• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.4
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• pp.105-123
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• 2006

Previous research on two-sided markets has, for the most part, concentrated on indirect network externalities between buyers alto sellers. This paper considers direct competition effect among sellers and among buyers as well as indirect network externalities. We develop an analytic model of C2C e-marketplaces and examine whether a monopolistic incumbent could successfully deter new entry into its market. We find that the effect of the number of sellers or buyers on the price of goods depends on whether sellers have decided to sell the goods using an auction or fixed pricing rule and on the characteristics of the goods. We argue that when the effect of the number of sellers on the price of goods is significantly larger than that of buyers, there is a high possibility of entry. In particular, we show that entry becomes more difficult to deter as fixed-price format is adopted more frequently or the proportion of collectables is relatively low.

• Journal of Korea Technology Innovation Society
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• v.6 no.3
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• pp.328-344
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• 2003

This paper is aimed at analyzing the effect of Information Technology (IT) investment on the output growth and Total Factor Productivity (TFP) of Korean stock industry. Data on 24 stock firms for the eleven years (1991-2001) are used for the analysis. It is identified that there are both direct and indirect impacts of IT investment of the Korean stock industry on output growth. The total effect on output growth is 1.34 percentage point per year, which divided into a direct effect of investment in IT on the output growth is 1.97 and an indirect effect on the TFP is -0.63 percentage points per year. Results show that IT investment cannot contribute to increased stock industry productivity. Therefore, the Korean stock industry has not benefited from increased investment on IT in increasing productivity, implying the so-called productivity paradox has existed during the period.

• Management & Information Systems Review
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• v.23
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• pp.99-134
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• 2007

In recent years there has been much emphasis on the need for service firms to develop an organizational culture which facilitates the successful implementation of marketing activities. This study examines the relationship among marketing culture, service quality, customer satisfaction, and customer loyalty in fast food service firms. The results of empirical analysis can be summarized by the following: First, marketing culture(employee service quality, interpersonal relationships, selling task, organization, internal communications, innovativeness) had a significant direct effect on service quality. Second, marketing culture(employee service quality, selling task, internal communications) had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through service quality. Third, service quality had a significant indirect effect on customer loyalty through customer satisfaction. Therefore, the results of the study provide the practical implication for establishment of service firms' marketing strategies, related to marketing culture.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.31-44
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• 2008

The purpose of this research was to examine the construct known as job fit perceived by service employees in the foodservice industry. The model was tested using SPSS 12.0 and AMOS 4.0 based on the sample of 667 persons that showed a 95% usable response rate. The results of the empirical analysis showed as follows. First, in restaurants, the employees' job suitability factor brings about an indirect effect by organizational commitment and turnover intention. Second, employees' job satisfaction factor causes an indirect effect by organizational commitment. Third, employees' organizational commitment factor has relationships with turnover intention. That is, the higher organizational commitment, the lower turnover intention. By the same route analysis, job suitability has an effect on organizational commitment. Also, the research proved organizational immersion has an effect on turnover intention. In this respect, the research contributes to job performance of foodservice employees, emphasizing the necessity of educational programs for them.

• Asia Marketing Journal
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• v.19 no.2
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• pp.1-24
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• 2017

This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of new products. The mediating effect of consumer innovativeness between the value stimulation and online opinion leadership is also confirmed. In addition, although consumer innovativeness has no direct effect on new product adoption behavior, it does have an indirect, mediating effect through online opinion leadership.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.259-265
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• 2024

This paper analyzed the relationship between human resource development intent, human resource development implementation, firm's competitiveness. In addition, the indirect effect of organizational commitment was also assumed. The data for the research were integrated at the company level(500 companies) and used the data of 9,516 employees collected in the 2nd survey of "the Human Capital Company Panel II" of the "Korea Research Institute for Vocational Education and Training". The structural equation modeling was useed to analyze the analysing model. According to the analysis results, HRD intent had a positively significant effect on firm's competitiveness. And HRD implementation had a positively significant effect on firm's competitiveness. From the indirect effect through bootstrapping analysis, the organizational commitment showed indirect effects from HRD intent and HRD complementation to firm's competitiveness.

• Journal of Korean Medicine Rehabilitation
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• v.20 no.1
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• pp.141-152
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• 2010

Objectives : The purpose of this study is to compare with the effect of acupuncture treatment with or without indirect moxibustion treatment for acute ankle sprain. Methods : This study was carried out on the 48 patients who had been treated for acute ankle sprain from June 1st to November 30th 2009 in the Dept. of Oriental Rehabilitation, Pohang Oriental Medical Hospital, Daegu Hanny University. The patients were divided into 3 groups ; Group A took near acupuncture point_needling, Group B took remote acupuncture point needling, Group C took remote acupuncture point needling with indirect moxibustion. 3 Groups had been co-treated with rest, ice, compression and elevation(RICE) therapy, physical treatment and administered Ojeok-san(Wuji-san) extract granule. To evaluating the efficiency of each treatment, Ankle-Hindfoot Scale(AHS) and Visual Analogue Scale(VAS) were applied before treatment and after 3rd treatment. Results : In results, the AHS scores were increased and the VAS scores were decreased after 3rd treatment in all group. Also, AHS scores and the VAS scores of intergroup were showed no significant change. Conclusions : In this study, there is no significant effect between only acupuncture treatment and moxibustion co-treatment for acute ankle sprain.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.1A
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• pp.35-41
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• 2011

In concrete structural design provisons, two methods are normally provided to control deflection; direct method and indirect method. It is more efficient to use the indirect deflection control by which the span/depth ratio is limited not to exceed an allowable deflection limit. Because actual deflections are affected by many causes, it is complicated to evaluate actual deflections. In this study, limit span/depth ratios are derived from the deflection calculated directly at the serviceability limit state in RC members. The deflection is obtained from using average curvature, which depends on materials model used. The main variables examined are tension stiffening effect, concrete strength, cross section size and compressive steel ratio. It could be appeared that more analytical consistency is secured to use the 2nd order form of tension stiffening effect. And the limit span/depth ratio is dependent on material strength, tensile and compressive steel ratio but it is independent on cross-section size.

• Journal of Biosystems Engineering
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• v.30 no.1 s.108
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• pp.45-55
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• 2005

Knowledge of the relationship between crop yield and yield-limiting factors is essential for precision farming. However, developing this knowledge is not easy because these yield-limiting factors are interrelated and affect crop yield in different ways. In this study, data for grain yield and yield-limiting factors, including crop chlorophyll content, soil chemical properties, and topography were collected for a small (0.3 ha) rice paddy field in Korea and a large (36 ha) upland corn field in the USA, and relationships were investigated with path analysis. Using this approach, the effects of limiting factors on crop yield could be separated into direct effects and indirect effects acting through other factors. Path analysis provided more insight into these complex relationships than did simple correlation or multiple linear regression analysis. Results of correlation analysis for the rice paddy field showed that EC, Ca, and $SiO_2$ had significant (P<0.1) correlations with rice yield, while pH, Ca, Mg, Na, $SiO_2,\;and\;P_2O_5$ had significant correlations with the SPAD chlorophyll reading. Path analysis provided additional information about the importance and contribution paths of soil variables to rice yield and growth. Ca had the highest direct effect (0.52) and indirect effect via Mg (-0.37) on rice yield. The indirect effect of Mg through Ca (0.51) was higher than the direct effect (-0.38). Path analysis also enabled more appropriate selection of important factors limiting crop yield by considering cause-and-effect relationships among predictor and response variables. For example, although pH showed a positive correlation (r=0.35) with SPAD readings, the correlation was mainly due to the indirect positive effects acting through Mg and $SiO_2$, while pH not only showed negative direct effects, but also negatively impacted indirect effects of other variables on SPAD readings. For the large upland Missouri corn field, two topographic factors, elevation and slope, had significant (P<0.1) direct effects on yield and highly significant (P<0.01) correlations with other limiting factors. Based on the correlation analysis alone, P and K were determined to be nutrients that would increase corn yield for this field. With the help of path analysis, however, increases in Mg could also be expected to increase corn yield in this case. In general, path analysis results were consistent with published optimum ranges of nutrients for rice and com production. We conclude that path analysis can be a useful tool to investigate interrelationships between crop yield and yield limiting factors on a site-specific basis.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.609-625
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• 2021

It has now been more than a year since the start of the COVID-19 pandemic in Korea, which has claimed thousands of lives and changed every aspect of life. The corona pandemic not only caused physical damages but also psychological one which is a collective social stress phenomenon often termed as 'corona blue'. The purpose of this study is to examine how empathy affects anxiety and depression through risk perception and indirect trauma, which are psychological variables related to the corona pandemic as a disaster. The survey data from 214 people were analyzed with a structural equation modelling. The results shows that 53.3 % of the participants experienced anxiety and 35.7% suffered from depression, which were about 6 times higher than ones from the 2019 government data. Affective empathy had a significant effect on risk perception, and cognitive empathy had a significant effect on indirect trauma. Risk perception and indirect trauma both had a significant effect on anxiety, and anxiety had a significant impact on depression. Only cognitive empathy had a significant indirect effect on anxiety and depression. This study provides an important insight into understanding a social phenomenon of 'corona blue' from a empathic perspective.