• 한국생활과학회지
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• 제24권6호
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• pp.829-846
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• 2015

The purpose of this study was to examine the influence of materialism and clothing shopping orientation on clothing impulse buying. The subjects were 309 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, frequency, factor analysis, correlation analysis and regression analysis. The major results of this study were as follows: First, two factors of materialism were identified: happiness pursuit materialism and possession pursuit materialism. Second, two factors of clothing shopping orientation were identified: conspicuous shopping orientation and hedonic shopping orientation. Third, a significant positive correlation was found among two factors of materialism, two factors of clothing shopping orientation, and clothing impulse buying. Fourth, possession pursuit materialism influences clothing impulse buying through conspicuous shopping orientation. Fifth, happiness pursuit materialism influences clothing impulse buying through hedonic shopping orientation.

• 복식문화연구
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• 제6권4호
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• pp.104-119
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• 1998

The purpose of this research were to classify college women's clothing shopping orientation and analyze the predictable variables of impulse buying. The results of this research were as follows ; 1. Clothing shopping orientation was classified leisure pursuit, economic, careful and name brand preferring shopping. With reference to leisure pursuit and economic shopping, they were classified into four types, low shopping involved shopping type, economic shopping type, leisure pursuit shopping type, and high shopping involved shopping type. The low shopping-involved and the economic shopping types made much of planned buying. The planned impulse buying, reminder impulse buying, fashion oriented impulse buying and pure impulse buying were highly evaluated in the high-involved and the leisure pursuit shopping types. 3. The high shopping-involved and leisure pursuit shopping types were more likely to do impulse buying than low shopping-involved and the economic shopping types. 4. The most important factor for the four groups was design. Quality, color, utility were followed by design. 5. Impulse buying behaviors of four groups could be predicted by the information source and the marketing stimulus buying.

• 복식문화연구
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• 제13권6호통권59호
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• pp.871-882
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• 2005

The purposes of this study were to investigate the relationships among shopping orientation, information source, service duality, and impulse buying behavior of the elderly women, which nay provide insights related to silver fashion market in Korea. Data were obtained from 50's and 60's women living in Busan(N=285), and analyzed Using by factor analysis, Cronbach's alpha and t-test. The results of this study are as follows: 1. Comported to unimpulse buying group, impulse buying group was more likely to be influenced by hedonics shopping orientation, economic shopping orientation, personal shopping orientation, and convenient shopping orientation. 2. for information source, impulse buying group seemed more to use various information sources than unimpulse buying group, such as advertising of newspaper, magazin or TV, experience, salespersons' opinions. 3. For perceived service quality, impulse buying group was more likely to be effected by events of store, product advertisement, and opening/closing time of store. But demographic characteristics doesn't significant differences between impulse-group and unimpulse-buying group of elderly women. This study suggests some implications and strategies for silver fashion market.

• 한국의상디자인학회지
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• 제23권2호
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• pp.1-15
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• 2021

The purposes of this study was to investigate the effects of materialism value on the clothing shopping orientation and impulse buying behaviors of Chinese female consumers. The subjects were 417 female millennials in Gillim-province, China. The research method was a survey, and the questionnaire consisted of questions to ascertain materialism value, clothing shopping orientation, impulse buying behaviors, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows: First, materialism value was derived with 3 factors (happiness pursuit, possession-oriented, and success judgement). Second, the clothing shopping orientation was derived with 5 factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Third, the impulse buying behavior was derived with 4 factors (pure, planned, reminder, and implicit impulse buying). Forth, materialism value had significant effects on clothing shopping orientation. The higher the value of materialism, the more the brand pursuit, pleasure pursuit, and trend pursuit shopping orientation increased, while the economic pursuit and convenience pursuit shopping orientation decreased. Fifth, materialism value had significant effect on pure and planned impulse buying behaviors. As the value of materialism increased, pure and planned impulsive buying behaviors increased. This study suggested that materialism value is an effective variable to understand the clothing shopping orientation and clothing impulse buying behavior.

• 한국의류학회지
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• 제24권6호
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• pp.873-883
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• 2000

The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

• 한국의류학회지
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• 제37권6호
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• pp.737-749
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• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

• 한국의상디자인학회지
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• 제15권2호
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• 한국의류산업학회지
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• 제17권6호
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• pp.932-941
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• 2015

An aging population and increasing consumer demand for high-quality and innovative new products are key drivers for growth in the cosmeceutical industry. Cosmeceuticals are defined as products with biologically active ingredients that have a measurable effect on the user. This study explored the effects of shopping orientation and store attributes on impulse buying behavior for cosmeceuticals. We obtained 437 usable questionnaires from university students who had purchased cosmeceutical products. Data analysis was conducted using confirmatory factor analysis and structural equation modeling analysis via AMOS 18.0. The findings were: 1) hedonic shopping orientation and convenience shopping orientation had positive effects on product efficacy and promotion of the cosmeceutical store 2) brand shopping orientation had a positive effects on store atmospheric, skin care service, and brand of the cosmeceuticals store and 3) product efficacy and promotion of store attributes had a direct effect on impulse buying behavior for cosmeceuticals. Consumers who tended to enjoy the shopping to refresh themselves and to experience convenient shopping were likely to purchase cosmeceuticals impulsively, which mediated by the store attributes (product efficacy and promotion). Therefore, we confirmed partly causal relationships among the shopping orientation, store attributes, and impulse buying behavior of cosmeceuticals. Both managerial and theoretical implication for practitioners and researchers were discussed for managing product information more efficiently along with promotion strategies to trigger cosmeceuticals consumers in the context of shopping.

• 한국의류학회지
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• 제30권9_10호
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• pp.1333-1343
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• 2006

Consumers seek the pleasure, fun and satisfaction in shopping. Retailing environments of apparel products are rapidly changing than ever before. One of there changes are offered apparel products with entertainment service, such as theaters, restaurants and so on. The purpose of this study was to investigate the effects of entertainment service, shopping orientation and emotion on impulse buying behavior in department stores an shopping malls. A self-administrated questionaire was developed based on the results of previous researches and pre-test. Data were obtained from shoppers(N=684) randomly selected in department stores and shopping malls located in Seoul and Busan. Data were analyzed by factor analysis, t-test, cross analysis, and path analysis. The results showed that; impulse buying behavior was directly or indirectly affected by shopping orientation in both of two store types. In department stores, consumers were affected to make a good mood by entertainment service while, in the shopping malls, consumers were influenced directly by entertainment service to be a good mood and to purchase impulsively apparel products. Therefore, the impulse buying behavior was influenced differently by entertainment service in store types. From the retailer's perspective, they give insights into the development of strategies utilized to marketing planning of entertainment service in each store types.

• 감성과학
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• 제19권1호
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• pp.71-82
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• 2016

소비자들은 구두를 단순히 발을 보호하고 편안하게 해주는 역할 뿐만 아니라 장식과 자아 이미지를 표현해주는 패션제품으로써 인지하는 경향이 있다. 온라인 시장 분석에서 구두가 소비자들의 일상생활에서 중요한 제품이라고는 하였지만 인터넷 구두 시장을 조사한 연구는 드물다. 본 연구는 인터넷 구두시장에서 구두 e-충동구매과정에 대한 쇼핑성향, 마케팅 자극, 소비자들이 인지하는 위험지각의 영향에 초점을 맞추어 조사하였다. 최근 6개월 동안 구두 e-충동구매를 경험한 적이 있는 대학생들 총 408명을 대상으로 자기기술형식의 자료를 수집하였다. 결과에 의하면, 쾌락적 쇼핑성향이나 브랜드 쇼핑성향이 높은 소비자들은 인터넷에서 제공하는 마케팅 자극(판매촉진 자극이나 제품자극)을 더 많이 인지하였고, 반면 경제적 쇼핑성향의 소비자들은 마케팅 자극을 더 낮게 인지하였으나 기능적인 위험은 더 높게 지각하는 것으로 나타났다. 구두의 경우, 마케팅 자극이 강할수록 e-충동구매는 증가하였으나 소비자들이 지각하는 위험은 e-충동구매에 아무런 영향을 미치지 않았다. 이러한 연구결과는 소비자의 쇼핑성향에 영향을 받는 마케팅 자극이 구두 e-충동구매를 유발하는데 중요한 요인임을 제안한다.