Modeling Fashion Brand Authenticity Toward Brand Usage Intention: Evidence from Indonesia |
GINTING, Magdalena L.
(Department of Communication Sciences, Pelita Harapan University)
SIHOMBING, Sabrina O. (Pelita Harapan University, Faculty of Economics and Business. Pelita Harapan University) ANTONIO, Ferdi (Pelita Harapan University, Faculty of Economics and Business. Pelita Harapan University) PRAMONO, Rudy (Pelita Harapan University, Research and Community Service Institutions, Pelita Harapan University) |
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