigate the fashioning phenomenon of Muslim women's clothes and its significance for Islamic culture around Malaysia and Indonesia. The study examined the phenomenon of hijab, a cultural symbol of Muslim women, emerging as a 'fashion' rather than folk or religious costume, as well as its significance. As for methodology, the investigator reviewed research reports, previous papers, and literature studies home and abroad since 2010 and conducted an interview with seven female college students from Indonesia and Malaysia and one fashion editor from Malaysia staying in South Korea. The findings suggested that the high level of women's education and entry into society along with the Pop Islamic created an opportunity for hijab among Muslim ladies. The balance between religion and fashion leads to happiness among young Muslim women. Second, the modest fashion and global fashion retrends present a fashion culture and identify the diversity of aesthetic values around the globe. Finally, SNS and hijabista activities have promoted individual means of direction based on hijab to represent the identity of Muslims on SNS, they play an important role in the acceptance of global fashion and the fashioning and globalization of Southeast Asian Muslim clothes. The findings understanding of the consumers and markets of Muslim fashion related to global industries and contribute to the multicultural and diverse aspects of research and development in the field of apparel study.

• Journal of Fashion Business
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• v.24 no.3
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• pp.51-68
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• 2020

In response to the South Korean government's trade diversification policy, the New Southern Policy, research is needed into the large population of Muslim fashion consumers who live there. Currently, veils worn by Muslim women are becoming a part of fashion collections as a style choice not just as a religious requirement. As such, the aim of this study is to investigate the fashion characteristics of the Southeast Asian Hijabistas. To do this we investigate the activities and the meanings of recent changes in the Southeast Asian fashion market, we also take a look at the Hijabistas who lead these changes. This is carried out as a theoretical study via literature review. In addition to this research, we selected 6 Hijabistas from Indonesia and Malaysia and analyzed 204 of their SNS photos. The results showed that the sportive image was popular; in terms of veils, hijabs and turbans were most popular; while pants and T-shirts dominated the clothing choices. Black and neutral colors were most popular but a variety of colors and tones were represented. In terms of fabric patterns, most of the choices were solid with no patterns. In terms of the types of veil used, in order of most to least popular were: hijabs covering down to the neck, turbans, and hijabs covering down to the chest. It was found that the Hijabista in Indonesia and Malaysia prefer an open, trendy fashion style. In conclusion, it was found that the Southeast Asia Muslim Fashion community are utilizing hijabs to express their identity not only as a Muslim and but also as a fashion item.

• Journal of Fashion Business
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• v.25 no.3
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• pp.17-35
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• 2021

The purpose of this study was to analyze the different consumption patterns of fashion products according to the demographic characteristics and religious variables of Muslim women in Indonesia. The research method consisted of a questionnaire, which surveyed Muslim women in Indonesia, whose ages ranged from teens to 40s. The final questionnaire made use of 301 responses, and the analysis methods included 𝛘²-testing, factor analysis, and ANOVA. The results of this survey are as follows: For differences in average monthly clothing purchase costs, there were significant differences according to age, monthly income, final education, and whether or not the respondent wore a hijab, but there was also significant difference according to marital status and religious faithfulness. Muslim women's clothing purchasing factors were practicality, visibility, fit-to-wear, and design. In terms of the differences in factors which were considered when purchasing clothing, they depended on whether or not the respondent was married, practicality and visibility according to age, visibility according to final education, and religious faithfulness. There were significant differences in practicality and visibility, but not according to monthly income. When accounting for the differences in the places where Muslim women bought fashion products, there were significant differences according to marital status and age. In terms of the differences in reasons for choosing a place of purchase, there were significant differences according to age, monthly income, final education, and the degree of hijab wearing.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.601-612
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• 2021

The purpose of this study is to investigate and examine the role of specialized marketing capabilities (SMC) in mediating the relationship between customer sensing capability (CuSC) and competitor sensing capability (CoSC) with business performance (BP) at SMEs retail fashion in Indonesia. This study used 330 SMEs from ten regencies in Indonesia and examined the regression relationship between the four variables, SMC, CuSC, CoSC, and BP. Confirmatory factor analysis (CFA) was used to measure the validity and reliability of the construct used. For data analysis techniques, this study used structural equation modeling (SEM) with AMOS Version 22.0. This study found that SMC acts as a partial mediator in the relationship between CuSC and CoSC with SMC and BP. By examining the diverse literature on market sensing capability, marketing strategy, and BP, this study offers a unique analysis of market learning and its effects on SMC and BP in Retail Fashion SMEs in Indonesia. Furthermore, future research needs to broaden the findings and improve generalizations by conducting studies of SMEs in other industries, such as manufacturing, and services of small, medium and large scale. In addition, it needs to add some countries as research objects, not only Indonesia.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.381-387
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• 2022

The growth of local fashion brands in Indonesia is interesting because of the speed with which new designs are made, many variants are created, and local brands are developed. However, when it comes to buying local fashion products, the brand isn't the sole consideration. As a result, the marketing effectiveness of local fashion brands needs to be examined more thoroughly. The purpose of this study was to understand more about brand authenticity and how it affects brand usage intentions. The unit of analysis in this study was Generation Z, who purchase from local fashion companies online. A quantitative research methodology was used. The data was analyzed using the PLS-SEM method to test the hypotheses with the dependent variables. The variables were the intention of using the brand, the quality of the brand relationship, and the authenticity of the brand. The results of this study indicated that brand authenticity had an effect on brand usage intent and brand relations quality mediates the positive effect of brand authenticity on brand usage intent.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.56-69
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• 2018

Tuban area in East Java, Indonesia, has a role as one of international ancient trading ports since 11th century. For that role, Tuban has accepted many foreign cultures that are brought by other nations, such as Tionghoa and Gujarat. The improvement of Tuban that involves international relationship clearly influences the forms of tradition and culture that is shown in Tuban nowadays. It is believed that from those tradition and cultures owned by people of Tuban, producing cloth is one of the oldest tradition maintained by the people. Those clothes, as one of traditional products, have unique identity that differ them to other regions. It is because the uniqueness of people's knowledge about cosmology concept, and skill owned by the people that passes through generations. This research explains the condition of traditional cloth tradition of Tuban society with fundamental ground data and explains elements that intervenes the tradition, and forms resulted from it.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1546-1557
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• 2010

This study analyzes the status of foreign direct investment in Korean textiles and fashion firms and investigates the factors determining their performance. A total of 1,251 cases (including 1,116 manufacturers and 135 of distributors from the 2009/2010 Korean Overseas Business Directory published by KOTRA) were used. The results of this study are as follow: 1) In the case of manufacturers, China was the most heavily invested in country, and the Asian region that included China, Vietnam, Indonesia and Bangladesh consisted of 80% total investment. In cases of distributors, China was also the first ranking country and other countries, that included Vietnam, United States, and Japan are major ones. 2) In terms of the foreign entry mode, wholly-owned subsidiaries represented 90% of total cases. As the index of the degree of localization, the ratio of local employees was very high. 3) Different countries were utilized by year, type of business, and area of process. In manufacturers, Indonesia, China, and Vietnam were the most heavily utilized countries in the 1980s, 1990s, and 2000s, respectively. For distributors, China was the major market ill the 1980s and 1990s but Vietnam has emerged as the biggest market in the 2000s. In terms of area of process, China was for manufacturing fibers and fabrics, Vietnam was for most items, Indonesia was for assembly, knit, accessories, and Bangladesh was for embroidery and accessories. 4) The determining factors of the age of foreign business as the proxy index and performance of foreign business entry, were different by the type of business. For manufacturers, four factors including the dollar amount of investment, number of local employees, the mode of foreign direct investment, and entry to China were significant. On the other hand, only two factors including the dollar amount of investment and entry (other than China) were significant distributors.