• Information Systems Review
• /
• v.22 no.4
• /
• pp.115-134
• /
• 2020

Previous studies on willingness to pay for digital content have mainly focused on audience factors and individual level. To complement the limitation of previous research, this study conducts a multilevel analysis to find the factors influence digital content purchases considering two axes: audience/media factors and individual/household levels. Using a sample of 10,172 individuals within 4,313 households, the analysis results show individual media factors including theater-going, experience with cloud services, and multi-screen service usage have the greatest effects on digital content purchases. At the household level, the media ownership factors that the number of laptops, wireless routers, and tablets have a greater influence than audience factors such as household size or household income. Our findings help scholars to enhance the understanding of individuals' media use considering household environmental factors and shed light on the importance of multi-screen service usage, and content providers to improve their digital content sales using multi-screen environment.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.1
• /
• pp.155-166
• /
• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• Journal of Families and Better Life
• /
• v.27 no.6
• /
• pp.13-20
• /
• 2009

This study investigates the effects of individual and classroom variables on peer victimization through the use of multi-level models. The participants were 297 preschool children recruited from preschools. Teachers completed rating scales that assessed peer victimization, aggression, and prosocial behaviors. Peer nomination was used to measure social preference and friendship. The results showed that the aggression level of classrooms as well as social preference and friendship were associated with peer victimization. The findings imply that the individual as well as the social context should be considered before preventive intervention programs for peer victimization are implemented.

• Korean Journal of Health Education and Promotion
• /
• v.12 no.2
• /
• pp.146-161
• /
• 1995

This study is an effort to bring our attention to social dependence on alcohol, focusing on previous studies of drinking behaviors. Although drinking behavior and problems must be understood in a biopsychosocial framework, a certain aspect is often ignored in alcohol research. A few attention has been paid to social aspect of alcohol abuse or dependence. Social processes of drinking behavior deserve to have same attention as other aspects, psychological and physical aspects of the behavior. Literature show that the interdependence among group members exists to regulate individual's drinking behavior. Such social interactions tend to control drinking level for individual in terms of amounts, frequency, and preference. The drinking level tends to be dependent on desires for heavy drinkers, ignoring variabilities of individual's sensitivity to alcohol. However, such a heavy-oriented tendency in drinking behavior may have different patterns which are function of normative orientation of alcohol. negotiation among group members, and ethnoreligious characteristics. Perspectives from conflict tradition and symbolic interactionism are welcomed to illuminate multi-dimentional aspects of social dependence. Policy implication were discussed from public health perspective.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2005.05a
• /
• pp.367-371
• /
• 2005

Social noise survey on multiple residential noises such as nut impact, air-borne, bathroom, drainage and traffic noises was conducted to investigate major variables affecting the overall satisfaction for noise environment The effect of individual noise perception on the evaluation of the overall noise environment was investigated through a questionnaire survey on annoyance, disturbance and noise sensitivity. Auditory experiments was also undertaken to determine noise level according to the percent of satisfaction for individual noise source. As a result of survey, it was found that satisfaction for floor impact noise most greatly affects the overall satisfaction for noise environment and annoyance most greatly affects the satisfaction for individual noise sources. Result of auditory experiment showed that the noise level of floor impact noise by bang machine, airborne, drainage and traffic noise corresponding to 50% satisfaction is 44dB($L_{i,Fmax,AW}$) and 40dBA, respectively.

• Journal of the Korean Home Economics Association
• /
• v.31 no.2
• /
• pp.97-109
• /
• 1993

The purpose of this study is to investigate the perceptional degree of Stress on family life events, and find out that family enviornment variables and individual resources among the family resources have effected on Stress. For the data, 316 mothers who first child is preschool were selected. The data were analysed with the spss pc+ program using M, SD, Factor analysis, one-way analysis of variance, Regression. The main results are as follows; First, the perceptional degree of stress is relatively middle. Second, among the family enviornmental variables mother's age, mother's educational level, father's educational level, mother's job have influence on the stress. Third, among the individual variables health, self-esteem have on the stress.

• Journal of the Korean Home Economics Association
• /
• v.37 no.1
• /
• pp.29-44
• /
• 1999

The objectives of this study are (1) to identify sub-areas of the pro-environmental behavior, (2) to examine the level of the pro-environmental attitude and behavior, (3) to examine the degree of inconsistency between attitude and behavior, and (4) to investigate the reasons of the inconsistency. Data was collected from the questionnares with 299 married men and 378 married women and the deep interviews with 10 married women. The major findings are follows : (1) The pro-environmental behavior can be classified into 2 sub-areas : social-oriented area and individual-oriented area. (2) The level of pro-environmental attitude and behavior in the social-oriented area is lower than those in individual-oriented area. (3) The attitude-behavior inconsistency in the social-oriented sub-area is stronger than that in the individual-oriented sub-area. (4) The reasons of the pro-environmental attitude-behavior inconsistency are the lack of the sincere environmental consciousness and the existence of the pro-environmental behavior restriction factors.

• Korean Journal of Child Studies
• /
• v.30 no.5
• /
• pp.225-243
• /
• 2009

This study analyzed the effects of dynamic assessment in terms of scaffolding group types and young children's measurement ability levels. Participants were five-year-old children in Busan divided into 2 experimental groups and control groups. The Assessment Tools for Young Children's Measurement Ability (Ko & Hwang, 2008) consisted of 4 sub tests for ‘length', 'width', and 'weight' concepts. Data were analyzed by t-test and ANOVA. Results showed significant differences between experimental and control groups in post-test scores, but no significant differences between individual and peer collaboration groups in amount of scaffolding. Significant improvements showed in all of the measurement ability level groups : individual higher, individual lower, peer collaboration higher and peer collaboration lower level scaffolding groups.

• Proceedings of the Korean Institute of Building Construction Conference
• /
• 2023.11a
• /
• pp.265-266
• /
• 2023

Recently, many disasters have occurred due to poor management of construction site. In addition, as legal regulations on safety management at construction sites are strengthened, its importance is being further emphasized. In relation to smart safety management technology, a study was introduced to build an analysis model through various safety-related data collected within construction companies. This model derives quantitative disaster risk about the site level through information related to past disasters and near misses. However, construction work is performed separately by work group of each partner company. There is a limitation in that individual workers cannot directly experience this analysis information. In this study, we propose a method to derive the safety disaster risk of individual work units from disaster risk of the site level. We expect that this study to be helpful for smart safety management technology of construction sites.

• Journal of Korean Academy of Nursing Administration
• /
• v.3 no.1
• /
• pp.37-50
• /
• 1997

The purpose of this study was to identify the gap between need-level and demonstration-level in nursing managerial competencies. In addition, the study proposes solutions to narrow this gap. The results of this study are as follows : 1) The mean score for need-level of each item was 4.0, and for demonstration-level, 3.5. This indicates that military hospital head nurses demonstrate a higher level of managerial competencies than the moderate level on all items. But items which were related to resource/ cost/ information managament, staff development management and professionalism management got relatively low ratings in the need-level. 2) The mean score for need-level of each category was 4.14, and for demonstration-level, 3.53. Categories on the individual dimension got a higher rating than categories on the group or organization dimension in both need-level and demonstration level. 3) The gap between need-level and demonstration-level appeared in all items(p<.05) and categories(p<.001). Although the gap was relatively low, it indicates that it is essential to plan a developmemt program for all nursing management competencies for military hospital head nurses. 4) There were significant differences in the gap between need-level and demonstration-level according to specific characteristics of the subjects. The gap did not appear in many categories on the individual dimension where the number of nursing staff was more than 10, a major grade, ICU head nurse or for head nurses having a long career. 5) Need-level and demonstration-level showed a difference according to specific characteristics of the subjects, because need-level and demonstration-level were higher where the number of nursing staff was more than 10, a major grade, and for ICU or Medical ward head nurses. The categories which showed need-level difference and demonstration-level differences according to specific characteristics of the subjects existed almostly completely in the group and organization dimension. Gap-level differences according to the number of hospital bed existed in only two categories. 6) The general causes of the gap were indicated to be 'Knowledge/ skill/ experience deficit', 'Limitation of rules and systems/ Inappropriate organizational environment' for most items, categories, and dimensions. The results of this study indicate that extensive competency developing strategies must be developed, because a gap was found in all items and categories. Specially, there is a need to concentrate attention on competencies in the group and organizational dimension which had a wider gap level. And it is important to take an individual approach according to the cause for each gap. In order to produce effective competency developing strategies, top managers must have sinsights into the importance of nursing staff development and nursing officer's efforts to develop themselves must be achieved. Further multi-dimensional(education, personnel-policy, nursing/ organizational environment) solutions to the gap must be developed and utilized.