• Title/Summary/Keyword: Individual Values

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A Study on Perceived Quality affecting the Service Personal Value in the On-off line Channel - Focusing on the moderate effect of the need for cognition - (온.오프라인 채널에서 지각된 품질이 서비스의 개인가치에 미치는 영향에 관한 연구 -인지욕구의 조정효과를 중심으로-)

  • Sung, Hyung-Suk
    • Journal of Distribution Research
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    • v.15 no.3
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    • pp.111-137
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    • 2010
  • The basic purpose of this study is to investigate perceived quality and service personal value affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(perceived quality affecting the service personal value and the moderate effect of NFC) in the on off line and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit at the education service market. For this study, Data were analyzed by AMOS 7.0. We integrate the literature on services marketing with researches on personal values and perceived quality. The SERPVAL scale presented here allows for the creation of a common ground for assessing service personal values, giving a clear understanding of the key value dimensions behind service choice and usage. It will lead to a focus of future research in services marketing, extending knowledge in the field and stimulating further empirical research on service personal values. At the managerial level, as a tool the SERPVAL scale should allow practitioners to evaluate and improve the value of a service, and consequently, to define strategies and actions to address services for customers based on their fundamental personal values. Through qualitative and empirical research, we find that the service quality construct conforms to the structure of a second-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has two subdimensions that define the basis of service quality perceptions. The authors further suggest that for each of these subdimensions to contribute to improved service quality perceptions, the quality received by consumers must be perceived to be reliable, responsive, and empathetic. Although the service personal value may be found in researches that explore individual values and their consequences for consumer behavior, there is no established operationalization of a SERPVAL scale. The inexistence of an established scale, duly adapted in order to understand and analyze personal values behind services usage, exposes the need of a measurement scale with such a purpose. This need has to be rooted, however, in a conceptualization of the construct being scaled. Service personal values can be defined as a customer's overall assessment of the use of a service based on the perception of what is achieved in terms of his own personal values. As consumer behaviors serve to show an individual's values, the use of a service can also be a way to fulfill and demonstrate consumers'personal values. In this sense, a service can provide more to the customer than its concrete and abstract attributes at both the attribute and the quality levels, and more than its functional consequences at the value level. Both values and services literatures agree, that personal value is the highest-level concept, followed by instrumental values, attitudes and finally by product attributes. Purchasing behaviors are agreed to be the end result of these concepts' interaction, with personal values taking a major role in the final decision process. From both consumers' and practitioners' perspectives, values are extremely relevant, as they are desirable goals that serve as guiding principles in people's lives. While building on previous research, we propose to assess service personal values through three broad groups of individual dimensions; at the self-oriented level, we use (1) service value to peaceful life (SVPL) and, at the social-oriented level, we use (2) service value to social recognition (SVSR), and (3) service value to social integration (SVSI). Service value to peaceful life is our first dimension. This dimension emerged as a combination of values coming from the RVS scale, a scale built specifically to assess general individual values. If a service promotes a pleasurable life, brings or improves tranquility, safety and harmony, then its user recognizes the value of this service. Generally, this service can improve the user's pleasure of life, since it protects or defends the consumer from threats to life or pressures on it. While building upon both the LOV scale, a scale built specifically to assess consumer values, and the RVS scale for individual values, we develop the other two dimensions: SVSR and SVSI. The roles of social recognition and social integration to improve service personal value have been seriously neglected. Social recognition derives its outcome utility from its predictive utility. When applying this underlying belief to our second dimension, SVSR, we assume that people use a service while taking into consideration the content of what is delivered. Individuals consider whether the service aids in gaining respect from others, social recognition and status, as well as whether it allows achieving a more fulfilled and stimulating life, which might then be revealed to others. People also tend to engage in behavior that receives social recognition and to avoid behavior that leads to social disapproval, and this contributes to an individual's social integration. This leads us to the third dimension, SVSI, which is based on the fact that if the consumer perceives that a service strengthens friendships, provides the possibility of becoming more integrated in the group, or promotes better relationships at the social, professional or family levels, then the service will contribute to social integration, and naturally the individual will recognize personal value in the service. Most of the research in business values deals with individual values. However, to our knowledge, no study has dealt with assessing overall personal values as well as their dimensions in a service context. Our final results show that the scales adapted from the Schwartz list were excluded. A possible explanation is that although Schwartz builds on Rokeach work in order to explore individual values, its dimensions might be especially focused on analyzing societal values. As we are looking for individual dimensions, this might explain why the values inspired by the Schwartz list were excluded from the model. The hierarchical structure of the final scale presented in this paper also presents theoretical implications. Although we cannot claim to definitively capture the dimensions of service personal values, we believe that we come close to capturing these overall evaluations because the second-order factor extracts the underlying commonality among dimensions. In addition to obtaining respondents' evaluations of the dimensions, the second-order factor model captures the common variance among these dimensions, reflecting the respondents' overall assessment of service personal values. Towards this fact, we expect that the service personal values conceptualization and measurement scale presented here contributes to both business values literature and the service marketing field, allowing for the delineation of strategies for adding value to services. This new scale also presents managerial implications. The SERPVAL dimensions give some guidance on how to better pursue a highly service-oriented business strategy. Indeed, the SERPVAL scale can be used for benchmarking purposes, as this scale can be used to identify whether or not a firms' marketing strategies are consistent with consumers' expectations. Managerial assessment of the personal values of a service might be extremely important because it allows managers to better understand what customers want or value. Thus, this scale allows us to identify what services are really valuable to the final consumer; providing knowledge for making choices regarding which services to include. Traditional approaches have focused their attention on service attributes (as quality) and service consequences(as service value), but personal values may be an important set of variables to be considered in understanding what attracts consumers to a certain service. By using the SERPVAL scale to assess the personal values associated with a services usage, managers may better understand the reasons behind services' usage, so that they may handle them more efficiently. While testing nomological validity, our empirical findings demonstrate that the three SERPVAL dimensions are positively and significantly associated with satisfaction. Additionally, while service value to social integration is related only with loyalty, service value to peaceful life is associated with both loyalty and repurchase intent. It is also interesting and surprising that service value to social recognition appears not to be significantly linked with loyalty and repurchase intent. A possible explanation is that no mobile service provider has yet emerged in the market as a luxury provider. All of the Portuguese providers are still trying to capture market share by means of low-end pricing. This research has implications for consumers as well. As more companies seek to build relationships with their customers, consumers are easily able to examine whether these relationships provide real value or not to their own lives. The selection of a strategy for a particular service depends on its customers' personal values. Being highly customer-oriented means having a strong commitment to customers, trying to create customer value and understanding customer needs. Enhancing service distinctiveness in order to provide a peaceful life, increase social recognition and gain a better social integration are all possible strategies that companies may pursue, but the one to pursue depends on the outstanding personal values held by the service customers. Data were gathered from 284 respondents in the korean discount store and online shopping mall market. This research proposed 3 hypotheses on 6 latent variables and tested through structural equation modeling. 6 alternative measurements were compared through statistical significance test of the 6 paths of research model and the overall fitting level of structural equation model. and the result was successful. and Perceived quality more positively influences service personal value when NFC is high than when no NFC is low in the off-line market. The results of the study indicate that service quality is properly modeled as an antecedent of service personal value. We consider the research and managerial implications of the study and its limitations. In sum, by knowing the dimensions a consumer takes into account when choosing a service, a better understanding of purchasing behaviors may be realized, guiding managers toward customers expectations. By defining strategies and actions that address potential problems with the service personal values, managers might ultimately influence their firm's performance. we expect to contribute to both business values and service marketing literatures through the development of the service personal value. At a time when marketing researchers are challenged to provide research with practical implications, it is also believed that this framework may be used by managers to pursue service-oriented business strategies while taking into consideration what customers value.

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Effects of Science Education and Sustainable Development Education on High School Students' Worldviews (과학교육과 지속가능발전교육 접목 프로그램이 고등학생의 세계관에 미치는 영향)

  • JI, Dukyoung;Son, Yeon-A
    • Journal of the Korean Society of Earth Science Education
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    • v.13 no.3
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    • pp.253-269
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    • 2020
  • The study developed and analyzed programs that incorporate observable worldviews-based science education and education for sustainable development(ESD) in science classes to emphasize integration with the background of the times and achieve effective goals of science education aimed at cultivating scientific literacy. As a result of applying the program to actual high school students, students were able to see the transition to the worldviews of ecology in the process of considering various values and making decisions by identifying their own values. Students' worldviews were found to be at odds during the process of identifying their worldviews and approaching values in various aspects of the class due to the conflicting values of each curriculum and teacher worldviews. In the area of individual values, the worldviews should be applied in science education and understanding of the worldviews of teachers and curriculum contents is also required. Through this study, we hope that access to the area of individual values represented by the worldview in science education will help students change fundamental.

Sexual Adjustment Process of Individuals with Spinal cord Injury (척수 장애인의 성적 적응 경험)

  • Kang, Hyun-Sook;Koh, Jung-Eun;Suh, Yeon-Ok;Yee, Oon-Hee
    • The Korean Journal of Rehabilitation Nursing
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    • v.3 no.1
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    • pp.80-97
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    • 2000
  • The purpose of this study is to identify and describe a process of sexual adjustment of individuals with spinal cord injury: and to describe and explore positive and negative influences on the adjustment process. This qualitative study was conducted with 10 Korean individuals with spinal cord injury who had been physically disabled for more than one year. Data were collected and analysed at a same time using grounded theory method. Major categories of this study showed a process how the individuals with spinal cord injury adjust to their individual life as sexual beings. The process included and individual responses to the behavioral efforts including and . Initially physical aspects of sexuality seemed to be affected by spinal cord injuries. The changed physical aspects then influenced other aspects of their sexual life. Life satisfaction of each individual as a sexual being revealed as very subjective. It could be defined according to how the individual approved their sexual life no matter what and how much behavioral effort the person had done. In this study 3 types of sexual adjustment aspects were explored: 'Active adjustment' 'Passive adjustment' 'Maladjustment'. There were negative and positive factors influencing the adjustment process of individuals with spinal cord injury. Those factors might come from themselves, from families, or from social situations. Findings of this study suggested that sexual life of individuals with spinal cord injury should not be understood as a physical or behavioral matter. It was a combination of physical, psychological and social aspects of life. Therefore, appropriate rehabilitation programs for the sexual adjustment of individuals with spinal cord injury need to concern heterogeneous life values of them and obtain individualized services for each individual at a different stage of the sexual adjustment process.

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Accuracy of combination rules and individual effect correlation: MDOF vs SDOF systems

  • Reyes-Salazar, Alfredo;Valenzuela-Beltran, Federico;de, Leon-Escobedo, David;Bojorquez, Eden;Lopez-Barraza, Arturo
    • Steel and Composite Structures
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    • v.12 no.4
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    • pp.353-379
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    • 2012
  • The accuracy of the 30% and SRSS rules, commonly used to estimate the combined response of structures, and some related issues, are studied. For complex systems and earthquake loading, the principal components give the maximum seismic response. Both rules underestimate the axial load by about 10% and the COV of the underestimation is about 20%. Both rules overestimate the base shear by about 10%. The uncertainty in the estimation is much larger for axial load than for base shear, and, for axial load, it is much larger for inelastic than for elastic behavior. The effect of individual components may be highly correlated, not only for normal components, but also for totally uncorrelated components. The rules are not always inaccurate for large values of correlation coefficients of the individual effects, and small values of such coefficients are not always related to an accurate estimation of the response. Only for perfectly uncorrelated harmonic excitations and elastic analysis of SDOF systems, the individual effects of the components are uncorrelated and the rules accurately estimate the combined response. In the general case, the level of underestimation or overestimation depends on the degree of correlation of the components, the type of structural system, the response parameter, the location of the structural member and the level of structural deformation. The codes should be more specific regarding the application of these rules. If the percentage rule is used for MDOF systems and earthquake loading, at least a value of 45% should be used for the combination factor.

A Study on the Performance of CSR Activities Participation: Focusing on Korean Firms in China (CSR활동 참여성과 연구: 중국시장의 한국기업을 대상으로)

  • Jiang, Jing;Lee, Hyoung-Taek
    • Korea Trade Review
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    • v.42 no.2
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    • pp.369-390
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    • 2017
  • The view of social responsibility activities from the pioneer studies found that most research is mainly limited to the corporate social responsibility activities. The related studies on the individual level are very few. Therefore, it is very necessary to make a clearer and more systematic empirical research for the global companies whose employees are directly involved in the companies' social responsibility activities. In order to find the relationship between variables, we collected data from chinese employee of Korean firms which located in China. The result of empirical test is as follows; First, the social responsibility activities of the individual level have a significant positive effect on the employees' job satisfaction and organization inputs. In other words, social responsibility activities could improve the employee's job satisfaction and organization inputs. Second, innovative organizational culture of South Korean companies has a significant positive effect on the individual level social responsibility activities. Third, transformational leadership of the CEO in South Korean have no effect on personal level social responsibility activities. Fourth, the CEO'S ethical values have great positive effect on personal level of social responsibility activities. Through the analysis we can see, in the process of global corporate implicating social responsibility activities, the CEO'S ethical values are more important than the transformational leadership of the CEO. Finally, in the relationship between the employees' personal ethical values and personal social responsibility activities, the employees' personal ethical values in South Korean companies have great positive effect on the personal level social responsibility activities.

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The Study of Sugar Analysis in Licorice Extract by HPLC (HPLC를 이용한 감초 추출물의 당 분석법 연구)

  • Kwon Young-Ju;Jang Gi-Chul;Rah Hyo-Hwan;Kim Yong-Ha;Rhee Moon-Su
    • Journal of the Korean Society of Tobacco Science
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    • v.27 no.1 s.53
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    • pp.114-119
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    • 2005
  • The study was carried out to develope quantitative analysis method of individual sugars in licorice extract. Individual sugars were analyzed by HPLC equipped with Refractive Index(RI) Detector. R values of sucrose and glucose were 1.0000 and R values of fructose and maltose were 0.9999. Standard calibration curve showed good linearity. Detection limit of sugars was in the range of 1.58 to 3.92 ${\mu}g$. Recovery rate of fructose, glucose, sucrose and maltose was $99.4\~102.2\%,\;92.3\~97.9\%,\;99.4\~102.0\%,\;91.1\~101.0$ respectively. Measure uncertainty was calculated to confirm trust and accuracy of analytical results. Main uncertainty factors were standard purity and HPLC replication injection. In $95\%$ trust level expanded uncertainty of sugars in licorice extract were fructose $1.98\pm0.047,\;glucose\;1.32\pm0.065,\;sucrose\;11.69\pm1.177,\;maltose\;1.06\pm0.042\;g/100\;g$.

IDENTIFICATION CODE OF INTERSTELLAR CLOUDS WITHIN IRAF

  • Lee, Young-Ung;Jung, Jae-Hoon;Kim, Hyun-Goo
    • Publications of The Korean Astronomical Society
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    • v.12 no.1
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    • pp.185-196
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    • 1997
  • We present a code which identifies individual clouds in crowded region using IMFORT interface within Image Reduction and Analysis Facility (IRAF). We define a cloud as an object composed of all pixels in longitude, latitude, and velocity that are simply connected and that lie above some threshold temperature. The code searches the whole pixels of the data cube in efficient way to isolate individual clouds. Along with identification of clouds it is designed to estimate their mean values of longitudes, latitudes, and velocities. In addition, a function of generating individual images (or cube data) of identified clouds is added up. We also present identified individual clouds using a $^{12}CO$ survey data cube of Galactic Anticenter Region (Lee et al. 1997) as a test example. We used a threshold temperature of $5\sigma$ rms noise level of the data With a higher threshold temperature, we isolated subclouds of a huge cloud identified originally. As the most important parameter to identify clouds is the threshold value, its effect to the size and velocity dispersion is discussed rigorously.

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An Analysis of Phonetic Parameters for Individual Speakers (개별화자 음성의 특징 파라미터 분석)

  • Ko, Do-Heung
    • Speech Sciences
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    • v.7 no.2
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    • pp.177-189
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    • 2000
  • This paper investigates how individual speakers' speech can be distinguished using acoustic parameters such as amplitude, pitch, and formant frequencies. Word samples from fifteen male speakers in their 20's in three different regions were recorded in two different modes (i.e., casual and clear speech) in quiet settings, and were analyzed with a Praat macro scrip. In order to determine individual speakers' acoustical values, the total duration of voicing segments was measured in five different timepoints. Results showed that a high correlation coefficient between $F_1\;and\;F_2$ in formant frequency was found among the speakers although there was little correlation coefficient between amplitude and pitch. Statistical grouping shows that individual speakers' voices were not reflected in regional dialects for both casual and clear speech. In addition, the difference of maximum and minimum in amplitude was about 10 dB which indicates a perceptually audible degree. These acoustic data can give some meaningful guidelines for implementing algorithms of speaker identification and speaker verification.

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Optimal Design of Mold Layout and Packing Pressure for Automobile TCU Connector Cover Based on Injection Molding Analysis and Desirability Function Method (사출성형 해석과 선호함수법에 기초한 자동차 TCU 커넥터 커버의 금형 레이아웃 및 보압의 최적 설계)

  • Park, Jong-Cheon;Yu, Man-Jun
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.19 no.9
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    • pp.1-8
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    • 2020
  • In this study, the optimal design of the multi-cavity mold layout and packing pressure for the automobile TCU connector cover is determined based on the injection molding analysis and the desirability function method for multi-characteristic optimization. The design characteristics to be optimized are the warpage and sink marks of the product, the scrap of the feed system, and the clamping force. The optimal design is determined by performing injection molding analysis and desirability analysis for design alternatives defined by a complete combination of five mold layouts and six-level packing pressure. The optimal design shows that the desirability values for individual characteristics are quite high and balanced, and the resulting values of individual characteristics are satisfactorily low.

MEASURING CROWN PROJECTION AREA AND TREE HEIGHT USINGLIDAR

  • Kwak Doo-Ahn;Lee Woo-Kyun;Son Min-Ho
    • Proceedings of the KSRS Conference
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    • 2005.10a
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    • pp.515-518
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    • 2005
  • LiDAR(Light Detection and Ranging) with digital aerial photograph can be used to measure tree growth factors like total height, height of clear-length, dbh(diameter at breast height) and crown projection area. Delineating crown is an important process for identifying and numbering individual trees. Crown delineation can be done by watershed method to segment basin according to elevation values of DSMmax produced by LiDAR. Digital aerial photograph can be used to validate the crown projection area using LiDAR. And tree height can be acquired by image processing using window filter$(3cell\times3cell\;or\;5cell\times5cell)$ that compares grid elevation values of individual crown segmented by watershed.

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