• Asia Marketing Journal
• /
• v.17 no.2
• /
• pp.73-96
• /
• 2015

This paper investigates how servicescape perception influences customer experience quality in hedonic service settings. In addition to the direct effect of servicescape quality on customer experience quality, the indirect effects of servicescape quality on customer experience quality via employee-to-customer interaction quality and peer-to-peer interaction quality are also investigated. We collected data through a self-administered survey. The proposed relationships were tested using structural equation modeling. The results show that servicescape quality influences customer experience quality both directly and indirectly through employee-to-customer interaction quality and peer-to-peer interaction quality, and customer experience quality influences customer loyalty. Additionally, we find that the indirect path via peer-to-peer interaction quality is significant only in a low-satisfaction customer group. The indirect effect of servicescape quality perception through peer-to-peer interaction quality is significant only in low-satisfaction customer groups. Therefore, if evaluations for this indirect effect fall below an acceptable level, it should be addressed first before improving on other attributes. However, after this point, further improvements offer few if any gains; therefore, service firms should allocate their resources to quality improvements to other factors. This study is the first to investigate the indirect effects of servicescape quality on customer experience quality via peer-to-peer interaction quality in hedonic service settings. Additionally, this study demonstrates that the significance of this indirect effect applies only to a low-satisfaction customer group.

• The Korean Journal of Emergency Medical Services
• /
• v.25 no.2
• /
• pp.7-18
• /
• 2021

Purpose: This study aimed to present the learning items of indirect practice as an alternative means of ambulance riding practice. Methods: Twelve on-site professionals participated in testing the effectiveness of learning items of utility value in indirect experience practice among the recommended learning objectives of ambulance ride practice using the modified Delphi technique. To validate the learning objectives, the Delphi technique was used to check content validity, and analytic hierarchy process (AHP) analysis was used to analyze the weighting value. Results: As the learning goal of indirect experience practice replaced the ambulance riding practice, four items were derived in consideration of practicality. These items were consistent with the Delphi panel's consistency index, convergence, and agreement. The first learning item to consider was 'Prevention of infection and risk of infection.' Conclusion: The results of this study are meaningful in that they propose the learning items that can achieve the minimum educational goal through indirect experience practice as an alternative means of ambulance training.

• Journal of the Korean Society of Earth Science Education
• /
• v.8 no.3
• /
• pp.251-258
• /
• 2015

Ecosystems of the southwestern tidal flats in Korean peninsula have been seriously injured by human activities. The results are mainly due to the lack of public recognition and education on tidal flats. In particular, thoughtless visitors in tidal flats are giving rise up damages because of non-systematic experience programs to tidal flat ecosystems. Therefore, experience programs friendly to natural tidal flats are necessary as a plan to reserve tidal flats and to enhance the effects of environment education on the flats. Experience learning programs on tidal flats can divide into direct experience, indirect experience and local society works. Direct experience work must undergo tidal flats directly and consider on forming the flats with natural refinement functions. Indirect experience includes deeper knowledge on role, circumstance and ecosystems of the flats on the bases of direct experience on the flats. In addition, local society learning must have the feeling and understanding on socio-cultural characteristics of local society itself through above two works. Experience activity would be a kind of injuring one to tidal flats. However, appropriately planned experience and education works on tidal flats could be sustainable development to attract desirable human activity on coastal ecosystems.

• The Journal of the Korea Contents Association
• /
• v.15 no.11
• /
• pp.74-82
• /
• 2015

Crime inflicted harm to civilians. Crime inflicted direct damage and indirect damage. Crime affected the lives indirect damage caused by the fear of crime. Fear of crime has creating anxiety gives bad influence to a large number of citizens. It was studied to find the cause of the fear of crimes. As a result, the fear of crime affected the demographic characteristics and the direct and indirect experiences of crime. This study researched about physical environment and experience the effects of violence on the fear of crime. The analysis results, Chaotic environment has significant impacted direct and indirect experience of violence. And chaotic environment has significant impacted fear of crime. Comparison result, The indirect force experience the greatest affected fear of crime. Arranged in order of importance result, disorder, direct of violence experience influence on fear of crime. The study demonstrated that when the physical environment is the fear of crime reduction.

• Journal of the Korean Institute of Rural Architecture
• /
• v.14 no.4
• /
• pp.143-152
• /
• 2012

The purpose of this study was to provide practical data for proposing the housing environment support policy, fit for returners-to-village. For the purpose, this study focused the patterns of returners-to-village according to their experience of rural life, and their ways of settlement like planning and getting land and house. The questionnaires were answered by 91 persons who were living in Chungbuk area, and were analyzed chi-analysis on their socio-demographic characteristics according to experience of rural life, preparation of settlement and construction. The ANOVA were used to analyze their pattern of return according to experience, the period for getting house, and their satisfaction level of house size. The results were as follows. First, the returners showed differentiated tendency according to their experience of rural life, in their age, family life cycle, education level and income source after return. The experience of rural life explained the purpose of return and the living pattern after return. Direct experience group was mostly occupational farmer; indirect experience group mostly pursued good health & green life; non experience group mostly pursued green life. Second, the experience of rural life also explained differentiated tendency of returning preparation. In raising money, direct experience group mostly raised it privately but indirect or non experience group mostly used bank loan. Third, the returners mostly constructed new houses; non experience group almost constructed newly, but there were cases to utilize existing or vacant house in direct experience group, and indirect experience group favored existing house or remodeling of vacant house.

• Hwankyungkyoyuk
• /
• v.22 no.3
• /
• pp.72-82
• /
• 2009

The purpose of this study was to develope experience-education program for elementary students which use environmental resources and learning sources of Jeju island. This study designed developing framework of environmental education program for using local resources and developed experience-education program on the basis of it. Especially this program consisted of direct experience, indirect experience, and local community learning. This program consisted of five activities -'Jeju's water', 'Mecca of wind power', 'Rushing jellyfish', 'Ramsar wetland', and 'Searching the fossil'. Each activity themes was to use environmental resources of Jeju island. And this program had relationship with science, social studies, and ethics in the curriculum. The result of this study will serve to activate environmental education program for using local resources if we solve program's problem through application process.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.4
• /
• pp.983-992
• /
• 2021

This study aims to examine the impact of customer experience and customer engagement on customer satisfaction and customer loyalty in e-retailing in Indonesia. This study uses data from 512 respondents in six e-retailing namely; Bukalapak, Tokopedia, Lazada, Blibli, Shopee and Zalora which are often used by students at the Department of Management, Faculty of Economics and Business, Halu Oleo University of Indonesia. The structural model developed in this study was tested using Partial Least Squared (PLS). The results of the study found that there was a reciprocal relationship between customer experience and customer engagement. The results also found that customer experience and customer engagement have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction have a positive and significant effect on customer loyalty. In this study it was also found that customer experience has an indirect effect on customer satisfaction and customer loyalty through customer engagement, and customer engagement also has an indirect effect on customer satisfaction and customer loyalty through customer engagement. This study was focused on relationship between customer experience, customer engagement, satisfaction and loyalty. Therefore, future research is expected to be able to test the determinant factors of customer experience and customer engagement.

• Asia-Pacific Journal of Business
• /
• v.13 no.3
• /
• pp.157-170
• /
• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.

• Journal of the Korean Home Economics Association
• /
• v.33 no.4
• /
• pp.173-188
• /
• 1995

This study examined the characteristics of the relationship of HOME, sociodemographic variables and children's verbal ability at age four, five, six, Expecially this study investigated causal relationships amoong the variables which are supposed to affect children's verbal ability by children's age and sex. The subject of this study were 180 children and their mothers. Instruments included inventory of home stimulation(HOME), inventory of socio-demographic variables, inventory of the children's verbla ability. The results obtained from this study were as follows : 1. For the most part, HOME and socio-demographic variables had a significant positive correlation with children's verbal ability. 2. The variables that significantly predicted children's verbal ability differed according to children's age and sex. That is, play materials, breadth of experience and economic status of the home were predictive of boy's verbal ability at age four, while aspects of physical environment, breadth of experience were predictive at age five, fostering maturity and independence, parent's education were predictive at age six. And developmental stimulation and breadth of experience were predictive of girl's verbal ability at age four, while developmental stimulation, economic status of the home were predictive at age five, developmental stimulation and play materials were predictive at age six. 3. the results of the analysis of the causal model showed that the kind of variables that affected children's verbal ability directly differed according to children's age and sex. That is, indirect stimulation and direct stimulation affected boy's verbal ability directly at age four and five, while indirect stimulation and parent's education affected boy's verbal ability at age six. And indirect stimulation, direct stimulation, emotional climate of the home affected girl's verbal ability directly at age four, while direct stimulation, economic status of the home, indirect stimulation affected directly at age five, parent's education, indirect stimulation and direct stimulation affected girl's verbal ability at age six. 4. Another causal model of the HOME, socio-demographic variables affecting children's verbal ability showed that total HOME scores more significantly affected boys and girl's verbal ability directly than socio-demographic variables at all ages.

• Journal of Venture Innovation
• /
• v.5 no.2
• /
• pp.35-48
• /
• 2022

This study was conducted to analyze the effect on entrepreneurial intention and empirically analyze which factors have the greatest influence. To this end, self-achievement motivation, indirect experience, role model, awareness of entrepreneurs, and fear of business failure were set as independent variables as factors influencing entrepreneurial intention. In order to empirically analyze this, 399 valid samples for the general public were analyzed. SPSS 25.0 was used for statistical analysis. As a result of the empirical analysis of this study, self-achievement motivation, indirect experience, role model, awareness of entrepreneurs, and fear of business failure all had a positive and significant effect on entrepreneurial intention. The results of this study confirmed that self-achievement motivation had the greatest influence among the factors affecting entrepreneurial intention. It is significant in that indirect experiences and role models such as theoretical entrepreneurship lectures, special entrepreneurship lectures, and parents or acquaintances influence entrepreneurial intention.