• Title/Summary/Keyword: Individual Motivations

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The Effects of Social Capital and Individual Motivations on Information Sharing and Community Promotion: Focused on a Chinese Virtual Community (사회적 자본과 개인 동기가 정보공유와 커뮤니티 촉진에 미치는 영향: 중국의 가상커뮤니티를 중심으로)

  • Kim, Jongki;Dai, Shuang;Kim, Jeahyun
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.135-158
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    • 2016
  • Purpose Virtual communities change the way people communicate and share information. The purpose of this paper is to find how internet social capital and individual motivations influence the information sharing in virtual communities. This study considers the social capital theory, individual motivations, information sharing, and community promotion to construct a theoretical model. Design/methodology/approach Social capital focuses on three dimensions that include 6 factors: social interaction ties, centrality, shared language, shared vision, trust and reciprocity. Individual motivations include 2 factors: reputation and enjoy helping. To confirm the research model and the hypotheses, 426 effective questionnaires were used for the final analysis. Findings The result of data analysis demonstrates that social interaction ties, centrality, shared language, trust, and reciprocity were significant in affecting information sharing behaviors. However, reputation, enjoy helping, and shared vision does not appear to have a significant influence on information sharing behaviors. The information sharing was positively related to community promotion.

An Empirical Analysis of the Relationships among Perceived Feedback, Motivation, and Use for Contribution in Knowledge Management Systems (지식관리시스템에서 지각된 피드백, 동기, 지식기여 간의 관계에 대한 실증분석)

  • Kang, Hee-Taek;Oh, Han-Mo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.1
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    • pp.73-88
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    • 2012
  • This study examines the role of perceived feedback and motivations on the use for contribution in Knowledge Management Systems (KMS). An individual expects responses from others when he or she posts the knowledge or questions of soliciting knowledge in KMS. If an individual posts a message and there are many responses, motivation to use KMS will develop. Prior research has considered feedback a potential factor that would affect an individual's motivation, such as self-efficacy, but there is few prior works that have tested empirically on how feedback can influence an individual's motivations as well as the use for contribution in KMS. Perceived feedback can be categorized into feedback on posted knowledge and feedback on knowledge request postings. The results of the study show that motivations such as organizational reward, knowledge self-efficacy, and enjoyment of helping, except for social reward, are associated with the use for contribution. Our results also show that among perceived feedback, feedback on posted knowledge affects motivation and use for contribution while feedback on knowledge request postings directly influences the use for contribution.

Sustaining the Use of Quantified-Self Technology: A Theoretical Extension and Empirical Test

  • Ayoung Suh
    • Asia pacific journal of information systems
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    • v.28 no.2
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    • pp.114-132
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    • 2018
  • Quantified-self technologies (QSTs) provide functions for users to collect, track, and monitor personal data for self-reflection and acquisition of self-knowledge. Although QSTs require prolonged use to reap the attendant benefits, many users stop using their devices or tracking within weeks or months. To address this issue, this study seeks to determine ways to sustain the use of QSTs. Combining motivational affordance theory with technology continuance theory, this study develops a theoretical model that accounts for an individual's continued intention to use a QST. Within the proposed model, unique QST affordances were identified as antecedents of individual motivation in relation to technology continuance, and their different roles in stimulating hedonic, utilitarian, and eudaimonic motivations were examined. The model was tested using data collected from 180 QST users. Results demonstrate that although utilitarian and eudaimonic motivations are complementary forces in determining continuance intention, hedonic motivation loses its predictive power in favor of eudaimonic motivation. Tracking, visualizing, and sharing affordances play different roles in elevating user motivations. The sharing affordance does not influence utilitarian and eudaimonic motivations, but it positively influences hedonic motivation. This research contributes to the literature on technology continuance by shifting scholarly attention from hedonic-utilitarian duality to eudaimonic motivation, characterized by meaning, self-growth, and pursuit of excellence.

Who are Tweeting Research Articles and Why?

  • Htoo, Tint Hla Hla;Na, Jin-Cheon
    • Journal of Information Science Theory and Practice
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    • v.5 no.3
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    • pp.48-60
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    • 2017
  • The purpose of this paper is to understand the profiles of users and their motivations in sharing research articles on Twitter. The goal is to contribute to the understanding of Twitter as a new altmetric measure for assessing impact of research articles. In this paper, we extended the previous study of tweet motivations by finding out the profiles of twitter users. In particular, we examined six characteristics of users: gender, geographic distribution, academic, non-academic, individual, and organization. Out of several, we would like to highlight here three key findings. First, a great majority of users (86%) were from North America and Europe indicating the possibility that, if in general, tweets for research articles are mainly in English, Twitter as an alternative metric has a Western bias. Second, several previous altmetrics studies suggested that tweets, and altmetrics in general, do not indicate scholarly impact due to their low correlation with citation counts. This study provides further details in this aspect by revealing that most tweets (77%) were by individual users, 67% of whom were nonacademic. Therefore, tweets mostly reflect impact of research articles on the general public, rather than on academia. Finally, analysis from profiles and motivations showed that the majority of tweets (from 42% to 57%) in all user types highlighted the summary or findings of the article indicating that tweets are a new way of communicating research findings.

Effects of Moral Motivation and Driving Distance on the Perceived Usefulness and Purchase Intention of Electric Vehicles (소비자의 도덕적 동기와 주행 거리가 전기 자동차의 유용성 지각 및 구매의도에 미치는 영향)

  • Min-Kyung Choy
    • Asia-Pacific Journal of Business
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    • v.14 no.4
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    • pp.163-174
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    • 2023
  • Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus

  • Li, Yuhao;Wang, Kanliang
    • Asia pacific journal of information systems
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    • v.25 no.4
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    • pp.719-745
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    • 2015
  • Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

A hierarchical model of self-determined motivation for thrift shopping behavior

  • Oh, Keunyoung;Choi, Yun-Jung
    • The Research Journal of the Costume Culture
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    • v.25 no.3
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    • pp.327-339
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    • 2017
  • A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

A Mixed-Method Approach to Explore the Motivations and Constraints of Kiosks Consumers

  • Taehyee Um;Hyunji Kim;Jumi RHee;Namho Chung
    • Asia pacific journal of information systems
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    • v.32 no.1
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    • pp.92-124
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    • 2022
  • Providing services using kiosks is actively carried out between suppliers and consumers. These service processes have recently begun to play a dominant role in transactions. However, previous self-service technology (SST) studies or kiosks have not fully reflected the changing environment surrounding these different technologies. To cover the updated business environments, we combined qualitative and quantitative research methods. Through qualitative research and a review of previous studies, the variables emphasized as motivations and constraints for kiosks use and those that can be newly illuminated were selected for this study. We then applied the variables to the research model to assess their influence. In terms of the motivations for using kiosks, the results suggest that perceived usefulness and compatibility as service quality, forced use, and perceived service providers' efficiency as provider polices, absorptive capacity, and habit as an individual characteristic and social influence as a subjective norm have a significant effect on the attitude toward kiosks. In terms of constraints, difficult to use and need for interaction predicts the attitude toward kiosks. Attitude toward kiosks, perceived behavioral control, and social influence are directly related to the intention to use kiosks. Lastly, intention to use kiosks plays a significant role as an antecedent of revisit intention. Using these empirical results, we propose both academic and practical implications for future kiosks use.

Study on factors affecting the intention of knowledge sharing in the electronic network of practice for job examination (온라인 채용시험정보 커뮤니티 내에서 지식공유의도에 영향을 미치는 요인에 관한 연구)

  • Jeon, Hyeon-Gyu;Kim, Min-Yong
    • Knowledge Management Research
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    • v.14 no.2
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    • pp.71-88
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    • 2013
  • The aim of this study was to investigate why people voluntarily contribute knowledge to others, primarily strangers, in the electronic network of practice for job examination expected potential competing. This paper is organized as follows. First, we introduce the electronic network of practice which is the knowledge sharing community for job examination, and discuss the key issues for understanding knowledge sharing in these networks on the basis of individual motivations, relational capital, sense of community, and sense of rivalry to develop a research model for this study. To test the proposed research model, we adopted the survey method for data collection, and examined our hypotheses by applying the multiple regression analysis method to the collected data. Our unit of analysis was the individual. The findings of this study show that the intention of knowledge sharing is influenced by the reputation and the enjoy helping as the factors of individual motivations, by the reciprocity as the factor of relational capital, and by a sense of rivalry as a psychological factor. Lastly, contributions of this study and future research opportunities are also discussed.

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The Effect of SNS Users' Use Motivations on Using SNS and Recognizing Characteristics of SNS Messages: Focused on the Comparison among 'Facebook', 'Twitter', 'Cyworld', and 'Me2day' (소셜네트워크서비스의 이용동기가 실제 이용과 메시지 특성 인식에 미치는 영향: '페이스북', '트위터', '싸이월드', '미투데이'의 비교를 중심으로)

  • Kim, Wi-Geun;Choi, Min-Jae
    • Korean journal of communication and information
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    • v.60
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    • pp.150-171
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    • 2012
  • According to the result of the online survey of SNS users, SNS users' use motivations consist of 'information', 'participation', and 'interaction'. SNS use motivations explain characteristics of an individual SNS very well. SNS users that aim to collect information use much more the SNS for communication like 'Twitter' and 'Me2day' than other SNS. SNS users that aim to participate in communication through SNS use much more 'Cyworld' that is joined by the most subscriber. And SNS users that aim to interact with other users use much more the SNS for network like 'Facebook' and 'Cyworld'. This tendency can also be seen in the use hours and access times of SNS by SNS use motivations. Meanwhile, the SNS Users that aim to collect information and interact with other users positively rate SNS messages. On the other hand, the SNS Users that aim to participate in communication through SNS negatively rate those. This confirms that SNS use motivations affect SNS users' recognition of SNS messages.

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