• Title/Summary/Keyword: In-Store Promotion

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A Cross-Cultural Study of the Effects of the Perception of Internet Fashion Shopping Mall Store Characteristics on Satisfaction and Loyalty of Internet Fashion Shopping Mall: Focusing on Fashion Product Purchase of Korean and American College Students (인터넷 패션쇼핑몰 점포특성 지각이 인터넷 패션쇼핑몰 만족과 충성도에 미치는 영향에 관한 비교문화연구:한·미 대학생의 패션 제품 구매를 중심으로)

  • Ku, Yang-Suk;Kim, So-Hyun;Choo, Tae-Gue;Park, Hyun-Hee
    • Journal of the Korean Home Economics Association
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    • v.47 no.7
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    • pp.83-95
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    • 2009
  • This study investigated the differences in the effects of the perception of the internet fashion shopping mall characteristics on satisfaction and loyalty of internet fashion shopping mall between Korean and American college students. Questionnaires were administered to 251 Korean and 221 American college students. The results were as follows. First, service and product diversity had significant effects on satisfaction of internet fashion shopping mall in both group, while convenience had a significant impact on satisfaction of internet fashion shopping mall in American group. Second, service, product diversity, and promotion had significant influences on repurchase intention of internet fashion shopping mall in Korean consumer group, while service and reliability, product diversity, and convenience had significant effects on repurchase intention of internet fashion shopping mall in American consumer group. Third, service had a significant effect on recommendation intention in Korean group, while service and reliability and product diversity had significant influences on recommendation intention in American group.

A Strategic Implementation of e-SCM(Supply Chain Management) for the Development of e-Business (e-Business활성화를 위한 e-SCM의 전략적 구축)

  • Lee, Shin-Kyuo
    • The Journal of Information Technology
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    • v.9 no.1
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    • pp.65-79
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    • 2006
  • e-Marketplace is a business concept which is importantly considered in the area of marketing. e-Marketplace provides the public field in which multi-purchasers can efficiently trade with multi-suppliers. Supply Chain Management(SCM) is being widely acknowledged by the development of information technology. SCM is well known as one of the key issues lately. The complexity of supply chains and the associated potential opportunities for gaining a competitive edge by designing a product and process to support supply chain management can be significant. In order to achieve successful implementation of supply chain management system, companies should understand some barriers in implementation and set up effective and integrated information system. Standardization of logistics is needed through the unification of EDI, Bar Code, Pallet and so on. It's effect is magnified on Efficient Consumer Response such as efficient store assortment, efficient replenishment, efficient promotion and efficient product introduction. International logistics management is the integration of key business processes from original suppliers to end user that provides products, services and information that add value for customers. e-Logistics is being used in managing the international logistics. In this study, three basic e-SCM models for the strategic implementation of supply chain management are suggested. Among them, the virtual company can be the best one we can develop in order to cope with the individualized customer needs.

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Analysis of Component Technology for Smart City Platform

  • Park, Chulsu;Cha, Jaesang
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.143-148
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    • 2019
  • In order to solve the urban problems caused by the increase of the urban population, the construction of smart city applying the latest technology is being carried out all over the world. In particular, we will create a smart city platform that utilizes data generated in the city to collect and store and analyze, thereby enhancing the city's continuous competitiveness and resilience and enhancing the quality of life of citizens. However, existing smart city platforms are not enough to construct a platform for smart city as a platform for solution elements such as IoT platform, big data platform, and AI platform. To complement this, we will reanalyze the existing overseas smart city platform and IoT platform in a comprehensive manner, combine the technical elements applied to it, and apply it to the future Korean smart city platform. This paper aims to investigate the trends of smart city platforms used in domestic and foreign countries and analyze the technology applied to smart city to study smart city platforms that solve various problems of the city such as environment, energy, safety, traffic, environment.

A Study on Compliance of Hypertensive Workers at a Department Store in Seoul (서울 시내 한 백화점 근로자의 고혈압 치료 순응도에 관한 연구)

  • Jee, Ju-Ok
    • Korean Journal of Occupational Health Nursing
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    • v.12 no.1
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    • pp.19-30
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    • 2003
  • Increasing occupational cerebrovascular & cardiovascular disease, it becomes the most serious problem in the occupational health management. Hypertension is the most important risk factor of cerebrovascular & cardiovascular disease. Although treatment for hypertension has the priority, hypertension has not been managed systematically at the worksite. The objectives of this study were to investigate the actual situation of its treatment, figure out what factors can affect compliance for hypertension treatment and analyze the relations between compliance and employment status. Subjects were 28 workers who have been diagnosed as hypertension at periodic health examination, 20 workers who have been managed for hypertension at dispensary and 22 workers who were diagnosed during the study periods. The results of the study were as follows; 1. More women have been hired as part time workers and had lower education background and income than the full time workers. 2. Among the factors that have been known to affect the treatment compliance, part time workers had less supports from the company than full time workers. 3. We got the comparison of difference between compliance and variables that the factor grade of cure promotion and average ages are high in high compliance. In conclusion there were not the difference of compliance by employment status. But it was hard to rule out the selection vias because the sample size was so small. So it seems difficult to generalized the conclusion that employment status doesn't affect the treatment compliance.

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Differences between Purchasers and Non-purchasers of Naturally Dyed-products -Usages of Media, Media Programs, and Information Sources- (천연염색 제품 구매 고객의 매체 프로그램 및 정보원 이용 특성)

  • Hong, Hee-Sook;Kim, Gi-Eok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.79-91
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    • 2010
  • This study investigates the differences between purchasers and non-purchasers of naturally dyed-products in the hobby/leisure, media exposure, usage of media program type, and information sources about naturally dyed-products. Data were collected from a total 213 Korean females ranging from 20 to 59 years old, and in data analyses, there were partially significant differences between the two groups. Compared to non-purchasers of naturally dyed-products, Purchasers of those ones were more interested in traditional fields and nature. They are also more exposed to newspapers and less exposed to TV. Purchasers used more informational and educational programs as well as personal and commercial information sources (store visual presentations and sales persons) than non-purchasers. However, the differences between these two groups were not significant in the interests of fashion/cooking and sports, Internet exposure, entertainment programs and public/commercial information sources about naturally dyed-products. Marketers can use the results to access the market of naturally dyed-products for promotion.

An Analysis of Environment-friendly Foods Purchase Behavior and Possibility on Entering Chinese Market on the consumers of Shanghai, China (친환경식품의 구매행태 및 중국진출 가능성 분석 - 중국 상하이의 소비자를 중심으로 -)

  • Ro, Chae-Yeong;Cho, Kook-Il;Ahn, Pyong-Ryol
    • Korean Journal of Organic Agriculture
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    • v.16 no.3
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    • pp.259-274
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    • 2008
  • This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

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A Study on Algorithm Selection and Comparison for Improving the Performance of an Artificial Intelligence Product Recognition Automatic Payment System

  • Kim, Heeyoung;Kim, Dongmin;Ryu, Gihwan;Hong, Hotak
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.230-235
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    • 2022
  • This study is to select an optimal object detection algorithm for designing a self-checkout counter to improve the inconvenience of payment systems for products without existing barcodes. To this end, a performance comparison analysis of YOLO v2, Tiny YOLO v2, and the latest YOLO v5 among deep learning-based object detection algorithms was performed to derive results. In this paper, performance comparison was conducted by forming learning data as an example of 'donut' in a bakery store, and the performance result of YOLO v5 was the highest at 96.9% of mAP. Therefore, YOLO v5 was selected as the artificial intelligence object detection algorithm to be applied in this paper. As a result of performance analysis, when the optimal threshold was set for each donut, the precision and reproduction rate of all donuts exceeded 0.85, and the majority of donuts showed excellent recognition performance of 0.90 or more. We expect that the results of this paper will be helpful as the fundamental data for the development of an automatic payment system using AI self-service technology that is highly usable in the non-face-to-face era.

A Design-related Information Processing Model for Brand Communication in Retail Spaces

  • LEE, Jeongmin;CHU, Wujin;YI, Jisu
    • Journal of Distribution Science
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    • v.20 no.6
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    • pp.109-123
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    • 2022
  • Purpose: This research presents a practical tool aimed at increasing collaboration between designers and marketers for effective retail space branding. We present a design-related information processing model (DIP Model), which is a schematic map that includes cognitive theories which have design applications to retail space branding. Research design, data and methodology: Through literature review and practitioner opinion survey, 43 theories pertaining to the brand communication in retail spaces were selected, and design applications of the theories were analysed through field trips to stores of global brands. Results: The DIP Model consists of two axes: the information processing axis (i.e., encoding vsretrieval) and the regulatory focus axis(i.e., promotion vs prevention). Theories related to information processing axis are theories that facilitate the encoding and retrieval of information as intended by the company. Theories related to regulatory focus axis are theories that reinforce positive cognition and prevent negative cognition regarding the brand. Conclusions: The DIP Model is developed as a tool to categorise cognitive theories that are applicable to the design of brand communication in retail spaces. As such, the model can provide a better understanding of the role of behavioural design, with the aim of building stronger brands in retail spaces.

The Effect of Retail Site Characteristics and Out-door Promotion on the Retailer's Performance (소매정의 입지축성과 점두판촉이 소매점성과에 미치는 영향)

  • Yi, Sung-Keun;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.10 no.1
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    • pp.107-122
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    • 2005
  • The purpose of this research is to find out what factors have an effect on the retailer's performance. Most of the former researches in the similar fields performed their study based on the customers reasons for revisiting or store loyalty. But this research has been done not based on the customer but based on the retailers. It means that the data was collected from individual retailer. Considering the former research and characteristics of the franchisee retailers, size of temporal population around the retailers, visibility of the retailer, competition situation, out-door promotion, street shelf, size of the retailer were selected as factors affecting on the retailers performance. As a performance variable, number of visitors happened to observation period. Data collection was performed through the observation of the retail circumstance and interview with the retailers owner. As meaningful variables affecting on the retailers performance, size of temporal population around the retailers, visibility of the retailer were found in the 5% significance level, and out-door promotion, street shelf, size of the retailer in the 10% significance level, whereas competition situation did not have effect on retailers performance. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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Issues and Tasks of Personal Information Protection Liability Insurance (개인정보 손해배상책임 보장제도의 쟁점과 과제)

  • Lee, Suyeon;Kwon, Hun-Yeong
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.37-53
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    • 2020
  • Today, our society is exposed to cyber threats, such as the leakage of personal information, as various systems are connected and operated organically with the development of information and communication technology. With the impact of these cyber risks, we are experiencing damage from the virtual world to the physical world. As the number of cases of damage caused by cyber attacks has continued to rise, social voices have risen that the government needs to manage cyber risks. Thus, information and telecommunication service providers are now mandatory to have insurance against personal information protection due to amendment of "the Act on Promotion of Information and Communication Network Utilization and Information Protection". However, the insurance management system has not been properly prepared, with information and communication service providers selecting the service operators based on sales volume rather than selecting them based on the type and amount of personal information they store and manage. In order for the personal information protection liability insurance system to be used more effectively in line with the legislative purpose, effective countermeasures such as cooperation with the government and related organizations and provision of benefits for insured companies should be prepared. Thus, the author of this study discuss the current status of personal information protection liability insurance system and the issues raised in the operation of the system. Based on the results of this analysis, the authors propsoe tasks and plans to establish an effective personal information protection liability insurance system.