• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.135-158
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• 2016

Purpose Virtual communities change the way people communicate and share information. The purpose of this paper is to find how internet social capital and individual motivations influence the information sharing in virtual communities. This study considers the social capital theory, individual motivations, information sharing, and community promotion to construct a theoretical model. Design/methodology/approach Social capital focuses on three dimensions that include 6 factors: social interaction ties, centrality, shared language, shared vision, trust and reciprocity. Individual motivations include 2 factors: reputation and enjoy helping. To confirm the research model and the hypotheses, 426 effective questionnaires were used for the final analysis. Findings The result of data analysis demonstrates that social interaction ties, centrality, shared language, trust, and reciprocity were significant in affecting information sharing behaviors. However, reputation, enjoy helping, and shared vision does not appear to have a significant influence on information sharing behaviors. The information sharing was positively related to community promotion.

• 한국경영과학회지
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• 제37권1호
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• pp.73-88
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• 2012

This study examines the role of perceived feedback and motivations on the use for contribution in Knowledge Management Systems (KMS). An individual expects responses from others when he or she posts the knowledge or questions of soliciting knowledge in KMS. If an individual posts a message and there are many responses, motivation to use KMS will develop. Prior research has considered feedback a potential factor that would affect an individual's motivation, such as self-efficacy, but there is few prior works that have tested empirically on how feedback can influence an individual's motivations as well as the use for contribution in KMS. Perceived feedback can be categorized into feedback on posted knowledge and feedback on knowledge request postings. The results of the study show that motivations such as organizational reward, knowledge self-efficacy, and enjoyment of helping, except for social reward, are associated with the use for contribution. Our results also show that among perceived feedback, feedback on posted knowledge affects motivation and use for contribution while feedback on knowledge request postings directly influences the use for contribution.

• Asia pacific journal of information systems
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• 제28권2호
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• pp.114-132
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• 2018

Quantified-self technologies (QSTs) provide functions for users to collect, track, and monitor personal data for self-reflection and acquisition of self-knowledge. Although QSTs require prolonged use to reap the attendant benefits, many users stop using their devices or tracking within weeks or months. To address this issue, this study seeks to determine ways to sustain the use of QSTs. Combining motivational affordance theory with technology continuance theory, this study develops a theoretical model that accounts for an individual's continued intention to use a QST. Within the proposed model, unique QST affordances were identified as antecedents of individual motivation in relation to technology continuance, and their different roles in stimulating hedonic, utilitarian, and eudaimonic motivations were examined. The model was tested using data collected from 180 QST users. Results demonstrate that although utilitarian and eudaimonic motivations are complementary forces in determining continuance intention, hedonic motivation loses its predictive power in favor of eudaimonic motivation. Tracking, visualizing, and sharing affordances play different roles in elevating user motivations. The sharing affordance does not influence utilitarian and eudaimonic motivations, but it positively influences hedonic motivation. This research contributes to the literature on technology continuance by shifting scholarly attention from hedonic-utilitarian duality to eudaimonic motivation, characterized by meaning, self-growth, and pursuit of excellence.

• Journal of Information Science Theory and Practice
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• 제5권3호
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• pp.48-60
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• 2017

The purpose of this paper is to understand the profiles of users and their motivations in sharing research articles on Twitter. The goal is to contribute to the understanding of Twitter as a new altmetric measure for assessing impact of research articles. In this paper, we extended the previous study of tweet motivations by finding out the profiles of twitter users. In particular, we examined six characteristics of users: gender, geographic distribution, academic, non-academic, individual, and organization. Out of several, we would like to highlight here three key findings. First, a great majority of users (86%) were from North America and Europe indicating the possibility that, if in general, tweets for research articles are mainly in English, Twitter as an alternative metric has a Western bias. Second, several previous altmetrics studies suggested that tweets, and altmetrics in general, do not indicate scholarly impact due to their low correlation with citation counts. This study provides further details in this aspect by revealing that most tweets (77%) were by individual users, 67% of whom were nonacademic. Therefore, tweets mostly reflect impact of research articles on the general public, rather than on academia. Finally, analysis from profiles and motivations showed that the majority of tweets (from 42% to 57%) in all user types highlighted the summary or findings of the article indicating that tweets are a new way of communicating research findings.

• 아태비즈니스연구
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• 제14권4호
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• pp.163-174
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• 2023

Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

• 서비스연구
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• 제14권3호
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• pp.60-78
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• 2024

소셜 네트워크 서비스(SNS)는 사회적 상호작용의 범위, 경계 및 역동성을 근본적으로 변화시켜 개인의 일상적인 커뮤니케이션에 필수적인 부분이 되었으며, 개인 및 조직의 의사결정 과정에도 중대한 변화를 가져왔다. 선행 연구들은 개인의 동기가 SNS에서 여행 경험 공유 행동에 중요한 영향을 미친다는 점에 동의했지만, 다양한 동기에 대한 심층적인 실증연구가 여전히 필요하다. 또한, 사회적 자본과 동기 간의 구조적 관계를 조사한 실증 연구는 아직 미흡한 실정이다. 이러한 연구의 공백을 메우기 위해, 이 연구는 두 가지 유형의 사회적 자본(연결적 사회적 자본, 결속적 사회적 자본)이 개인의 동기(개인적 성취 및 자아실현 동기, 이타적 동기)에 어떤 영향을 미치며, 이것이 SNS에서 여행 경험 공유 행동에 어떻게 기여하는지를 검증하고자 연구 모델을 개발했다. 2021년 3월 3일부터 17일까지 온라인 설문조사를 실시했으며, 데이터 분석에는 516개의 응답이 포함되었다. 구조방정식을 적용하여 연구 모델의 가설을 검증했다. 이 연구는 동기와 사회적 자본 개념 간의 관계를 종합적으로 탐구하여, 관광객들이 왜 SNS에 자신의 여행 경험을 공유하는지에 대한 설명을 확장하였다.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• 복식문화연구
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• 제25권3호
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• pp.327-339
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• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.92-124
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• 2022

Providing services using kiosks is actively carried out between suppliers and consumers. These service processes have recently begun to play a dominant role in transactions. However, previous self-service technology (SST) studies or kiosks have not fully reflected the changing environment surrounding these different technologies. To cover the updated business environments, we combined qualitative and quantitative research methods. Through qualitative research and a review of previous studies, the variables emphasized as motivations and constraints for kiosks use and those that can be newly illuminated were selected for this study. We then applied the variables to the research model to assess their influence. In terms of the motivations for using kiosks, the results suggest that perceived usefulness and compatibility as service quality, forced use, and perceived service providers' efficiency as provider polices, absorptive capacity, and habit as an individual characteristic and social influence as a subjective norm have a significant effect on the attitude toward kiosks. In terms of constraints, difficult to use and need for interaction predicts the attitude toward kiosks. Attitude toward kiosks, perceived behavioral control, and social influence are directly related to the intention to use kiosks. Lastly, intention to use kiosks plays a significant role as an antecedent of revisit intention. Using these empirical results, we propose both academic and practical implications for future kiosks use.

• 지식경영연구
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• 제14권2호
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• pp.71-88
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• 2013

The aim of this study was to investigate why people voluntarily contribute knowledge to others, primarily strangers, in the electronic network of practice for job examination expected potential competing. This paper is organized as follows. First, we introduce the electronic network of practice which is the knowledge sharing community for job examination, and discuss the key issues for understanding knowledge sharing in these networks on the basis of individual motivations, relational capital, sense of community, and sense of rivalry to develop a research model for this study. To test the proposed research model, we adopted the survey method for data collection, and examined our hypotheses by applying the multiple regression analysis method to the collected data. Our unit of analysis was the individual. The findings of this study show that the intention of knowledge sharing is influenced by the reputation and the enjoy helping as the factors of individual motivations, by the reciprocity as the factor of relational capital, and by a sense of rivalry as a psychological factor. Lastly, contributions of this study and future research opportunities are also discussed.