• Title/Summary/Keyword: In-Store Promotion

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Effects of Ginsenosides on $pp60^{c-src}$ Kinase, Intracellular Calcium and Cell Proliferation in NIH 373 Cells

  • Hong, Hee-Youn;Yoo, Gyurng-Soo;Choi, Jung-Kap
    • Journal of Ginseng Research
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    • v.22 no.2
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    • pp.126-132
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    • 1998
  • In the present study, we examined effects of ginseng saponins (ginsenosides) on pp60c-src protein tyrosine kinase (PTK) activity, intracellular calcium concentration ([$Ca^{2+}$]i), and cell proliferation in NIH3T3 cells. Eight different ginsenosides [ginsenoside-Rb1 (G-$Rb_1$), -$Rb_2$, -Rc, -Rd, -Re, -Rf, -$Rg_1$, -$Rg_2$) and ginseng total saponin (GTS) were used for these experiments. All ginsenosides and GTS tested stimulated the activation of $pp60^{c-src}$ kinase, and especially G-$Rb_1$,-Rd,-$Rg_1$, and -$Rg_1$ showed a higher stimulatory effect than others at 16.7 $\mu\textrm{g}$/ml of ginsenosides with a 18 hr-incubation, increasing the activity by 4.5, 3.5, 3.5, and 3.0-fold, respectively, over that of untreated control. In addition, both G-Rd and -$Rg_2$)Rg2 increased ($Ca^{2+}$), to 202 and 334 nM, respectively, about 2-3-fold above the basal level within 7min at 250 $\mu\textrm{g}$/yml of ginsenosides. The increases of ($Ca^{2+}$), were eliminated by Pretreatment of EGTA, an extracellular calcium chelator, suggtasting that they result from an influx of calcium ion from extracellular medium rather than an efflux from intracellular calcium store, endoplasmic reticulum (ER). All ginsenosides studied enhanced cell proliferation to 1.2-1.4-fold over that of untreated control at 5~250 $\mu\textrm{g}$/ml of concentrations. Interestingly the promotion of cell proliferation by ginsenosides corresponded with the activation of c-src kinase, which is an early step in the mitogenic signaling cascade. Taken together, we suggest that some ginsenosides may lead to cellProliferation via the activation of cellular signal transduction Pathway involving $pp60^{c-src}$ kinase.

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Experience of middle-aged female workers participating in cardio-cerebrovascular disease prevention management programs using mobile app (중년 여성 근로자의 모바일 앱을 활용한 심뇌혈관질환 예방관리 프로그램 참여 경험)

  • Yang, Hye Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.105-113
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    • 2021
  • This study is a qualitative study that conducted one-on-one in-depth interviews and focus group interviews to understand the meaning of the experience of participating in a cardio-cerebrovascular disease prevention management program using a mobile app for middle-aged female workers. The subjects of this study were 26 female workers over 50 years of age who participated in a cardio-cerebrovascular disease prevention program using a mobile app in a department store. Participating experience derived from the research result were 'Pleasure of getting to know', 'Activation of mutually friendly relations', 'health concerns take care of me ', 'Accepting an unfamiliar culture', 'Convenience as if receiving counseling anywhere. Through these results, it was shown that the mobile app improves the will to practice health behavior, and it is suggested that a standard to guarantee that the mobile app is a safe program is necessary to reduce anxiety about unfamiliar programs when installing the mobile app.

MenuGen: Menu Planning and Recommended Menu Search System for Promotion of Self Sufficiency of Korean Food (MenuGen: 한국 식량자급률 향상을 위한 인터넷 기반의 권장식단검색 및 식단작성 프로그램)

  • Hong, Sun-Myeong;Bae, Jae-Hak;Kim, Gon;Choe, Jeong-Suk;Kim, Yeong-Ok
    • Journal of the Korean Dietetic Association
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    • v.10 no.3
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    • pp.272-283
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    • 2004
  • This study was conducted to develop menugen program: Korean recommended menu planning and search based on internet to promote self sufficiency of food in Korea. This program manipulate menu and search 432 Korean recommended menus which have been developed in combination of population characteristics of 9 age level, 3 residential areas, 3 income groups, four seasons and male or female. Clients can select the high self sufficiency recommended menu by inputting their age, residental area, income, season and sex in using Menugen program. MenuGen can analyze nutrients and compare with Korean Recommended Allowance about clients' menu based on their age and sex. It can access the food, dish and menu databases. And also client can use MenuGen program for menu planning and analysis nutrients. Client's menu data can be store, delete, modify and print through MenuGen too. It will be able to read the nutrition analysis data of the foods, the dishes and the menu. Therefore it provides convenient user interface to not only users but also dietitians and nutritionists, who take charge of making a menu, and experts in the field of food and nutrition. MenuGen will help the nutrition policy accomplishment and the food self-supply rate improvement of the nation with use of menu drawing up program of internet base.

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Study on the Development of Neo-pop Art Character T-shirts for Cause Related Marketing - Focused on Romero Britto - (공익연계마케팅을 위한 네오팝아트 캐릭터 티셔츠 개발 연구 - 로메로 브리토를 중심으로 -)

  • Ku, Bonhye;Kim, Mihyun
    • Journal of the Korean Society of Costume
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    • v.65 no.7
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    • pp.75-85
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    • 2015
  • The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

The Relationship between working Time and Job Stress (근로시간에 따른 근로자들의 직무스트레스)

  • Lee, Yoon Kyoung;Jung, Hye Sun;Jhang, Won Gi
    • Korean Journal of Occupational Health Nursing
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    • v.15 no.2
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    • pp.115-125
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    • 2006
  • Purpose: This study analyzed the amount of stress and the different effects according to the working times(hours) of a week in two groups: more than 40 hours a week and less than 40 hours a week. Method: The study was conducted from November 1st 2005 to December 15th 2005. The purpose of the study has already been explained in the experiment objectives. 20 copies of evaluation forms were sent by mail to 50 different health sections of participating work sites. A total of 1,000 copies were sent out and 870 were sent back. Within the forms, sent back 120 copies had insufficient data, so 750 copies of evaluation forms were analyzed. Result: Working stress for under 40 hours of working time showed a total of 46.10 points and 47.18 for over 40 hours of working time. For over 40 hours, job demand and occupational climate was high and under 40 hours showed a high rate of job control. For under 40 hours of working time, the factors that caused stress were female, irregular diet habit, age of 30's, nonmanufacturing, and single. For over 40 hours of working time, the factors that causes stress were age of over 40, when the number of employees is 500~999, high rate of fatigue, when the position of the employee is higher then section chief, and when the work amount is high. Conclusion: The stress rate showed significantly higher in over 40 hours of working time. Therefore, adequate working hour distribution and health promotion programs are needed. The factors that cause stress in both under and over 40 hours of working time differed. Therefore, a distinguished program to control work stress for additional working time is needed.

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A Study on the Relationship between Service Quality and Visit Intention in a Cosmetics Unmanned Store : Moderating effect of familiarity (화장품 무인매장의 서비스품질과 방문의도의 관계 연구 : 친숙성의 조절효과)

  • Shin, Dong-Hwa
    • Journal of Convergence for Information Technology
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    • v.12 no.1
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    • pp.153-162
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    • 2022
  • In this study, the relationship between service quality and visit intention of unmanned cosmetics stores was investigated and whether there was a moderating effect of familiarity. To this end, a total of 190 questionnaires were collected and the main results of frequency analysis, exploratory factor analysis, reliability analysis, and correlation analysis using the statistical package SPSS 26.0 are summarized as follows. First, it was found that usefulness, ease, and playfulness, which are components of service quality in unmanned cosmetics stores, had a significant effect on the intention to visit. Second, familiarity was also found to have a significant effect on visit intention, and was found to have the greatest influence on visit intention. Third, as a result of examining the moderating effect of familiarity on the relationship between service quality and visit intention of unmanned cosmetics stores, usefulness, ease, and playfulness were all statistically insignificant, indicating that there was no moderating effect of familiarity. As a result of the above, in order to increase the familiarity, which has the greatest influence on the intention to visit, marketing should be presented emphasizing the promotion or advertisement of unmanned cosmetics stores.

Data access control of KP-ABE scheme for secure communication in drone environment

  • Hwang, Yong-Woon;Kim, Su-Hyun;Lee, Im-Yeong
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.4
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    • pp.53-60
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    • 2022
  • Recently, as the amount of data collected by drones has rapidly increased, it is necessary to support cloud computing technology that can securely and efficiently store and process data. However, various security threats such as stealing, leaking, or tampering with data communicated by drones can occur due to attackers. Therefore, there is a need for security technology to provide secure communication of data collected from drones. Among various security technologies, the KP-ABE scheme, which is attribute-based encryption, is a security technology that satisfies two characteristics: data encryption and user access control. This paper researched the KP-ABE scheme and proposed a secure data access control scheme to the drone environment. This proposed scheme provides confidentiality and integrity of data communicated in a drone environment and secure access control and availability. In addition, it provides a fast ciphertext search and constant size ciphertext among the requirements to be provided in the KP-ABE scheme.

A study about the teaser advertising effect on a digital signage in a convenience store for viewing the original content : focusing on BGF Networks' Barter advertisement (편의점 내 디지털 사이니지 티저(Teaser) 광고가 오리지널 콘텐츠 시청에 미치는 영향 연구: BGF 네트웍스의 바터(Barter)광고를 중심으로)

  • Kim, Youn-Sung;Kim, Tae-Yang
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.233-244
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    • 2020
  • We are exposed to video content and numerous information from digital signage such as convenience stores, coffee shops, restaurants, and elevators on buses and subways 365 days. However, so far, studies have focused solely on the technical effectiveness of digital signage or the consumer experience aspect of digital signage, and little has been done on the impact of teaser advertising on the intent of viewing. Through this study, we hope that the digital signage of convenience stores will develop into a differentiated digital signage area that provides diverse video content experiences to consumers and viewers and allows them to communicate, suggesting a direction as a research that shows that digital content (video) is now recognized as a product in an environment where demand for non-face-to-face and digital content is gradually increasing in 2020 after the global COVID 19.

A study on the current status and development of color education programs as lifelong education (평생교육으로서의 색채교육 프로그램 현황 및 개발 방향 연구)

  • Kim, Jae Hee;Kim, Mun Young
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.376-388
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    • 2020
  • The purpose of this study was to analyze the current status and contents of color-related education programs as lifelong education and to determine the necessity of color education and directions for future development. The findings of this study, first show that the general welfare center, which is striving to develop abilities and promote welfare, was opened mainly for professional education, rather than hobby-oriented education. Accordingly, pricing was set at a lower level than the three institutions and centers, but without a variety of programs or hobby-oriented courses. Second, as the purpose of the set-up is to be established, the general welfare center should be considered an area for hobbies along with expertise, and various courses should be opened. Although the department store's cultural center focused on programs for cultural and leisure use and promotion, it is necessary to extend the program to attempt to approach it in a short-term process rather than a one-time class. The lifelong education center established as a subsidiary of the university' was opened as an area for of painting such as oil painting and watercolor and drawing which have much in common school should learn and start basic theory and practice, so there was much difference. Third, if it is changed to a developed form of color-oriented education according to the purpose of each center and institution presented in the results of this research, a good response will be possible to further improve the quality of life and develop professionalism and creativity.

A Study of Network Forensics related to Internet Criminal at UCC (UCC와 관련된 인터넷 범죄에 대한 네트워크 포렌식 연구)

  • Lee, Gyu-An;Park, Dea-Woo;Shin, Young-Tae
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.143-151
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    • 2008
  • 74% of Internet users use the UCC, and You Tube using firearms in a crime occurred. Internet crime occurred in the online, non-face transaction, anonymous, encapsulation. In this paper, we are studied a Network Forensic Way and a technique analyze an aspect criminal the Internet haying appeared at Internet UCC, and to chase. Study ID, IP back-tracking and position chase through corroborative facts collections of the UCC which used UCC search way study of the police and a public prosecutor and storage way and network forensic related to crimes of Internet UCC. Proof data encrypt, and store, and study through approach control and user authentication so that they are adopted to legal proof data through integrity verification after transmission and storages. This research via the Internet and criminal conspiracy to block the advance promotion, and for the criminal investigative agencies of the Internet will contribute to the advancement forensics research.

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