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http://dx.doi.org/10.12940/jfb.2020.24.2.85

A Study on the Muslim Women's Fashioning in Southeast Asia -Focus on Indonesia and Malaysia-  

Lee, Hyunyoung (Dept. of Clothing & Textiles, Changwon National University)
Park, Heywon (Dept. of Clothing & Textiles, Changwon National University)
Publication Information
Journal of Fashion Business / v.24, no.2, 2020 , pp. 85-99 More about this Journal
Abstract
The purpose of this study is to investigate the fashioning phenomenon of Muslim women's clothes and its significance for Islamic culture around Malaysia and Indonesia. The study examined the phenomenon of hijab, a cultural symbol of Muslim women, emerging as a 'fashion' rather than folk or religious costume, as well as its significance. As for methodology, the investigator reviewed research reports, previous papers, and literature studies home and abroad since 2010 and conducted an interview with seven female college students from Indonesia and Malaysia and one fashion editor from Malaysia staying in South Korea. The findings suggested that the high level of women's education and entry into society along with the Pop Islamic created an opportunity for hijab among Muslim ladies. The balance between religion and fashion leads to happiness among young Muslim women. Second, the modest fashion and global fashion retrends present a fashion culture and identify the diversity of aesthetic values around the globe. Finally, SNS and hijabista activities have promoted individual means of direction based on hijab to represent the identity of Muslims on SNS, they play an important role in the acceptance of global fashion and the fashioning and globalization of Southeast Asian Muslim clothes. The findings understanding of the consumers and markets of Muslim fashion related to global industries and contribute to the multicultural and diverse aspects of research and development in the field of apparel study.
Keywords
Southeast Asia; Muslim; fashioning; Indonesia; Malaysia;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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