• The Korean Journal of Community Living Science
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• v.24 no.3
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• pp.313-325
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• 2013

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

• The Transactions of the Korean Institute of Electrical Engineers C
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• v.48 no.7
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• pp.550-555
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• 1999

This paper deals with the effect of lightning impulse current on electrical characteristics of ZnO blocks used in distribution lightning arrester. The electrical characteristics of ZnO blocks are degraded by overtime impulse current, and the degraded ZnO block is brought to a thermal runaway and finally destroyed. It is therefore important to estimate the change of electrical characteristics of ZnO blocks. In this study, an impulse current generator which can produce 8/20$[\mus]$, 3[㎄] and 4/10$[\mus]$, 5[㎄] waveform is designed and fabricated to simulate the lightning impulse current of power systems. Total energy applied to the ZnO blocks at each time is 739[J] in 8/20$[\mus]$, and 523[J] in 4/10$[\mus]$, impulse current, respectively. From the experimental results, the 3rd harmonic of the leakage current increases continuously with the number of applied impulse current, but no significant changes in residual voltage and in reference voltage are observed until the ZnO block is destroyed. Also, it is confirmed that the main factor on degradation of ZnO blocks is rather the total energy applied to ZnO blocks than the peak value of the impulse current.

• Journal of Advanced Navigation Technology
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• v.9 no.1
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• pp.1-8
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• 2005

In this paper, an impulse generator for UWB(Ultra Wide-band) technique with great possibility to be adopted as a next generation indoor WLAN(Wireless Local Area Network) has been designed by using SRD(Step Recovery Diode). Design goal is to design an impulse generator with simple structure, low cost, small size, and high performance. The impulse generator satisfied by FCC's regulation ( frequency range: 3.1~10.6 GHz, limit of power level: -41.25 dBm ) has been simulated by using ADS(Advanced Design System) which is the trade name of the Agilent Technologies. The output power of the impulse generator has been explained separately for single and multi band purposes, respectively.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2009.11a
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• pp.229-229
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• 2009

This Impulse Voltage and Current Test System is designed for performing of impulse voltage tests with Lightning impulse voltage 1.2/50(LI) up to 1520kV peak value and switching impulse voltages 250/2500(SI) up to 1120kV peak valu acc. to IEC 60060-1, and furthermore for impulse current test, e.g. testing of arrester sections($U_{res}$=95kV)with current impulses 4/10 and 8/20 up to 70kA peak value.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.15 no.8 s.101
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• pp.962-967
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• 2005

The twin-impulse wave discharged from two parallel tubes is investigated to see flow patterns, compared with the single impulse wave. In the present study, the merging phenomena and propagation characteristics of the impulse waves are investigated by experiment and numerical computation. The Harten-Yee's total variation diminishing scheme is used to solve the unsteady, two-dimensional, compressible, Euler equations. The Mach number Ms of incident shock wave is lower than 1.5 and the distance between the tubes is between 1.2 and 4.0. In the shock tube experiment, the twin impulse waves are visualized by a Schlieren optical system in order to validate the computational result. It is shown that on the symmetric axis between two parallel tubes, the peak pressure produced by the twin impulse waves and its location strongly depend upon the tube distance and the incident shock Mach number, Ms. The predicted Schlieren images show a good agreement with the measured twin-impulse wave.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.65-78
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• 2006

It is very important for consumers to control their buying impulse the modem market environments because of the enormous marketing pressure to induce consumers to buy. In this context, we investigated (i) the relevant factors to construct the strategies for restraining buying impulse, (ii) the frequency with which the strategies are used, and (iii) the variables related to the strategies. Data were gathered through an internet survey(azoomma.com) and total 626 cases were analysed. Self-control strategies prior to the buying impulse comprise four categories: restricting the means of payment and transportation, avoiding shopping stimulus, no-wandering around a shop, and planning a purchase. Self-control strategies after the buying impulse comprise five categories: normative assesment of impulse buying, reconsidering economic condition, postponing purchasing decision, distrusting marketing activities, and partially satisfying buying impulse. Most of married women use these strategies very often, and some psychological variables are more related with them than demographic variables. Based on findings some implications for consumer education are also discussed.

• Proceedings of the KSME Conference
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• 2001.11b
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• pp.432-437
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• 2001

A computational work of the impulse wave which is discharged from the open end of a pipe is compared to the Lighthill's aeroacoustics theory. The second-order total variation diminishing(TVD) scheme is employed to solve the axisymmetric, compressible, unsteady Euler equations. The relationship between the initial compressure wave form and the resulting impulse wave is characterized in terms of the peak pressure. The overpressure, pressure gradient and wavelength of the initial compression wave are changed to investigate the influence of the initial compressure wave form on the peak pressure of impulse wave. The results obtained show that for the initial compression wave of a large wavelength and small pressure gradient the peak pressure of the impulse wave depends upon the wavelength and pressure gradient of compression wave, but for the initial compression wave of a short wavelength and large pressure gradient the peak pressure of the impulse wave is almost constant regardless of the wavelength and pressure gradient of compression wave. The peak pressure of the impulse wave is increased with an increase in the overpressure of the initial compression wave. The results from the numerical analysis are well compared to the results from the aeroacoutics theory with a good agreement.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.833-842
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• 1998

The purpose of this study is to (1) investigate on the impulse purchase tendency of women who buy women's character clothing brands and (2) to clarify the relationship between the women's impulse purchase tendency and the marketing factors, and the brand image. The subjects were 203 women in their twenties and thirties who had purchased the women's character clothing brands in last six months living in Seoul. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, t-test, clustering analysis and MDS(Multi-Dimensional Scale). The results of the study were as follows: (1)66.0% of the women were categorized as the group of high-degree of impulse purchase tendency and 34.0% of the women were identified as the group of low-degree of impulse purchase tendency. (2) In identifying the relationship between the marketing factors and the impulse purchase tendency, the group of the high-degree of impulse purchase tendency was affected by the marketing factors such as new and fashionable products, status of display, advertising and discout selling. (3) Brand image was not statistically significant according to the impulse purchase tendency. As a whole, 'Obzee' was recognized as unique-style and sexy brand, 'Time' and 'Mine' were thought as the reasonable-prince and basic-style brands, 'Deco' were clarified as the intellectual-image brand, and 'Ego' and 'Telegraph' were revealed as high-price-image brands.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.12 no.1
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• pp.48-56
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• 2002

A computational work of the impulse wave which is discharged from the open end of a pipe is compared to the Lighthill\`s aeroacoustics theory. The second-order total variation diminishing(TVD) scheme is employed to solve the axisymmetric, compressible, unsteady Euler equations. The relationship between the initial compressure wave form and the resulting impulse wave is characterized in terms of the peak pressure. The overpressure, pressure gradient and wavelength of the initial compression wave are changed to investigate the influence of the initial compressure wave form on the peak pressure of impulse wave. The results obtained show that for the initial compression wave of a large wavelength and small pressure gradient the peak pressure of the impulse wave depends upon the wavelength and pressure gradient of compression wave, but for the initial compression wave of a short wavelength and large pressure gradient the peak pressure of the impulse wave is almost constant regardless of the wavelength and pressure gradient of compression wave. The peak pressure of the impulse wave is increased with an increase in the overpressure of the initial compression wave. The results from the numerical ana1ysis are well compared to the results from the aeroacoutics theory with a food agreement.

• Journal of the Korean Home Economics Association
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• v.45 no.3
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• pp.33-42
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• 2007

The purpose of this study was to examine the relationship between online apparel impulse buying behavior and product category/price of apparel items. The data were collected using an online survey with a structured questionnaire and a total of 731 responses were retained. Two hypotheses were put forward to test the relationships among the variables. Test of H1 showed that some product categories purchased by the respondents in the impulse purchase group were significantly different from those bought by the non-impulse purchase group. Categories such as shirt/blouse and belt were bought more frequently by the respondents in the impulse purchase group whereas shoes were bought more frequently by those in the non-impulse purchase group. The respondents in the impulse purchase group bought more items that cost less than $25 than those in the non-impulse purchase group. Based on the results, H1 and H2 were supported. From the results of the study, it is concluded that product categories and product price are closely related to the online apparel impulse buying behavior.