• 한국경영과학회지
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• 제38권1호
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• pp.123-138
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• 2013

Keyword advertising has been used as a promotion tool rather than the advertising itself to online retailers. This is because the online retailer expects the direct sales increase when they deploy the keyword sponsorship. In practice, many online sellers rely on keyword advertising to promote their sales in short term with limited budget. Most of the previous researches use direct revenue factors as dependent variables such as CTR (click through rate) and CVI (conversion per impression) in their researches on the keyword advertising[14, 16, 22, 25, 31, 32]. Previous studies were, however, conducted in the context of aggregate-level due to the limitations on the data availability. These researches cannot evaluate the performance of keyword advertising in the individual level. To overcome these limitations, our research focuses on conversion of keyword advertising in individual-level. Also, we consider manageable factors as independent variables in terms of online retailers (the costs of keyword by implementation methods and meanings of keyword). In our study we developed the keyword advertising conversion model in the individual-level. With our model, we can make some theoretical findings and managerial implications. Practically, in the case of a fixed cost plan, an increase of the number of clicks is revealed as an effective way. However, higher average CPC is not significantly effective in increasing probability of purchase conversion. When this type (fixed cost plan) of implementation could not generate a lot of clicks, it cannot significantly increase the probability of purchase choice. Theoretically, we consider the promotional attributes which influence consumer purchase behavior and conduct individuals-level research based on the actual data. Limitations and future direction of the study are discussed.

• 한국도로학회논문집
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• 제20권3호
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• pp.59-64
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• 2018

PURPOSES : We propose a parameter-setting-free harmony-search (PSF-HS) algorithm to determine the individual sound power levels of noise sources in the cases of industrial or road noise environment. METHODS :In terms of using methods, we use PSF-HS algorithm because the optimization parameters cannot be fixed through finding the global minimum. RESULTS:We found that the main advantage of the PSF-HS heuristic algorithm is its ability to find the best global solution of individual sound power levels through a nonlinear complex function, even though the parameters of the original harmony-search (HS) algorithm are not fixed. In an industrial and road environment, high noise exposure is harmful, and can cause nonauditory effects that endanger worker and passenger safety. This study proposes the PSF-HS algorithm for determining the PWL of an individual machine (or vehicle), which is a useful technique for industrial (or road) engineers to identify the dominant noise source in the workplace (or road field testing case). CONCLUSIONS : This study focuses on providing an efficient method to determine sound power levels (PWLs) and the dominant noise source while multiple machines (or vehicles) are operating, for comparison with the results of previous research. This paper can extend the state-of-the-art in a heuristic search algorithm to determine the individual PWLs of machines as well as loud machines (or vehicles), based on the parameter-setting-free harmony-search (PSF-HS) algorithm. This algorithm can be applied into determining the dominant noise sources of several vehicles in the cases of road cross sections and congested housing complex.

• 보건교육건강증진학회지
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• 제30권3호
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• pp.59-73
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• 2013

Objectives: The study is aimed at examining the individual reasons and regional/environmental factors of online search on suicide using social big data to predict practical behaviors related to suicide and to develop an online suicide prevention system on the governmental level. Methods: The study was conducted using suicide-related social big data collected from online news sites, blogs, caf$\acute{e}$s, social network services and message boards between January 1 and December 31, 2011 (321,506 buzzes from users assumed as adults and 67,742 buzzes from those assumed as teenagers). Technical analysis and development of the suicide search prediction model were done using SPSS 20.0, and the structural model, nd multi-group analysis was made using AMOS 20.0. Also, HLM 7.0 was applied for the multilevel model analysis of the determinants of search on suicide by teenagers. Results: A summary of the results of multivariate analysis is as follows. First, search on suicide by adults appeared to increase on days when there were higher number of suicide incidents, higher number of search on drinking, higher divorce rate, lower birth rate and higher average humidity. Second, search on suicide by teenagers rose on days when there were higher number of teenage suicide incidents, higher number of search on stress or drinking and less fine dust particles. Third, the comparison of the results of the structural equation model analysis of search on suicide by adults and teenagers showed that teenagers were more likely to proceed from search on stress to search on sports, drinking and suicide, while adults significantly tended to move from search on drinking to search on suicide. Fourth, the result of the multilevel model analysis of determinants of search on suicide by teenagers showed that monthly teenagers suicide rate and average humidity had positive effect on the amount of search on suicide. Conclusions: The study shows that both adults and teenagers are influenced by various reasons to experience stress and search on suicide on the Internet. Therefore, we need to develop diverse school-level programs that can help relieve teenagers of stress and workplace-level programs to get rid of the work-related stress of adults.

• Structural Engineering and Mechanics
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• 제34권5호
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• pp.597-609
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• 2010

A problem formulation and solution methodology for design optimization of laminated thin-walled composite beams of generic section is presented. Objective functions and constraint equations are given in the form of beam stiffness. For two different problems one for open section and the other for closed section, the objective function considered is bending stiffness about x-axis. Depending upon the case, one can consider bending, torsional and axial stiffnesses. The different search and optimization algorithm, known as Evolution Strategies (ES) has been applied to find the optimal fibre orientation of composite laminates. A multi-level optimization approach is also implemented by narrowing down the size of search space for individual design variables in each successive level of optimization process. The numerical results presented demonstrate the computational advantage of the proposed method "Evolution strategies" which become pronounced to solve optimization of thin-walled composite beams of generic section.

• 한국콘텐츠학회논문지
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• 제7권5호
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• pp.16-26
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• 2007

기존의 문헌검색시스템은 검색 결과를 시각화하기 어렵기 때문에 문헌 제목과 검색어가 존재하는 부분에 대한 요약문을 보여주는 형태가 대부분이다. 이러한 방식은 문헌 검색 결과가 많은 경우 한 번에 문헌들을 살펴보는데 어려움이 있고, 문헌들간의 연관성을 알아보기 어렵다. 따라서, 본 논문에서는 웹 환경에 적합하도록 실시간으로 문헌 검색 결과를 시각화하는 방법을 제안하였다. 이를 위하여, 군집의 중심을 다차원 척도에 의해 저 차원 평면에 투사하는 단계와 오비탈 모형에 기반하여 개별 문헌들을 군집 중심을 기준으로 저 차원 평면에 표현하는 2단계 시각화 알고리즘을 제안하여, 문헌 군집의 관계를 쉽게 알아보고 개별 문헌들 사이의 유사성을 쉽게 확인할 수 있도록 하였다. 벤치마크 데이터와 실 데이터에 적용하여 실험하였으며, 실시간으로 검색 결과를 시각화 할 수 있다는 것을 실험을 통해 확인할 수 있었다.

• Journal of Forest and Environmental Science
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• 제34권2호
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• pp.142-144
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• 2018

This paper discusses the development of semi-automatic search program for crown delineation in stand level. The crown of an individual tree was delineated by applying the Watershed (WS) and Valley Following (VF) algorithms. Unmanned Aerial Vehicle (UAV) images were used in the semi-automatic search program to delineate the crown area. The overall accuracy and Khat were used in accuracy assessment. WS algorithm's model showed the overall accuracy and Khat index of 0.80 and 0.59, respectively, in Plot 1. However, the overall accuracy and Khat of VF algorithm's model were 0.78 and 0.51, respectively, in Plot 2.

• 한국도서관정보학회지
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• 제22권
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• pp.139-169
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• 1995

The purpose of this study is to analyze the search pattern and search outcome of the National Central Library OPAC users by measuring their success rates and identifying the factors of failure and the personal background which bring about the differences of the search outcome. Various methods have been used for the study. Personal interview was used to find the pattern of the search, observation method was used to investigate the search process and the failure factors, and a questionnaire was used to survey personal background of searchers. The data were collected during the period of 7 days from April 17, 1995 through April 23, 1995. The search of 1, 217 cases, sampling systematically 25% out of the whole users, were collected and analyzed for the study. The findings of the study can be summarized as follows : First, in regard to the pattern, known-item search(72.6%) was preferred to the subject search(27.4%) and in case of known-item search the access point used were in the order of title, author, title and author. Second, the overall success rate of known-item search was 50.3% and the success rates were in order of author and date, title, and author. The failure factors of known-item search were divided into users factor of 67% and the database factor of 33%, respectively. Third, in case of subject search, its overall success rate was 44.1% and the keyword was the major access point, and the average of precision ratio was very low. Fourth, the analysis of the personal background related to the search outcome has shown significant differences by sex, the experience of using OPAC, education level, and the frequency of using other information retrieval systems. Based on the results the following suggestions can be made to improve the search outcome : First, the system should be su n.0, pplemented online help function to assist users to overcome the failure during search. Second, user instruction in group or individual should be implemented for the users to understand the system.

• 디지털융복합연구
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• 제11권10호
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• pp.437-443
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• 2013

본 논문은 여행지에서 스마트폰을 이용해 맛집을 검색하여 방문하는 앱을 수행해 봄으로써 스마트폰의 활용도를 높였다. 구현된 앱을 가지고 맛집을 검색하면 최적의 맛집을 선택할 수 있다. 특히 본 앱은 각 지역별로 적합한 메뉴, 식당의 스타일 및 디자인, 가격의 합리성, 종업원의 인적서비스 및 위생 관리 등의 활용도 및 만족도를 통하여 평가되고 입력된 정보를 미리 DB에 등록해 두고 개인적인 취향을 기록해 두기 위해 평점을 분류해서 입력하도록 배치하였으며, 본인의 추억을 기록할 입력란을 추가해 두었다. 더불어 교통편에 대한 정보 필드도 설계하여 여행의 접근성도 높였으며, 향후 여행지 맛집은 물론 유명 관광지, 지인의 집 정보 입력 등으로 DB를 확장해서 활용 가능하다.

• 한국치위생학회지
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• 제24권2호
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• pp.149-162
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• 2024

Objectives: This study aimed to identify the level of digital oral health literacy among Korean adults in Gangwon-do. Methods: A survey was conducted through face-to-face interviews with adults aged 30-89 residing in Gangwon-do, South Korea. The independent variables were socio-demographic characteristics, including gender, age, education level, income, and occupation. The dependent variable was digital oral health literacy. The statistical analysis included Independent t-test, one-way ANOVA, Pearson correlation analysis, and multiple linear regression analysis, all performed using the SPSS 27.0 software program. Results: The elderly and those with poor socioeconomic status (p<0.001) had lower average scores due to poor digital oral health literacy. The ease of searching for oral health information and the utilization of digital devices to search for information on oral health displayed a significant relationship (r=0.730, p<0.001). To develop the use of digital devices, simplifying the search for oral information (p<0.001) is essential. Conclusions: All socio-demographic characteristics, except gender, displayed a correlation with the level of digital oral health literacy. Both environmental and individual aspects of the respondents' living conditions must be considered to improve digital oral health literacy.

• 대한산업공학회지
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• 제1권2호
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• pp.27-38
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• 1975

This paper explores a quantitative decision-making system for planning production, inventories and work-force in a multi-item production system. The Multi-item Parametric Decision Rule (MPDR) model, which assumes the existence of two types of linear feed-back rules, one for work-force level and one for production rates, is basically an extension of the existing method of Parametric Production Planning (PPP) proposed by C.H. Jones. The MPDR model, however, explicitly considers the effect of manufacturing progress and other factors such as employee turn-over, difference in work-days between month etc., and it also provides decision rules for production rates of individual items. First, the cost relations of the production system are estimated in terms of mathematical functions, and then decision rules for work-force level and production rates of individual items are establised based upon the estimated objective cost function. Finally, a direct search technique is used to find a set of parameters which minimizes the total cost of the objective function over a specified planning horizon, given estimates of future demands and initial values of inventories and work-force level. As a case problem, a hypothetical decision rule is developed for a particular firm (truck assembly factory).