• 한국IT서비스학회지
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• 제18권5호
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• pp.183-191
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• 2019

The purpose of this study is to compare the impulsive purchasing tendency of Korean and U.S. college students. In particular, the study examined the effects of self-regulated learning and self-regulated consumption on college students' impulsive buying tendency. A total of 680 valid samples were obtained from online self-reported surveys in Korea and the United States. Both self-regulated learning and self-regulated consumption (self-control and self-supervision) were higher in US college students than Korean students. Self-regulated learning did not influence impulsive purchasing tendency. However, the impulsive purchasing tendency increased as the level of self-supervision among self-regulated consumption decreased. When purchases were made in stores, impulsive purchasing tendency increased in both South Korea and the US. Therefore, it is necessary to make efforts to decrease the impulsive purchasing tendency by fostering self-regulated consumption capacity of college students through consumer education.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.710-719
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• 2016

충동구매는 대표적인 부정적인 쇼핑성향으로 특히 인터넷 쇼핑의 경우에는 충동구매가 더욱 쉽게 발생할 수 있다. 본 연구는 인터넷 쇼핑 충동구매에 대한 이해를 넓히고자 한다. 이를 위해 인터넷에서 활발하게 쇼핑활동을 하고 있는 대학생들의 인터넷 쇼핑 충동구매성향에 영향을 미치는 요인을 살펴보았다. 분석 결과, 대학생들이 가장 즐겨 이용하는 패션제품의 충동구매성향은 '기분전환', '비계획', '구매자/제품자극', '판촉자극'의 네 가지 요인으로 구분되었다. 인터넷 패션제품 충동구매성향 유형에 영향을 미치는 개인성향을 분석한 결과, 감각추구성향, 인지욕구, 체면민감성, 자아존중감 모두 충동구매성향에 영향을 미치는 것으로 나타났다. 특히, 자아존중감이 낮고 체면민감성이 강할수록 충동구매 성향이 높아지는 것으로 보인다. 각각의 충동구매성향 유형과 개인성향의 관계에 대해서 논의하였다.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.84-92
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• 2014

텔레비전 프로그램에 제품이 등장하는 PPL은 전통적인 광고와는 달리 시청자들의 재핑(zapping)을 피할 수 있으며, 드라마 주인공이 주로 사용하여 스타 마케팅의 역할을 하는 등 다양한 장점이 있다. PPL에 대한 기존의 연구들은 주로 PPL이 제시되는 방식에 따른 효과의 검증에 집중하였는데, PPL의 효과를 바르게 이해하기 위해서는 수용자의 특성에 대한 연구도 필요하다. 이에 본 연구는 수용자의 소비성향과 PPL효과의 관계를 연구하기 위해, 브랜드소비성향과 충동구매성향이 PPL제품태도에 미치는 영향과 자아존중감의 역할을 살펴보았다. 연구결과, 브랜드소비성향과 충동구매성향이 높을수록 PPL제품에 호의적인 태도를 보이며, 자아존중감도 PPL제품태도에 정적인 유의미한 영향을 미치는 것으로 보인다. 즉, 개인의 소비성향에 따라 PPL에 대한 반응의 차이가 나타남을 알 수 있다.

• 복식
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• 제63권8호
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• pp.90-105
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• 2013

The purpose of this study was to explore how experiential factors in sportswear stores influenced store satisfaction, brand preference, and purchase intention among potential consumers, and to reveal the moderating effects of impulsive buying. The subjects of this study were 306 male and female adults in their 20s and 30s, who had visited sports brand stores within the past year. To analyze the data, Cronbach's ${\alpha}$, structural model analysis and path analysis were performed. The results of this study were as follows. First, there is a strong relationship between store satisfaction and experiential factors in sportswear apparel stores. All experiential factors significantly influenced store satisfaction in a positive direction. Second, consumers' store satisfaction positively influenced on brand preference. Third, consumers' store satisfaction had positive influences on their purchasing intention. Fourth, consumers' impulsive buying tendency showed significant moderating effect on the experiential factors. Consumers with low level of impulsive buying tended to be influenced more by 'think', 'relate', and 'sense' experiential factors on their store satisfaction. However, consumers with a high level of impulsive buying tendency revealed that they were more likely to be influenced by 'act' and 'feel' experiential factors.

• 패션비즈니스
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• 제9권5호
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• pp.114-121
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• 2005

The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

• 복식
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• 제51권7호
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• pp.49-62
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• 2001

The purposes of this study were to find out the catalogue and online-order apparel shoppers' impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan's Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive Purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighbor, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.

• 한국유통학회지:유통연구
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• 제7권1호
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• pp.21-40
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• 2002

본 연구는 CATV홈쇼핑에 관련된 충동구매행동에 관한 연구로서 특히 의류제품의 CATV홈쇼핑에 관련된 소비자 특성, 마케팅 요인이 충동구매행동에 미치는 영향에 대하여 알아보고자 하였다. 이러한 연구 목적을 위하여 부산시내 거주의 CATV홈쇼핑 방송을 시청하거나 CATV홈쇼핑을 통해서 구매경험이 있는 20~50대 성인 여성을 대상으로 설문조사를 실시하였으며, 263부의 설문지를 최종분석에 사용하였다. SPSS을 이용하여 요인 분석, t-test. $\chi$2-test, 판별분석을 실시하였고, 연구를 통해 밝혀진 결과 및 결론은 다음과 같다. 첫째, 소비자들은 CATV홈쇼핑을 탐색할 때 '애고적 탐색행위' , '상품중심적 탐색행위'로 구성되어, 소비자들은 자주 이용하는 홈쇼핑채널을 이용하여 홈쇼핑 프로그램을 즐기고 있었으며, 새로운 상품이나 상표를 보기 위해 CATV홈쇼핑을 탐색하였다. CATV 홈쇼핑에 관련된 마케팅 요인은 '촉진요인' , '제품요인' , '대금결제방식요인'으로 구성되어, CATV홈쇼핑에서 제시하는 사은품, 긴박한 상황조성, 구매재촉 등에 충동구매행동이 많은 자극을 받았으며 제품의 디자인이나 색상, 상표의 유명도 등 제품특성과 신용카드 사용여부 등 대금결제방식요인이 충동구매행동을 자극하였다. 둘째, CATV 홈쇼핑에서 충동구매집단과 비충동구매집단간에는 소비자특성에 차이가 있었으며, 마케팅요인으로부터 받는 영향력도 달랐다. CATV 홈쇼핑의 충동구매여부는 소비자의 충동성향, 마케팅자극의 촉진요인에 의해 판별되며 애고적 탐색행위, 자기통제력, 대금결제방식요인, 제품요인에 의해 판별되는 것으로 나타났다. 즉, 소비자들은 CATV홈쇼핑을 시청할 때 프로그램을 즐기며 새로운 상품을 찾았으며, 마케터가 제시하는 다양한 자극들로부터 영향을 받았다. 충동구매를 하는 사람들은 소비자특성, 마케팅자극으로부터 받는 영향에 차이가 있었으며, 소비자의 충동성향과 마케팅 촉진요인은 CATV홈쇼핑에서 패션제품의 충동구매여부를 판별해주는 중요한 변수로 나타났다.

• 한국컴퓨터정보학회논문지
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• 제22권4호
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• pp.123-130
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• 2017

This study investigates the variables associated with the conspicuous consumption patterns of children consumers. The empirical analysis was done on materialism, recognition of advertising, self-regulation ability, and impulsive consumption. The results were as follows. First of all, children consumers tend to a little higher self-directed conspicuous consumption than others-oriented conspicuous consumption. Second, as a result of analyzing conspicuous consumption according to social demographic characteristics, a high tendency of conspicuous consumption was shown in groups that think their household economic status is upper middle class. Third, the variables affecting conspicuous consumption patterns of children consumers were materialism, recognition of advertising, and impulsive consumption. Materialism, recognition of advertising, and impulsive consumption had a positive effect.

• 가족자원경영과 정책
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• 제6권2호
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• pp.31-52
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• 2002

This study classified consumers' behaviors of purchasing gifts, divided groups by the types of similar behaviors, and examined impacts of demographic variables, relevant variables in purchasing processes on those behaviors. Findings of this study can be summarized as follows. First, factors explaining consumers' behaviors of purchasing gifts were the tendency of demonstrative purchase, the level of placing values to the meaning of gifts, the level of altruism and rationality in the purchase of gifts, and the tendency of impulsive purchase. On the basis of these five factors, five distinct consumer groups showing similar behaviors of purchasing gifts based on the results of Cluster analysis were identified. Those groups were impulsiveㆍdemonstrative groups, impulsiveㆍnon-sincere groups, indifferent groups, non-impulsiveㆍdemonstrative groups, non-altruistic'ㆍrational groups, sincere groups, and altruisticㆍrational groups. Second, behaviors of purchasing gifts showed significant differences depending on gender, educational levels, occupational types, and women's employment status. Consumers with high education, professional occupation, high income tended to show the demonstrative purchase. Male consumers were not interested in the purchases of gifts and placed high values on the meanings of gifts. In contrast, female consumers showed rational behavior, but revealed the tendency of demonstrative in the purchase of gifts as well. Finally, behaviors of purchasing gifts were also different depending on the method of gathering consumer information, places of purchasing gifts, experiences of ordering paid wrapping gifts and the relevant costs, consumers' evaluations of the purchases of gifts, and degrees of satisfaction after the purchase of gifts. Impulsive'ㆍdemonstrative groups and non-impulsive'ㆍ demonstrative groups preferred departments as places of purchasing gifts and choose ordering paid wrapping gifts but showed dissatisfactions after purchases of gifts. Consumers who belongs to non-altruistic'ㆍrational groups, sincere groups, and altruistic'ㆍ rational groups tended to prefer local stores in their own villages as places of purchasing gifts and did not order paid wrapping gifts while showing high after the purchase of gifts.

• 디지털융복합연구
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• 제19권2호
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• pp.143-150
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• 2021

그 동안 수 많은 마케팅 분야 연구들은 충동구매로 대표되는 소비자의 충동적인 행동을 유발하는 요인에 대해 주목해왔다. 이들은 문화적 차이와 성격적 특성, 개인의 물질주의 및 위험추구 성향 등 다양한 변수들에 대해 탐색했다. 본 연구는 그간 선행연구들이 거의 다룬 적이 없으나, 소비자의 특성으로서 소비 상황에서 받게 되는 소비자의 신체적 자극에 주목하였다. 구체적으로, 저자들은 소비자가 인지적 자원의 고갈을 유발할 수 있는 감각적 자극으로서 갈증의 영향을 살펴보았다. 두 번의 걸친 실험의 결과는, 소비자가 갈증을 느낄 경우 충동구매가 일어날 가능성이 높음을 보였고(실험 1), 이 같은 갈증과 충동구매 간 관계에 자기통제의 저하가 기저에 있음을 보였다(실험 2). 이는, 물리적 자극으로서의 갈증이 인지적인 자원의 고갈을 이끌고, 이것이 자기통제력의 약화로 이어져 충동구매를 증가시키는 것을 의미하며, 결국 이를 통해 최근 코로나19로 인한 사회적 현상인 충동구매에 대한 완화를 이끌 수 있을 것으로 본다.