• International Commerce and Information Review
• /
• v.19 no.3
• /
• pp.45-61
• /
• 2017

The purpose of this study is to examine the efficiency of Korean companies' entry strategy in India through the DEA model and to review the current status and competitiveness of Korean companies in India. To analyze 112 companies that entered India in analyzing the common variables among the major variables related to Korean companies' entry strategy into India. To measure efficiency, 'DEAR 2.1' An output - oriented CCR model and BBC model were used for the analysis to minimize the input and maximize the output factor. The results of the study on the relative efficiency analysis of the investment strategy of the companies in India are as follows. First, six firm was analyzed efficiently in the CCR model and most firms showed inefficiency in management. Second, even with the BCC model, which represents pure technology efficiency, 103 companies were analyzed efficiently as well. Unlike the CCR, overall technology efficiency of firms was high. Third, as a result of analyzing the efficiency of the scale, it was found that six company showed efficient efficiency, and most of the companies showed inefficiency overall. Companies with inefficiencies should increase efficiency by expanding their scale. Based on the above analysis, it is expected that the companies that will enter India in the future should secure the human and material resources to realize economies of scale considering the number of employees, investment scale, investment type and industry.

• International Commerce and Information Review
• /
• v.13 no.2
• /
• pp.51-73
• /
• 2011

Because of the slowdown in economic growth of developed countries, emerging countries are appearing as the new global market. Each country is paying attention to the BOP market of emerging countries to substitute for the markets of import demand of advanced countries due to the global financial crisis. Europe and Japanese corporations are set on taking over the BOP markets, highly appreciating the potential of BOP market. Now it is high time that Korea should recognize the possibility of BOP market and analyze emerging countries and set up strategic planning to react to them. China and India have the highest latent ability as emerging countries in Asia. Korea is well positioned within the market thanks to the conclusion of CEPA with India. Therefore, the government and leading conglomerates need to establish an effective model with which to advance their existing market entry strategy to approach the BOP market of India in the mid to long term. That is, they have to set up a TMB model which fits India such as marketing competence, an on-site adaptability, quick decision making, and constructing a close and customized strategy for all the social stratum of India's population. Establishing a TMB model in India will be the bridgehead to advancing the BOP market to neighboring countries which will allow us to extend our reach to other countries in South Asia and the world BOP market hereafter.

• Analyses & Alternatives
• /
• v.6 no.1
• /
• pp.69-114
• /
• 2022

This paper analyzes Taiwan's 「New Southbound Policy」 from the perspective of 'balancing' and 'bandwagoning' in international politics. Specifically, it examines the changes and characteristics of 'Southbound policies' that have continued since the period of the Lee Teng-hui(李登輝) administration, and examines the meaning of the New Southbound Policy promoted by the Tsai Ing-wen(蔡英文) administration. Taiwan's foreign policy has been strongly influenced by external variables such as U.S.-China relations. Previous Taiwanese governments have actively promoted Southbound policies to advance to Southeast Asian countries such as ASEAN with the aim of 'De-Sinicization', but have not achieved much results. This is because variables such as cooperative U.S.-China relations and strong checks from China played a role at the time. In this environment, Taiwan had to pursue an appropriate 'balancing' between the United States, China, and Southeast Asian countries. However, since the inauguration of the Trump administration, strategic competition between the U.S. and China has been maximized, creating a new space for Taiwan's foreign policy. This is because the U.S. valued cooperation with Taiwan in the process of embodying the 'Indo-Pacific Strategy' to curb China's rise. The New Southbound Policy promoted by the Tsai Ing-won administration is different from the existing Southbound policies in that it seeks to link with the U.S. India-Pacific Strategy and attempts to advance to South Asian countries such as India. From an international political point of view, the Tsai Ing-won administration's New Southbound Policy can be interpreted as a 'bandwagoning' to the United States, not a balanced strategy between the U.S. and China. Strategic competition between the U.S. and China is expected to intensify for a considerable period of time in the future, and honeymoon between Taiwan and the U.S. are also expected to continue. Taiwan's bandwagoning strategy, which actively pursues a link between the New Southbound Policy and the India-Pacific Strategy, is also expected to be maintained.