• Korean journal of communication and information
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• v.60
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• pp.172-192
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• 2012

Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

• The Journal of Information Systems
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• v.28 no.4
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• pp.313-332
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• 2019

Purpose As mobile devices are in widespread use and location-based mobile advertising has grown rapidly in recent years, there exists a sharp increase among researchers as well as practitioners in the interest in the determinants of user's attitudes towards location-based Mobile advertising. The purpose of the research is to understand the predictors of attitudes towards location-based Mobile advertising and of the relationship between attitudes and behavioral intention. Design/methodology/approach To this end, we have conducted an online survey using 412 users who have the prior experience of viewing location-based advertising via their mobile devices. We excluded 31 invalid responses and performed an empirical analysis based on 381 responses. Findings The findings indicate that all the factors but 'perceived enjoyment' each have a significant, positive relationship with consumer attitudes towards location-based Mobile advertising. Furthermore, advertising attitude is positively associated with behavioral intention. We provide implications and future research directions based the research findings.

• Informatization Policy
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• v.31 no.3
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• pp.48-71
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• 2024

In the modern era of digital sophistication, effective public administration warrants a citizen-centric approach that not only anticipates the needs of public service users but also comprehends their behaviors in undertaking proactive measures to deliver public services as needed. This study adopts a typological perspective by viewing e-government users as distinct consumer groups with individualized demands, behavioral tendencies, and perceptual attributes. Utilizing data from a 2021 survey on e-government service utilization, a two-step cluster analysis was conducted to delineate user typology through an empirical study. The analysis incorporated variables such as the purpose of using e-government, selected e-government channels, subjective perceptions of technological risk, and personal innovativeness. Accordingly, e-government users were classified into five distinct typological groups labeled "Unilateral Active Users Geared to Social Media," "Versatile Power Users," "Unilateral Pragmatic Active Users," "Occasional Passive Users," and "Minimal Users." This typological differentiation of e-government user groups is intended to help identify unique user demands and characteristics so as to facilitate the delivery of tailored e-government services and informed policy decisions catering to the diverse needs of users.