• 한국콘텐츠학회논문지
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• 제18권8호
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• pp.544-560
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• 2018

공익연계마케팅은 소비자들이 조직이나 개인의 목적을 만족시키려는 기업과의 이윤 창출적인 교환행위에 참여함에 있어, 기업이 지정된 사회적 명분을 대상으로 일정금액을 기부하는 것을 특징으로 하는 마케팅 활동이다. 본 연구는 공익연계 마케팅 메시지 제시여부가 소비자 제품태도에 미치는 영향력을 확인하고, 더불어 소비자의 윤리적 소비성향 및 사회신뢰성향 그리고 제품유형(실용재 vs. 쾌락재)의 조절적 역할을 규명함으로써 실무적인 시사점을 제시하고자 하였다. 연구결과, 소비자들은 공익연계 마케팅 메시지가 제시되지 않은 제품보다 공익연계 마케팅 메시지가 제시된 제품에 대하여 더 호의적인 태도를 보이는 것으로 나타났다. 또한 소비자의 윤리적 소비성향과 사회적 신뢰성향이 높을 경우 공익연계 마케팅 메시지가 더 강한 영향을 미치는 것으로 나타났다. 하지만 제품유형에 대한 조절효과는 유의하지 않은 것으로 나타났다. 이들 결과는 기업이 공익연계 마케팅 활동을 전개하는 것도 중요하지만, 그에 앞서 소비자들의 윤리적 소비성향과 사회적 신뢰성향을 높여줄 수 있는 다양한 캠페인 등을 전개할 때, 이러한 마케팅 활동이 보다 큰 성과를 낼 수 있음을 시사하고 있다.

• 한국유기농업학회지
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• 제12권4호
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• pp.451-461
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• 2004

In an animals, identification system has been widely used by ear tag with dummy code and blood typing for parernity. Also, genotyping methods were using for useful mean of individual identification for live animals. In the case of genotyping estimation of gene in population of korean native chicken. In this study, we tested for development of genetic markers used it possible to determination of individual identification system. The candidate genetic markers were used already bow 10 of microstalite DNA sequence information in chromosome No. 1 and 14. Result of analysis for genotyping, the number of alleles of those microstatelites DNA was shown minimal 3 to 12 and the heterozygote expression frequency range was shown from 0.617 to 0.862. In our result, effective number of allele for each microsatellites DNA was shown 3~7, and the accuracy of individual identification was shown nearly 100%, when used with 6 genetic marker. This study was about genotyping method for identification used specific genetic marker form microsatellite DNA in the brand marketing of korean native chicken. Our results suggest that genotyping method used specific genetic marker from microsatellite DNA might be very useful for determination of individual identification.

• 한국가구학회지
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• 제27권4호
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• pp.309-317
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• 2016

Recently, Korean society is increaseing "1 person family" phenomenon, which is influenced by changing of young peoples' value, aging society and social economic problems. Increase of single households is a result of complex economic, cultural and social factors. It is because as the individual's financial independence increases due to elevated income and education level, the age of marriage is going up and the individualism, which values the individual's value rather than custom, is spreading. Therefore, this new phenomenon will be impact to between social, economic value structure and living space. An increase with small furnitures are also increasing of R&D and marketing plans for 1 person family. Currently, 1 person family is bigger than last decade and that is requiring more suitable and multi-functional furniture for them. However, in Korea furniture companies are more optimization to traditional family size. Thus, this research explore about developing cheap price sofa bed, which is using at narrow area and small place.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.206-211
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• 2000

A product consists of some parts. The integrity of a product might not be explained from individual parts. The fishery processed goods can be used as a model. The characteristics which derives from a product as a whole is more important than right or wrong of individual parts. All commodities to appeal for consumers have much in common. I explain the process of producing a new tasteful commodity by observing the fishery processing goods business. This is a part of data acquired from a research at a fishery port in Japan. (1) A project manager should be a person in charge of marketing, which makes success easier. (2) A product and process design should be done concurrently. (3) As for a synthetic architectural commodity, a strong leader is a must. (4) To understand material and sensibility information, we can use the above-mentioned.

• 보험의학회지
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• 제27권1호
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• pp.18-20
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• 2008

I have taught various case audit underwriting methods to underwriters for many years. Underwriting requires specialized medical knowledge and experience of comprehensive individual risk analysis. Decisions in individualized underwriting depend on the insurance company's management philosophy and vision, marketing strategies, culture, product line etc. They also depend on the information acquired through proposal forms, inspection reports, laboratory results and disclosures. Underwriters match this acquired information to each insurance product, search appropriate medical resources, assess the probabilities of future claims, and decide what, if any, further medical information should be gathered. Sources include doctors' reports, medical records, biopsies, blood and urine tests, CT, MRI, Holter monitoring, sonography etc. Insurance medical directors help and teach underwriters to analyze individual medical risks and make effective.

• 한국유기농업학회지
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• 제4권1호
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• pp.59-73
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• 1995

Some devices of sustaining the small scale farming in the changing social and economic conditions in which comparative disadvantages are evidently to be experienced in the near future, are becoming a central proposition in the Korean agriculture. In this connection, development of integrated activities in farming among individual farmers within a region may be an important device of overcoming prevailing limits of resource possession and use of individual farmers. These inter-farm or inter-group cooperation and integration can be promoted through establishing efficient cooperative system within a farming district. This study was undertaken to find facts pertaining to situations leading to successful performence of cooperative systems in group farming. In this study, The case in Cheunee Myun, Yungi-Gun, Chungchungnam-Do in which farming is specialized in production of so called "organic farming products" and farmers are integrated for increasing their productivity.ductivity.

• 한국의류산업학회지
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• 제7권1호
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• pp.41-48
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• 2005

The purpose of this study was to investigate social support buffering stress symptoms and the relationship between stress symptoms and job performance. The data were obtained from questionnaires completed by 529 workers employed in textile or clothing companies. The SPSS package was used for data analysis which included t-test, ANOVA, and correlation analysis. The results showed there were significant differences in the perceived levels of social support according to individual differences such as gender, marital status, length of service, title of current position, and division of responsibility. Workers with a high level of supervisor or co-worker social support were found to have the lower levels of stress symptoms. Social support appeared to moderate the relationship between stress symptoms and job performance.

• 산업공학
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• 제25권2호
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• pp.229-240
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• 2012

Conventional research on customer relationship management(CRM) in general has focused on the effects of individual customer's satisfaction, retention and profit management. However, corporate customers are more profitable than individual customers because of high volume and frequent transactions between companies. In this article, a prototype for a corporate customer relationship management is developed in the postal service. First, the frequency and amount of customers' usage were examined, and thereby the corporate customer rating scheme was established to provide customized service. Second, five different types of usage patterns were determined using clustering analysis. In addition, we presented the rationales behind the five types of patterns. Third, RFM(recency, frequency, monetary) analysis was performed, and then action plans were developed to increase sales. Finally, the prototype software was developed to automatically perform the above analysis using MS Excel program.

• 경영과정보연구
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• 제30권4호
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• pp.385-414
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• 2011

본 연구의 목적을 달성하기 위해 선행연구와 여러 가지 이론을 토대로 설정된 변수들을 연구 모형으로 설정하였다. 독립변수는 팬시민행동에 영향을 미칠 수 있는 개인적 차원과 상호작용적 차원의 요인 구분하였으며, 각 요인들이 팬시민행동이라는 매개변수를 거쳐 구단가치와 지역사회가치에 어떠한 영향을 미치는지 확인하고자 한다. 이에 대한 결과를 요약하면 다음과 같다. 팬 개인적 차원의 특성 중에는 경기력과 연고지가 팬시민행동에 정(+)의 영향을 미치는 것으로 나타났으며, 팬정체성과 선수매력도는 팬시민행동에 유의한 영향을 미치지 못하는 것으로 밝혀졌다. 한편, 팬 상호작용적 차원의 특성 중에는 팀관심동기와 집단주의가 팬시민행동에 정(+)의 영향을 미치며 친사회적가치동기 및 상호의존성은 유의한 영향을 미치지 못하는 것으로 나타났다. 팬시민행동과 결과변수와의 관계를 보면, 팬 시민행동의 경우 구단가치와 지역사회가치에 정(+)의 영향을 미치는 것을 알 수 있었다. 이는 스포츠 마케팅의 효과를 누리는 모든 주체들이 팬의 시민행동을 높일 수 있는 방법에 대체 관심을 가질 필요가 있다는 것이다. 구단의 경우 스포츠 마케팅 효과를 높이기 위해 팬 시민행동을 높일 수 있는 방법에 대한 고려가 필요하며, 이를 바탕으로 강력한 구단 자산을 구축하여 할 필요성이 있다.

• Journal of the Korean Statistical Society
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• 제29권2호
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• pp.137-153
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• 2000

Conjoint analysis is a widely-used statistical technique for measuring relative importance that individual place on the product's attributes. Despsite its practical importance, the complexity of conjoint model makes it difficult to analyze. In this paper, w consider a Bayesian approach using Jeffrey's noninformative prior. We derive Jeffrey's prior and give a sufficient condition under which the posterior derived from the Jeffrey's prior is paper.